Great warships

Chapter 99 Eight Wolves Men's Clothes

Mingzhou Garment Factory, conference room.

The crowd looked at the person sitting at the top with expectant eyes. He was wearing a suit, his legs were crossed, and there was a big brother in front of him. This scene was very familiar, except that he didn't hold a cigarette.

Of course, Qin Tao didn't dare to take a cigarette, and his mother was sitting next to him. If he dared to smoke, his mother's slap would hit the back of his head. I rolled my eyes.

"Okay, everyone is here, now, let us welcome Comrade Qin Tao to our meeting with warm applause!"

After the applause, Zhao Guodong continued to speak: "Our garment factory faced a crisis last year, thanks to Comrade Qin Tao who helped us solve the problem, and then under his suggestion, we started to produce suits again, and now they have sold well all over the country. For the development of the garment factory, we need to ask Comrade Qin Tao to give us advice.”

Although Qin Tao introduced it to his mother, but there are too many things, and his mother can't understand it well, so today Qin Tao simply came to the garment factory to explain it to them in person.

"There is no technical content in making clothes." Qin Tao said: "Rent a few private houses, get a few sewing machines, hire a few workers, and you can build a garment factory. Even the men in the shop can step on sewing machines. We have the advantage of centralized procurement, and other small garment factories have the advantage of low operating costs, so although our suits are hot now, a large number of small garment factories will soon join in and impact our market."

The people present nodded. The suits they had just started to produce sold well, but soon, a large number of suits appeared on the market, and they began to fight a price war with them.

Although they were not afraid at the beginning, it is not good for them to continue to compete.

Last year's profit was good, and they also gave some bonuses during the Chinese New Year. However, it was incomparable with that of the shipyard. This year, they were full of expectations and hoped that Qin Tao would give them better ideas.

Now, Qin Tao's analysis is very good, and their eyes are full of expectations.

"If we get into a price war with them, then the profits will become less and less, and the companies that persist until the end will survive, and the companies with insufficient capital chains will go bankrupt. Our garment factory is still in great crisis." Qin Tao Said.

Although Mingzhou Garment Factory is a big company, their cash flow is not very abundant.

Zhao Guodong nodded: "Yes, although it is still profitable now, we also see the coming danger. Comrade Qin Tao, tell everyone, how can we get rid of this crisis?"

"If you want to get out of the crisis, you can't fight a price war with others." Qin Tao said: "Even, we have to raise our own prices and increase profits."

Qin Tao's statement confused everyone.

Why raise the price?Will users buy it?
"We want customers to know that our products are of better quality and more tasteful to wear, and that we are different from those produced by small workshops." Qin Tao said: "That is to say, we want to take the route of branding. Mingzhou Garment Factory wants to become the leader in the national garment industry! When everyone mentions clothing, the first thing that comes to mind is our products, even if the price is higher, it still looks good when worn.”

Nowadays, there are no brands of ordinary clothes, and the labels on the clothes are just a size, and there is no distinction. What Qin Tao is talking about now is to take the branding route.

(Before the 90s, it seemed that there were only local brands such as Romon, Rimula, and Qipai, as well as foreign brands such as Goldlion. Most of the clothes produced by clothing factories should be without brands.)
"So, the first step is to think of a tall name." Qin Tao continued: "Do you have any ideas?"

"How about Mingzhou brand?"

"Not nice."

"Mingbo card?"

"not good."

Everyone began to rack their brains.

"Taozi, don't let everyone think about it, you can think of a name for everyone." Cao Yuru couldn't stand it anymore, and said from the side.

Qin Tao smiled and knew that these guys had no creativity. As for me, although I have no creativity, I can bring out brands that don't exist yet for everyone to choose from!

"Eight wolves, rich birds, 361 degrees, Semir..."

Qin Tao was imaginative, talking a lot, every name has a meaning, every name is eye-catching, Zhao Guodong immediately made a choice: "Let's call it Eight Wolves!"

"Okay, let's call it the eight wolves. Then, the slogan can also have these." Qin Tao thought for a while, and then said: "The temptation of wolves, the eight wolves. Dance with the eight wolves, and sing with the world. Wolves dance together, a wonderful life. Eight wolves men's clothing, success is destined not to be alone!"

"Advertising slogan?"

"Yes, it's not easy to build a brand. The first thing is to make it known to people all over the country. Therefore, it's best to advertise on CCTV. During prime time, five seconds is enough."

"How much will it cost?" Everyone gasped.

"We still have to find famous singers and movie stars as the image spokesperson." Qin Tao continued: "Since we want to take the branding route, we must build our reputation. These are indispensable."

"Then, you need a costume designer."

"Wait, Taozi, our factory may not be able to bear this set." Zhao Guodong said.

Qin Tao shook his head helplessly: "Even if it's borrowing money, you have to do all these steps well. If you want to develop upward, you always need to take risks, or you can continue to fight price wars. You can choose."

To start a business, you must have courage. If you can rise in the 90s, then your future development will be smoother.To develop a brand now, to go to online sales channels in the future, and to closely follow the cusp of every era, so that it can develop.

If you stick to the old ways and cling to the old ways of the past, you will collapse sooner or later.

"Of course we don't want to fight a price war, but, but..."

"But you are afraid of taking risks and failing." Qin Tao said, "It seems that I have come for nothing. My blood has been sprayed onto the ice."

After all, Qin Tao was about to stand up.

"Don't, Taozi, don't go."

"Uncle Zhao, do you have anything else to say?" Qin Tao asked speechlessly.

"Well, the factory actually wants to ask you, if you continue to make foreign trade products, can you help sell them..." Zhao Guodong said tentatively.

Sure enough, they are a bunch of wimps who don't seek to make progress!Just thinking about muddling along, alas, I wasted my thoughts in vain.

Qin Tao directly refused: "No, the factory is busy recently and I don't have time."

It's not enough if you don't force them!
At this moment, Qin Tao's eldest brother rang loudly.

(End of this chapter)