king of sprint

Chapter 118 Lu Wang's Listing Plan

1 month 5 day.

Ruan Mei visited the Pengcheng sprint team on behalf of the 'Luwang' brand, and presented each team member with a pair of recently produced 'Feilu' sports shoes.

According to Lu Wang's plan, there are three series of sports shoes, including the most high-end 'Feilu', which will be officially launched during the National Games and will be launched for the national market (mainly in southern Guangdong Province). The distribution of goods and other preparations are in progress.

As a public relations manager, Ruan Mei was very busy on the eve of the product launch, but she still visited the Pengcheng sprint team immediately after the New Year in 2005.

The latest generation of 'Feilu' has a blue background and white stripes. When stepped on, it presents a sense of the ocean. The design is excellent, and the designer is Ruan Mei's mother, a Japanese designer.

Ruan Mei's father is in charge of technology, and her mother is in charge of design. This is all the core technology of Lu Wang, which sounds like a very family business.

This is the first time for the sprinters to receive sports shoes sponsored by a brand. They first thanked Rousseau, and then thanked Ruan Mei. One of them accidentally said the word "little sister-in-law" and was beaten by others. Bian, if Juno hears about it, don't you want to live?

Rousseau looked at the group of fools who didn't make sense, shook his head and sighed, then stayed away from them and took Ruan Mei to the cafeteria for coffee.

"Sorry, I can't cooperate with your publicity during this time." Rousseau said to Ruan Mei.

It is stipulated in the contract that Rousseau has the responsibility to cooperate with "Lu Wang" in publicity, but it also stipulates that in case of major emergency events, Rousseau's training should be the main focus.

"The National Games is more important." Ruan Mei said hastily, "Lu Wang hastily chose to go online at this time, which is also causing you trouble."

"Do you believe that I will definitely win the National Games?" Rousseau asked, because he knew that King Lu had no such plan in the first place.

This year's National Games is in winter, which is not a good time for sports shoes to sell well. Generally, new footwear products should be released in June or July.

"Yes, after seeing your results in the Indoor Track and Field Invitational, my father was very excited, and invested all his funds in production, stocking up, and commitments to dealers." Ruan Mei said, "He believes that, The National Games will be another pinnacle of your career, and your fame will spread throughout the country, and Lu Wang will also open up the domestic market with your name."

Rousseau looked at Ruan Mei describing the future with stars in her eyes, and couldn't help wondering, "Haven't you guys considered that I will lose?"

Shouldn't half-Japanese brands be more cautious?
"I've never seen you lose." Ruan Mei said in a serious but stubborn voice, "I believe in you."

"Then if I lose, you might go bankrupt." Seeing Ruan Mei's appearance, Rousseau wanted to bully her.

"...You won't lose, right?" Ruan Mei asked a little seriously.

"That's right, I will win this time, I will win next time, and I will continue to win." Rousseau smiled.

"Then King Lu will definitely prepare a very, very good new contract for you~" Ruan Mei smiled.

……

During afternoon training.

Lu Jinrong saw that the team members were all wearing blue running shoes. He couldn't help but wondered, and asked them, "Where did you get the shoes?"

"Little sister..."

Snapped!A slap in the face.

"Benefits from Brother Lu!"

Everyone shouted in unison.

Rousseau explained.

"It's from King Lu." Lu Jinrong pondered for a moment whether they should be banned from wearing King Lu's shoes at the National Games.

There are endorsement fees in sports, but the Pengcheng sprint team does not yet have the strength to accept endorsements, so Rousseau has two endorsements. Of course, new brands have been recruited recently, but as the National Games is approaching, Lu Jinrong does not want Rousseau to share If you don't mind, it will be pushed to after the National Games.

Did Rousseau sign a contract to endorse Lu Wang, and he even sent him to the Pengcheng sprint team to wear Lu Wang's shoes?It's not that Lu Wang took advantage of it... Forget it, anyway, there are no brand owners looking for the Pengcheng sprint team to endorse.

Lu Jinrong shook his head, and let this one go. In Lu Jinrong's opinion, endorsements are not for making money, but purely to improve the lives of the team members. If someone sends shoes to wear, it can be regarded as improving conditions.

"Rousseau." Lu Jinrong waved to Rousseau.

Rousseau walked over.

"There is news that hasn't been released yet." Lu Jinrong said, "Pan Kai participated in the 200-meter event in the Melbourne Station of the IAAF Tour yesterday and won the championship with a time of 20 seconds."

Um?Rousseau looked at Lu Jinrong in surprise.

……

1 month 6 day.

Ruan Mei got up very early.

She made an appointment with several channels today to discuss the distribution of goods.

In addition, the advertising space in some shopping malls should also be determined.

The Universiade is about to start in 9 days.

If all goes well, the three series of products of 'Lu Wang' will be introduced to the market at the same time in the Universiade, and when Rousseau wins any gold medal, 'Lu Wang' will increase its promotion efforts, newspapers, magazines, signboards, billboards , at least in southern Guangdong province, is in full bloom.

In addition to the results of distribution and stocking, this will be a promotional action costing millions of yuan, and it will be a life-or-death battle for 'Lu Wang'. If all goes well, Lu Wang will be able to instantly become a well-known sports in China. brand.

In that way, the long-cherished wish of the three generations of the family can be realized.

When she went to meet with the distributor, Ruan Mei also took a lot of Rousseau's posters that had already been made.

This is the latest poster, it says the honor of Rousseau's "Indoor Invitational Grand Slam", and there will be 100m gold medals, 200m gold medals and 400m gold medals in the National Games in the future, and even 4X100, Ruan Mei also designed it Version.

At that time, the posters will be changed every day, and Lu Wang's sales will keep increasing. It must be a grand occasion.

Ruan Mei came to the largest department store in Pengcheng by bus with the poster. When she sat in front of the manager of the store, her eyes suddenly focused.

Because she saw another poster spread out on the table in front of the manager.

The text on the poster reads: 'You can be better - Pan Kai. '

In addition to the two gold medals of 100 meters and 200 meters, the content of the picture also has the logo of A·F.

It was an endorsement ad for A·F.

Pan Kai accepted A·F's endorsement?

"Brand shelves are fine, but Lu Wang still has to pay a deposit. As for the publicity space, I'm sorry, it just happened to be in time for A·F to release new products, so they have all been booked." The store manager said, "They not only compare your brand with your image. Well, the spokesperson seems to be stronger than you, and it is more beneficial to improve the image of the mall."

"Pan Kai is not the champion of 200 meters, he is only better than Rousseau in 100 meters." Ruan Mei argued, "This is false propaganda."

"I just saw this news, look..." The store manager pushed the newspaper in front of Ruan Mei.

Ruan Mei saw the headline in the newspaper: "Congratulations to Pan Kai for winning the 20-meter first place in the Melbourne station of the World Athletics Federation Tour with a time of 35 seconds!"

　Two more~
　　
　
(End of this chapter)