Rekindling looking back has been three lives

Chapter 163 Price war must be fought according to my rules

Li Xiaoyou: "I hope my big pig's trotters will treat me consistently!"

Qin Xu: "My goal is to buy a car in three years, buy a house in five years, and get married in seven years!"

Qi Qi: "I hope that I will succeed in my postgraduate study! I will study until I get a Ph.D.! Then I will stay in school and become a teacher!"

Yan Chuang: "I hope I can open my own art exhibition!"

Yun Shen: "I wish I could be a war photographer!"

Confucius: "I hope I can succeed in starting a business and start a listed company within ten years!"

Liu Liu: "I...I hope Old Wu can succeed! Qi Qi can succeed! Confucius must fail!"

"Hahahahaha!"

……

The sound of booing and laughter was sandwiched together, attracting tourists not far away to look over.

Every goal or wish was stated boldly, no matter how popular or not, everyone responded with warm applause.

Soon, everyone stated their goals.

Everyone looked around and saw that they had finished speaking, and it was Wu Chuzhi's turn.

Wu Chuzhi walked up, "My goal is... to make all my classmates' goals come true!"

There was silence all around, and then there was laughter and cursing.

"You are playing a rascal!"

"Old Wu, you are so holy!"

"How did Confucius and Liu Liu achieve it? They contradict each other!"

"Just now Zhong Jing said that she wants two sons, how can you help her realize it?"

The crowd laughed like a pot of porridge.

Ban Fuye Xiaomi stood up to defend justice, "No, I have to say it again."

Wu Chuzhi shrugged helplessly, "Then let me say something else?"

"Say it again!" Zhong Jinghong puffed her face and spoke the loudest.

This caused the crowd to burst into laughter again.

Wu Chuzhi pressed his palms, facing the rising sun like everyone else this time, with his hands shaped like trumpets,
"I, Wu Chuzhi, want to be the most awesome product in the world! I want to be the most awesome company in the world!"

Everyone was silent again, and then burst into warm applause.

Most people think that Wu Chuzhi is bragging.

However, isn't this the time to brag?

Among those present, only Ye Xiaomi knew best that this was the truest ambition of the little man.

Do not……

is the target.

When everyone booed her to talk about it, Ye Xiaomi didn't delay.

She walked forward gracefully, stood at the railing, faced Wu Chuzhi with smiling eyes, and said loudly, "I think Wu Chuzhi's goal is great! I want to help him achieve it!"

The sky was as clear as blue, and the warm morning light shone on her shoulders. Ye Xiaomi was so beautiful in the backlight.

Yun Shen in the crowd sighed deeply and pressed the shutter.

He recorded the moment when everyone shouted, and Ye Xiaomi's was no exception.

In fact, she and Lao Wu are a good match.

……

"At present, the finalized design of the selfie stick has been completed, and we have divided the selfie stick into 13 parts, which are produced by different manufacturers.

The problems that have been reflected from the present are mainly that the laser engraving process is not good enough, the burr rate of the stainless steel telescopic rod is too high, and the locking knob itself turns white after repeated use..."

After watching the sunrise, Wu Chuzhi and Ye Xiaomi hurried down the mountain.

Everyone can also understand that for King Wu, the time at this moment is too precious.

After all, Wu Chuzhi not only had to support himself, but also nearly a thousand people.

For this trip to Mount Emei, Wu Chuzhi still felt a little regretful, and in the end he didn't let the little senior sister wear that awkward swimsuit.

"Let them find a way to solve the problem of craftsmanship. This is used on the luxury supreme combination version, and the alternative of silk screen printing will never be accepted.

If they can't do it, they change the manufacturer. "

Seeing Wu Chuzhi's categorical words, Gong Ming couldn't say anything.

In fact, that’s right, the high-priced version really needs every detail to reveal a noble and luxurious appearance, so that others think it’s worth the money.

"It's really a luxury supreme combination version? Isn't it a bit too earthy?" Ye Xiaomi made jokes on the side to smooth things over.

I don't know what's going on today, the little man's temper is very irritable, and even an uncle like Gong Ming doesn't give face to him when he speaks.

Wu Chuzhi turned the pen in his hand and thought for a while, "The 99 yuan plastic basic model is called the fruit core-ipai 1 generation selfie stick, the 199 yuan all-metal main model is marked with a plus, and the 399 luxury supreme combination version replaces the plus with a pro. "

When Guo Jing was still in a daze, Gong Ming and Li Fugen burst out laughing when they heard the words.

Wu Chuzhi copied the ASUS mainboard damage move on the selfie stick.

Under the explanation of the two, Ye Xiaomi and Guo Jing also understood.

Wu Chuzhi sighed in his heart, what is this.

There are also combinations such as plus pro max in the follow-up apple pot.

"I went to Panzhihua Iron and Steel a few days ago and asked someone to understand it. There are burrs on stainless steel, which is a problem with the steel process. Whether it is milling or electroplating, residues on the metal surface or extremely fine microscopic metal particles are unavoidable. of.

There is no good way in the production of stainless steel in China now, but there are still ways to deal with it in the later stage.

The master craftsman said that one is to polish manually with files, sandpaper, and tools, but the efficiency is not high, and it is difficult to remove the cross holes we require.

The other is the method of processing dies by stamping machines, that is, manufacturers must be required to use finishing dies.This, I have asked the manufacturer to adopt. "

Guo Jing changed the subject.

After all, this is the area he is in charge of. Although he doesn't understand it, he can learn it.

As soon as this sentence came out, Li Fugen, who was still somewhat prejudiced against him, was very surprised, and couldn't help but look at him a few more times.

Wu Chuzhi nodded without any compliment, and asked the next question, "What's the problem with the knob?"

Guo Jing opened his mouth and answered, "This problem is actually a problem with the basic plastic version. The previous two versions use metal parts, so there is no such problem.

Moreover, chairman, I personally think that this is not a fault, but that the benchmark of the test is too high. "

After finishing speaking, he paused, and carefully glanced at Wu Chuzhi sitting in front of the small conference table.

"Go ahead and tell me your reasons." Wu Chuzhi took a sip of tea noncommittally.

Guo Jing gritted his teeth and said boldly, "The knob we need is 13mm, the general test standard torque peak is 6.5mN.m, and it will not turn white after 500 complete rotations.

And the specification you asked to increase is 8.5mN.m, and it will not turn white after 800 complete rotations.

I have carefully observed that most of the whitening problems occur around 700 times, which is completely higher than the market standard.

Chairman, I personally think that such a high standard will reduce the iterative nature of our products..."

What Guo Jing said was very disturbing. In fact, everyone present understood that what he said was very reasonable.

700 full rotations, which means 700 times to attach the phone to the selfie stick.

Assuming that a person needs 20 trips for one trip, which is equivalent to 35 trips before the product is flawed.

It's a defect, not a problem, and it's just the look and feel of the appearance, and it doesn't affect the use of the function.

According to statistics, the average number of trips of urban residents to other places is 1.2 times a year, and the number of outdoor trips is 3.1 times. A selfie stick will not break for at least seven or eight years from the knob alone.

The little demon girl also felt that Wu Chuzhi was indeed a bit picky on this point.

Wu Chuzhi nodded, "Guo Jing, what you said makes sense."

Guo Jing was not delighted, and he was no longer young with the moody bald man. He was also a manager himself, and he was very clear about the manipulation of superiors.

Not surprisingly, Wu Chuzhi continued, "However, I have my reasons for this matter."

Guo Jing is not at all depressed, it is normal, there are three situations where the superior rejects the reasonable suggestions of the subordinates.

First, there is an information gap between the two.Standing at different heights, subordinates usually cannot see the overall situation and cannot understand the information that the superior understands.

Second, the strategic vision is different.

Around 2000, the PHS business was in full swing. With the rapid development of the PHS business, Zhongxing and UT Shidakang had the potential to surpass Huawei in scale.

Faced with the crisis, Hua Wei's senior executives immediately submitted the PHS plan. From any point of view, the plan was almost seamless and could bring considerable benefits to Hua Wei. However, the plan was still rejected by Mr. Ren.

Mr. Ren believes that Hua Wei is not an opportunist, and PHS is doomed to be a flash in the pan.

Therefore, during the years when PHS was in full swing, Hua Wei invested a large amount of funds in the 3G business, even in the face of losses.

Later facts proved that Huawei's huge and continuous investment in mainstream technology created Huawei today, and UT Shidakang at that time was like a passing cloud.

The third is that leaders love to pretend, especially young leaders, in order to maintain their majesty, they will reject this suggestion on the face.But it doesn't take long after the fact that most young leaders quietly adopt.

Guo Jing doesn't know what kind of Wu Chuzhi belongs to, but he understands that for leaders, "I don't want you to think, I want me to think" is the norm.

But what surprised him was that Wu Chuzhi then began to explain patiently, and he said it in detail.

"First of all, we need to clarify what kind of product we are making? Here we also unify our understanding.

What we are making is a product that has never appeared in the world, that is to say, our product has been the benchmark of the industry from the very beginning.

What is the benchmark for?To be chased, or to be surpassed.

There will be competitors in the future, facing our existence, new entrants will definitely fight a price war. Think about it, when others will appear in front of consumers at half or even more than our price, our high price is reasonable Where is the sex?
What would happen to the brand reputation of the entire Nutstones if we didn't excel? "

Gong Ming asked suspiciously, "Mr. Wu, isn't this our exclusive business? There is no competitor."

Wu Chuzhi shook his head with a smile, "Uncle Gong, I didn't build a patent barrier to do an exclusive business.

The technological content of the selfie stick is too low, and it is something that can be done by low-end manufacturing. It is impossible to eat the fruit core alone forever.

I can't eat it either.Although it does not require any technology, it is a cross-age product, and the demand cannot be met by the fruit core alone. "

"We can expand production. Like disposable lighters, our country, Wenzhou, monopolizes 70% of the international market share."

Li Fugen is surprised, why doesn't he eat his own business until he dies?
Wu Chuzhi turned to look at Guo Jing, "You estimate that all the employees of the Mp3 factory are devoted to the production of selfie sticks. How much can the monthly output be?"

After Guo Jing took the calculator and made gestures, he quickly replied, "According to the method of four shifts and three operations, 24 hours a day, 400 employees participate in production, and our maximum monthly production capacity can reach 43.2 pieces."

"How do you calculate it?" Gong Ming was a little curious. Guo Jing's speed was too fast, and he couldn't understand it at all under the dazzle.

Li Fugen was also blind to the production process, so he came over and asked Guo Jing to show them.

Guo Jing pulled a piece of paper, took out a pen and paper, and explained, "Mr. Gong, Mr. Li, I just figured out the way to do this. If what I said is wrong, please give me more guidance."

Li Fugen patted him on the shoulder, "Whatever you do carefully, you are a family."

Guo Jing smiled honestly, just listen to such words.

Maybe everyone will get along like a family in the future, but now... I don't have the qualifications.

"Colleagues in the production department have studied that there are 50 processes in total for the selfie stick from raw materials to finished product packaging, and the approximate time for each process is 15 seconds, which is 750 seconds.

I have consulted some masters, including Mr. Zhou Xianke of the Mp4 factory. If you are proficient, you can compress it to 10 seconds. It is not impossible to shorten it, but people are not machines, and there will always be losses, so a process of 10 seconds is the most suitable.

也就是说600秒可以生产一根自拍杆。一个小时3600秒，流水线折算人均产量每小时可以生产6根，24小时可以生产144根。

We have a total of two production lines, that is, 100 people are producing at the same time. In the case of four shifts and three operations, the daily output is 1.44 pieces, and the monthly output is 43.2 pieces. "

Gong Ming understood, and was silent in his heart, "That is to say, our annual production capacity is close to 520 million pieces?"

Guo Jing nodded.

Li Fugen took the calculator and calculated, with a smile on his face, "It's no problem to have an annual output value of 7 million."

Wu Chuzhi also laughed, and then said leisurely, "The annual demand for selfie sticks is at least 3 million."

In fact, there are more than 3 million sticks. In 2016, the global sales volume reached 11 billion sticks.

Before Gong Ming could react, his pupils suddenly became bigger and shone with golden light.

How much... How much is this?
"Chuchu, there is such a huge market demand, quickly expand the production capacity!" Li Fugen was in a hurry, and directly called Wu Chuzhi by his nickname in a hurry.

If you have money but don't make money, you are a bastard!

Guo Jing picked up the calculator and there was another crackle, and then he took the lead to understand, and shook his head with a wry smile, "Mr. Gong, Mr. Li, we really can't eat it."

"Why can't you eat? Tell me clearly!" The impatient Li Fugen opened his eyes wide and glared at Guo Jing.

In his view, it is nothing more than expanding production, what is so great about it.

Wu Chuzhi waved his hand, took the pen and paper and calculator, and said while gesturing, "Uncle Li, if we want to monopolize the 3 million root market, we need a front-line production team of 23000 people. Administration and logistics require 30000 people, which is a human requirement.

As for the area, referring to the per capita factory area of ​​Foxconn's new factory is 27 square meters, we need about 1200 mu of land.The investment intensity per mu of the electronics factory is about 180 million yuan, and our investment in fixed assets is 15.6 billion yuan. "

After finishing speaking, he spread his hands, "How can we have so much money now? Where can we get so many people?"

Gong Ming and Li Fugen understood, they both shook their heads, and developed slowly, and it would be considered fast to develop to this scale in five years.

But the market won't wait so long.

With such a large market gap, there must be a large number of competitors participating.

Because of the shortage of supply, the secondary market like scalpers will be born, and the crazy profits will make competitors take risks.

If there is a 10% profit, the capital will be guaranteed to be used everywhere; if there is a 20% profit, the capital will be active; if there is a 50% profit, the capital will take risks; for 100% profit, the capital will dare to trample on everything in the world Law; with a profit of more than 300%, capital dares to commit any crime, even risking hanging.

The profit of the selfie stick is more than 300%?

Guo Jing has carefully calculated that the cost of a selfie stick with a retail price of 99 yuan is less than 11 yuan, and it may cost less than 8 yuan after large-scale production.

This kind of situation, even if Guohe expands the legal team to thousands of people, it is impossible to stop it.

Wu Chuzhi continued, "Therefore, patent licensing is imperative. We can maintain a monopoly position for about one year at most, and then we will face the emergence of competing products.

So, how do we maintain our high selling prices?One is to use patent licensing fees to raise the cost of competing products, and the other is to use superior craftsmanship and quality to obtain brand premiums. "

Ye Xiaomi asked, "How much patent license fee can be received? There seems to be no limit in this regard."

Wu Chuzhi laughed, "The license fee is the basis of the negotiation between the two parties, and there is no express regulation. But there are several lines in judicial precedents.

Under complex systems, the compensation amount for a single license fee is 10%, so the reasonable range for a single license fee is around 2.5%-5%.

There have been clear international precedents for the overall set of patents, which is 30%. Generally, the fee for a complete set of patents is 25%. After all, it is a full set of copying, and there is no room for negotiation.

This charge base is our selling price. "

These are all Ye Yin told him, and the words are very complicated, Wu Chuzhi himself only remembered a few points.

The others are not important, otherwise the necessity for Ye Yin and his team to exist would be gone.

Professional matters should be left to professional people.

Ye Xiaomi turned a corner in his head, "So, based on the price of our basic version of 99 yuan to calculate the license fee, their cost has been raised by 25 yuan out of thin air."

Wu Chuzhi nodded, "Price wars are unavoidable, but from this point of view, raising the cost of the other party is equivalent to setting the bottom line of the price war.

A simple calculation of the production cost is 10 yuan, the license fee is 25 yuan, and the channel fee cannot be lower than ours because of our existence. Our channel fee is about 20 yuan, and considering the turnover tax burden of the manufacturing industry at 5%, If the price is less than 58 yuan, they will not earn a penny.

Therefore, the price war can only be carried out according to the rules of our fruit core. "

Guo Jing on the side already looked like he was listening to the scriptures, but he didn't bother to think about it.

Xiao Wu always does what he says.

……

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