Reborn Millennial Gamer

Chapter 231 Lu Fei is not born in the sky, digital music is like a long night

November 11, Redmond.

EMI, BMG (Bertelsmann), Universal responded to the call of Microsoft and Warner, and gathered in the secluded and secret tree house conference room.

Among the six chairs placed around the round table, Doug Morris sat in one of them, chatting with the presidents of EMI and BMG.

"You said the genuine payment model to Roger, and so did I. I didn't expect him to get involved with Microsoft without saying a word!"

"I don't know what plan Microsoft will propose. If it is feasible, BMG will immediately terminate the cooperation with Sony. In the past two years, we have achieved nothing. Counting on Sony will never solve the problem."

"Why didn't you call Motorola?"

"What are you asking him to do? He can't protect himself. He loses hundreds of millions of dollars a year. He must get out of Sony. The most promising candidate is..."

After chatting about the industry trends for a while, within half a cup of coffee, Lu Fei took the lead, Li Kaifu and Luo Jie left and right to protect the law, leading a group of people to stride forward.

"what?"

When the president of BMG saw Lu Fei's face, he felt strange at first glance, but the more he looked at it, the more familiar he seemed, but he just couldn't remember it.

Doug Morris stared closely, and saw that the best-selling author was sitting in the chief seat without hesitation. Li Kaifu and Roger, a vice president of Microsoft and a president of Warner Music, were only worthy of sitting in the second seat.

This way of sitting was beyond the expectations of the three of them, and it made them dare not underestimate Lu Fei.

Roger and Lu Fei looked at each other, he stood up as the host of the meeting, and said the opening remarks:

"Thank you for being invited. I have clearly stated the purpose of this time on the phone, to demonstrate a simple, safe, and legal service model for paid music downloads. Our record company provides music copyrights, and they provide platform technical support.

Now, I would like to invite the logic CEO from China, Lu, who is also the chairman of Feigou.com and Penguin, to introduce to you. "

"It's him!"

When the president of BMG heard about "Feigou.com", he immediately became excited, thinking of the head-on attack that Bertelsmann's Huaxia district had suffered, which forced the closure of the online bookstore, and the culprit appeared in front of him.

"It turned out to be him."

Doug Morris and the president of EMI couldn't help being stunned. They pulled up their spirits and listened——

Such a resume, such a character, may really be able to solve the problem of digital music piracy!
During the time when Lu Fei introduced himself, Zhang Tianmei and others set up the projection equipment. The surrounding environment was dim, and the screen projected the Windows XP desktop and the Spotify interface.
At the same time, 6 sets of lmusic were distributed to 6 people.

"My method is very simple, as long as a logical MP3, a Spotify store, is the online music McDonald's."

Lu Fei opened his mouth and talked endlessly, from hardware to software, from pricing model to protection mechanism.

The songs in the music store will be protected by FairPlay DRM rights. Buyers can burn unlimited music to CDs or download to lmusic, but these songs can only be played on 4 windows systems, ensuring that they will not appear on too many devices superior.

Li Kaifu and others thought about it carefully, and it really works!

"China's ancient flood control has summed up an experience. It is better to block it than to block it. You just stop the pirated version. The pirated version will only become more blocked. To guide users not to download pirated version, it is an end-to-end integrated service experience... This is Huaxia's wisdom!"

After Lu Fei finished speaking, the lights in the tree house turned on, as bright as day, and he glanced around, "What do you guys think?"

The whole room was silent, except for Roger, the CEOs of the other three giants slowly digested.

Suddenly, the president of BMG jumped out: "99 cents is too cheap, at least 1 dollar, why do we invite these thieves to eat burgers?"

"Because it's the price of a pizza, they're getting a free lunch."

Lu Fei retorted, "The key now is not how to get money out of users' pockets, but to stop them from taking money out of your pockets, isn't it?"

"That's right!"

Roger cheered and shouted, Doug Morris and others made eye contact, still hovering between acceptance and non-acceptance.

"When I work on the Internet, I always pay attention to 'win-win'. When flying shopping.com, I said that users win, merchants win, and then we win."

Lu Fei calmly paced and turned around the round table: "Spotify's store is the same, singers will benefit, record companies will benefit, users will benefit, and finally it will be logic's turn."

Doug Morris pondered for a long time, and asked, "99 cents, how do we divide it?"

"Six or four points."

Lu Fei blurted out, the president of BMG frowned, and said in displeasure, "Why is it only [-]%?"

"Sixty percent belong to others." EMI CEO squinted his eyes.

"No, [-]% is logic, and [-]% is you."

Lu Fei waved his hand and said openly: "How you divide up with the singers is your own business. Who is in favor and who is against?"

Doug Morris instantly priced the price at 99 cents, and he had no objection, so he quickly pulled together EMI, Warner, and BMG, and whispered together in a group.

Roger unanimously voted in favor, and he and the president of EMI stood on the sidelines.

"I object!"

Only the president of BMG, Chaoyong, stood up again: "You provide us with such a platform, and you have to take 3% of the songs, so if you rely on our songs to drive the sales of MP[-], don't we also have a share? ? You still have a conscience for sharing such a small amount of money with us!"

"what about you?"

Lu Fei seems to have heard the ultimate joke, capitalists scolding capitalists for having no conscience?

But when it comes to the bottom line, Spotify relies on the sales and traffic of songs to feed lmusic, a combination of soft and hard. In the previous life, Apple relied on ipod+itunes to dominate the digital music market in the United States.

The business of capitalists can be regarded as a monopoly!
"6% is indeed a little less."

Doug Morris is not being vexatious, laying out the facts.

The traditional unspoken rule of making money for record companies is that an album will feature two or three popular songs, then fill it with a dozen or so songs of average quality, and then package them for sale. Fans often buy the whole album just for one, or a few songs. album.

And Spotify sells singles, and garbage songs can't be sold, which is a loss!
"It's not difficult to solve, we will launch the song list mode."

Lu Fei lightly resorted to his ultimate move, and asked the record company to combine the best-selling new songs with classic old songs to piece together a theme album.

"That's a crooked idea!"

The eyes of Roger, Doug Morris and others lighted up instantly, and even the criticizing BMG president had nothing to say.

"However, the song list model needs a process. As compensation and support for the recording industry, I will take a step back. Seventy-three, seventy percent is yours."

Lu Fei showed his true bottom line, and looked around the faces of the five people at the round table, "That's 5 cents, I've finished my words, now who agrees and who opposes?"

Under the watchful eyes of the other five people, the president of BMG suppressed the "opposition" and said weakly: "If Spotify becomes stronger, will it destroy the record industry by then?"

"I'm actually not willing to spend a lot of time convincing others to accept things that are good for him."

Lu Fei cursed obliquely, "Because it won't make me appear smart, but he will appear stupid."

The lethality is not high, and the insult is extremely strong!
Just as the president of BMG was about to fight back, he leaned forward and threatened with a voice that only they could hear clearly——

You want to fight me?

The trade-off has repeatedly admitted that you can't fight, how can you make money by fighting!

Doug Morris and the others thought so deeply, their eyes flicked back and forth between the two, they are both capitalists, why is it too urgent to confront each other?
"Remind everyone, lmusic has sold more than 30 units in China."

Lu Fei put on a righteous and awe-inspiring attitude, "If Spotify doesn't come out and doesn't support genuine ones, based on the current situation of piracy in the United States, lmusic will never be lower than this number. I could have enjoyed the dividends of piracy, so why crack down on piracy? Because I love music!"

In an instant, it was like a holy light poured into the whole body, and the whole person became holy, tearing up the haze of piracy.

Li Kaifu opened his mouth. I thought that Bill Gates was the most capable person in the world, but I didn't expect that there are still people who are better than blue.

For a while, the audience was silent and the atmosphere was delicate.

Roger was the first to stand up and agree to sign the contract: "I don't believe that logic will destroy the record industry with lmusic within a year. Why can't we give it a try?"

"I can assure you that no one knows music stores better than I do!"

Lu Fei saw that the atmosphere was enhanced by this, and boasted: "I have not only the Internet thinking of e-commerce and social networking, but also the intuition and creativity of technology, and I am also a professional lyricist in the Chinese music industry. Vision, who else is more suitable than me."

After the words fell, he turned to the president of BMG and said in a calm voice: "Who else objects!"

The president of BMG said weakly: "Emm, I agree."

"I agree!"

The president of EMI was very moved. He is a noble person, a person who has escaped vulgar interests, and a person who is beneficial to capital!

Li Kaifu looked at each of them raising their hands, his eyes were rippling like water in shock, and that dusty sense of pride emerged from the bottom of his heart.

The American digital music standard was actually set by the Chinese!
This kind of thing happened most in France before, after all, it can only be saved by dwarfs, women and foreigners.

"I agree too!"

Seeing that the other three companies agreed, Doug Morris stood still and supported it, not to be outdone.

Many years later, when writing his memoirs, he will recall that distant afternoon when Lu Fei, a selfless Chinese, led their four major music giants to re-enact the original order of America.

On that day, Lu Fei became light.

Without a doubt, he is our savior!
　There is a problem with the review, readers please don't order repeated chapters!

　　 Orz, today is expected to be 3 more, kowtow to apologize, let me see if I can send a red envelope or something...

　　
　
(End of this chapter)