Reborn Millennial Gamer

On November 11th, Wanliu Academy.

The quaint and chic living room is filled with a touch of incense, and white smoke floats in front of Qi Baishi's painting on the wall.

"Lu Yun, you are awesome now!"

Liu Chuanzhi pointed to the empty seat closest to him, and squinted his eyes with a smile, "We have completed the largest M&A case of Huaxia Internet, a total of 10 billion US dollars, even that Lu Fei can't do it!"

Lu Yun showed a satisfied smile: "Hehe, this acquisition is completely a model proposed by our side. Aribaba acquired Yahoo China, and Yahoo held 42% of Aribaba's shares and 35% of the voting rights. This idea is ours. I created it myself, there is no such model on Wall Street.”

"That's right, the whole world has never heard of your acquisition. It's the first of its kind." Liu Chuanzhi couldn't help but sigh, "According to the merger price between you, what is the current valuation of Ari Baba?"

"Around $40 billion."

Lu Yun opened the teacup and took a sip of the hot soup.

The second child is like this, so Feigou.com can't go to heaven?

Liu Chuanzhi took a breath, and couldn't help sighing: "Oh, if Joyo can carry it to the present, Amazon can't buy it so cheaply, and the price is at least a quarter of yours. This may be a big milestone in my life." Unfortunately, there is one more thing, that is, there is no investment in your Ari Baba."

I regret not investing in Feigou Internet Cafe...

Lu Yun sees it through and does not talk about it, his reason is always on the line, he is not dazed by the success, on the contrary, he is more cautious, because the 10 billion financing is completely sacrificed in exchange for a large number of shares and voting rights, if it is not for reference to Penguin's AB shares and partners The control of the management has long been handed over.

He was extremely calm, "Actually, so much money has been raised, but not so much has been credited to the account, but the money is secondary to me. The main reason is that the development of Taoduoduo is indispensable for the development of search engines. Combined with Yahoo, the main business of Aribaba The business has expanded from e-commerce to information portals, search, online advertising, instant messaging..."

"Well, you are very strong now."

Liu Chuanzhi sipped his tea, "Even if you compete with Lu Fei now, you won't suffer any disadvantages. This year's Double Eleven is beautiful, and it must be a battle between dragons and tigers, so why don't you sit in the base camp and find me, a retired old man, for tea when you have time? "

Lu Yun said bluntly: "Mr. Liu, I heard that Lianxiang is preparing for the 'Cold Promotion' event. Is there such a thing?"

Liu Chuanzhi nodded, "Your e-commerce business is very competitive, so why not our computer industry? Not to mention Dell and HP, Asus, Great Wall, especially that Shenzhou, ever since Logic became a shareholder, they are eager to pull us down. .”

"Mr. Liu, I'm here today to help Lianxiang."

Lu Yun immediately showed his eloquence, "flickering" he arranged Lianxiang's first shot to be on the day of Double Eleven, and he had to be the exclusive starter on Taoduoduo.

Liu Chuanzhi said meaningfully: "Hey, I have retired now, Lianxiang's big and small matters are now under the control of Yuanqing, you should talk to him about cooperation."

"Mr. Liu, although you have retired, you are still the banner of Lianxiang. I will finish talking with you first, and then it will not be too late to find Mr. Yang."

Lu Yun is envious of Feigou.com having Jingdong Mall, jealous of Jingdong Mall's main business of 3C digital, and even more afraid of the pillars of 3C digital - Logic and Shenzhou.

Especially the logic, the comer is not good!

In any case, Taoduoduo has to find its own competitive products in order to face head-to-head on Double Eleven.

Obviously, is there anything more suitable than Lianxiang?
The Sun Wukong of the trade, industry and trade camp naturally wants to ask the Tathagata of the trade, industry and trade camp to surrender!

"I think the cooperation between the two is very suitable."

Liu Chuanzhi thought for a moment, weighing the pros and cons, "Lu Fei is not particular about this kid, he is both a referee and a contestant, obviously Feigou.com's promotional resources should be shared equally, but he only cares about his own logic, various exposures, various discounts... "

"Congratulations, Mr. Liu!"

Lu Yun gave a thumbs up and echoed: "Taoduoduo will not be like this. I can also guarantee that all the products that Lianxiang will exclusively launch on Taoduoduo during Double Eleven will enjoy the highest level of subsidies! Maximize the promotion! "

"Good! Good! Good!!"

Liu Chuanzhi patted the handle of the chair three times, not to mention that Lu Fei was hated in his heart, even if Lu Yun was a member of the Taishan Society, he, the president of the Taishan Society, must also help out.

Not only the new series of Lianxiang are supported, but also Acer notebooks distributed by Digital China, one after the other, attacking Shenzhou Computer.

"Welcome, Mr. Liu! I promise, if Lianxiang has it, Shenzhou must have it too." Lu Yun's eyes lit up instantly.

Liu Chuanzhi nodded in satisfaction, and sighed for a moment: "It's a pity, music player, Lianxiang can compete with logic in China, but mobile phones, although Lianxiang also does it, but it's not the core business, so it can't help you."

"No, no, Mr. Liu, you have already helped a lot."

Lu Yun waved his hand, at least Lianxiang is in charge in the computer field, which is not inferior to Shenzhou of Feigou.com.

"Don't worry, although Lianxiang can't do it, there is one that can definitely do it, TCL's gemstone phone!" Liu Chuanzhi's eyes flashed, "The sales volume is about to exceed [-] million. Compared with it, the logic X is one day and one place."

Lu Yun was surprised at first, and then wondered: "Will President Li of TCL agree?"

"It depends on the person. I will invite him here later, and the three of us will go to a nearby golf course to play a few shots."

Liu Chuanzhi raised his hand: "Drink tea, drink tea."

Lu Yun took a sip, the tea was obviously cold, astringent and bitter, but he praised without hesitation: "Good tea, Mr. Liu."

…………

At the same time, Hailong Building.

Holding a stack of documents, Liu Yandong knocked on the door of the chairman's office and strode in. From the corner of his eyes, he saw unpacked teacups on the coffee table and said curiously:
"Hey, recently you and Mr. Xu have been secretive, are you going to do some secret big move?"

"Oh, it's not a big deal."

Lu Fei crossed his hands, and said mysteriously: "I just prepared a little surprise, and the three of us will sit down and have a good chat in a few days."

Liu Weidong frowned tightly, but he didn't ask too many questions, and presented documents large and small for Double Eleven with both hands, detailing everything.

"How is the price protection operation doing?"

Lu Fei didn't turn over immediately, but looked up.

Liu Weidong met his sharp gaze and said bluntly: "It's not bad. After our raids again and again, fewer and fewer merchants dared to commit crimes and adjusted their prices back. There were no false discounts or price increases in disguise." .”

"now it's right."

Lu Fei showed a satisfied smile, because the "Double Eleven" event has commodity price restrictions, which cannot be higher than the lowest price within a certain period of time, so many merchants took advantage of this opportunity to quietly increase prices a month or two in advance, and then " Prices were cut on Double Eleven. In fact, the prices not only didn’t drop, they even went up.

The insured price has been greatly changed, and these merchants are being hit!
Liu Weidong said solemnly: "Mr. Lu, don't worry, we have not only extended the price guarantee period, but also introduced relevant supervision policies to prevent 'merchants raising prices first and then discounting' from happening again and again. Such a major rectification, haha , it can be regarded as the first time in e-commerce!"

"Very good, but to sum up experience, it is best to form a price guarantee system." Lu Fei knocked on the table, "The publicity, routines, and gameplay are all fake. The most important thing is the price. Only by constantly giving The common people benefit, and Double Eleven can be sustainable.”

Liu Weidong vowed: "Mr. Lu, don't worry, if something happens, we will immediately disqualify the merchants involved from participating in the Double Eleven event, and we will never tolerate it."

"Today I let the word out at the meeting that this year's year-end bonus will be rich or not, it depends on whether the GMV can break through 50 billion."

Lu Fei hurriedly stood up: "What do you think?"

Liu Weidong said: "It's difficult, but it's not impossible. The year before last, Mr. Lu said he wanted to break 10 billion, but no one believed it, but he still broke it. Last year, Mr. Lu said he wanted to break 30 billion, but no one believed it, but he broke it again. The key is the 3C digital power of Jingdong Mall, this time it is the only online launch of Logic and Shenzhou in the country.”

Lu Fei said: "You can't take it lightly. The computer industry has been fighting fiercely recently. Dell, Lianxiang, HP, and Asus are all doing their best to decide the winner this winter."

"Mr. Lu, I'm not worried about computers, earphones and mp3s at all. What I'm worried about is actually Logic's mobile phone."

Liu Weidong bluntly said that the linkage between TCL and Taoduoduo has become more and more frequent recently, and the promotion of Gem mobile phone online and offline is quite unprecedented. You know, Gem mobile phone has set a sales myth of domestic mobile phones for 4 consecutive years.

"Don't worry at all."

Lu Fei waved his hand disdainfully, "The TCL Gem mobile phone has long been in decline, and Wan Mingjian, the core figure in the mobile phone department, was kicked out not long ago."

"But……"

Liu Weidong is not worried about TCL, but whether Taoduoduo will do some tricks. After all, Lu Yun has a lot of ideas.

"It's useless, no routine can save you."

Lu Fei raised his lips and carefully analyzed: "The reason for TCL's success is that besides the protection of the mobile phone approval system, concept marketing is the key. It is the endorsement of the heroine of "Mythology" Jin Xishan, and it is also a mobile phone inlaid with gems. It can also deceive immature people. Consumers, but everyone is not a fool, can you cheat for a year or two, can you cheat for three or four years? What is after excessive marketing?"

"No, nothing."

Liu Weidong suddenly realized that when the gem mobile phone is no longer amazing and Kim Hee-sun’s popularity fades away, it means that the concept of marketing is outdated, and a new concept needs to be created.

Just like Xiaomi, starting from "1999 yuan, the first mobile phone for young people", quickly opened up the market, followed by various concepts of "cost-effective" and "new domestic products", but "cost-effective" can't last a lifetime, you have to have it A new concept holds up.

For example, Huawei, what kind of Kirin chip, what kind of Hongmeng operating system, regardless of whether it is true or not, at least the Chinese people will eat this set, which is better than "selling the chip at the price of sand", is it more reliable?
Lu Fei analyzed it clearly and said: "So lmusic has been insisting on at least one new concept a year, and when the brand is fully rooted, there is no need to rely on these fancy concept marketing. Now you know why Wan Mingjian is out?"

"He couldn't come up with new concepts."

Liu Weidong's eyes lit up: "I haven't built a brand either."

Lu Fei nodded and said, "TCL is actually a paper tiger just like Lianxiang. In the third quarter of this year, its sales experienced an avalanche decline. Otherwise, it would not have found Taoduo."

"Mr. Lu, what is the concept of logicX?"

Liu Yandong was very curious.

"The first fashion arcade machine for young people..."

Lu Fei said, "There is also music. Didn't Jay Chou release a new album "Chopin in November" at the beginning of the month? He is not only the spokesperson of logicX, but his mobile phone is also linked to his album. The main title is "Chapter 11 of the Night", "Hair Like Snow" is an exclusive ringtone, and at least five MVs are embedded in it."

Liu Yandong was startled, "Hey, 5 songs!"

…………

"You browse with a smile, the romance on your phone.

It turns out that it is so simple to sincerely send love.

Studying on the screen,
you look cute,

Regarding the explanation of fate, I will pass on another line..."

The MV of "Romantic Phone" was playing on the TV in the office, and a close-up of Jay Chou holding a logicX appeared on the screen.

"You browse with a smile, the romance on your phone."

Lu Fei watched and couldn't help singing along.

"Thump, thump, thump." At this time, Xu Lei stepped quickly, walked in through the open door, and glanced at it, "Good guy, I'm exhausted, and you're singing backwards."

Lu Fei pressed the pause button: "How is things going?"

"The city supervision bureaus in Shanghai, Hangzhou, and Pengcheng all issued documents, the content of which is similar to the sample text of the "Double Eleven Network Centralized Promotion Compliance Guidebook" provided by us, and they all require the prohibition of e-commerce through Various means of false discounts and false prices.”

Xu Lei handed over several red-headed documents: "The surprise you want is here."

Lu Fei grinned and said, "What about the bigger surprise?"

Xu Lei snapped his fingers: "Okay, like 'Flying Shopping Double Eleven', 'Double Eleven Shopping Carnival', anyway, I have people register trademarks related to 'Double Eleven'. .”

Lu Fei said: "If someone changes 'Double Eleven' from Chinese characters to numbers, or renames it, such as 'Tao Duoduo Double Eleven', 'Ari Double Eleven', is that okay?"

"no!"

Xu Lei shook his head: "I have already asked the legal department about this, ours is a 'prior cited trademark', according to regulations, when the trademark applied for registration is found to be a 'high imitation', the Trademark Office can reject the application. "

Lu Fei said: "Does it mean that the 'high imitation' that Ali Baba applied for registration, once it is found to be illegal, can't use 'Double Eleven' and similar symbols for marketing and publicity?"

Xu Lei had a smirk on his lips: "Jie Jie, there are 45 types of trademarks, and ours is considered the 35th type of trademark. It belongs to service marks and includes groups such as 'advertising', so high-quality imitations must not be used fraudulently, otherwise they will be Infringement."

"What will be the result of infringement?"

Lu Fei raised his eyebrows.

Xu Lei said with a smile: "Apologies for compensation, of course the worst case is that Taoduoduo will be insulated from 'Double Eleven' from now on, and no more Double Eleven activities will be allowed!"

Lu Fei smacked his lips, no wonder Liu Weidong created a "6" in his previous life, and Ari Baba probably wouldn't allow Jingdong to use the "Double Eleven" trademark, hey, now the feng shui turns.

"Should we send a lawyer's letter to warn Ahli and Dangdang that they are infringing on Feigou.com's 'Double Eleven' trademark?"

Xu Lei rubbed his hands, eager to try.

"Don't worry, play with Lu Yun first."

"A Fei, Lu Yun is not worth playing with."

"If you want to play, you must play!"

Lu Fei narrowed his eyes into a line, "Don't play, how can I..."

ps: In order to compete for the "Double Eleven" trademark rights, Taobao and JD.com have been fighting in court for several years.