king of sprint

Chapter 208

A commercial featuring Rousseau and Lin Xiaoqiao.

At the beginning of October, it was launched on CCTV, and it was edited into shorter clips for broadcast during the prime time of satellite TVs around the world. A·F is an American company. The Hollywood team made the final cut for this advertisement, and they are very familiar with this kind of publicity method .

In 1999, a Hollywood film called "The Blair Witch" spread greatly in this way, which was later called "viral video". The cost of tens of thousands of dollars brought hundreds of millions of dollars in revenue. Since then, the small cost, Big publicity becomes a magic weapon to win.

This commercial has taught domestic public relations companies a lesson. In the film, Rousseau's legendary experience was integrated into five minutes. Taking advantage of the opportunity of Rousseau's winning of the World Championships, it was widely disseminated, especially on the Internet.

In the film, Rousseau was appreciated by the coach, gave up the job of delivering food, and succeeded in the trial training. At the moment when he ran to Lin Xiaoqiao in the rain, the torrential rain drenched his clothes, allowing the female fans outside the film to see the real athlete's muscles. The hugging scenes also made the audience feel moved.

After that, under the spotlight, Rousseau became a blockbuster at the World Championships, which was the beginning of a legend. Countless viewers recalled the excitement and pride when they learned that Rousseau won the championship a few months ago.

At the end of the promotional film, Rousseau started off the runway again as the ending. Rousseau made a starting posture, raised his head, and looked firmly at the finish line.

Voice-over narration: You can be a professional track athlete at 18, you can break into 10 seconds, you can win a world championship, but it's not enough, because you can be yourself... constantly moving to the next step.

Snapped!
The starting gun sounds.

Rousseau rushed off the starting line.

Freeze.

'Just do it'

English ranks first.

……

Gee.

I can't stop thinking about it.

When Rousseau, Lu Jinrong, Tian Shiwei and other sprinters watched this short film together, they felt even more excited because of their close relationship with Rousseau.

"...It's not a waste of time." Lu Jinrong suddenly said, what he said was that although the people of A.F. wasted Rousseau's time, this film is really good. It recorded Rousseau's short sports career. And photographed beautifully, passionately and romantically.

"It's more than that~" Tian Shiwei agreed, "With such a film that boasts such merits and virtues, all the hard work of Lao Lu in the past is worth it~"

"Worth a fart!" Lu Jinrong glared at Tian Shiwei, "If you don't get results, it's called 'remembrance', if you continue to get results, that's called 'praise', are you willing to 'die' or 'live'? "

"Of course it's... living." Tian Shiwei didn't know if Lu Jinrong's words counted as a personal threat, but no matter whether it counted or not, he habitually admitted that he was cowardly.

"That's enough, that's all, let's disperse." Lu Jinrong waved all the team members to disperse.

They are in the lecture theater at the moment.

Then Lu Jinrong started playing the video he had recorded.

The content of the film is Rousseau's training.

It has been almost half a month since Rousseau started trying a new running method.

Rousseau fell every time he ran, and then he stopped falling, but his speed was slow, and then his speed gradually increased. The problem now is that he still can't run within 10 seconds.

The fastest is 10 seconds 10.

This may mean that Rousseau's attempt to change his running style failed.

Lu Jinrong began to play Rousseau's videos from the past [-] days on the screen.

The video is very long, and it records hundreds of Rousseau's exercises.

Halfway through, Lu Jinrong asked Rousseau who was taking notes: "How do you feel?"

"...I feel that there is still something missing." Rousseau said while biting the tip of his pencil.

Lu Jinrong did not get all the information left by Li Yan, especially the part about Li Yan's speculation about Rousseau's use of "stimulants". Therefore, Lu Jinrong only knew that Rousseau was trying a new kind of running, but he did not know what was needed for this running method. What is the real consumption.

Rousseau knew that according to Li Yan's speculation, when he integrated more 'skills' into one game, Rousseau's physical load would increase dramatically.

Then using this running method to do so many high-intensity training and participate in so many competitions will only make Rousseau's body collapse faster.

Although it was just Li Yan's guess.

It also made Rousseau more jealous.

So he practiced making more use of 'Little White Horse' instead of 'Glass Crown', and also just tried stacking 'Extreme Speed' and 'Detonation' instead of incorporating more tricks.

"...I ran really well this time, remember?" Lu Jinrong played Rousseau's practice. It was three days ago. Rousseau not only ran the whole 100 meters without any bumps, but also pulled the score to 10 seconds. Within 10, this is the only time Rousseau has done it recently.

"Hmm~" Rousseau bit the tail of his pencil like a black bear, obviously a bit embarrassed.

"Do you know why you can run so well?" Lu Jinrong asked again.

"Yes." Rousseau replied.

Hearing this answer, Lu Jinrong lifted his spirits.

"Why?" he asked.

"Because I not only imitated Ball and Montmercio, but also imitated Green." Rousseau said. It's different."

"Doesn't that mean your new running method is successful!" Lu Jinrong slapped the table.

"...It's too much of a burden on the body." Rousseau said in a muffled voice.

Combining three kinds of 'skills', 'stamina' is gone after one swipe.

'Glass Crown' can greatly alleviate the consumption of 'stamina', but it is also very dangerous, it will be injured.

'Extreme speed' plus 'detonation' plus 'perfect beat', tsk tsk, the skills of the three world trapeze.

"...Forget it." Lu Jinrong said, he definitely puts Rousseau's health as the first priority, "If the test is not successful, switch back to the old running method, there are 20 days until the Super Grand Prix, as long as you continue to run to 10 Within seconds, there will be an explanation to the people across the country, ranking is not important."

What Lu Jinrong didn't notice was that when he talked about the pressure that Rousseau had to bear, he habitually put "the people of the country" first.

Rousseau noticed.

indeed.

Rousseau has come here. In the eyes of everyone, he is not only running for himself, but behind him are [-] billion domestic audiences.

……

Warm-up for the Super Grand Prix.

It's been going on since early November.

The Super Grand Prix competition system is frequent and is held once a year. Because of the promotion of the IAAF, its popularity is not lower than that of the World Championships held in odd years.

In previous years, the promotion of the Super Grand Prix did not cover the country, but now because of Rousseau, domestic hard broadcasts, TV commercials and online advertisements are all arranged.

The façade of the largest department store in Pengcheng was covered with a set of huge advertising images, Rousseau, Bauer, Gatlin, Montgolian, Usain and other world trappers stood with their chests in their arms, occupying C It is Rousseau, but abroad, it will be Gatling or Ball.

The same huge advertisement can be found in Shanghai, the capital, Yangcheng and other cities.

In short, the IAAF wants to hype this game into a showdown of the century.

The race for the track and field throne in 2005.

　One more~
　　
　
(End of this chapter)