I'm the director, I'm not bad

"Why didn't Director Xu find an agent?"

Since Xu Xin chose to start the topic, then Wang Jinghua talked in this direction.

After hearing this, Xu Xin thought for a while and asked:

"Manager Wang, can you tell me what the director's manager usually does?"

"..."

Wang Jinghua was taken aback.

I was really stunned.

Looking at Xu Xin, her eyes became slightly focused.

Surprised said:
"Director Xu doesn't know?"

"do not know."

Xu Xin shook his head seriously:
"I don't know many directors. Most of them are people from the Olympic Games. Take Director Zhang as an example. I know that Sister Pang is his manager, but what does Sister Pang usually do? I don't know. I just think she is busy, but I don't know what she is busy with."

"Pang Liwei's words..."

Wang Jinghua thought for a while and said:
"In fact, the agent is a service attribute for artists to plan development routes and seek opportunities. However, she is indeed quite special, because Director Zhang Yimou's artistic content is too high. As an agent, she is actually more like a passive acceptance rather than an active choice. For example...does Director Xu know what happened to Lang Jiu and Director Zhang during the Olympics?"

"...?"

Xu Xin was taken aback.

"Langjiu?"

"Correct."

"……What's wrong?"

"Langjiu approached Pang Liwei in 08, and wanted to invite Director Zhang to be the spokesperson of the company. It was Pang Liwei who took the initiative to approach, and the endorsement was actually negotiated, but in the end, Director Zhang refused. ...Doesn't Director Xu know about this?"

"I do not know."

Xu Xin shook his head in doubt:
"The old man seldom talks to me about business matters. We basically talk about movies when we get together... What's wrong?"

He didn't think Wang Jinghua's picking Sister Pang as an example was just casual chatting.

Obviously, the weight of this matter should not be small.

"One hundred million."

Seeing that Xu Xin seemed really puzzled, she suppressed the other party's nickname for Director Zhang as "old man", and stretched out a finger:
"Langjiu decided on Zhang Dao after the success of last year's Olympic Games, which was recorded in the annals of history. The original plan, they wanted to invite Zhang Dao to be the spokesperson, and with the help of the wine sponsorship of the Spring Festival Gala, they won the advertisement for a whole year .”

"The asking price is [-] million?"

Xu Xin was really shocked.

Although I know that the wine company is rich...

But this ad...

Facing Xu Xin's surprise, Wang Jinghua nodded:

"Yes, [-] million. Not counting the title sponsorship of the Spring Festival Gala, just director Zhang's advertising fee, [-] million. The plan is that Director Zhang will shoot commercials as the director of the Olympics. Even Langjiu has prepared a whole year A large sum of money has been invested in preparations for naming major programs and competitions in the year.
In the advertising investment plan, this year's advertising volume is around 35 billion.Although I don't know who is the No.1 ad placement this year, the company that placed the largest amount of advertising last year is Mengniu, which Dao Xu and Mimi are currently signing.For the whole of last year, they spent $27 billion on advertising. "

Or say Wang Jinghua is a professional.

In a few words, she listed some industry data, and even what was revealed in the words, she obviously knew Xu Xin and Yang Mi very well.

After talking about last year's data, she shook her head slightly:
"If Director Zhang had agreed to the endorsement of this advertisement, then this year Director Xu would have seen an overwhelming number of Langjiu advertisements. In terms of the scale of advertisements in recent years, Langjiu can completely separate itself from Yanghe and Luzhou this year. , Jiannanchun...it can even approach Wuliangye's market position infinitely. The premise is that it can be operated properly."

"...Why didn't Director Zhang agree?"

"Pang Liwei's original words: Director Zhang said that the honor of director of the Olympic Games is given by the country. I will not use the honor of the country to benefit myself."

"..."

For a moment, Xu Xin was speechless.

After lighting a cigarette, he took a deep breath and nodded slightly:
"It sounds like something the old man can say. How did Manager Wang know?"

Wang Jinghua smiled:

"I also have directors under my banner, Director Xu. Jiang Wen, Guan Jinpeng, Liu Weiqiang, art director Zhang Shuping, etc. Besides, I also have contacts in these large companies. Everyone's relationship is very good..."

After expressing her network resources in an unobtrusive manner, she continued:
"So, Director Xu, you see, a manager like Pang Liwei is a passive manager. In a director's business map, she cannot play a decisive role. Therefore, Director Zhang's current income model is still inseparable from the new picture. The company is still the traditional filming and box office structure.”

"Then what if Director Zhang is an artist of Manager Wang?"

After hearing this, Xu Xin smiled and asked a question he was very curious about:

"Are you sure that Director Zhang will agree?"

"..."

Wang Jinghua was silent for a while, then shook her head very earnestly:

"Honestly, it's hard."

"why?"

"Because Director Zhang's achievements have reached the point where he doesn't need an agent. If I had been with Director Zhang from the beginning, had many years of personal friendship, and also worked with him in business, then this matter might still be discussed. But if I came halfway, then I can't change Director Zhang's attitude. But it's also because of this that Director Zhang is admirable. Isn't it?"

"Um……"

Xu Xin nodded slightly, and continued to ask:
"So, what exactly can a director's agent do?"

Wang Jinghua smiled slightly:
"There are still many things that can be done. After all, Director Zhang is an exception. He is too successful...Of course, it doesn't mean that Director Xu is not successful. What I mean is, if I can be Director Xu's manager, then... …Strictly speaking, Director Xu’s business map has just begun. If you plan carefully, there are still many places where you can operate.”

"Like?"

Xu Xin was not surprised that she easily exposed her purpose.

Although a little narcissistic.

But apart from the reason that Manager Wang fell in love with him, Xu Xin couldn't think of the reason why other people came here specifically to "block the door".

"I actually made a small business plan for Director Xu based on this possibility."

"Appreciate further details."

And hearing Xu Xin's question, Wang Jinghua didn't mean to hide it.

He was not afraid of Xu Xin playing Kakashi's tricks at all.

"I combined Director Xu's actions after the Olympic Games, including some news, and inquired about some business cooperation received from Mimi. I found that... not only Director Xu, but Mimi included, in the commercial business As far as the above is concerned, both of them did relatively poorly.

Don't mention anything else, let's just say that Director Xu and Mimi were found by Mengniu to be endorsers after they became pregnant.I can see that Mimi is doing endorsement diversion, using her own endorsement to arrange Liu Yifei's endorsement to Mengniu Sour Milk.But in fact this diversion is meaningless.

The commercial value determined by the artist's influence is greater than money and everything else.Mimi chooses to sacrifice her own vested interests because she wants everyone to have a chance. Although it is out of the sense of responsibility of a boss, in fact she is on the wrong path.

First of all, honey is very hot.But Director Xu, you are not bad either.There is a saying that is good, called the rare is the most expensive.From a commercial point of view, a rising star in the director world, a young director whose two films have achieved a box office of [-] million yuan, is much rarer than Mimi's reputation.

Even for the audience, artists are the most intuitive influence.But if this road is for me to operate, I will choose Mi Mi and Director Xu to talk separately.Mengniu found Mimi first, and then found Director Xu through Mimi.

Then, Mimi's endorsement fee will be negotiated first.But the other party's purpose must be to sign Director Xu and Mimi together.But I will not discuss adding your price with the Mengniu people, but after negotiating Mimi's personal price, I will start talking about Director Xu. "

Speaking of this, she shook her head slightly:
"After "The Wind" was released, it was time for Mimi's commercial value to increase significantly and raise her net worth. Two million in two years in 2000, in my opinion, it is no different from cabbage. Mengniu is not short of money, their The bottom line of the spokesperson's budget is at least 4000 million. And if I come to negotiate, I can guarantee that at least, I can negotiate a starting price of 6000 million."

"..."

The corner of Xu Xin's mouth twitched.

Looking at Wang Jinghua's eyes is like looking at another lunatic.

To put it bluntly...

The endorsement of 2000 million in [-] was just to provide a few artistic photos, and I got it even before the commercials were shot.

Xu Xin himself felt that the money was too hot to hold.

Can……

This sister's heart is black, right?

Is it too dark?
Facing his ridiculous eyes, Wang Jinghua continued:
"First of all, what Mengniu values ​​is Mimi and Director Xu's family attributes. Under the marriage contract that cannot be divorced, the relationship between the two cannot be estimated by value. But for these companies, it is very difficult to invite two It is tantamount to using the two to establish a brand culture that is mixed with the public impression of the two as "love is stronger than gold".

In this culture, the two are indispensable.Therefore, no matter whether Mimi agrees or not, if Director Xu does not agree, the endorsement may not be established.This is the bottom line for both parties.If you want to shoot, just two people shoot together. "

In this case, Mimi's promise is a gesture of favor.On Director Xu's side, it was gold that was up for grabs.Mimi agrees, which means that the cooperation may continue.As for the difficulty of tackling the tough problems, Mimi only needs to push it to you, Director Xu.

As a director with a box office of [-] million yuan, we don't discuss the achievements that the Olympic Games have brought to Director Xu.Because I believe that some words and deeds of Director Zhang are also deeply affecting Director Xu, and using national honor to benefit himself is something Director Xu is unwilling to do. "

"..."

At this moment, Xu Xin suddenly felt that he was a little "primary student".

Sitting dryly on the sofa listening to the "teacher" lecture.

"In terms of influence alone, Director Xu's influence in the past two years has been no less than that of any other director. Even Mimi's achievements, from "Golden Armor" to "Wulin Biography" to now, cannot be separated from Xu guide's shadow.

In terms of commercial value, at least, the couple should be equal.Therefore, Mimi's price is 2000 million in 500. To Director Xu, it is at least 500 million.If it is less than [-] million, it will damage the commercial value of the two.Director Xu, remember what we said earlier?The commercial value of an artist is above everything else, and it is the root and bargaining chip to maintain everything for them! "

Xu Xin nodded silently and continued to listen.

"Based on this basis, I will continue to ask Director Xu and Mimi if they have any other needs. For example, Liu Yifei got an endorsement contract of at least 2000 million in exchange for a commercial. Sour milk is also good, ice cream Forget it, the appearance fee of a [-] million-level director is worth the price itself, and Liu Yifei is also worth the price.

Moreover, the other party has no room for negotiation.Because the core of this cooperation should be led by your attitude, Director Xu...Of course, we don’t rule out the possibility that Mengniu thinks that we are too big to open our mouths and deny this offer.But I'm least afraid of them refusing to..."

"Because there is Yili?"

Suppressing the absurdity in his heart, Xu Xin asked.

"good."

Wang Jinghua nodded:

"It's Yili. Director Xu, the spokesperson is not only looking at his own commercial value. As a broker, the brokerage team has to distinguish and analyze the business plans of competitors. The advertising budget of Mengniu and Yili, the spokesperson is only in the advertising competition plan... …a fraction of less than 10 percent.

Their competition is at the retail end in the primary, secondary, and even tertiary markets.Their goal is not to win together, but to snatch more market share from each other.With such a large investment every year, what they want to do at first glance is to expand their influence.

But more is to hope that the other party dies.

Director Xu's first endorsement is like adding a shovel of coal to the stove.It is to use one's own commercial value to help the other party complete the market competition, thereby gaining a sum of money and influencing other advertisers to increase their commercial value.In this way, everyone is a win-win situation.But now, Director Xu, you and Mimi's 2000 million yuan in [-], in my opinion, is like giving Mengniu two years for nothing. "

Wang Jinghua shook her head slightly:
"Director Xu, let me say something a little too much. You and Mimi are offending people."

"...?"

Xu Xin was taken aback.

But think about it now...

"Someone compared our quotations with others?"

This time, Wang Jinghua was also a little surprised.

Very fast response time.

Then, she nodded:
"That's right. Some of my artists, including some artists under my banner, actually compared the prices of Director Xu and Mimi when they approached some endorsements. But this kind of comparison is not to say that the prices are dead. After all, sometimes advertising endorsements are not only There are only endorsement fees, and some other income. But it’s not a good thing to be used for reference all the time, right?”

Now, Xu Xin frowned completely.

It's not that he has any opinion on Wang Jinghua.

but thinking about one thing...

"According to what Manager Wang said, there are some things that need to be considered not only personal gains and losses?"

"good."

Wang Jinghua nodded:

"You can wear thick pants as thick as your waist is. If your waist is thin, you won't be able to wear them in. Even if you try to force them in, you won't be comfortable. But if you have a fat waist, you won't be able to hold it up. Wearing them will not only hurt My own personal image will also make this brand questionable... Huang Bo's sentence in "Crazy Stone": Brand, Baleno. It is an example of defeating a domestic brand in one sentence, isn't it?"

for her words.

Xu Xin's first reaction was absurd.

"Sounds really magical."

But Wang Jinghua shrugged:

"The degree of magic in this circle is sometimes even more extreme than some novels, TV series, and movies."

After finishing speaking, she changed the subject:
"And the reason why I came here today to get to know Director Xu is actually because of this consideration. I know that Director Xu's family conditions are very good, and I have heard more or less that Director Xu wants to accept and film standard.

With all due respect, I think it is a very beautiful and precious quality for a director to stick to his own ideas and keep his original intention in the circle.But it is precisely because of this that I want to reach a cooperation with Director Xu and Mimi.

I am a broker and a businessman.From an agent's point of view, it is my dream to be able to cooperate with artists like Director Xu and Mimi.

But from a businessman's point of view, two rising stars with unlimited potential are being treated coldly because of some...so-called opinions...I don't know what other people think, but at least here I see it An exaggeratedly large cake.

Moreover, because I can more or less understand the pursuit of Director Xu and Mimi, so in my self-definition, I will not be bound by the career choices of the two.I will look for resources, and the choice to accept or reject is always in the hands of the two of you.

At the same time, I think Mimi's... her potential and her goals are actually highly compatible with mine.Even, I see far more value in her...including some artists I have brought.So, that's why I'm here today. "

Don't worry about whether she really thinks so in her heart.

But through this short communication and exchange, Xu Xin can really feel her professionalism and sincerity.

Of course, this sincerity must be enclosed in double quotation marks.

It's okay if it's a small broker.

But she is Wang Jinghua.

Although I haven't heard much about this negative news, and all the artists who follow her can get a good care...

But it is not realistic to say that it is the first time to accept the head and bow.

Besides...

"Manager Wang is very straightforward."

Taking a sip of water from the teacup, he signaled her to slow down the pace.

After taking out another cigarette and lighting it, Xu Xin said with a smile:

"However, I don't seem to be very popular in the Beijing circle."

But after hearing his words, Wang Jinghua asked back:
"Does Director Xu need to be treated by others?"

"...Hahaha~"

Xu Xin was really laughed at by her words.

In all fairness, he has seen Wang Jinghua's professionalism.

And, he likes this kind of open and honest talk.

Business is business.

But having said that...

"Manager Wang, this is a joke between the two of us... I said that the Beijing circle will eventually decline, do you believe it?"

He suddenly said something.

Wang Jinghua was taken aback.

Obviously caught off guard by Xu Xin's sudden topic.

but……

"Ah."

After reacting, she nodded:

"And this sign...some people may not see it, but I can see it more or less. Even, I can say that Bingbing's current success is a success in changing the entertainment industry...and if it really changes So in this changing situation, the Bole who knew Maxima, that is, Director Xu and Xiying Studio... have contributed a lot."

"Haha, I dare not say that."

Xu Xin didn't directly expose her politeness and compliments.

But this is too false.

Holding the teacup, he looked at Wang Jinghua and said:
"Sister Bingbing set up her own studio, went to Xiying Film Studio, and now after the golden rooster is sealed, and next year's blowout that is visible to the naked eye...these are all the products of one motive. I mean the essence."

"...?"

Wang Jinghua was taken aback.

Then, she saw the young man in his early twenties in front of her, drawing the wisp of smoke into a circle with his hand holding the cigarette.

"This is the Beijing circle. It is difficult to enter and exit the Beijing circle."

Holding a cigarette in his mouth and hiding his eyes in the smoke, Xu Xin said in an indisputable tone:

"I have no intention of discussing with Manager Wang who brought up the so-called atmosphere in the Beijing circle, whether it is Wang Shuo or others. I mean simply speaking of the current nature, that is, the current Beijing circle, which is equivalent to half of the entertainment circle. ,right?"

"Ah."

Wang Jinghua nodded in recognition.

"The influence of the Beijing circle on the entertainment circle is indeed the most profound, just like the Northwest circle... or the influence of the West Film Studio on the fifth generation of directors."

"But this kind of influence also brought in the so-called "father flavor"."

Xu Xin took a puff of cigarette.

A big puff of smoke was blown out.

Then, with a wave of his hand, he dispersed all the smog:

"I think that the Beijing circle at this stage has begun to enter the stage called "disenchantment". As you said, maybe Sister Bingbing is unintentional, but her personal studio is like A benchmark sets an example for all practitioners.

Let everyone see another way.

If you want to be popular, you don't have to integrate into the Beijing circle, and you don't have to follow their rules, first to be a grandson, and then to be a master... Of course, if you want to continue talking about this, it would be too illusory.But as far as I am concerned, I still don't like the atmosphere of the old and the young. "

Wang Jinghua didn't know what he wanted to express for a while.

Can only listen quietly.

"In my opinion, the Beijing circle is like an old, old-fashioned vanity fair full of machismo and worshiping high and low. When you meet a big boss, you pretend to be a grandson. When you meet someone worse than yourself, you can And, as a director, from the perspective of film culture, I admit that the works of the Beijing circle are inspiring to the early audience.

But...they are getting away from the masses little by little.And as long as an art is separated from the masses, it is definitely not far from death.I don't know if my judgment is correct, but at least with me, what I do in the future may be more... out of the ordinary. "

"... out of line?"

Wang Jinghua frowned.

But Xu Xin seemed to have guessed what she was thinking, and waved his hand with a smile:
"It's not the kind of outrageous you understand. It's just that... the regional symbols on my body will become stronger and stronger in the future. I am from the Northwest, and that piece of yellow land has raised me. What I drink is the water of the Yellow River and what I eat is millet. Rice. What Fangshan Galeries Lafayette Man Han Banquet... I don't know what it tastes like, and I don't want to know. I only know that our people have gone barefoot in rainy days, and sang Xintianyou in sunny days. Not following the crowd is my bottom line..."

"..."

Wang Jinghua was speechless.

Keep listening.

"Of course, it's not that I'm lofty. In fact, I'm really not lofty... Playing tricks on others, calculating others, gaining benefits... I'm doing these things too. Because according to what my wife said, stupid people in this circle can't survive. Go on. If you don’t want to be slaughtered like a sheep, you have to be a wolf. But there is one thing I think is different from others, that is... I know what I want.”

Hearing this, Wang Jinghua couldn't help asking:
"Then what does Director Xu want?"

"A bottom line."

Facing her question, Xu Xin gave his own answer.

But he didn't explain in detail, but continued:

"I know Manager Wang is very professional, and even being able to sit here tonight... Well, he is also a corporal. And the role of the manager... From what you said, I really think you are very suitable for my wife. Because she wants to be No matter what aspect it is. But speaking from me, frankly speaking... I want to be a person like Director Zhang. I used to be, and now, after hearing about Lang Jiu from Manager Wang, I feel even more so..."

"..."

Wang Jinghua was really speechless now.

For no reason, there is a sense of déjà vu that I dug a hole and buried myself.

Seeing her expression, Xu Xin was delighted:

"Manager Wang, my daughter-in-law said that I'm soft-hearted and won't reject people. I'm actually not convinced... I think I'm quite assertive. But I don't think she's lying to me.

If I let you be my agent, maybe after our friendship develops, I might really not reject you too much.

So, although I am very grateful for your praise,... even Director Zhang only uses his agent as an assistant.Although I'm not as good as Director Zhang, I still feel...he must have a reason for his choice.

And, to tell you the truth, when I go back tomorrow, I plan to ask him, and by the way, tell him about the two of us, and listen to his opinion.but……"

In the mood of Wang Jinghua's gradual regret, he first suppressed and then raised suddenly changed the subject:
"I really hope you can chat with Yang Mi... not only because I think you two are very suitable. In fact, there is another layer of relationship. It is that she is the person who understands me best in the world. The reason why I am so leisurely is actually because She assumed a sort of... filter-like presence in her life..
Some things that I knew I would refuse were simply strangled to death from the root.But through her, things came to me.Normally... I wouldn't say no.Can you see what I mean? "

Wang Jinghua was taken aback.

Then, after turning the words in his mind a few times, he tentatively asked:

"In other words, only she can do the factors that drive Director Xu to deviate from his own thinking track?"

"She can't do everything, but most of the time, it's like she is pampering me, and I am pampering her. It's like this Mengniu endorsement, let alone 2000 million... [-] million is in front of me It's nothing. But since she spoke up, she wants to shoot an advertisement with me.

She thought, then I agree.Because that's what she wanted to do with me.But if you were my agent, and you came to me suddenly and said you wanted me to shoot an advertisement to make some money... guess how I would respond to you? "

"...how do you respond?"

"I will first ask you how much money this advertisement can earn. Then after I get the figure of 2000 million from you, I will look at you like a psychopath..."

Under Wang Jinghua's speechless gaze, which was really like watching "crazy", Xu Xin asked with a smile:

"2000 million? Is that called money?"

"..."

As soon as he spoke in that tone, Wang Jinghua immediately found the shadows of those rich second generations who were fearless and fearless.

But...it seems that they really have the confidence.

It's just... how rich is his family?

A doubt was born in my heart.

At this time, Xu Xin glanced at the watch in his hand and said:
"So, I am very grateful for Manager Wang's promotion of me. But the manager...I really don't need it. But I think...for the professionalism of Manager Wang and his status in the circle, my wife should be very happy Let’s have a good chat with Manager Wang. Why don’t we… go back to Yanjing and let’s get together, how about it? No matter what, I’m very happy to make friends with Manager Wang.”

"……Ugh."

Hearing his words, Wang Jinghua suddenly sighed.

Because she could hear the straightforwardness in Xu Xin's refusal.

Are you sorry?
It must be a pity.

Because in her opinion, just this young couple... Don't look at Yang Mi's beauty outside.

But the manager's intuition told her that this was the man standing behind her.

Although the metaphor is somewhat inappropriate, how could she not understand the principle of capturing the thief first?

but……

"It's really a pity that I can't become Director Xu's manager... From now on, it seems that Mi Miduo and Director Xu will have a good time."

"Haha~"

Hearing this, Xu Xin laughed again.

Because he heard it.

She seems very confident that she can reach a cooperation with Yang Mi.

Ok……

It's really not an easy woman.

This is Xu Xin's most direct evaluation of her.

Even if it is nonsense.