Reborn Millennial Gamer
Chapter 8 E-commerce Thinking, Dimensionality Reduction Attack
Chapter 8 E-commerce Thinking, Dimensionality Reduction Attack
Returning to the courtyard under the stars and wearing the moon, I ran into Qin Hailu washing clothes with a washboard.
"Your uncle and sister-in-law have gone to sell socks?"
She looked at the carriage of the tricycle, her bundle shrunk into a piece of cloth, and said in amazement: "A few days ago, you packed such a big bag, but today it's all sold out?"
Xiao Hongmei hummed, and forced a smile when asked about the turnover.
"Count the money. Just count it."
Lu Fei pursed his lips, entered the room eagerly, opened the tin box, and poured the money on the spread newspaper, one cent, one yuan, fifty cents, ten yuan, five yuan...
A pile of steel coins and bills is spectacular, and there is even a shiny green two yuan bill.
Looking at the year, hey, the fourth edition in 90, no matter how expensive it is, it is only [-] or [-] yuan. This piece is of average quality, with wrinkles and cracks.
But in any case, no matter how small the mosquito legs are, they are still meat.
He restrained his smile, grasped the banknotes one by one, and stacked the steel coins into a pile, counting them carefully.
Xiao Hongmei lacked interest, took the remaining two pairs of Langsha stockings, and sighed softly.
Qin Hailu looked left and right, men laughed and women worried, Mrs. Shu Le cried, the two completely different expressions confused her: "How much?"
"How much?" asked.
“569块5。”陆飞嘿然一笑,“算上嫂子之前卖出去的4双,一共574块3。”
Xiao Hongmei suddenly raised her head, "What!"
Qin Hailu exclaimed: "You sold more than five hundred in one night, how did you sell it, and how much did you earn?"
Xiao Hongmei opened her mouth and couldn't speak, so she hurriedly started to count. After the first count, her pupils trembled, her fingers got a little saliva, and she counted twice.
"Sister Xiao, tell me quickly, how much did you earn?" Qin Hailu asked.
"1 yuan 116." Xiao Hongmei stared at Lu Fei, "How could this happen, Ah Fei, how could this happen!"
Lu Fei confessed unreservedly that after all, he couldn't accompany his sister-in-law to go out to the stall every day. In fact, to put it bluntly, it was nothing more than an old routine of e-commerce to attract traffic——
Low-end products drive traffic, high-end products earn price difference, attract new customers, convert them, and retain them, all in one package.
Even if the low-end products lose money, relying solely on the huge sales volume, the store has been rushed to the recommended position of Tiaobao, Pinxixi, and Jingdong.Not to mention, a large number of users are too lazy to browse the page, so they choose stores in order of "sales from high to low".
It is equivalent to spending money on promotion, saving a sum of advertising fees, and attracting traffic to consume high-end products in your home. Although buyers may make a small profit, sellers will never lose money, or even make money.
Online is a basic exercise, but when it comes to offline entities, the situation is still different.
At the booth like Huangmao, the ordinary socks are only 1 yuan 1, and the 1 cents ordinary socks are regarded as drainage models, and the price is [-] yuan. socks, cotton socks.
10 pairs of 7 yuan, 2 pairs of pure cotton socks, 5 pairs of ordinary socks, bundled consumption, not only earns traffic, but also drives sales.
For other sock stalls, the shipment volume of ordinary socks a day is as high as a few pairs or more than a dozen pairs. He sells 100 pairs as soon as he sells them. Subsidy, replenishment of mid-range socks at reduced prices.
The real profit, the big head is 6, 10 socks.Relying on the popular word-of-mouth of the promotional gathering, "cheap", "hot", "high-quality factory direct sales", the sales of high-end socks have greatly benefited.
196 pairs of socks, more than 100 buyers.
Although in this day and age one dollar is saved to two dollars, customers who can afford mid-range socks may not necessarily have demand for high-end socks, but as long as a very small number of them are transformed into high-end socks, it is enough!
A pair of stockings is 6 yuan in, 9 yuan out, 50% of the profit, while Langsha's is 80%.
"Sister-in-law, I call it 'mid-range earning, low-end earning volume, high-end earning price'."
"Can you still sell socks like this?" Xiao Hongmei was enlightened.
"It's more than 100 a night, and 3000 a month. My God, I'm paid for 3 months!" Qin Hailu couldn't help being moved, "Sister Xiao, why don't I sell socks with you someday when I'm free at night?"
"Okay, I'll buy another 200 pairs tomorrow!" Xiao Hongmei suddenly regained her confidence.
"Sister-in-law, buy 300 pairs if you want."
Lu Fei thought that the other traders would not be able to see the way in a short time, so before the market was saturated, he ruthlessly scooped them all up.
Therefore, the purchase ratio of high, middle and low grade socks is given, instead of all categories.Street stalls can’t be perfect, not to mention occupying space, and it’s easy to make customers picky. In fact, most people have difficulty choosing, especially in physical stores.
"A Fei, where did you learn all this?" Xiao Hongmei asked in surprise.
"Hey, sister-in-law, I was thinking about it too." Lu Fei opened a box of Langsha without saying a word.
Xiao Hongmei immediately said in a hurry: "A Fei, why did you dismantle it and keep it for sale tomorrow?"
"Sister-in-law, try it on."
"I wear it? How can I wear such expensive socks."
"Sister-in-law, I want you to wear it and go out tomorrow to show our silk stockings to female customers."
Lu Fei handed it over, "High-end women's socks, it's better to tell the truth than to tell the truth. Why do clothing stores put mannequins for display?"
Xiao Hongmei waved her hands unconfidently, "I can't, I'm so old and I don't know how to dress up. If I wear them, the stockings won't sell."
"How come, sister-in-law, you are only 30, a woman is 30 a flower!"
Lu Fei patted his chest, don't worry, there is me!
who I am?The third-level photographer has handled countless e-commerce "seller shows" and advertising "model shows".
"It's really not suitable for me to wear silk stockings, it doesn't match my clothes."
Xiao Hongmei is shy, but Lu Fei knows that the sister-in-law's closet is almost 80s workers' style, black, gray and blue overalls, and the only few skirts, the latest one was bought 3 years ago.
He tore the package on purpose, so that Xiao Hongmei couldn't refuse, and climbed up the pole: "Then buy new clothes, sister Hailu, can you borrow my sister-in-law to see what suits you?"
"No problem!" Qin Hailu saw Mingtang, "Sister Xiao, let's go to the room."
Xiao Hongmei was startled when her wrist was grabbed, "No, I can't."
Lu Fei had already thought of a good reason, he knew it by business, and he used banknotes to move it. Who's money is the best, woman!
Behind a deer cloud is a woman who sweeps up billions of dollars.
What are women after?fashionable!
How can the female boss sell high-end goods if she doesn't wear fashionable clothes?
Under such soft and hard conditions, Xiao Hongmei half pushed and half followed Qin Hailu to try on clothes, in and out of the room, and appeared in front of Lu Fei again and again.
"A Fei, where did you learn how to dress, you are better than us girls."
Qin Hailu praised, "Silk stockings can match with sandals like this. Hey, I can match it with my sister!"
.........
"Stockings and sandals?"
When the family of three came home, Hu Lanjuan's younger sister heard her sister's strange outfits, and kept burying them, and opened her firepower: "Hu Lanjuan, don't you dislike dirt?"
Hu Lanjuan grabbed her younger sister's ear, "What are you talking about, Hu Lanxin, whether you are big or small, do you hear me?"
Hu Lanxin immediately relented: "Oh, sister, hey, sister, you have been cheated."
"No way?"
Hu Lanjuan couldn't help but waver, "The boss said he read it from fashion magazines, sun protection, body shaping, and skin resurfacing. I think it makes sense."
"Cut, what's the matter! He's selling socks, don't say that, how could he fool you into buying socks." Hu Lanxin gnawed on an apple.
The man dared to rebuke, "That's right, that's right, I only bought socks worth 5 yuan, and you bought one..."
"Who am I going to buy and wear it for? It's not you!" Hu Lanjuan gave him a look, which immediately extinguished his arrogance.
Hu Lanxin said: "Sister, have you taken it apart? If you haven't taken it apart, you should return it quickly. In summer, you can wear silk stockings and sandals. It's not dirty."
"But he won't back down, what should we do?" Hu Lanjuan hesitated.
"He dares! Sister, I will accompany you tomorrow!"
Hu Lanxin put her hands on her hips, "Where is his stall?"
(End of this chapter)
Returning to the courtyard under the stars and wearing the moon, I ran into Qin Hailu washing clothes with a washboard.
"Your uncle and sister-in-law have gone to sell socks?"
She looked at the carriage of the tricycle, her bundle shrunk into a piece of cloth, and said in amazement: "A few days ago, you packed such a big bag, but today it's all sold out?"
Xiao Hongmei hummed, and forced a smile when asked about the turnover.
"Count the money. Just count it."
Lu Fei pursed his lips, entered the room eagerly, opened the tin box, and poured the money on the spread newspaper, one cent, one yuan, fifty cents, ten yuan, five yuan...
A pile of steel coins and bills is spectacular, and there is even a shiny green two yuan bill.
Looking at the year, hey, the fourth edition in 90, no matter how expensive it is, it is only [-] or [-] yuan. This piece is of average quality, with wrinkles and cracks.
But in any case, no matter how small the mosquito legs are, they are still meat.
He restrained his smile, grasped the banknotes one by one, and stacked the steel coins into a pile, counting them carefully.
Xiao Hongmei lacked interest, took the remaining two pairs of Langsha stockings, and sighed softly.
Qin Hailu looked left and right, men laughed and women worried, Mrs. Shu Le cried, the two completely different expressions confused her: "How much?"
"How much?" asked.
“569块5。”陆飞嘿然一笑,“算上嫂子之前卖出去的4双,一共574块3。”
Xiao Hongmei suddenly raised her head, "What!"
Qin Hailu exclaimed: "You sold more than five hundred in one night, how did you sell it, and how much did you earn?"
Xiao Hongmei opened her mouth and couldn't speak, so she hurriedly started to count. After the first count, her pupils trembled, her fingers got a little saliva, and she counted twice.
"Sister Xiao, tell me quickly, how much did you earn?" Qin Hailu asked.
"1 yuan 116." Xiao Hongmei stared at Lu Fei, "How could this happen, Ah Fei, how could this happen!"
Lu Fei confessed unreservedly that after all, he couldn't accompany his sister-in-law to go out to the stall every day. In fact, to put it bluntly, it was nothing more than an old routine of e-commerce to attract traffic——
Low-end products drive traffic, high-end products earn price difference, attract new customers, convert them, and retain them, all in one package.
Even if the low-end products lose money, relying solely on the huge sales volume, the store has been rushed to the recommended position of Tiaobao, Pinxixi, and Jingdong.Not to mention, a large number of users are too lazy to browse the page, so they choose stores in order of "sales from high to low".
It is equivalent to spending money on promotion, saving a sum of advertising fees, and attracting traffic to consume high-end products in your home. Although buyers may make a small profit, sellers will never lose money, or even make money.
Online is a basic exercise, but when it comes to offline entities, the situation is still different.
At the booth like Huangmao, the ordinary socks are only 1 yuan 1, and the 1 cents ordinary socks are regarded as drainage models, and the price is [-] yuan. socks, cotton socks.
10 pairs of 7 yuan, 2 pairs of pure cotton socks, 5 pairs of ordinary socks, bundled consumption, not only earns traffic, but also drives sales.
For other sock stalls, the shipment volume of ordinary socks a day is as high as a few pairs or more than a dozen pairs. He sells 100 pairs as soon as he sells them. Subsidy, replenishment of mid-range socks at reduced prices.
The real profit, the big head is 6, 10 socks.Relying on the popular word-of-mouth of the promotional gathering, "cheap", "hot", "high-quality factory direct sales", the sales of high-end socks have greatly benefited.
196 pairs of socks, more than 100 buyers.
Although in this day and age one dollar is saved to two dollars, customers who can afford mid-range socks may not necessarily have demand for high-end socks, but as long as a very small number of them are transformed into high-end socks, it is enough!
A pair of stockings is 6 yuan in, 9 yuan out, 50% of the profit, while Langsha's is 80%.
"Sister-in-law, I call it 'mid-range earning, low-end earning volume, high-end earning price'."
"Can you still sell socks like this?" Xiao Hongmei was enlightened.
"It's more than 100 a night, and 3000 a month. My God, I'm paid for 3 months!" Qin Hailu couldn't help being moved, "Sister Xiao, why don't I sell socks with you someday when I'm free at night?"
"Okay, I'll buy another 200 pairs tomorrow!" Xiao Hongmei suddenly regained her confidence.
"Sister-in-law, buy 300 pairs if you want."
Lu Fei thought that the other traders would not be able to see the way in a short time, so before the market was saturated, he ruthlessly scooped them all up.
Therefore, the purchase ratio of high, middle and low grade socks is given, instead of all categories.Street stalls can’t be perfect, not to mention occupying space, and it’s easy to make customers picky. In fact, most people have difficulty choosing, especially in physical stores.
"A Fei, where did you learn all this?" Xiao Hongmei asked in surprise.
"Hey, sister-in-law, I was thinking about it too." Lu Fei opened a box of Langsha without saying a word.
Xiao Hongmei immediately said in a hurry: "A Fei, why did you dismantle it and keep it for sale tomorrow?"
"Sister-in-law, try it on."
"I wear it? How can I wear such expensive socks."
"Sister-in-law, I want you to wear it and go out tomorrow to show our silk stockings to female customers."
Lu Fei handed it over, "High-end women's socks, it's better to tell the truth than to tell the truth. Why do clothing stores put mannequins for display?"
Xiao Hongmei waved her hands unconfidently, "I can't, I'm so old and I don't know how to dress up. If I wear them, the stockings won't sell."
"How come, sister-in-law, you are only 30, a woman is 30 a flower!"
Lu Fei patted his chest, don't worry, there is me!
who I am?The third-level photographer has handled countless e-commerce "seller shows" and advertising "model shows".
"It's really not suitable for me to wear silk stockings, it doesn't match my clothes."
Xiao Hongmei is shy, but Lu Fei knows that the sister-in-law's closet is almost 80s workers' style, black, gray and blue overalls, and the only few skirts, the latest one was bought 3 years ago.
He tore the package on purpose, so that Xiao Hongmei couldn't refuse, and climbed up the pole: "Then buy new clothes, sister Hailu, can you borrow my sister-in-law to see what suits you?"
"No problem!" Qin Hailu saw Mingtang, "Sister Xiao, let's go to the room."
Xiao Hongmei was startled when her wrist was grabbed, "No, I can't."
Lu Fei had already thought of a good reason, he knew it by business, and he used banknotes to move it. Who's money is the best, woman!
Behind a deer cloud is a woman who sweeps up billions of dollars.
What are women after?fashionable!
How can the female boss sell high-end goods if she doesn't wear fashionable clothes?
Under such soft and hard conditions, Xiao Hongmei half pushed and half followed Qin Hailu to try on clothes, in and out of the room, and appeared in front of Lu Fei again and again.
"A Fei, where did you learn how to dress, you are better than us girls."
Qin Hailu praised, "Silk stockings can match with sandals like this. Hey, I can match it with my sister!"
.........
"Stockings and sandals?"
When the family of three came home, Hu Lanjuan's younger sister heard her sister's strange outfits, and kept burying them, and opened her firepower: "Hu Lanjuan, don't you dislike dirt?"
Hu Lanjuan grabbed her younger sister's ear, "What are you talking about, Hu Lanxin, whether you are big or small, do you hear me?"
Hu Lanxin immediately relented: "Oh, sister, hey, sister, you have been cheated."
"No way?"
Hu Lanjuan couldn't help but waver, "The boss said he read it from fashion magazines, sun protection, body shaping, and skin resurfacing. I think it makes sense."
"Cut, what's the matter! He's selling socks, don't say that, how could he fool you into buying socks." Hu Lanxin gnawed on an apple.
The man dared to rebuke, "That's right, that's right, I only bought socks worth 5 yuan, and you bought one..."
"Who am I going to buy and wear it for? It's not you!" Hu Lanjuan gave him a look, which immediately extinguished his arrogance.
Hu Lanxin said: "Sister, have you taken it apart? If you haven't taken it apart, you should return it quickly. In summer, you can wear silk stockings and sandals. It's not dirty."
"But he won't back down, what should we do?" Hu Lanjuan hesitated.
"He dares! Sister, I will accompany you tomorrow!"
Hu Lanxin put her hands on her hips, "Where is his stall?"
(End of this chapter)
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