Reborn Millennial Gamer

Chapter 215 The Eve of the Press Conference

"Others' 19-year-old, Lu Fei and 47-year-old Bill Gates' 'grip of the century'." - "Beiqing Daily".

"The author of "The World Is Flat" Lu Zaozhao's new theory: the world is made of screens, and the 'screen' of the screen!" —— "Beijing Times"

"Internet giants moved to hardware, who is the name of the mysterious MP3?" - "Yanjing Morning Post".

"Lu Fei's 'Internet +' adds a new map of music', Bill Gates: I would like to offer tens of millions of dollars." - "Yanjing Daily".

"..."

Sun Hongjun was sitting in the rear driver's seat of the taxi, and next to him was the marketing director of Logic Technology, Guo Xing, who was also an old Huawei general.

Guo Xing took out the newspaper of the day from the newspaper bag of the taxi, and browsed through it casually, "Unexpectedly, in just over a month, our Mr. Lu gave us a big surprise, and the marketing cost can directly wipe out a zero. "

"If Mr. Lu is not the hero, how can I have the nerve to recruit you?"

Sun Hongjun stared at the photos of Lu Fei and Bill Gates on the newspaper page, grinning from ear to ear.

The two arrived at Hailong Building, went upstairs without stopping, and ran straight to the chairman's office, which had already opened the door.

Lu Fei is here, and Liu Yandong is also there.

Sun Hongjun seriously introduced to Guo Xing: "Mr. Lu, Mr. Liu, this is my former colleague. He was in charge of Huawei's domestic and foreign sales. He is also one of the leaders in developing the European and American wireless markets. He has rich experience in the international market."

"Hello."

Lu Fei shook hands with him, surprised that Huawei would let him run away for nothing?

"Oh, Huawei is having a hard time right now."

Sun Hongjun briefly explained that Huawei faced Cisco's infringement lawsuit externally, and its internal fixed asset investment has almost stagnated.

"Mr. Guo was invited by me and directly led the team to join. The logical marketing and sales channels can be established so quickly, and he has made great efforts."

"Welcome."

Lu Fei squinted his eyes, it seemed like he took over a little Huawei.

Guo Xing bent down slightly, and said politely: "President Lu meeting Bill Gates is the best operation I have ever done in my career."

"It's a coincidence, it just happened to catch up."

Lu Fei asked them to sit down, and saw that Hongjun Sun acted resolutely, unlocked the combination lock of the black leather box, and carefully took out the logic MP3 embedded in the sponge.

There are 3 models in total, medium cup, large cup, and super large cup, and the memory capacity corresponds to 512M, 1G, and 2G respectively.

"According to Mr. Lu, separate the 512M into the fantasy (Fantasy) series, and use the same decoding chip as the 1GB lmusic for sound quality, which is worse than Sony and Philips, but comparable to Samsung and Apple. ..."

Sun Hongjun truthfully reported lmusic 1G and its downgraded and upgraded versions. This trip mainly negotiated the final market price face to face.

Lu Fei listened patiently. Out of the corner of his eye, he caught sight of Liu Yandong hesitating to speak, "Liu Dong, if you have any questions, just ask."

Liu Weidong asked: "Is the memory of MP3 too small? Apple, Samsung, and Sony always have more than 2G."

"MP3 is not a pile of data, but a pile of indicators. We must pay attention to user experience. The capacity of 2G can download about 240 songs. On average, a song takes 3 minutes, which is 12 hours. Music playback is more than enough."

After Lu Fei finished speaking, Sun Hongjun followed up with an explanation. There are two more key points, cost and price.

Like the second-generation iPod launched by Apple this year, although it supports the Windows system, Mac and Windows Pods have three capacities of 5G, 10G, and 20G, but they use micro-hard drives, which are expensive and therefore priced high.

The cheapest 5GB ipod costs $399, which is a luxury.

Liu Weidong suddenly realized that because of the level of consumption, most users would rather pay for MP3s that can store dozens or hundreds of songs, and seldom touch micro-hard drives that can hold thousands of songs.

That would cost two to three thousand yuan, Shaobao!
Lu Fei said with a smile: "This is the misunderstanding of international manufacturers. If the capacity is piled up, MP3 will not be MP3, but will become a USB flash drive. This is putting the cart before the horse, regardless of whether the user's wallet allows it or not."

Liu Yandong swallowed his saliva, "Mr. Lu, this, this is..."

"That's right, Mr. Liu, this is the blue ocean!"

Guo Xing showed an excited smile: "Music and fantasy all use flash memory, and the cost is low. Even if patent fees, tariffs, etc. are all added, the cost of one set is about 85 US dollars, which is much lower than that of peers."

Lu Fei asked: "After market research, what are the recommended sales prices for the domestic version and the international version?"

"According to Mr. Lu, the domestic products should be sold cheaper than the international ones, and we should take care of the domestic people."

Guo Xing reported: "The domestic version of lmusic one 1G is priced at 1399 yuan, and the international version is 199 dollars. This is the price we discussed together."

Lu Fei looked sideways: "Yu Dong, what do you think?"

Liu Yandong swallowed, his eyes full of greed. "I just thought of a word that Mr. Lu mentioned, dimensionality reduction strike."

Not to mention overseas, there are dozens of brands of mainstream domestic mp3 players in China, most of which are 64M and 128M micro hard drives.

Internationally and domestically, lmusic came and killed them all!
"If lmusic one wants to fight, it must stand firmly in the mid-range."

Lu Fei agreed: "We also need to be high-end. Technology is developing very fast, and the wave of price cuts will come soon. It will be faster for friends and businesses to follow suit and copy. We must take advantage of this technological gap to build a high-end brand."

Everyone nodded in agreement.

Lu Fei asked about the price of the international and domestic versions of 2G and 512M, especially 512M, which only costs 799 yuan in China.

"Fantasy is a mass consumer product. To expand the reputation of the logic brand among consumers, it should not be launched at the same time as lmusic, which will squeeze production capacity. The first release will be handed over to Feigo.com, and it will be released on TV shopping on November 11."

Guo Xing and Liu Weidong looked at each other, "Understood!"

"This time I took a different path from the past. I used to go online first and then offline, but this time I went offline first and then online."

Lu Fei glanced at the three of them, and his eyes finally fell on Guo Xing.

On September 9th, as soon as the press conference was over, the directly-operated stores first put on the shelves, and then on October 30th, the computer city, hypermarkets and other strongholds followed, and the channel was the top priority.

"Mr. Lu, the three directly-operated experience stores in Yanjing, Shanghai, and Pengcheng are ready."

Guo Xing's words are concise and to the point, divided into three steps.

The first step is to focus on the first-tier cities, that is, the sales areas of Yanjing, Shanghai Stock Exchange, and Jinling.

The second step is to wait for the increase in production capacity, and then expand it with advertising to form a sales network. The third step is to develop agents, distribution and other forms to develop areas such as Southwest, Central China, Northwest, Northeast, and XJ.

Lu Fei asked more details, from after-sales service to sales commission, everything was in detail.

"Have online forums been opened up? Just like the customer service hotline, they should respond 24 hours a day and solve problems at any time."

Guo Xing agreed and asked, "Mr. Lu, is Jay Chou's new song ready?"

…………

Bay Bay, Alpha Music Company.

"I was finally reminded that it was vultures that were feeding in the square.

I use beautiful rhymes to describe robbed love..."

In the high-end audio system in the recording studio, Jay Chou's recorded songs were played in a loop on the left and right channels, with a touch of sadness.

"Sigh~"

Yang Junrong's face was full of entanglement: "This can be the title song of your next album, it's a pity to use it."

"It's okay, I can write something more advanced than this!"

Jay Chou didn't take it seriously, raised his chin, and looked cool and dick, as if the confidence in "Nocturne" could be easily manipulated.

"But what about the Chinese style? Haven't you finished writing Wenshan's lyrics yet?"

"Let's go take a look."

Yang Junrong held Jay Chou's shoulders, and the two came to Fang Wenshan's work area excitedly.

On the sheet music in front of him, the title read "Dongfeng Po". The verse had already been written, and the chorus was still short, but it had been a long time without a single word coming out.

Jay Chou said in surprise: "No, Wenshan, you write too slowly."

Fang Wenshan rolled his eyes, "What do you know, do you know how difficult it is to write Chinese style lyrics, the writing is natural, and you can get it by chance!"

Jay Chou complained: "When you finish writing, my next album will be out."

Fang Wenshan choked: "Why don't I give you the pen, so you can write?"

Jay Chou said helplessly: "If it's my album, it doesn't matter you take your time, I can do this song myself, but this time I'm writing a song for Mr. Lu."

"It's because I'm writing songs for Mr. Lu that I have to write them well."

Fang Wenshan has his own concerns. The lyrics of "Qilixiang" and "Nocturne" let him see Mr. Lu's strength clearly, and he is under a lot of pressure. He can't write rubbish for the experts to laugh at.

This is an opportunity for Jay to enter the Spring Festival Gala!

Yang Junrong was very anxious, but there was nothing he could do. Fang Wenshan was notoriously slow in writing lyrics, and it was useless to remind him, so he had to compromise:
"Forget it, that's it, pack up, we will fly to Yanjing the day after tomorrow, and write while we are on the road. We can't finish it. Let's see if Mr. Lu can give us a few more days."

　Thanks to haliee for the big 2000 starting coins, Shijie Honglian wjc for the big 100 starting coins, Wei Baobao for the big 100 starting coins, and Artemiser for the big 200 starting coins.

　　
　
(End of this chapter)