Master Archaeologist

Chapter 77 New media publicity is off to a good start!

After treating Wei Sisi to a simple lunch, Chen Han's new media work trip came to an end temporarily.

Taking advantage of the time in the afternoon, he immediately joined Kong Jianwen's team to help transfer the inner coffin of tomb No. 168.

During the chat, he also learned about the situation at the construction site in the past two days.

When he and Professor Li sent the cultural relics to the Jingzhou Cultural Protection Center, Tomb No. 168 also successfully straightened the overturned outer coffin, and opened the coffin on the spot.

Although the outer coffin of the owner of the tomb is said to be high-grade, with black paint painted inside and out, it is not tightly sealed at all, and the accumulated water in the inner coffin directly communicates with the inside of the coffin.

After the coffin was opened, the inner coffin seemed to be quite tightly closed. It was placed inside the outer coffin, and thick linen was wrapped inside and outside the coffin, which seemed to effectively block the intrusion of stagnant water.

This is good news.

But the funerary objects placed in the gap between the inner and outer coffins are miserable.

Because of the poor sealing of the outer coffin, all the funerary objects placed in the outer coffin were soaked in water and exposed to oxygen.

The funerary objects in the outer coffin are generally clothes worn by the tomb owner during his lifetime, that is, silk and linen products.

Fortunately, hemp fabrics are relatively durable. In the outer coffin, the archaeologists on site also cleared out two gauze crowns.

Only fragments of one remain, in poor condition and difficult to restore.

Although the other piece is also broken, it is still in good condition. It can be seen that the crown is in the shape of a rectangular bag with a square top, and there are flat ribbons about three centimeters wide tied on both sides.

However, it is impossible to tell which one of the sixteen kinds of crowns and caps of the Han Dynasty it is, and it may not be confirmed until after subsequent repairs.

In addition, some clothes, skirts, socks made of linen, and decomposed linen wadding were unearthed from the outer coffin.

In contrast, the silk fabrics in the outer coffin were miserable. Most of them were decayed, and only a few fragments of brocade, silk, and yarn were still floating in the stagnant water.

Silk products are difficult to preserve, and it is even more difficult to soak them in water.

At the bottom of the outer coffin, there was a full ten centimeters thick sediment, all of which were decomposed silk fabrics.

The situation inside the outer coffin can be said to have dealt a severe blow to the archaeologists on site.

It is a great loss that so many exquisite silk products have not been preserved!

Fortunately, some linen has survived.

This has a very positive effect on the study of the clothing style and system of the early Western Han Dynasty and the revival of Hanfu.

However, the tragic situation in the outer coffin also made everyone dare not expect much from the situation in the inner coffin.

This morning, after hoisting up the inner coffin, which appeared to be well preserved, with the help of a crane, Kong Jianwen made the decision to open the coffin that night.

Chen Han also joined in, and began to get busy with the opening of the coffin at night.

Here Chen Han is busy cooperating with Kong Jianwen to open the coffin.

On the other hand, Wei Sisi was not idle either.

Although the live broadcast has ended, for operations, the follow-up publicity and promotion around this live broadcast has just begun.

It took Wei Sisi two hours to cut out about 25 rounds of highlights from Chen Han's live broadcast, and uploaded them to Bilibili and Weibo respectively.

Edited more than ten short videos with a duration of only 1 minute and posted them on Douyin.

Then, start to activate the banknote ability.

The institute is quite strong, and has approved a new media operation fund.

The amount is not much, only tens of thousands of yuan, and every sum of money spent must be reported, kept as evidence, and reported to the financial archives.

However, for Wei Sisi, a professional Internet promoter, tens of thousands of yuan can already be of great use.

She used the Internet celebrity promotion method she learned in her former company, and used the so-called "gradual delivery" method, to start spending money on promotional traffic on Bilibili and Douyin platforms.

From the beginning of 100 yuan to test the water, and then to three hundred, five hundred, eight hundred, one thousand.

As she continued to invest money in it, the videos under the account of "Ms. Chen who loves archeology" also entered the traffic pools of the two big companies. Using big data algorithms, they were pushed to users who are interested in history and archeology. .

Chen Han's video appeared on the screens of countless Bilibili and Douyin users who were bored watching the video.

[Teacher Chen takes you to understand the Lajia ruins that shocked China]

[Archaeology ≠ Tomb Raiding!Teacher Chen will take you into archeology! 】

[Who is the most persistent person in the tomb robbery world? 】

[A well left by the tomb robber has harmed generations of people! 】

[Identify the popular archaeological rumors on the Internet, is it true to get rich by seeing coffins? 】

I have to emphasize again.

If you are handsome, you have a higher chance of becoming an Internet celebrity on the Internet.

The title is attractive enough, and the person on the cover of the video is handsome, so it is easy to lure users to click.

Are there still fewer people on the Internet who are inexplicably popular because of a smile, a profile, and a few seconds of handsome video?
In a sense, when everyone's science popularization level is similar, one is handsome and the other is ugly, and the handsome one is equivalent to reducing dimensionality.

The leaders of the Institute of Archeology of the Academy of Social Sciences, after reading all the resumes of the staff in the institute, chose the most handsome Chen Han without any hesitation!

The reason why it was so easy to decide to let Chen Han do this new media science popularization work.

On the one hand, it is true that he is an "intern" and he is easily blamed for the accident.

In addition, his appearance occupies a greater proportion.

When Wei Sisi edited a series of videos for Chen Han and posted them on Bilibili and Douyin, and spent money to buy a wave of traffic.

Relying on factors such as good looks, humorous video content, and the public's extremely high curiosity about mysterious archaeological work.

For this series of videos, the number of views and comments has increased rapidly.

"Interesting! This is the first time I have learned about archaeological work so seriously!"

"It turns out that there is such a big difference between archaeology and tomb robbery. I used to think that archaeology is official tomb robbery!"

"After Teacher Xiaoliang, there is another teacher Chen!"

"I, Fat Tiger, went out to use the toilet. When I came back, I had to see Teacher Chen's detailed information, the one accurate to size, or I would beat everyone here to death!"

"So the Lajia site not only discovered the earliest bowl of noodles in the world, but also discovered the flood that Dayu controlled the water?"

"This is not much more interesting than the boring results report. I also watched the excavation report of the Lajia ruins at the time. As a result, my head hurt after listening to it for two hours, and I didn't understand the point at all."

Facts have proved that the public is not uninterested in archaeology, on the contrary they are very interested!
It's just that the official archaeologists lack a publicity method and communication method that is grounded in the public.

Although Chen Han, who was born on the Internet, did not cause a sensation among the people as soon as he appeared.

However, the number of followers of his newly certified social media account is growing rapidly and steadily.

Popularity and fame are also fermenting on a small scale.

For a popular science account, this is already a very gratifying effect.

A good foundation has been successfully laid!
The next step is to keep the flow flowing, consolidate development, and slowly expand the fan base and influence.

Wei Sisi is very confident about the future!
　For a transition, the coffin can only be opened in the middle of the night, so I will open it in the next chapter.

　　
　
(End of this chapter)