Reborn Millennial Gamer

Chapter 810 Conquering Elpida (4k)

It's not just Lu Yun who is suffering from depression. In the neon where the cherry blossoms are fragrant, Elpida's president Yukio Sakamoto is also depressed.

The 65-year-old man was wearing a white kimono, kneeling on his knees, facing the huge courtyard. The bright sunshine shone on his white hair and the samurai sword in front of him, and he kept wiping it with his hands. , The light is bright and the cold light is approaching.

A piece of news kept echoing in my ears:

"Elpida, Neon's largest memory chip manufacturer, filed for bankruptcy. Currently, Elpida's liabilities are as high as 4480 billion yen (approximately US$55 billion). The company's shares will be delisted from the Tokyo Stock Exchange in one month. "

"Xinei!"

Sakamoto Yukio's face was full of pain. After 10 years of fierce fighting, he was almost defeated. In the end, he still failed to save the endangered Elpida.

The company that shouldered the last hope of the neon semiconductor industry was eventually destroyed, and its reputation was also ruined.

In particular, the news of Elpida's bankruptcy was like an earthquake, killing the last hope for the rise of the Neon semiconductor industry.

Even the entire electronics manufacturing industry is in danger. Elpida collapsed. The next panel and home appliance industries such as Sharp, Panasonic, and Sony will almost face a similar fate to semiconductors.

The big neon is coming to an end!

Yukio Sakamoto originally wanted to be a hero who saves neon semiconductors, but he did not expect to become a sinner of history. In the industry and even the entire neon society, he is an incompetent waste, garbage, and sinner!

Even though he kept bowing and apologizing at the press conference, he was already "socially dead" and the lost glory and dignity would never come back!

As a result, the fatigue of work pressure, the frustration of the company's bankruptcy, the shame of verbal criticism, the fear of not being able to survive at night, etc., all kinds of feelings are intertwined together, and the thoughts of suicide have been lingering in my mind, such as jumping off buildings, jumping into the sea, lying on rails, and swallowing. medicine……

In the end, he chose the way to die that was most suitable for Showa Man.

Sakamoto Yukio lowered his head and glanced at the short sword in the scabbard. He was hesitating whether to pull it out when his cell phone buzzed on the coffee table.

He looked at the caller curiously, subconsciously looked up at Huaxia across the strait, and blurted out:

"Lu Feisang?"

"President Sakata, I received the bad news about Elpida, and I really feel sorry for you." Lu Fei sighed, "Unexpectedly, logic and Shenzhou's order still failed to help you save Elpida."

"Lu Feisang, you don't have to feel sorry. This is God's will to kill you, and it is not a crime of war." Sakata Yukio said helplessly.

"No, Elpida's bankruptcy was not caused by the price war in 08!" Lu Fei retorted, "If Samsung hadn't repeated its old tricks and maliciously lowered prices, and if Hynix and Micron hadn't responded from a distance, the price of DRAM memory would not have become Cabbage price! Qimonda will not go bankrupt, and neither will Elpida!"

"Yeah, if it weren't for Samsung!"

When Sakata Yukio heard "Samsung", his eyes were full of hatred, "Lu Feisang, who do you think has better technology, Samsung or Elpida?"

"Of course Elpida."

Lu Fei didn't even think about it, what was he trying to do?

Isn’t it just patents, technology and talents?

"Yes, Elpida's technical level is very high, and we have not lost in technology." "Sakamoto Yuchi said reluctantly: "We lost to Samsung only because of luck, money, and Bangzi's despicable machinations. "

"But I think Elpida itself has some problems with cost management. You place too much emphasis on technology and quality."

Lu Fei said bluntly,

The neon people have a single-minded brain, but also a kind of Ah Q spirit. Even though Elpida lost the battle, and he was pressed to the ground and had three layers of skin peeled off, he still insisted on saying, "Aha, don't you just know how to spend money?" ", the cost-effectiveness is very important, and the technology is extremely low, so we did not lose, you are not worthy to compete with me." I just felt that I was just defeated.

"Is it a big mistake to put technology first and quality first?" Yukio Sakamoto said in an incomprehensible tone.

"No, I very much appreciate Elpida's putting technology and quality first, but I also don't agree with Elpida's approach of despising 'cost-effectiveness' and 'cost control'. President Sakamoto has been forgotten. The memory chip industry The degree of standardization is very high, the market is cyclical, and customers tend to buy from whomever is cheaper."

Lu Fei said seriously: "It should be noted that no matter how high-end the technical route is, it needs to be weighed against cost and performance-price ratio."

"........."

Yukio Sakamoto felt that it made sense and was speechless for a moment.

"I think President Sakamoto should know better than me."

Lu Fei gave examples in a serious tone.

In the mass production stage, it is enough for leading companies such as Samsung and Hynix to achieve a chip yield rate of over 80%.

However, both Qimonda and Elpida are required to reach more than 95%. You must know that it is easier to increase the yield rate from 60% to 80%, but to increase it from 80% to 95%, you have to increase it several times. Cost and time.

Not worth the candle!

Yangtze Memory currently only controls the yield rate at about 85%, and will hit 90% if conditions permit.

"That's true."

Yukio Sakamoto couldn't help but feel the urge to regret.

Elpida's blind pursuit of yield has resulted in the throughput of production equipment being only half of Samsung's. This means that if the same number of chips is to be produced, Elpida's equipment costs are one percent more than Samsung's. times, and no matter how high the yield rate is, it cannot be twice that of Samsung.

If you can’t compete with the production capacity and cannot compete with the price, you will naturally lose!

"However, I think the main reason for Elpida's failure is that the Neon government is too incompetent, and Neon semiconductor and consumer electronics colleagues are too incompetent." Lu Fei changed the subject and immediately comforted, "Elpida lacks strong backers and Depend on the market.”

"Lu Feisang, when you say this, do you also want to be like Samsung and Micron and hope to acquire Elpida?"

Yukio Sakamoto slowly figured it out.

"To be precise, join us, President Sakamoto, can you bear to see Elpida being acquired through bankruptcy and benefiting from the real culprit?" Lu Fei said straightforwardly, "Are you willing to see Elpida being acquired by Micron, or Was it acquired by Samsung?”

"Even if I beat Micron, I can't beat Samsung!" Yukio Sakamoto gritted his teeth. Losing to Samsung and Neon, the last semiconductor company, was a lifelong shame.

Neon, can be the prevailing "shame culture".

"So why not consider joining us?"

Lu Fei chuckled and said: "Join Yangtze River Storage."

"Well, you are capable. If Yangtze Storage is willing to acquire Elpida, I am very willing to help."

As a member of Elpida's bankruptcy and reorganization committee, Yukio Sakamoto has a considerable say in bidding.

"Actually, we have an acquisition plan."

Lu Fei said slowly: "I don't plan to accept it all."

"Nani!!"

Yukio Sakamoto took a breath and stared wide-eyed.

"We don't plan to take over the entire Elpida. We will mainly absorb some of Narpida's technology, materials, factories, and equipment, especially talents from the core team like you. It is equivalent to establishing a small Elpida with our support. Come and make a comeback.”

Lu Fei said that he was willing to bear the price and could bear part of Elpida's debts. Of course, it must be worth the money!

"As long as part of the assets and debts are needed, this may be difficult to handle. Lu Feisang, you also know that bankruptcy acquisitions generally give priority to the company that takes over all the assets. Micron has exactly this intention."

Yukio Sakamoto frowned, feeling troubled.

"But since Elpida has returned to Micron, will Micron be as willing as Yangtze Memory to retain Elpida, the last spark of neon semiconductors?"

Lu Fei smiled and said, who has such a good mind as me? "..."

Yukio Sakamoto could not refute that Micron was so ambitious that it only wanted to lower the price and lower the price again. It bought Elpida at a jumping price of US$20 billion, but then dismembered it and split it up, destroying the bones and absorbing the marrow.

"President Sakamoto, don't you want to join forces with us and lead Elpida's team to avenge Samsung and the stick!"

Lu Fei smiled and said, "Or can Micron help you?"

Yukio Sakamoto remained silent, but the flame of revenge in his heart was being drawn out bit by bit by Lu Fei.

After all, Neon has a strong sense of tolerance and revenge.

"Even if Micron wanted to, it would be difficult to shake Samsung."

Lu Fei was like a devil whispering, "Don't forget, Samsung can rely on selling electronic products such as mobile phones to absorb its memory chip production capacity, and it can also use the profits from mobile phones to continuously supply 'ammunition' to its semiconductors to support it." In the counter-cyclical period, we are cutting prices, expanding production, and continuing to fight price wars, not to mention the support of the government. The only one who can defeat Samsung is me."

After a pause, he solemnly emphasized again, "We!"

"Lu Feisang, are you really willing to avenge Elpida?"

Yukio Sakamoto, who felt deeply ashamed, could not help clenching his fists. He knew that in China, his last hope might exist.

As the saying goes, defeat magic with magic.

Samsung relies on the support of sticks and relies on time-tested counter-cyclical investment methods to defeat its opponents step by step and ascend to the Iron Throne. Facing such an opponent, only Yangtze Memory, which relies on China and logic, has the strength and the opportunity to overthrow Samsung.

"Of course, and only us! Only China, only Yangtze River Storage, only we can help you get revenge."

Lu Fei's tone was full of doubt.

"Lu Feisang, I want to know how you are going to arrange the Elpida people after you take over the Elpida assets you want?" Sakamoto Yukio couldn't help but feel moved.

Lu Fei pointed out clearly that Elpida focuses on the technology research and development of Dram memory but neglects cost control. The acquisition of Qimonda's Yangtze Memory can make up for this shortcoming.

With the strong cooperation, the research and development of LPDDR5, 3D dram particles and other technologies are definitely far ahead of Samsung and Micron.

"This this……"

Yukio Sakamoto fell into deep thought.

"President Sakamoto, do you have any concerns?"

Lu Fei was very curious.

"Lu Feisang, if you want to acquire Elpida's assets, you must not only handle the relationship within the company, but also the relationships outside the company. Elpida owes the Neon Government a lot of money."

Yukio Sakamoto reminded secretly.

"You mean in officialdom and politics, right?"

Lu Fei laughed heartily on the phone.

"That's right! Lu Feisang must have some understanding of Neon's official culture. There are some unwritten rules that need to be followed. For example, souvenirs are absolutely unavoidable." Yukio Sakamoto said bluntly, "You may need to prepare a sum of money. "

"Does President Sakamoto know approximately how much is needed?"

Lu Fei didn't take it seriously, it was already commonplace.

"This needs to be connected before we know it."

Sakamoto Yukio's gloomy face showed a long-lost smile, "And I still need to discuss it with my colleagues before making an answer. Is that okay, Lu Feisang?"

"No problem at all."

Lu Fei specially reminded, "Many people have retired to nursing homes at President Sakamoto's age, but I know you are definitely not willing to live with shame, failure, infamy and ridicule, and you are not willing to have memories of the rest of your life. pain."

"I think President Sakamoto is not the only one in Elpida who is so unwilling, but he can turn his unwillingness into strength..."

"there's only us!"

"Only on our big ship can you charge against the stick again, and possibly for the last time in your life."

The passion Lu Fei said made Sakamoto Yukio's blood boil with passion, completely burning the flame of revenge.

"Think about the Japanese companies that have cooperated with Logic and helped them over the years. You will never regret the decision you made this time."

"Lu Feisang, we will seriously consider it!"

After hanging up the phone, Sakamoto Yukio took a long breath.

Indeed, as Lu Fei said, Neon currently cooperates most frequently with Logic, Sony's COMS sensors and smartphones, Teji's AMOLED panel evaporation machine, Toshiba's 3D NAND flash memory, Canon and Nikon's lithography machines...

Sanctions have not only failed to defeat logic, but logic has become stronger and stronger, especially in the field of memory chips.

After several rounds of cyclical reshuffles, and with the bankruptcy of Elpida, only Micron of America, Samsung, SK Hynix, and China's Yangtze Memory are left in the industry.

Once Micron fails to acquire Elpida, based on its current scientific research strength, technology accumulation and market share, Micron is likely to follow in the footsteps of Butchmunda and Elpida in the next round of reshuffles.

And Yangtze Memory has taken part of Elpida. With advanced products such as LPDDR4 and 3D NAND flash memory, it has more or less led the three giants Samsung, Micron and SK Hynix in terms of the number of stacking layers and the unit storage density.

Surpassing Samsung and winning the first place is just around the corner!

Maybe two years, maybe four years...

Thinking of this, Yukio Sakamoto couldn't help but recall the opening ceremony of Yangtze River Memory. Mr. Lu just waved his hand, and countless wafer factories and laboratories sprang up on both sides of the rushing Yangtze River, and the crowds surged into the dust-free atmosphere. The workshop, the nervous and busy young engineers, the vans lined up...

What I saw was a country that had the courage to invest in the semiconductor industry, a powerful China.

The pioneer of this industry is logic.

And the person leading the industry is Lu Fei.

Now, this man is inviting him.

Fuck the stick! Destroy America!

"rub!"

While putting down the short sword, Sakamoto Yukio immediately picked up the katana used by Jie Cuo, pulled out the sword suddenly, and a sword light flashed through.

He no longer seeks death, but revenge!

Samsung, wait for me!

(End of this chapter)