Reborn Millennial Gamer

On November 11, the Yipay privatization incident has been raging for a whole week, and the popularity is still high. With Ali Baba announcing that old general Sun Tongyu will return as CEO, people inside and outside the group thought that he would save the building. , but I didn’t expect——

As soon as he takes office, he will thoroughly investigate the Yipay incident.

The spearhead was undoubtedly directed at Lu Yun.

Suddenly, the already turbulent Ah Li became even more turbulent. Countless people brought tables and chairs to watch the fighting.

At this moment, Lu Fei accompanied Gao Yuanyuan, got into Lu Yun's car, and set off together to the hotel designated by Yangma's advertising bidding.

"Second brother, you haven't participated in the Spring Festival Gala advertising bidding for a long time, why do you suddenly think of going to this one?"

Lu Yun sat in the passenger seat and turned his head.

"Brother, are you afraid that I will snatch it from you?"

Lu Fei said in a joking tone.

"If you really want to buy it, I'll let it go to you."

Lu Yun said in a serious tone: "But you have to keep it for me at midnight. Qilixiang has held this position for almost ten years. No matter what, I will continue to win this position."

"Brother, Fei is joking. He came here mainly to talk with me about the Spring Festival Gala. This year, many of our Han and Tang people are going to attend the Spring Festival Gala." Gao Yuanyuan looked sideways at her man.

"Yes, brother, don't worry. I'm either here to compete with Qilixiang for the Spring Festival Gala advertising space, or I'm here to chat with Yuanyuan about the Spring Festival Gala program, and talk about a small cooperation by the way." Lu Fei didn't hide it, "I am here in the name of Penguin this time. We’re going to launch a new red envelope event on the Spring Festival Gala.”

"I'm not afraid. I'm worried about the other bidders. You are so wealthy. If you really make up your mind to fight for it, you won't cover all the Spring Festival Gala ads."

Lu Yun's words were full of pride.

My second brother is invincible in the world!

"Brother, please stop being modest. I heard from A Fei that Qilixiang's current scale is no worse than that of established food and beverage giants such as Wahaha and Uni-President, and its valuation must be in the hundreds of billions."

Gao Yuanyuan and Lu Fei held hands and intertwined their fingers.

"Hi! Thanks to having a group of capable people under my command. Of all the employees in the company, the second one is mainly the second one. If we hadn't taken advantage of e-commerce early on, we wouldn't have been able to develop so fast."

Lu Yun couldn't help but feel proud when he said this.

Qilixiang's business has developed from the earliest milk tea brewing to a giant integrating milk tea direct franchise, breakfast shop, snacks, beverages, food, grains, oils, dairy products, etc.

They even sell high-end red wine from Lu Fei Screaming Eagle Villa on a consignment basis.

Wall Street no longer knows how many groups of institutions and brokers have begged themselves to let Qilixiang go public, but when they saw the turmoil caused by Mengniu, this idea has been extinguished.

"No, no, the biggest credit must be yours."

Lu Fei changed the topic and asked about Qilixiang's offline physical milk tea shop. After all, it was based on Mixue Bingcheng.

"It's not bad. There are more and more applications to join, but we have been doing a good job in reviewing and controlling the scale." Lu Yundao said.

"Hey, brother, isn't the more franchisees the better? Why do you still need to control it?" Gao Yuanyuan was puzzled.

"Because the bulk of our income is not the franchise fee."

Lu Fei answered that Qilixiang earned upstream material fees, but all franchisees must use the raw materials provided by Qilixiang. Currently, the raw material base and supply chain are still under construction. Once the number of franchisees increases, the supply will be out. Big problem.

"Yes."

Lu Yun deeply agreed, "Fortunately, the second brother persuaded me to stop, otherwise, I would still be blindly expanding now, but instead layout the upstream industrial chain. As he said, only by firmly holding the production raw materials in his own hands can we Ensure stable supply and maintain the ultimate cost-effectiveness of Qilixiang.”

Gao Yuanyuan glanced at Lu Fei with a smile on her lips.

"Brother, I have an idea."

Lu Fei was delighted. "When Qilixiang slowly spreads across the country, maybe we can launch a promotional activity, such as co-branding with Moutai and Wuliangye, and launch a milk tea category like 'Maotai Latte'. What do you think?"

"Moutai and latte? Brother, can I drink this?"

Lu Yun frowned.

"Brother, this is called marketing. Isn't the neon toilet 'made in china' clean enough to drink toilet water?" Lu Fei waved his hand.

"But your idea is too crooked. Can it be done?"

Lu Yun was dubious.

"Why not? In addition to following the crowd, consumers also seek novelty. You see, wines such as Moutai and Wuliangye are all middle-aged and elderly consumers, while milk tea is mainly a young group. 'Maotai Latte' may be able to attract both groups. interest of."

Lu Fei smiled and said: "I have already thought of the slogan, 'Young people's first cup of Maotai; middle-aged people's first cup of milk tea'."

Lu Yun pondered for a long time and couldn't help but think, "Maybe we can really try it. I wonder if Maotai will agree?"

"Brother, Maotai must agree. He can't help but want to expand his circle and cultivate young people, right? Besides, don't forget, I am a shareholder of Maotai, and I am the largest individual shareholder." Lu Fei showed a confident smile .

"Yup!"

Lu Yun slapped his thigh, but his expression quickly darkened, "I want to go back and discuss this matter with them. But now, you can advise me on whether Qilixiang wants to acquire Huiyuan?"

"You want to acquire Huiyuan?!"

Lu Fei was taken aback.

"It's not that we're going to acquire it right away, but we're going to cooperate first, then take a stake, and then have a showdown with Zhu Xinli to acquire Huiyuan."

"Is Zhu Xinli willing?"

"Why is he unwilling? He originally wanted to package it and sell it to Coca-Cola. However, because domestic brands cannot be taken out, the acquisition plan failed. Now the entire Huiyuan is in an unprecedented chaos. It has been losing money in the past two years and is expected to continue to lose money."

Lu Yun shook his head and laughed: "Otherwise, he wouldn't have asked me to come here. He wanted me to save his Huiyuan just like I saved Mengniu."

"That's Zhu Xinli doing great things without sacrificing his own life."

Lu Fei scoffed.

Gao Yuanyuan blinked and listened quietly.

Seeing her cute look, Lu Fei chuckled, so he patiently told him the whole story of Huiyuan.

The reason why Zhu Xinli wanted to sell Huiyuan to Coca-Cola was because he had a premonition that the juice market would be a red ocean in the future.

Leading "Huiyuan" to fight a bloody path in the Red Sea, Zhu Xinli lacked confidence, or in other words, he believed that he was not good at it.

Rather than fighting to the death, it is better to escape as soon as possible.

On the other hand, the “orchard”, the upstream raw material supplier in the industrial chain of the juice market, is quietly in a position to counterattack.

In the blue ocean period of the juice market, orchards are the weakest party.

Selling fruits depends on the sky and the earth, and there is a strong reliance on juice production companies to digest fresh fruits. However, as more and more manufacturers enter the juice market and competition escalates, the hard demand for fruit raw materials will in turn give orchards the right to speak.

It’s hard to say whether juice will make money, but orchards will definitely make money.

By selling "Huiyuan" to Coca-Cola, Zhu Xinli left the juice production factory to the other party and let the other party do the marketing. He controlled Coca-Cola's upstream fruit supply chain, and then asked Coca-Cola to work for him, just like Mixue Bingcheng. .

The milk tea market is a red ocean, but it can control the upstream supply chain of milk tea and rely on raw materials to let franchisees work for Mixue Bingcheng.

"In the end, stealing chickens won't cost you money."

Lu Yun smiled and said: "Just give us a chance, second brother, do you think we should acquire Huiyuan?" "We can cooperate, but acquisition is unnecessary."

Lu Fei shook his head and analyzed: "Because the acquisition of Coca-Cola was cancelled, Huiyuan's previous investments in upstream agricultural bases had to be stopped, and the sales team and sales channels had to be re-established. After such a big setback, Huiyuan's decline is certain. Instead of the acquisition, For such a Huiyuan, it’s better to create a brand new fruit juice drink brand by yourself, with a blank piece of paper to draw on.”

"That's what I say, but channels, factories, promotion..."

Lu Yun's brows knitted together, full of worries.

"Brother, Han and Tang are responsible for endorsement and promotion. We are going to launch several new variety shows recently. If it is a fruit juice, I think "Where Are We Going, Dad" is very suitable. Ah Fei, what do you think?" Gao Yuanyuan looked at it again Fly to Lu.

"I just want to say that Mr. Gao has great views!"

Lu Fei gave a thumbs up and praised half-jokingly.

"Haha, you guys."

Lu Yun turned his head and thought seriously.

After a while, the car arrived at the door of the hotel. Yangma's reporters were on a first-come-first-served basis and set up machines to guard the door.

It's New Year's Eve, and the 2011 Spring Festival Gala advertisement is about to start a new round of competition. Traffic rushes to the scene one after another, and the sound of snapping photos comes one after another.

"Mr. Lu!"

Lu Fei took Gao Yuanyuan's hand and walked straight into the venue.

There were both new and familiar faces in sight. As soon as he appeared, many people immediately swarmed up to say hello.

"Haha, Brother Lu!"

At this moment, hearty laughter came from someone else. If it wasn't Niu Gensheng, who could it be? Under the envy of everyone, he shook hands with Lu Fei, called him brothers, talked and laughed happily, and everyone suddenly died of soreness.

"Brother Lu, is it true that Yipay has suspended its third-party payment license?" Niu Gensheng lowered his voice.

"At least it can be postponed until the whole Yipay thing is over. In other words, when Ahli Baba solves the problem of Yipay, Yipay can get the license."

Lu Fei said with a smile: "After all this, even if it's the fastest, we still have to wait until the extraordinary shareholders' meeting in December."

"Isn't that too cheap? It's only been more than a month. This incident has caused us a huge loss. Mengniu's stock price has dropped five or six points in the past few days because of this bad incident."

There was resentment in Niu Gensheng's words.

"The culprits in this matter are Lu Yun and Yi Pay. Brother Niu, I think Ahli Papa Group and its major shareholders are also victims. Lu Yun got Yi Pay in vain."

There was a hint of amusement in Lu Fei's smile.

"Brother Lu, what you said is different from what you said back then..."

Niu Gensheng was startled. You were the one who wanted to punch Ah Li and teach Ah Li a lesson. Why is it you who is so arrogant now?

"We want to split it in two. It's basically Lu Yun's problem. Therefore, we have to target Ah Li Baba who has Lu Yun and his Yi Pay."

"Hey, indeed, Lu Yun is really bad!"

"Yeah, so he should be the one we want to target!"

After Lu Fei finished speaking, he walked to the seat in the first row and sat down.

CCTV advertising bidding then began. With such an aerial ceremony, the bidding was naturally not limited to Spring Festival Gala advertising.

In addition to the Spring Festival Gala, "News Network", "Focus Interview", CCTV's prime time series, "Weather Forecast", "Morning News", "Evening News", "News 30 Minutes", "Economic Half Hour", "Economic News" "Lianbo", all of them are available, and companies such as Qilixiang and Mengniu are naturally vying for them.

After project after project, the minimum advertising bidding price for nine programs has exceeded 9 billion, and finally it was the Spring Festival Gala's turn.

Although the Spring Festival Gala program has collapsed in recent years and the ratings have dropped, the Spring Festival Gala is still the most popular show.

Last year's program title and zero o'clock timekeeping were sold for 1.1099 million yuan and 5201 million yuan, setting a record high.

But this time, the record was set again.

The minimum bids for these two advertising products in 2011 were more than 1000 million and more than 500 million higher than last year's transaction prices.

Lu Fei was like an outsider, watching the older brother around him pretending to be cool and holding up signs with great wealth, once or twice...

He spent a lot of money to acquire two exclusive naming rights for the selection of "My Favorite Program" and the midnight time for the Spring Festival Gala.

Just this amount cost nearly 2 million.

Faced with such a sponsor father, Yang Ma naturally smiled from ear to ear. In addition to letting Lu Yun enjoy herself on the stage, she thoroughly exposed Qilixiang in all aspects, and after the bidding was over, The director of the advertising department and others came over.

"Hi, Mr. Lu, rare visitor, rare visitor!"

The leaders of Yangma's eyes lit up when they saw Lu Fei's face.

After a while of greetings, Gao Yuanyuan explained their purpose of coming and rushed to get more stage opportunities for her contracted artists.

"Mr. Gao, don't worry. Among the programs you applied for now, all those related to your Han and Tang artists have passed the review."

The leader wearing glasses laughed. For example, "Preface to Orchid Pavilion" was originally scheduled for Jay Chou and Lin Zhiling, but because she appeared in another magic show, they simply gave it to Han and Tang——

The replacement Liu Shishi is very satisfied!
After all, "Bu Bu Jing Xin" directly gave Liu Shishi the first taste of the dividends of the traffic era and became popular all over the country.

"As for the host of the Spring Festival Gala..."

Gao Yuanyuan and Lu Fei looked at each other and offered.

"This... Mr. Gao wants your company's host to host the Spring Festival Gala?" The leader wearing glasses said, "I'm afraid this will be difficult to do, because the Spring Festival Gala host requires very high abilities and requirements. If something goes wrong, , that would be a disaster."

"Don't worry, we will never embarrass the leaders. The one we recommend is not the company's host, but Li Hong."

Gao Yuanyuan narrowed her eyes, "What do you think of her?"

"Oh, it turns out to be Li Hong!"

The leaders suddenly realized that, not to mention the relationship between her and Xu Lei, she was invited to be the master of ceremony for Mr. Lu and Gao Yuanyuan, and it was a wedding of the century that was full of style.

"If it's her, she should be qualified, right?"

Lu Fei suddenly opened his mouth.

"Enough, of course enough."

A certain leader saw that Mr. Lu was speaking out for Li Hong, and he felt that it was difficult to handle. "But Mr. Lu, Mr. Gao, the Spring Festival Gala host lineup has not changed in these years, except for one huge accident." , basically there is no mistake, and the matching is very tacit. Now I replace it with Li Hong..."

"Why is it a replacement and not another one?"

Lu Fei narrowed his eyes.

"I wonder if Mr. Lu has any good ideas?"

The leaders of Yangma cast inquiring glances.

"Penguin Pay is going to exclusively sponsor Yangma and launch an 'Internet+' red envelope event, with a total amount of 1 million!"

Lu Fei held out a finger and said, "This event requires a host to announce the redemption code. Who is this candidate..." (End of Chapter)