Reborn Millennial Gamer

Chapter 373 Gaming Godfather and Club
PS: Chapter 368 has been 404, and I am discussing with the responsible editor to unblock it, alas~
At the beginning of the millennium, no matter stand-alone games or online games, all games were regarded as scourges.

Just like when talking about anime, it’s exclusive to children, and when it comes to games, it’s the loss of playthings, and it’s electronic pornography. Offline opposition groups, especially parents, are the biggest main force. How far is the opposition?
Not to mention Internet addiction rehabilitation schools like Raiden Law King Yang Yongxin, but Yangma's "E-sports World" and other programs introducing video games have been reported and complained wildly.

Even the Optoelectronics Bureau had to issue banning orders such as the "Notice on Prohibiting the Broadcasting of Computer Network Game Programs", which directly cut off the possibility of e-sports broadcasting on TV.

Thanks to the birth of Internet TV, "Game Storm" came into being, but you need to pay to watch it.

Therefore, when Lu Fei announced in the [Antarctic Goose City] Q group that he would start an "e-sports league", Lu Huateng and Zeng Liqing were all confused, as if they were "#24".

Surprised? Unexpected?
Lu Fei raised his lips. To commercialize e-sports sports events, there must be professional events with high attention and popularity.

Lu Huateng didn't know where the joy came from anyway, but he was surprised and surprised: "Mr. Lu, Penguin is leading the game competition?"

"No, it's not the time yet. We have no experience, no products, and no appeal, so we start with sponsoring and contracting the league."

Lu Fei confided all his plans, pointing directly to the World Electronic Sports Competition (WCG). The entire event was hosted by Bangzi’s International Electronic Marketing Company (ICM). There were StarCraft, Warcraft, CS and other mainstream games, occupying a place in the hearts of players around the world. .

"Mr. Lu, will WCG agree to allow purely online games or casual games like "Audition" to be included in the competition?"

Lu Huateng was deeply puzzled. Will there be an SUV booth in the luxury sports car show?

"Money can solve many things in this world. If it can't be solved, it means that the money given is not enough."

Lu Fei curled his lips, the game certainly has a chain of disdain among players, hosts look down on end games, and end games look down on mobile games, but the event organizers don't have such aloofness and integrity.

The death of WCG lies in losing money and making money. Once there is no sponsor, it will directly play GG.

Penguin not only wants to be the sponsor thigh of WCG, but also to be the thickest one. Gradually, he has gone from being the host of the Huaxia District, occupying the magpie's nest, to stealing the dominance of the entire event.

What will be the hottest in the future e-sports field?
The FPS and RTS types are too technical, and the key is that they cannot play the super social power of QQ. Only MOBA is the king of Penguin.

For example, "Glory of the King" is more like a social product than a mobile game product.

Although it is very far away from LOL, there is an editor for Warcraft 3, first create a MOBA originator!
Acquired the Dota R&D team including Ice Frog, and changed it to "Dynasty Warriors" for Lao Tzu, cultural output!

"Mr. Lu, it is indeed a good idea to add "Audition" to the WCG project, but..."

Zeng Liqing hesitated for a while, and reported truthfully.

In fact, it’s not that there has never been e-sports in China. Not long ago, the National Sports Federation held a national-level event such as the “First National E-sports Games”. The events offered not only included CS, FIFA, War3, but also Go. , chess, backgammon.

However, the game show ban cannot be broadcast on TV at all, not to mention the ratings, it is impossible to watch it, and it directly fails to break the circle.

"This is precisely Penguin's opportunity. We can launch an e-sports video platform based on the QQ chat room."

What Lu Fei is talking about is not Douyu, Huya, etc. The live broadcast platform is not flattering to spend money, it is better to throw money into the fire.

Meals need to be eaten at one bite, and steps must be taken step by step. What Penguin needs to do is just a drainage tool. There are graphic and video live broadcasts, as well as post-match recordings and comments, which complement the battle platform, QQ voice, and portal game channel traffic. It becomes a part of the closed loop of the game layout.

The general policy can be summed up in 16 words, strong entry, integration of e-sports, business layout, bigger and stronger.

After watching it, Lu Huateng couldn't help his blood boil, and excitedly said in the video call: "Mr. Lu, do we want to form an e-sports club like the football team in the Chinese Super League?"

Lu Fei said bluntly: "Of course not, how can you be both a referee and a player."

In an instant, all members of the Goose City Tongzi Gang, including Lu Huateng, fell silent. They thought of the game club at the same time, but Master Lu was blocked by a word.

After all, Master Lu only came to the e-sports world for three things, to rectify his name, to rectify his name, and to rectify his name!
The organizer of the competition participates in its own competition, and the club wins the results and wins the trophy. What do other clubs and audiences think?
It's not a shady scene, it's better than a shady scene, it's completely yellow mud falling into the crotch, it's either shit or shit.

If you can't get the results, wouldn't you be ridiculed that you can't even beat other clubs in collusion and cheating, and you will be ashamed as a waste.

Now is the prehistoric period of e-sports, the industry is barren, professionalization, commercialization, and marketization are almost zero. There is neither popularity nor formality. I don't know that the organizer can't run a team, which is reasonable.

So the question is, what to do?

No experience!

But Lu Huateng and others are quite experienced, and if they are undecided, they can ask Mr. Lu.

They subconsciously looked at Lu Fei in the video, and there was a faint smile on the corner of his mouth.

There are only competitions and platforms, but how can we do without the most important players and clubs!
Not to mention that there are no LGD, EDG, RNG, IG, and even WE is not called WE.

But no matter who Master Lu is, there are many stand-in messengers. Among them, Qilixiang and Logic were carefully selected to form the first commercially operated e-sports club in China.

In fact, most of the clubs in the world are making money at a loss, and they are basically big companies with money.

For example, Nihong will spend money on baseball teams, domestic real estate on national football teams, and advertising for brand promotion. It is common to lose money, and it is strange to make money without losing money.

However, there are also exceptions, such as Overwatch's Shanghai Dragons. Every time this team hits the headlines, it doesn't win or win the championship, but breaks its own losing streak, from 20 to 30. To 42 consecutive losses, but it happens to be able to make a profit.

Just because the peripheral products of the Dragon Team are selling very well.

Logic's keyboard, earphones, mouse, and Qilixiang drink, don't they just fit the e-sports business chain?
The funds for sponsoring clubs are nothing more than part of the advertising budgets of the two companies.

"Ah~"

Lu Huateng sighed, and regrettably said that if he hadn't been the permanent partner and CEO of Penguin, he would have played an entire e-sports club. The name had already been decided, and it was called "World Chaopion", the World Championship Club, awesomeness.

WC, toilet team?The bladder bureau, the feces bureau, right?

Lu Fei almost couldn't help laughing out loud, the names of various teams had already appeared in his mind.

FPX, IG, etc., but the name is to win a lottery, and it is also a catchy one. After much deliberation, I think of a team that is difficult to flatter——

"The name of the team is Wings!"

Lu Huateng and others took a closer look, "Mr. Lu, what a great name! Whether it's Wings of Freedom or Wings of Hope, it's very imposing and meaningful, tall, really tall..."

How embarrassing.

The corner of Lu Fei's mouth twitched, enduring everyone's rainbow farts, cleared his throat and changed the topic:

"Huateng stayed behind to deal with the public relations crisis, and Li Qing and I led the team to Bangziguo to talk to WCG."

Zeng Liqing was very surprised: "Boss Lu, do you want to go in person?"

Lu Fei nodded resolutely, negotiating with WCG of course requires a middleman, Line can be of great use, he just took the opportunity to meet Li Yinxin and Li Fuzhen, after such a long time, he was in a commotion.

Zeng Liqing asked, "Boss Lu, when are we going to leave?"

"Let's leave on September 9st. I've negotiated with WCG and I will fly directly to the United States."

Lu Fei rubbed his chin, "Before that, I took time to participate in the club's recruitment work to see how well the players are doing."

It's my turn, draw a card!

(End of this chapter)