Reborn Millennial Gamer

Chapter 629 Helping People to the End (4K)

On October 10, in just two days, Niu Gensheng received far more than 20 billion in rescue funds.

Paying Morgan Stanley's margin is more than enough.

Mengniu's crisis of control was naturally resolved.

Seeing that the general situation is over, UBS also retreated.

After all, it's not like Goldman Sachs has Eagle Sauce as its backer.

Even if there is, facing the all-star lineup of Huaxia entrepreneurs, they will support Mengniu with one heart, and they will immediately follow their hearts.

Besides, there is still a master Lu.

This is a ruthless man who punched Goldman Sachs, stomped on Lehman, and cursed Bear Stearns almost bankrupt in the book, and he is backed by the powerful Huaxia. Can't he be provoked or hidden?
Although it is shameful to escape, UBS has not lost money.

With the entry of Lu Stock God, Mengniu's stock price rose from 6 Hong Kong dollars to 10 Hong Kong dollars, and the low-priced stocks made a lot of money!
Niu Gensheng went from hell to heaven, saved Mengniu, and immediately called Lu Fei, crying:
Brother Lu, thank you!

"Brother Niu, don't say that."

Lu Fei said a few words of comfort, "Although this crisis has passed, I have to remind you that Mengniu's shareholding structure is too scattered, not counting Qilixiang, and the concerted actors hold less than 27% of the shares. If this problem is not resolved, there may be another time.”

"In fact, we have thought about this issue."

Niu Gensheng is not clear. Generally speaking, major shareholders hold less than 25% of the shares, which is prone to hostile mergers and acquisitions. Fortunately, some tradable shares were transferred to the Xiangjiang market.

"You still have to be careful. Mengniu has thousands of people holding shares, and the per capita shareholding ratio is less than 1%. The risk of being hostile takeover is quite high." Lu Fei leaned his head on the pillow of the bathtub.

"There is only one way at the moment."

Niu Gensheng said: "It is to find a white knight to buy our dispersed equity and re-centralize it. He will be the major shareholder, but he must retain our management rights."

"Introducing the white knight is indeed a way."

"Brother Lu, how about you come to be this white knight?"

"Brother Niu, are you kidding me?"

Lu Fei raised his eyebrows and gave up the control of Mengniu to himself?
"Do I look like I'm joking? I mean it!"

Niu Gensheng said: "After this incident, our management agreed that this white knight must be brother Lu."

"No, no, brother Niu, I will help you drive away foreign capital, not for the sake of becoming Mengniu's white knight."

Lu Fei resolutely refused, pushing again and again.

"Brother Lu, the more you refuse like this, the more suitable we Lao Niu thinks." Niu Gensheng said in a serious tone, "And I asked Cao Guowei, since Xinlang invited you, a white knight, to get on the right track, Weibo, games , advertisements, and make the performance flourish, whoever should be Mengniu’s white knight!”

Lu Fei confirmed that he was not joking, and pondered for a while, Brother Niu, is there any embarrassment for Mengniu? "

"Brother Lu, I let you see. To tell you the truth, even if the current Mengniu has passed the level of control, the situation is not much better."

During the phone call, Niu Gensheng sighed.

Originally, Mengniu encountered a brand trust crisis, and then caught up with the financial crisis, which made things worse. Although the stock price has risen a little due to Mr. Lu’s increase in holdings, the market value still lost 137.5 billion Hong Kong dollars, and the operating loss exceeded 20 billion.

Shortage of funds and difficulty in cash flow.

This is not the biggest crisis yet. The key point is that after the Silu crisis, milk source stations across the country collapsed and closed down, and the dairy industry experienced an unprecedented milk source crisis, forcing Mengniu to build its own dairy farms.

The investment in a dairy farm with more than 2 heads is at least 3 to 2 million yuan, and Mengniu has only built two dairy farms so far.

"How big is the funding gap?"

Lu Fei wiped his face.

"About 30 billion."

Niu Gensheng hesitated again and again, but still told the truth.

"It's really not a small amount."

Lu Fei understood that, given the current economic situation, it is impossible for Mengniu to raise this amount of money. Without money, there would be no self-operated dairy farm, and there would be no milk source. Sooner or later, Mengniu would fall into survival crisis.

Niu Gensheng's tone contained a hint of request, "Brother Lu, apart from retaining the management rights of our team, there is another condition, that is, can you and your elder brother's Qilixiang be used to acquire Mengniu instead of the Three Body Fund?"

"Qilixiang?"

Lu Fei thought about it for a while, and immediately understood the deep meaning.

Because of the crisis of brand trust, Mengniu needs a national brand that can stand, resound and be trusted to endorse.

Because of Lu Yun's charitable donation and the performance of Xiao Hongmei's foundation in rescue and disaster relief, Qilixiang has become deeply rooted in the hearts of the people and has become a "national milk tea".

The milk tea franchise stores alone have soared to twenty or thirty.

"That's right, Qilixiang can help Mengniu reshape its brand image, at least it can restore the public's trust faster." Niu Gensheng said solemnly, "So you two brothers think about it. I know that your eldest brother has always had a lot of ideas about dairy products."

Mengniu is indeed attractive.

Lu Fei thought about it, but he politely refused.

"Brother Lu, why did you refuse!"

Niu Gensheng was startled and couldn't figure it out no matter how he thought about it.

Qilixiang and Mengniu can be regarded as a strong alliance.

Mengniu has advantages in breeding, equipment, products, etc. Qilixiang can tap into the international dairy market through Mengniu, and Mengniu can also use the brand and channels established by Qilixiang at home and abroad to bring it back to life, which is equivalent to——

Qin Shihuang touches the switch and looks in the mirror, the win-win is numb!

Hearing Lu Fei's push and push, Niu Gensheng said decisively: "Brother Lu, even if I beg you, you must help me with this favor! Mengniu can't do without you, the white knight!"

Good guy, can I not?

Lu Fei was patient, presented the facts, and reasoned.

Obtaining the control of Mengniu will change the nature of this rush to rescue Mengniu. Although it is playing the banner of "white knight" to save Mengniu, the outside world does not think so.

Oh, Mr. Lu led his brothers to drive away the foreign capital, but the co-author is that he fell in love with Mengniu's territory and took over the mountain as king.

What does the chicken think of him?

What do the ducks think of him?

What does the goose think of him?

How will you hang out in the circle in the future?How can you be a big brother?
What's more, I have integrated steel, coking, petroleum, grain and oil, logistics, e-commerce, Internet, finance, payment, etc., and I can't count it with two hands, and I have another Mengniu...

Do you think your street lights are not high enough?
"Although the truth is so, but in Mengniu's current situation, I am afraid that only you can turn the tide."

Niu Gensheng asked again and again, and he almost said "Mengniu, if you want it, you have to have it, and if you don't want it, you have to have it."

"How about this, Brother Niu?"

Lu Fei rolled his eyes, "Qi Lixiang can't be Mengniu's white knight alone, but I can help Mengniu find one or two more, what do you think?"

"Who else is more reliable than Brother Lu?!"

Niu Gensheng's suspicious tone was mixed with a trace of expectation.

"What do you think of COFCO?"

Lu Fei suggested that it should take the lead to form a joint investment fund with Qilixiang and Luhua, and serve as Mengniu's Knights in White.

Niu Gensheng's eyes lit up, not to mention Qilixiang, Kong Mengquan gave charcoal in this crisis, he was very grateful, Lu Hua took over Mengniu, naturally he had no objection.

As for COFCO, it is even more heavyweight.

This Knights in White requires a brand, a brand, strength, funds, and funds. All aspects have been considered.

I really have to say something——

Brother Lu is a shrewd and honest person!

"But before that, we have to find a way to let Mengniu do a brand image public relations first." Lu Fei touched his chin.

"Brother Lu, you already have a solution, right?"

Niu Gensheng was impatient, "Our management has been troubled by this matter, so let's talk quickly, how can we fix it?"

"live streaming."

"live streaming?"

(PS: Mengniu actually adopts similar crisis public relations.)
The next day, Mengniu's Double Eleven plan was put on the agenda.

Mengniu quickly launched a special live broadcast together with New Wolf, Penguin, and Feigou. A 15-member original live broadcast team formed by Penguin and New Wolf went to the headquarters where Mengniu is located.

In Mengniu ranch, milking workshop, milk collection station, disinfection assembly line, inspection laboratory, filling workshop, loading garage, cameras are installed in each link, and online video live broadcasts the production line.

24 hours, all day without interruption.

It took more than 20 days until Double Eleven.

The whole process from the original state to making various dairy products is even accurate to a camera on the cow's ear, and the daily diet and daily life of the cow is also broadcast live.

As a warm-up event for Double Eleven, it was arranged to be next to Feibu and Meituan’s websites. Penguin also had a dedicated live broadcast room, which quickly attracted many idle netizens to watch.

"Mr. Lu, Yili is in a hurry."

Liu Weidong smiled on the phone, "The call tells us not to only favor Mengniu, they also want the same set meal!"

"Then arrange it for Yili, but the publicity fee that should be charged must not be less. This must be made clear in advance."

Lu Fei picked up a piece of Zuo Zongtang's chicken with his chopsticks.

"Understood, Mr. Lu."

Liu Yandong couldn't help laughing, not just for Yili.

The "Spring Thunder Plan" on June [-] has allowed many foreign trade to domestic sales companies to board the platforms of Feigou and Meituan, and taste the sweetness of e-commerce. Feigou and Meituan also promote online shopping products through selling advertisements, making continuous profits. And this time on Double Eleven——

The big one is coming!
"The 'autumn wind' plan this time is to stimulate consumption and increase domestic sales with the trend of 'autumn wind sweeping the fallen leaves'."

Lu Fei took another spoonful of Li Hongzhang's offal, "The more difficult the business is, the more we have to stand up."

Liu Weidong also thinks the same way: "This time we have invested an unprecedented subsidy, more than any previous year, and the higher ups are also very supportive of us. There is a special part of the 4 trillion stimulus plan for e-commerce. Now Yanjing, Shanghai Many provinces and cities in Guangdong, eastern Guangdong, Jiangsu and Zhejiang, Jiangnan, northern Hubei, and southern Hunan have already cooperated with us and will issue consumer coupons on Caifubao, Feigou.com, and Meituan. It is estimated that the first batch will invest two to three hundred million yuan , "home appliances to the countryside" and "computers to the city" are also step by step..."

"It's just us," Ahri, Dangdang, Amazon? "Lu Fei took a bite of the rice and a spring roll.

"Because the first batch is a pilot project, other e-commerce companies do not have it yet." Liu Weidong smiled, "If the effect is good, the second batch will be extended to all e-commerce platforms, which is the 'Warm Winter Plan' in December. In short, The right time, place and people are all on our side, this time on Double Eleven, I can’t get 12 billion in sales, and I will never go back to Suqian in my life.”

"I still have to go back to my hometown."

Lu Fei took a sip of the soup, "Don't put too much pressure on yourself. The autumn wind plan is not good, and there is also the warm winter plan. Of course, the higher the sales, the better, the more slow-moving foreign trade can be converted into domestic sales, and there will be more sales." companies can survive in subprime mortgages.”

Watching him chatting while eating, Gao Yuanyuan picked up food for him from time to time, and didn't stop until he waved his hand.

It just so happened that Lu Fei and Liu Weidong finished chatting about the arrangement of the follow-up "Warm Winter Project", and just hung up the phone, and immediately burped.

"Pfft."

Gao Yuanyuan smiled and called the nanny to clean up the dining table.

"Yuanyuan, are there any popular dramas recently?"

Lu Fei wiped his mouth, Feigou.com completed the wholly-owned acquisition of PPS, and officially changed its name to iQiyi. This time, it was the first time that the two companies have cooperated with each other in the pre-roll advertising.

"Breaking Bad was pretty good."

Gao Yuanyuan mentioned a bunch of American dramas and Hollywood movies.

"Are there any self-made dramas in the Han and Tang Dynasties?"

Lu Fei confessed his purpose clearly.

"Is it in line with Double Eleven?"

Gao Yuanyuan looked back, "There is only one "Chinese Paladin 3", which is a joint venture with Tang Ren, and it is planned to be the opening drama in 09. How about I move it to early November?"

"Forget it, the audience of "Legend of Sword and Sword 3" is basically teenagers, if you stay in the winter and summer vacations, the ratings will be even higher."

Lu Fei stood up and stretched himself.

"You don't tell me sooner, or I'll leave a copy of "My Brother's Name is Shunliu." Gao Yuanyuan curled her lips, "I'm going back to China so soon, when will I leave?"

Lu Fei nodded: "In just these two days, I will go back after inspecting the gyroscope and fingerprint recognition laboratories. Before Double Eleven, I will do a press conference for Logic in China."

"Okay, I'm going to stay."

There was a trace of loneliness in Gao Yuanyuan's eyes.

"Oh?"

Lu Fei cast a questioning look in surprise.

""Twilight" will be released on Christmas, and I want to see how Hollywood's global film distribution works."

Gao Yuanyuan and he walked outside the courtyard for a walk to digest food.

Lu Fei looked at her with mocking eyes, "It seems that our President Gao has learned a lot from Hollywood during this period of time. He worked with the crew of "Iron Man 2" and worked with Ivanka and the others on the acquisition of Summit Entertainment. Case, how do you feel?"

"Very good, very rewarding."

The corners of Gao Yuanyuan's mouth curled up slightly, and she slowly pointed out the gap between domestic and Hollywood film industries, "So I won't accompany you back to China. I want to stay at least half a year like Guo Fan and Wu Jing."

"Come back for Chinese New Year?"

"Of course I've been back during the Chinese New Year, but Christmas will definitely not be over. I originally thought that the two of us would go to the premiere of "Twilight" first, watch a movie, and then, and then..."

"Then?"

"And then give each other Christmas presents."

"I can only make up, I will prepare gifts in advance."

"You haven't delivered your last Christmas present yet!"

"Is there? No way?"

"Hmph! I said I want a baby! Where's the baby?"

Gao Yuanyuan rolled her eyes and touched her flat belly.

"That's not what I said there was."

Lu Fei touched his nose awkwardly.

"Then will you give it?"

Gao Yuanyuan flew into his arms, her legs wrapped around his waist, like vines wrapped around a tree.

"Give it! Give it now! You can give it as much as you want. I drank all the tiger bone wine, and I will give it to you too!"

"Don't go outside, go back to your room."

(End of this chapter)