Take the supermarket back to the times

Chapter 830
It's almost the Mid-Autumn Festival, and Su Xiaoruan is too busy to fly.

Su Jianguo specially hooked her up, and several directors of quilt factories met with her, and mentioned the idea of ​​learning how to buy and make down jackets.

Su Xiaoruan didn't play tricks with them either. He could teach them, but it was impossible without conditions.

After several meetings, an agreement was finally reached. At this time, it was already early September.

Another batch of cold-proof supplies has also successfully arrived in northern Xinjiang.

This time, Su Xiaoruan not only delivered down jackets to them, but also sent them a hundred strong and windproof tents.

The fabric used is waterproof and windproof, and the effect of keeping out the cold is quite good.

Some comrades are stationed where it is not convenient to build buildings, and most of them need to be moved.

These tents sent by Su Xiaoruan will be of great use!
The things had just been delivered, and within two days, they were distributed to the grassroots, and there were more than [-] pieces left, which were used as emergency shelters, so they were put into the warehouse.

The price of down jackets has increased this year, and the military logistics side is not stupid. They gave away extra down pants last year, and they didn't ask you for money, so you really can get them for nothing?
Therefore, the price was negotiated this year, and the price of the whole set of down jacket was 62 yuan.

At this price, Su Xiaoruan can still make a profit, but it's not much, and it can be completely ignored.

But at least it's better than last year, and she doesn't have to post money herself.

At the same time, Su Xiaoruan's clothing store finally has men's and women's down jackets on the shelves. The down content is not as high as that sent to Beijiang, so the effect of keeping out the cold is not as good as that batch, but it is absolutely suitable for ordinary people to wear. No problem, after all, most people would not run to extremely cold places.

All kinds of thin, thick, long and short down jackets caused a sensation as soon as they were put on the shelves.

Especially for those who have inside information, those who knew their colleagues or relatives and friends had mentioned this thing last year, immediately heard the news, and there were three or five pieces of it as soon as they made a move.

Why?

Buy it for yourself, buy it for the elderly, buy it for your daughter-in-law, buy it for your children...

The more than 200 down jackets that Su Xiaoruan put on the shelves that day were immediately sold out.

Not to mention Su Xiaole and the others, even Su Xiaoruan was stunned.

She hasn't had time to advertise the down jacket yet, why is it sold out?
She was also thinking about running an advertisement on CCTV. The advertising fee is not expensive these days, but it is also the kind that most people can't afford.

Su Xiaoruan had already thought about it. She wanted to run an advertisement for a week to officially promote the down jacket, but she hadn't done it yet, so she felt that it was in short supply.

Is it possible to save a sum of advertising fees?

After Su Xiaoruan calmed down, after thinking about it for a while, she came back to it.

Advertising costs are still unavoidable. After all, most people don’t know what kind of product a down jacket is, let alone whether it keeps warm or not. In the final analysis, it still needs to be promoted.

Su Xiaoruan asked Gu Nan to talk about the advertisement. When asked what kind of model he wanted to invite, Su Xiaoruan said without hesitation: "One man and one woman must choose beautiful and handsome guys! No limit to any entertainer, The main thing is to have a good image, be healthy, and make people feel good at a glance."

"Row."

Su Xiaoruan never thought of using celebrities to advertise. In fact, there are no celebrities in this era, but Hong Kong City and Wanwan have them, but she doesn't want to look for them.

Those people took her money, and the tax would not be paid here, so why increase their popularity?

Besides, it is in the south, so there are not many opportunities to wear down jackets. Her customers are mainly in the north and a little south. There are not many opportunities to wear down jackets in Guangzhou, so it is really unnecessary.

Of course, these are not the point, the point is that Su Xiaoruan doesn't want to spend more money.

There is no star effect these days, and everyone's consumption level is here, so there is no need to spend more money.

Families with good conditions must buy long down jackets. This kind of down jacket will cost about 300 yuan. The one with better style and higher down filling will cost 400 yuan. There are not many down jackets of this kind. The main reason is that there are relatively few people who can afford this kind of consumption.

But the thin style, that is, the style that can be worn both inside and outside, is the best seller. It costs 100 yuan a piece. Many people grit their teeth and buy it after two or three months of work.

There is also a short style, which is about the position of the buttocks. The one that is completely worn outside is also selling well, because it can be dismantled and cleaned, so the price is a little more expensive, 160 yuan.

Su Xiaoruan, who had been stocking up for the past few months, saw these down jackets being emptied, feeling both happy and anxious at the same time.

There are already three garment factories producing down jackets, but compared with the huge market, it is simply a drop in the bucket.

Although the quilt factory is also producing down jackets, they are basically used by comrades in the army first, so there is no plan to send them to the market for the time being, and Su Xiaoruan can only look at the market and sigh.

There were [-] down jackets in stock before, what a huge amount of stock!

With no money in hand, who would dare to press so hard?
The results of it?
In less than half a month, the [-] down jackets were emptied of inventory.

Now there are still tens of thousands of orders owed to outsiders, and the order calls from this customer are still coming in a steady stream. It has to be said that Su Xiaoruan has made a lot of money this time.

Because of the different styles, the profits are naturally different.

The one with the smallest profit in Su Xiaoruan's hand has a net profit of 40 yuan per piece, and the one with the largest profit has reached more than 200 yuan!
This number seems to be nothing at first glance, but it can't stand the volume!

Three garment factories produce together, how many goods can you think about in one day?

Even if you earn an average of 50 yuan per piece of clothing, the profit in a day is more than [-] yuan!
So, this is an era of picking up money!

Of course, the premise is that you must have that vision and that ability.

As soon as the ad for Jiaren's down jacket came out, it became popular all over the country.

And these workers in Gao County only knew after watching TV and newspapers that it was the place where they worked, and the products they produced were so beautiful and effective.

Huo Yunxiang at the down factory was overjoyed.

Based on this trend, they don't have to worry about the sales volume of their down factory within five years.

However, according to the boss's temperament, the requirements for duck down will only get higher and higher, so we still can't take it lightly.

Huo Yunxiang and Huo Yunsheng went to the post office one after the other. The bonus for the Mid-Autumn Festival alone was over a thousand. They sent money to their families, so naturally they were merciless!
(End of this chapter)