Reborn Millennial Gamer

Chapter 465 The Dad of the Record Industry (4K)

"Little Edgar? The one from the Seagram Group?"

Ivanka stood up abruptly, smoothed the wrinkled hip skirt, with a trace of surprise on her face.

"That's right, it was him. Time Warner wanted to reduce its debts and sold it to Bronfman Investment Group for $26 billion."

Lu Fei was full of disdain. He was not afraid of the rich second generation prodigal, but the rich second generation started a business. The three generations of the Bronfman family are typical "three generations of entrepreneurship ruins".

The well-endowed Seagram Group has more than 250 famous brands and derivative brands such as Chivas Regal and Martell. It is comparable to the wine empire and has shares in DuPont. It can become a tens of billionaires and step into the ranks of ole money , have to toss.

But when the media is in a downturn, buy, buy, buy Universal, buy Polygram records, buy a lot, lose a lot, and wipe out billions of dollars. He is ridiculed as "the ass of the media industry".

At this moment, little Edgar Bronfman, who didn't have electronic identity verification, was wearing a camel-colored old money style, looking low-key and connotative, and was shaking his legs impatiently a few times.

Isn't it the "new money" that relies on the Internet to get rich!

What the hell is a Chinese person, who dares to show off to the Jewish rich man who is facing the Stars and Stripes?

When he snorted coldly, a man and a woman suddenly appeared in his sight, and his attention was immediately focused on the blonde girl, and he asked in surprise, "Are you Ivanka?"

"Hello."

Ivanka smiled formulaically and said hello politely.

"Hello."

Little Edgar Bronfman saw Lu Fei take away the hand on her waist, and then stretched it out in front of his eyes, a sour feeling came to his heart instantly, envy and jealousy at the same time.

"sit."

Lu Fei shook hands with him and pointed to the red leather seats in the theater.

"Whoo~"

Little Edgar Bronfman restrained his emotions and talked about the scene, and two of the three sentences in the greetings were inseparable from Ivanka, wondering why this pair of dogs and men got mixed up.

"I was studying with him as an intern, and he gave me a job as a secretary." Ivanka took out a pen and paper from her bag, made a decent gesture of taking notes, and secretly reminded——

Hurry up and talk about business!I still have business with my boss!
"Sau Rui, Lu."

Edgar Bronfman Jr. took his eyes off Ivanka with difficulty, "I mean Roger, when he was in the seat, Warner's performance was terrible, revenue has been shrinking, and we also had to fire he."

Lu Fei smacked his lips, Spotify can have what it is today, and Roger can make great achievements. As long as he is in Warner Music for a day, Warner Music is a natural ally. Edgar Bronfman Jr. fired him, which is tantamount to unplugging himself. senior internal response.

But instead of being angry, he smiled and said, "Haha, you shouldn't have said 'I'm sorry' to me. Instead, I want to thank you for sending me such a knowledgeable and well-connected executive who can continue to shine in logic."

"Really, hahaha..."

Little Edgar Bronfman's face changed, and he laughed awkwardly.

Ivanka watched calmly. In the first confrontation, Lu Fei gained the upper hand, and the dominance of the negotiation gradually tilted.

"Ahem, I'm here this time."

Edgar Bronfman Jr. cleared his throat: "Not only as the chairman of Warner Music, but also entrusted by the CEOs of Universal, EMI and Sony, they elected me as their representative to talk to you about our new agreement framework. "

"Go on, I'm listening."

Lu Fei looked at his confident look, and couldn't help curling his lips, a donkey is a donkey, you think you are a pawn who was fooled when you elected the leader of the martial arts alliance.

"Our appeal is simple, we want to raise prices."

Edgar Bronfman Jr. cuts to the chase, the labels are running out of money, and the current singles on Spotify are too cheap.

"99 cents in the United States, 79 pence in England, 0.94 euros in the European Union..."

Lu Fei counted one by one: "My pricing plan has withstood the test of the market. If the price rises rashly, what if the masses don't agree, the masses are unhappy, the masses don't accept it, and they return to pirated versions? At that time, no one will have to No benefit!"

"Increase the price! You must increase the price! Lu, you can't do without the price increase!"

Edgar Bronfman Jr. frowned, and said that Warner went public this year. Although the sales of digital music have been increasing year by year, the sales of traditional albums have been declining. The revenue has dropped, and the profits have naturally dropped. The financial report is quite ugly. How to deal with it? What about shareholders?

"How to explain to shareholders is your own business."

Lu Fei ignored it, and his tone was particularly tough, "The logic promises 99 cents, and it is 99 cents. No one can ruin the digital music market that is on the right track because of temporary greed."

"Okay, okay! It doesn't matter if you don't raise the price."

The corner of Edgar Bronfman Jr. raised his lips. The price increase was just a cover to win chips for the real conditions.

So he came out clean and asked to set up an annual fee model, which means that buyers only have the right to use digital music, without ownership, and the one-year right to use expires, and they have to renew the fee if they want to continue using it!

"Pay once a year, isn't that a rent?"

Lu Fei narrowed his eyes, "Whose idea? Universal's Doug, Sony's Andy..."

"Of course it's us Warner, mainly me!"

Little Edgar Bronfman raised his chin, the end of the universe is rent collection, so the recording industry can get a steady stream of rent, why not do it.

Fuck you, so smart!

Lu Fei politely refused, "Your idea is very good, don't think about it next time, people like to fully own the music they buy, and the digital music copyright on Spotify is a one-time buyout, no need to pay another sum of money."

"You can have this, Lu."

Edgar Bronfman jerked off, saying that record companies such as Universal, Sony, and EMI also supported the idea of ​​collecting annual fees.

Absolutely not!
Lu Fei didn't care, and refused with a wave of his hand: "Apart from these, do you have anything else to say?"

Edgar Bronfman Jr. seemed to have expected it in advance, and he was not annoyed. He finally realized that the price increase and the annual fee are not acceptable. The price can be changed from fixed to floating, right?

Good boy, wait for me here!
Lu Fei looked at this "media donkey" from top to bottom, and there must be an expert behind him. He tapped the armrest of the chair with his hand, "How do you want the price to fluctuate?"

"Lu, it's very simple. The more popular the song, the higher the price. The price should be more than 99 cents, and some old songs can be charged less. After all, not all songs are of the same quality." Edgar Brown Jr. All Fenman wanted was to squeeze the most money out of the best-selling songs.

Lu Fei touched his chin, thought for a moment, and did not agree to hand over the right to choose the price to the record company.

"Why, Lu! Our request is completely reasonable!"

Little Edgar Bronfman was so angry that he almost jumped, pretending not to pretend, his face was full of anger, I already gave up two steps, but you refused to give up even one step?Is there still Wang Fa!Is there still law!
Ivanka was so shocked that it was hard to add. Although Edgar Bronfman Jr. was not old money, at least half a step old money, he never thought that Lu Fei would be so shameless——

I said it was 99 cents, it was 99 cents!

Not one point less!Not even one point more!

"you!"

Little Edgar Bronfman opened his eyes wide and gritted his teeth. You don't agree to this, and you don't agree to that. You don't bully honest people!

What's wrong with bullying you!
Lu Fei kept a cold face, with no fear in his eyes.

Spotify has 8000 million users worldwide, together with Microsoft's MediaPlayer, Apple's iTunes, and Real's RealPlayer, and is known as the world's four major music player software, and Spotify is firmly on the Iron Throne, the world's largest music retailer, dominating Europe and the United States , Southeast Asia, South America...

In the United States alone, the market share is 7%.

You are not qualified, talk to me from a position of strength!
"Lu, many websites allow the price of music services provided by record companies to fluctuate, and we are willing to continue to cooperate with such websites."

Little Edgar Bronfman's tone was threatening, the big deal is that you will be killed and the net will be broken. Without our record company to support you, Spotify is still nothing!What is it!
"You mean Rael Networks?"

Lu Fei didn't think so, shrugged, "Why don't you try to convince Apple?"

"..."

Little Edgar Bronfman was speechless for a moment. If I can convince Jobs, why the fuck would I still come to you?He had expected Master Lu to compromise first, and then the record industry would take advantage of the situation to force Apple to make concessions.

After all, Jobs is even more tyrant than Lu Fei!

"If iTunes still maintains 99 cents, including the most popular songs, but Spotify raises the price, do you think users will abandon Spotify and lmusic?"

Lu Fei raised his lips, "So as long as you convince Jobs to agree, I have no problem."

"No, Lu, only if you agree, can we get Jobs to agree." Edgar Bronfman Jr. played the emotional card, "We are allies, we are friends, and our companies are planning to sue a group of Chinese copyright infringement companies recently. mp3 search website, but there are no Penguin or Sogou in the list, it is all for your face, can't you give us a face?"

Is it all here?
Ivanka blinked, and had a new understanding of Master Lu, her legs were involuntarily clamped, and her eyes were full of spring water.

"Here! But not this way."

Lu Fei patted him on the shoulder and comforted him with a wide voice.

Although he doesn't look down on this from the bottom of his heart, he can't stand his old man, old Edgar Bronfman, he is highly respected in the circle of Jewish rich people, his energy is amazing, and his old prestige is still there, so he should give this man a little bit of face.

What's more, the record industry can't just have a stick, but also a sweet date, and the dog will bite people when it is anxious.

"What do you mean?"

Edgar Bronfman Jr. was puzzled.

Lu Fei directly said that he couldn't make concessions on Spotify, but he could help Warner, Universal and other hard-working record companies increase their income and become rich.

"How to do it?!"

Edgar Bronfman Jr. was a thrill.

Lu Fei smiled and said, "Penguin will acquire a video sharing website company called 'Youtube' recently, did you know that?"

"I've heard of it! This website has stolen a lot of Warner's music and MVs. If it wasn't for the DMCA (Digital Millennium Copyright Act), we have already organized a team of lawyers to initiate a lawsuit, and we must sue it for bankruptcy!"

Edgar Bronfman Jr. scowled: "Are you sure you're buying this site."

Lu Fei said: "That's right, so I want to talk to you, Doug and Andy in the future, and they will all be indispensable. We will talk about the licensing agreement. You just license the content to YouTube. I promise to protect your legitimate profits like Spotify."

"How can you guarantee it?"

Edgar Bronfman Jr. was dubious.

"Once Penguin takes over YouTube, we will launch a copyright filtering system as soon as possible, which can automatically delete copyright-violating clips."

Lu Fei eloquently sketched out the anti-theft blueprint, "Just like we have FairPlay certification on lmusic, we will also upgrade a content ID system on YouTube, and information will be automatically patrolled to accuse pirated videos. It doesn't matter if it's Warner Universal or any copyright company. Use this system to find your own videos.

Banning and removing these contents, of course, there are better options. "

"What choice?"

Edgar Bronfman Jr. asked curiously.

"Share advertising revenue with these secondary creators."

Lu Fei stretched out two fingers. Unauthorized content can either be designated to be deleted, or choose to play advertisements, which means that the secondary creator is no longer a thief, but the father of the copyright owner.

"Lu, can you really increase your income?"

Little Edgar Bronfman raises the vigilance of Twelve, beware of Flicker being limped by Fudge.

"Penguin's position on YouTube is to integrate all the information in the world, and now we are in a very rare period of opportunity."

Lu Fei's analysis is clear and logical, especially emphasizing that broadband began to spread around the world in 05. Flash technology has a market share of 75% in this year, and video technology and facilities are also popular. YouTube, which focuses on Flash video, must be the fastest growing , the largest website, how few opportunities to make money in the future?
"Is the split the same as Spotify, [-]% to [-]%?"

Edgar Bronfman Jr. can't help but be heartbroken.

You look ugly, but you think beautiful!
Lu Fei didn't refuse straight away, with a mysterious smile on his face, so he kept suspenseful: "The proportion is the third step, let's finish the second step first."

"Isn't it content licensing?"

"Yes, but business development (BD) is also required. YouTube not only needs UCG, but also PCG. It needs to cooperate with professional media. Universal, Sony, EMI, and you Warner, all enter the YouTube platform and build their own channels. Artists who are good at signing contracts also register personal accounts..."

"all?"

"Yes, all!"

Watching the fierce confrontation between the two, Ivanka pursed her lips, and her eyes became more and more focused on Lu Fei. He seemed to be eating little Edgar Bronfman, eating to death, with a calm expression on his face .

"Hehe, Lu, your idea is good..."

Little Edgar Bronfman is stupid but not stupid. He slowly figured out Master Lu's conspiracy. Spotify has already got the neck of the record industry, and with the addition of YouTube, it still can't hold the main artery!

Back then, he was really the daddy of the record industry.

If you shit on my head in the future, I have to endure it?

"If Warner agrees, we can talk about the third cooperation."

Lu Fei smiled, hey, how many people want to kneel down to recognize my father, but there is no such way!
"Anything else? What is it!"

Little Edgar Bronfman looked at his playful smile, resisted not to raise his fist, and punched him in the face a few times.

Riddler, die!
"This will not be revealed until the end of the press conference. The key now is to consider my suggestion first."

Lu Fei got up slowly: "I had a good chat today, and I will tell Doug and Andy what I said to you."

"I will seriously consider it and give you an answer soon."

Little Edgar Bronfman shook hands with the two perfunctorily, his eyes stayed on Ivanka for a few seconds, and he silently said "fuxk" countless times in his heart, and left in a hurry with a livid face.

"He looks very unwilling. I'm afraid your cooperation will be very difficult." Ivanka looked sideways.

"Difficult?"

Lu Fei smiled and said nothing, nothing to say.

Ivanka changed the subject with interest: "What is the third cooperation you mentioned?"

"Want to know?"

Lu Fei smiled and spread his hands: "Go back to the lounge and chat."

Ivanka glanced at the heavily guarded front and backstage, her eyes fluttering, and she whispered in her ear, "Where is the bathroom?"

(End of this chapter)