Reborn Millennial Gamer

The attention the Balong chip received was far greater than Lu Fei imagined. From morning to night, calls continued to come in from the mobile phone.

After all, compared with the trial production of 40/45nm process technology risk items, the first domestic self-developed chip is more intuitive.

But what surprised Lu Fei was that Paul Jacobs from Qualcomm actually called, and it was only two days past.

"Hey, take it easy, Paul."

Lu Fei smiled and said: Logic will not give up Qualcomm because of Balong, we have a purchase agreement, don't we? "

"Lu, I just don't understand why you suddenly want to make your own baseband chips? If you are not satisfied with the price and terms in the agreement, you can mention it and discuss it."

Paul Jacob wondered: "There is absolutely no need to spend so much effort and money on the baseband chip."

Lu Fei smiled, and even through the phone, he could feel the birth of Baron, and Qualcomm's attitude suddenly became humble.

He glanced at Sun Hongjun who was sitting directly across from him, and with a twitch of his mouth, he spoke the words he had prepared long ago.

"Huawei is the main force, and the logic is only auxiliary."

"Although the Balong 1000 is a 3G baseband chip, it has just started. It is not as good as Intel, let alone catch up with Qualcomm. Many technical difficulties were overcome by Nortel Networks patents."

It directly becomes a war and a strategy.

"..."

Paul Jacobs relaxed his mind a little while flickering. Indeed, the level of 3G baseband chips also varies.

"Paul, don't be so nervous."

Lu Fei always had a smirk on his lips, "Balong's CDMA patent standard is basically yours. We make money, and Qualcomm also makes money. Don't you want to make a lot of money?"

Paul Jacob pondered for a while: "But Lu, this will make our relationship very awkward. Originally, Qualcomm was in charge of chips, and Logic was in charge of products. We would deal with Nokia and Intel's wimax alliance together, but Baron will let us..."

"Why is it embarrassing?"

Lu Fei deliberately pretended to be confused, "lphone and logic still purchase Qualcomm chips, even if they can't cooperate on the chip, there is still a baseband, Foxin doesn't want to lose Qualcomm's order."

"Lu, how about this!"

In order to make Logic give up and continue to invest in the research and development of baseband chips, Paul Jacobs paid a lot of money, not only promised to make Qualcomm 65nm.Even orders for 40/45nm technology were handed over to Fuxin, and in the chip purchase agreement, the preferential treatment was increased and the conditions were relaxed.

For example, bundling sales can be canceled.

The premise is that the Baron baseband chip must be abandoned.

"Oh, Paul, it's too late. Now we can't quit even if we want to." Lu Fei sighed a long time.

"why!?"

Paul Jacobs was surprised and suspicious.

"Balong is not only a project of Logic and Huawei, but also a project that the leaders and the people focus on. So many eyes are staring at us. If we quit at this time, Logic is a sinner and a laughing stock... "

Lu Fei held back his smile, with a look of pain on his face.

"Pfft~"

Seeing him talking nonsense in a serious manner, Sun Hongjun couldn't help laughing, and then quickly covered his mouth.

"This this……"

Paul Jacob felt that there was some truth, but he was speechless.

Lu Fei grinned and said, "Paul, are you just so unconfident in your baseband chip? No way? I don't think Balong is comparable to Qualcomm at all."

"Lu, are we friends?"

Paul Jacob breathed a sigh of relief.

"Of course, of course we're friends!"

Lu Fei still didn't say the second half of the sentence.

table!

Superficial friends are for backstabbing!
Seeing that he couldn't persuade Lu Fei to give up the idea of ​​Baron base band chip, Paul Jacob sighed and hung up the phone hastily.

"With Baron, Paul can speak easily."

Lu Fei pouted and put down the phone.

"Hahaha."

Sun Hongjun laughed loudly: "Because Qualcomm is no longer our only choice, don't even think about choking us, and don't dare to send us so many useless bundled chips and Qualcomm tax. It's down."

"We can talk about it, but we can talk about it, and we should focus on unity right now. Our current enemies are Apple, Nokia and Intel." Lu Fei smacked his lips, "What's the situation with Nokia now? Have you done anything to Xiaomi and Shenzhou?" Respond?"

"No."

"No?"

"Except for the wave of price cuts at the beginning of the month, there has been no other movement, and we have been rectifying the problem of cross-selling internally."

"Crafting goods?!"

Lu Fei raised his eyebrows, surprised.

False goods are a piece of "psoriasis" in the ICT industry.

Often between provinces and provinces, cities and cities, and even between districts, there is a difference in the price of Nokia with the same model configuration, or there is a lot of demand on one side and less demand on the other side, and there will be distributors with low prices. Nokia sells to areas with high prices, which is equivalent to violating the scope of the agreement and selling across regions.

Whenever there is a price difference between regions, there must be stockpiling.

Nokia has this problem, and so does logic.

"The key point is that Nokia's distribution system is different from ours. Nokia implements rebate sales, that is, for dealers who complete the task indicators, there will be 4% to 9% of sales rebates. all of."

Sun Hongjun reported the investigation information on Nokia.

"So, Nokia dealers do not rely on making money from the market, but on rebates from Nokia, or price protection?"

Lu Fei immediately grasped the point.

"That's right, Nokia will set different sales targets for distributors in different regions every month. If you can't meet the sales targets this month, you won't get rebates."

"Distributors with weak sales force have to ship goods at a loss in order to complete their tasks at the end of the month. If they don't want to lose money, they can only flee goods, and the greater the task pressure, the more goods they will flee."

Sun Hongjun took out a cigarette and handed him one.

"Heh, isn't it because Nokia's sales are not good, and the cost and risk are shown to the distributors." Lu Fei sneered.

"you do not say."

Sun Hongjun lit the fire: "It is said that the newly appointed president of the Asia-Pacific region has severely increased the punishment for illegal goods."

"Old Sun, don't you think this is an opportunity?"

Lu Fei's eyes shone brightly.

Sun Hongjun understood, "Are you trying to make a fuss about Nokia's offline sales channels by using smuggled goods?"

Lu Fei nodded: "You said that these dealers, on the one hand, have bigger and bigger sales targets, forcing them to sell goods, and on the other hand, they have increasingly strict punishment measures to prevent them from selling goods. If you are a dealer of Nokia Shang, how would you feel?"

"Of course I'm afraid!"

"What are you afraid of?"

"I am afraid that I will lose my dealer qualification, after all, it is Nokia, and I am afraid that I will not be able to meet the targets and get rebates."

"Yes, but what else is there?"

"what?"

"angry!"

Lu Fei exhaled the smoke ring: "We must completely draw out the anger in the hearts of dealers like Nokia."

Sun Hongjun clapped his hands and applauded: "I understand Mr. Lu, you want the distributors to revolt. Such a disturbance will not only paralyze Nokia's nationwide sales network, but at least severely damage it."

"That's just one point. Xiaomi uses Internet marketing, but the logic is different from Shenzhou. We need both online and offline, especially Shenzhou. I think we should focus on offline."

Lu Fei raised a smirk at the corner of his mouth.

OPPO and VIVo are known as factory girls' special machines and IQ testing machines. Why are they still so popular?
In addition to the overwhelming advertising and marketing, isn't it relying on the long-term offline sales network and after-sales service!
Shenzhou is going to take the route of VIVO and OPPO, not only to grab Nokia's market, but also to grab its distributors.

Listening to his channel model, Sun Hongjun's eyes lit up, "Wonderful, Mr. Lu, in such a comparison, Nokia is not a human being inside and out, but I think it may be a little bit worse."

"You said."

"Who's going to fire the first shot?"

...............

Rongcheng, Taisheng South Road.

It can be said that almost every person in Rongcheng has a mobile phone from Taisheng South Road. From the 80s to the present, this is a street of communication market, where there are both street shops and hypermarkets.

In a Nokia retail store, Liu Yong had to pace back and forth. Just now, he received a call from the company, and found a fine of 6000 yuan when the rebate was settled at the end of the month.

He was caught out because of the fraud.

"I call you a fairy, I can't live through this day!"

When he was in a fit of anger, Wang Bo from the Shenzhou retail store next door came over and asked curiously, "Brother Liu, who has a pie in his head and offended you?"

Liu Yong also didn't want to expose his ugliness, so he changed the subject, "Why do you come to my place today when you have time? You're usually not very busy."

"Hey, the shop is being renovated today. After it's been repaired, please invite Hasee4 in." Wang Bo deliberately showed off, saying that Shenzhou Rongcheng Branch specially gave him a brand new signboard, and provided free decorative glass and display cabinets.

"No way? Shenzhou is so generous?"

Liu Yong was dubious.

"How can there be a fake!"

Wang Bo raised his chin, triumphantly.

Shenzhou is following the channel model of joint venture and co-construction with dealers, that is, dividing the sales system into several regions, each region is subdivided, and the equity is tied.

Agents at each level are sales partners who live and die together. If the dealers, wholesalers and retailers sell well, they will share the benefits of the group with various forms of rewards.

"Damn it, it's so good?!"

Liu Yong's eyes were full of envy, jealousy and hatred.

"This is a hammer, and its logic is even better than Shenzhou."

Wang Bo asked: "Have you got a Nokia?"

"me……"

Liu Yong opened his mouth. At this moment, the landline rang. He put down Wang Bo, picked it up in a hurry, and asked what kind of product, what price, and how many units. The fight is who can grab it faster.

"Brother Liu, what are you doing?"

Wang Bo looked puzzled.

"Hey, brother, I won't hide it from you, I can't live through this fucking life." Liu Yong finally couldn't help crying.

Normally, I can only complete a sales task of 100 million yuan per month, but Nokia has set a task volume of 300 million yuan for him. The extra 200 million yuan of goods every month must find ways to sell goods and throw them to other regions and channels. .

"Nokia won't catch it?"

Wang Bo stared wide-eyed.

"Come on, I was fined 6000 this month, the tortoise, the old horse who was newly appointed this year, said that the fine will be three times the retail price, with a cap of 3 yuan for a mobile phone."

Liu Yong was full of anger, cursing.

"Wori, Shenzhou and Logic don't bully their own people. How dare Nokia bully us like this? Brother Liu, can you bear this? If it's me, I'll be the first to fight with them!"

Wang Bo hated him for not fighting and mourned his misfortune.

"Make trouble, if you don't make trouble, it's not melon skin!"

Liu Yong slapped the table, "Last year there was a quarrel, when distributors across the country 'revolted' against Nokia, and Nokia was exempted from fines for one quarter."

By bringing the SMS in front of Wang Bo, "No, a consultation meeting will be held in Star City in a few days, and hundreds of dealers and agents will discuss how to deal with Nokia!"

On the third day after the talk, more than 200 mobile phone dealers from all over the country poured into Star City one after another.

Distributors from all corners of the country, who were originally competitors, gathered together at this time for only one reason——

Unbearable heavy punishment from Nokia!

As soon as they entered the arena, the dealers asked each other with various accents: "How much did you fine?"

"I was fined 4 this time."

"4 is enough, I was fined 10!"

"It's only 10, and I'm almost ready for a loan."

"What the hell, can't Nokia fine two-thirds of the hard-earned money for a year?"

"The key is that the amount of tasks set by Nokia exceeds the standard every month. Only when 100% of the tasks are completed can I get the rebates. I finally completed it. When the rebates are settled every month, the penalty for stealing goods will follow. Sending the payment and the rebate to Nokia is actually a deposit.”

"Don't let us flee the goods, don't press the task load!"

"That's it!"

"The problem is not only the amount of tasks and the prohibition of smuggling, but also the fines are also random penalties. They are directly deducted from our rebates, and we get the serial number of the smuggling machine. We can't see the machine, and we don't have an invoice. We don't know what we fined. That's right."

"The amount of the fine is also too large. We admit that we have cheated, but the fine is beyond our tolerance!"

Most of the dealers present have the same idea.

Small fines are acceptable.

But the huge fine, Nokia can't justify it.

Soon, the originally good consultation meeting slowly turned into a complaint meeting, full of complaints and chatter.

"Samsung, like Nokia, is also catching sneaky goods, and it is also fined, but Samsung is not as ruthless as Nokia!"

"So does Sony Ericsson!"

"Although Shenzhou and Logic impose heavy punishments on cross-selling, they don't have such a heavy sales target like Nokia assigns, and they really treat their agents as their own. If Shenzhou and Logic take a bite, they have half of it. As for the renovation of the store next door to me a few days ago, Shenzhou sent signboards and showcases, it’s incomparable!"

It was naturally Liu Yong who said this.

As soon as these words came out, no one in the audience did not yearn to become a distributor or agent of Logic and Shenzhou, and they hated Nokia in their hearts. Although they did make money from Nokia, they only paid 30% or even 60% of their money to them. Nokia sucks blood.

Disappointed!

Feeling upset!

A full house is like a gunpowder keg, only missing a spark.

But in the corner of the crowd, someone suddenly raised his arms and shouted: "I think we need to talk to Nokia."

"That's right, we can't accommodate, we have to rise up and resist!"

These two sentences seem to speak to everyone's heart.

All of a sudden, the crowd became angry.

Hundreds of dealers finally reached a consensus to fight to the end, and Nokia must make concessions, otherwise they will join forces and refuse to accept Nokia's sales tasks, and the worst is to die.

When they took a group photo together, the two who had just made a fuss sneaked out. In name, they were the agents of Nokia.

In fact, in Cao Ying, the heart is in Han.

He has defected and defected to the Shenzhou camp.

A phone call to Wu Haijun:

"Hey, Mr. Wu, the fire is on!" (End of this chapter)