Reborn Millennial Gamer

Chapter 477 Hongmen Banquet (4K)

"42.1 billion! Flybuy hit another peak on Double Eleven!"

"Three years ago, during the first 'Double Eleven Shopping Carnival', Feigo.com had a daily turnover of 1.17 million. This year, it went online at 0:1, breaking through 29 million in 1 minute and 8 seconds, breaking through 5 million in 31 minutes, and breaking through 10 million in 3 minutes. 20 million, 6 billion in 30 hours, 12 billion in 40 hours, as of now, it has broken the [-] billion mark in nearly [-] hours."

"According to the official announcement of Feigou.com, in the first hour of Double Eleven sales, the turnover of more than 1250 brands exceeded that of the first day of last year. The 11 brands with a turnover of tens of millions on Double Eleven last year have exceeded 11 million yuan in this year’s Double Eleven.”

"........."

Double Eleven is only half a day away. Before the final sales of Feigo.com are released, the impatient media are scrambling to report. There are even TV stations following up in real time. Scrolling captions for sales.

Online is the territory of Feigo.com.

Double Eleven advertisements and news can be seen everywhere, just like QQ, whenever the total sales increase by 1 million, the pop-up window is like a movie box office poster, jumping out on time.

"Clap."

"Pa-ta, pa-ta, pa-ta~"

Lu Yun tapped the mouse to close the seemingly endless pop-up windows, his ashen face became more and more irritable.

Although Taoduoduo broke the record of last year’s Double Eleven, with the help of Yahoo, it rushed to 8.5 million, and it was only a short distance away from the goal of 10 billion, but there was no joy in my heart——

Watching Feigou make money is more uncomfortable than Taoduo losing money!

Seeing him bewitched, Cai Chongxin and Sun Yutong glanced at each other, sighed and said, "Jack, we don't need to compare with Feigou. Yahoo Huaxia has only been acquired for a few days. The time is too short. Search, email, I haven’t had time to digest many resources in instant messaging, right Yutong?”

"Ah, yes, yes, Mr. Cai is right."

Sun Yutong was jittery, with erratic eyes, "Just after receiving the assets of Yahoo China, the sales may exceed 10 billion. Give us another year, and wait for next year's Double Eleven. Whoever wins may not be able to win!"

"Win? As long as Jingdong 3C Digital of Feigo.com is always so strong, Ari will never win!" Lu Yun kept touching his chin, "I don't understand, it has Shenzhou for its computer, I have Lianxiang, and its mobile phone There is logic, I have TCL, Gionee, and Bird, why is there such a big gap in sales?"

Sun Yutong noticed his questioning gaze, and said bravely: "Mr. Lu, e-commerce users not only buy products, but also experience. Feigou has its own logistics system, which fully supports three-day delivery of electronic products. Mobile phones, keyboards, etc. can even be delivered on the same day, so we can only outsource them, and express delivery companies such as Shentong, Yunda, Yuantong, and Tiantian, which have no Feibu capital injection, will definitely give priority to delivery.”

"Makes sense, but not entirely makes sense."

Lu Yun squinted his eyes, "Self-built logistics is a money-losing business. How much money did Lu Fei spend on it? It was buying land to build warehouses, and renting planes to buy trucks. If we move all these resources to flying In terms of purchasing and construction, Taoduoduo has long been thrown to a thousand miles away, and it is estimated that there is no shadow of it.

We are determined not to engage in logistics, Ari has no money. "

Cai Chongxin nodded in agreement and said, "That's right, Yahoo's money is our last financing before going public, and good steel must be used wisely."

"Don't do it even if you have money, it's just superfluous!"

Lu Yun went on to add another sentence.

Sun Yutong didn't show her disdain, but shrugged and said: "Service is one aspect, and price is another aspect. Feigou launched a 'price protection policy' at the beginning of the month, but all items on Double Eleven are price-insured." Month, if the price of things bought during this period is reduced, users can be compensated.

On our side, not to mention false price tags and false price cuts, there are still many merchants who engage in small tricks, saying that they are fraudulent when they go online, and they are going to '3·15'! "

"I know what you said."

Lu Yun waved his hand: "Basically, they are small brands and small merchants. The first-line brands are okay, and the price cuts are true. That's why I want to separate the high-end Tmall, so I try to find high-quality flagship merchants on Gogo.com. That's the only way. Only then can we compete with Jingdong."

Just as the three of them were resuming their retreat, the door was suddenly knocked heavily, and Sun Yutong went to open the door in surprise, and it was his wife—Peng Lei—who was reflected in his eyes.

"How did you come?"

"Something went wrong, watch TV, watch TV quickly."

Peng Lei, who was at the helm of Ant Financial Services in her previous life, acted resolutely. She went straight forward, turned on the small TV in the office, and locked the channel on the Yangma 2 financial channel.

In the picture at this time, Liu Yandong faced the microphone and camera of Yangma reporter, and said in a serious tone:

"November 11 is just a date in itself, and in this sense, it cannot be monopolized by any company.

But since Feigo.com founded the "Double Eleven Shopping Carnival", this date has a second meaning that is unique, that is, the day of commercial promotions. We have invested manpower and material resources. We are the creators and trademarks. Holder.

In fact, friends and merchants carry out the 'Double Eleven' campaign without our consent, which has constituted an infringement of Feigou.com..."

The Yangma reporter took a breath and was quite indignant: "Why don't you ask the friends who infringed the rights for an explanation?"

"Mr. Lu and we hoped that our friends and merchants would rein in the precipice and stop taking advantage of the popularity of 'Double Eleven' on the online shopping website. We didn't expect to make concessions, but what we got in return was progress."

Liu Weidong spread his hands helplessly: "So now, we don't intend to sit idly by, and are preparing to use legal weapons to defend our rights. Now we have officially sent lawyers' letters to our friends and businessmen."

"Fuck!"

Lu Yun hurriedly stood up, staring wide-eyed, can you still register the trademark of "Double Eleven"?How can there be such an operation?

In sight, a reporter from Central Ma "coincidentally" asked: "So, which friendly business platforms are infringing?"

"Ah, forget it, we won't call names publicly."

Liu Weidong only said one word, with a restrained expression, "As China's No. [-] e-commerce platform and the world's No. [-] e-commerce platform, Feigou.com doesn't want to be branded as suppressing peers and monopolizing the market because of this incident, but facing so many media , our last warning—

Friends and merchants, please stop, otherwise don't say that you are unpredictable! "

"It's north!"

Cai Chongxin, who has always been polite and civilized, saw it and couldn't help but burst out. Although there are many e-commerce websites, who else can start with the word "A", just say it is Ari Baba!
Mr. Lu's complexion was purple, his neck was full of veins, and his narrow trachea was like a pump, panting heavily:

"Did Feigou.com send us a letter?"

"Right here."

Peng Lei nodded, and handed over a greasy fax of the lawyer's letter, "It is said that Dangdang, eBay, Huicong, etc., who have participated in Double Eleven, have received it."

Lu Yun was both shocked and puzzled.

Damn Lu Fei, why do you want to hit 10?
But regardless of whether this wave of operations is right or wrong, it has indeed caught competitors such as Ari, Dangdang, eBay, and HC by surprise.

I was originally happy, spending money to earn traffic, but suddenly I was attacked shamelessly by bandits who did not speak martial arts. The activities, advertisements, and plans for the second half of Double Eleven were all disrupted without accident.

Large and small e-commerce companies can only adjust their strategies in a hurry, and can only stop their teeth and swallow their stomachs, because Feigo.com has indeed created "Double Eleven" and holds a legal trademark.

Legally, there's nothing wrong with it!
Flying.com then made full use of the topic in the battle of public opinion. Facing numerous media’s unanimous voice, it said that some bad friends and merchants illegally used the “Double Eleven” logo, which confused users and mistakenly believed that it was related to Feigou.com, seriously damaging the market order.

As soon as the statement was announced, it quickly spread online, and gradually spread. Netizens were discussing and arguing everywhere, such as Wangyi Blog, Sogou Tieba, QQ Group, Tianya Maopu, Mizuki Kyodo, etc. Standing in line...

The battle for trademarks has made many netizens wonder, "Who is the name of Double Eleven" so important?

Asking questions, posting bars, QQ groups, blogs, and portals seem to be quite harmonious. The answers cannot be said to be exactly the same, but they can be said to be almost the same——

[Of course it’s important. Feigou.com is like an offline commercial building. It invests tens of millions every year, and this year it costs hundreds of millions more. It turns November 11 into its own "shopping carnival". The supermarket and farmers market next door are hot , just get on the pole, do you think the commercial building can agree! "

["Double Eleven" does not only belong to Feibu Internet cafes? 】

[There was no festival in Double Eleven in the past. The "Shopping Carnival" was completely created by Feigou.com. Now that Feigou.com has built the car, people like Taoduoduo wanted to "hitch a ride" and were eventually driven away. Isn't it normal to get off the bus! 】

【…】

Indistinctly, an invisible information war started silently. Netizens wrapped in information cocoons, under the guidance of Mr. Lu's terrifying public opinion, turned to Feigou.com bit by bit.

At this moment, it is just like that moment in the previous life.

The high ground of online public opinion has been completely occupied, and offline newspapers, radio stations, and TV stations also have a devil's hand stretching out.

"After years of continuous publicity and use, "Double Eleven" has established a de facto unique correspondence with Feigou.com.

The "unique correspondence" means that when it comes to "Double Eleven", people can only think of Feigo.com, not Taoduoduo or other e-commerce platforms. This is called "significance" in law.

Distinctiveness is a necessary condition for the achievement of a trademark. Originally, "Double Eleven" was just a date and could not become a trademark. Meaning, there is also significance. "

"Today's Statement" was broadcast on TV, and the host Sa Beining was having a question and answer session with the vice chairman of the Trademark Review and Adjudication Board.

"boom!"

Lu Yun couldn't bear to watch it any longer, and threw the remote control violently, hitting the sofa heavily.

"Dingling, Dingling~"

The landline on the table instantly calmed people down. He unzipped the zipper, opened his clothes, picked up the receiver and covered his head and face with one sentence:
"How about it, can 'Double Eleven' be registered as a trademark? Lu Fei, a bastard, can't take 'Double Eleven' as his own, right!"

"..."

Cai Chongxin fell silent on the phone.

For a moment, the whole room was as silent as death, and a needle could be heard falling.

Lu Yun pressed his voice hard and said: "What the hell, it won't really work, will it?"

"People from the Trademark Office said that registered trademarks do have exclusive rights, which can exclude others from using them."

Cai Chongxin changed the subject: "But it's okay, I didn't say it dead. It is controversial for Feigou.com to register the double eleven shopping promotion as a trademark. It's like taking advantage of a legal loophole and registering the sun as our own property. The Intellectual Property Office protested and demanded that their trademark be revoked."

"Time! How long will it take!"

Lu Yun's eyes lit up, and he couldn't wait.

Cai Chongxin said: "Uh, this process will be relatively long, maybe one or two years, maybe three to five years."

"So long? Is it because we can't use 'Double Eleven' during this period?" Lu Yun frowned.

"In theory, yes." Cai Chongxin sighed, "This is typical American bullying, a typical game that expands from commercial competition to legal competition."

"So what, Tao Duoduo can't admit defeat, and he will never admit defeat!" Lu Yun felt a surge of anger rushing up from his ribs.

Cai Chongxin smiled wryly: "Lu Fei's chess moves are ruthless and ruthless. You may not know that the scope of use of the registered trademark of Feigou.com is much wider than we imagined, even including advertisements, TV shopping, and telephone shopping... "

Lu Yun was startled, "What do you mean?"

Cai Chongxin said: "That is, he can not only sue our e-commerce companies, but also send a notice letter to warn the media that puts our advertisements, and ask them to cooperate in removing the word 'Double Eleven'. Halfway through."

"Overbearing, too overbearing!"

Lu Yun gritted his teeth, with uncontrollable anger flashing in his eyes, how the hell can I be so domineering anytime.

"Ah~"

Cai Chongxin's tired tone showed a trace of powerlessness, who made Feigo.com so powerful, it is obvious that the sales breakthrough of 50 billion is a certainty, accounting for five-sixths of the entire e-commerce market.

As for Taoduoduo, it was expected to exceed 10 billion this year, but it was completely defeated by such a half-step, and it stopped at 9.36 million.

"Hmph, I had someone prepare a statement."

Lu Yun picked up the speech and vented: "...a certain e-commerce company tried to take this festival as its own in a 'legal' way, and even set up obstacles for the media and e-commerce companies in the same industry by means of coercion and lure. The open spirit of the Internet violates the principle of fair competition..."

After reading it, the anger subsided by a quarter, "Chongxin, what do you think? If possible, I plan to publish it on Yahoo and 3721 first. Hmph, no matter how strong Lu Fei is, it's impossible to block all the channels for speaking out. .”

"Well, just now Yutong received a call from Liu Jundong, it seems that Lu Fei invited us to Yanjing for dinner."

Cai Chongxin was both puzzled and uneasy, "What kind of trouble do you think he is doing? Could it be a Hongmen banquet?"

Lu Yun pondered for a moment, "Go."

"Really go?"

"Of course, what is Hongmen Banquet?"

"Xiang Yu invites Liu Bang."

"What did Liu Bang do afterwards?"

"Being the emperor."

"Where's Xiang Yu?"

"Understood, let's go to the banquet." Cai Chongxin suddenly realized.

"Yep."

Lu Yun took a few deep breaths to ease his emotions: "Xiang Yu is unjust and has little help, but Liu Bang has a lot of help, isn't it just a match, I want to see how the Feigou.com family will deal with us all.

He can still beat ten of them! "

(End of this chapter)