king of sprint

Chapter 369 Doping

A·F's new president of Greater China, Pete Bellis, is a 38-year-old American.

He took up his duties in July 2009, and has been in office for 7 months by September 2010. He is cautiously not optimistic about this 'airborne' general manager and A·F employees in China.

The aftermath of former president Dong Shi's sad resignation is still there.

Due to the loss of Rousseau's endorsement, A·F's sales in the mainland have been declining all the way. In just one year, the market share has lost 23%. Replacement will have this effect.

There has never been a case like this in the global business case.

The board of directors of A·F believes that if this decline is not curbed, A·F's profits in Greater China will continue to decline, which is unbearable. After all, Greater China accounts for as much as [-]% of A·F's overall sales.

That's why Pete, the global vice president of A·F, was sent to serve as the president of Greater China.

But even Pete, who is known as a "business genius", is unable to turn the tide. Under the attack of the mainland's local brand "Lu Wang", A·F is still retreating steadily. The joining of Dong Shi makes Lu Wang have a better understanding A·F, various strategies are particularly targeted.

Luwang's "national brand" strategy proposed in early 2010 achieved great success. A series of local cultures were integrated into Luwang's designs, and then it shined in international stages such as Milan Fashion Week, driving local sales to rise steadily.

In Peter's eyes, these are small tricks.

"The success of Luwang lies in its deep binding with Rousseau. Binding with Rousseau is tantamount to remembering the failure of A·F, so [-]% of our sellers turned to Luwang's stores, and with the continued success of Rousseau , and this ratio will increase.”

When Pete reported to the global president Mark Baker, he summed up his experience in managing A·F Greater China this year.

"Peter, I don't need to hear the experience and lessons of failure, I just want to know how you plan to succeed?"

Mark Parker was always rough and direct, but compared to Dong Shi, the former president of Greater China, he still gave Pete a little more patience.

After all, Pete also has a seat on the board.

"To reverse this situation, we need to sign more local mainland stars and do more brand promotion to improve the brand image of A·F. All signed by the DM, it's a mess," Pitt said.

"I repeat, Pete, what I want to hear is your way!" Mark Parker's voice seemed a little impatient.

Pete knew that Mark Parker must be cutting the end of his cigar hard. The bad market situation in Greater China had already made Mark Parker very impatient. The reduced income of [-]% meant that his position as chairman of the board of directors was already on the verge of collapse.

"It is not easy to restore the image, but it is very simple to collapse the image of an athlete." Pete said his own way.

"Oh~"

With the voice of Mark Parker, Pete imagined him stopping to cut the poor cigar with the cigar cutter and focusing on the phone receiver.

"WDA?" Mark Parker asked.

"Since 2008, WDA has set up branches in the mainland, and I happen to be very familiar with one of the inspectors." Pete said that this "just right" took more than a year to achieve.

"He doesn't 'just happen' to be the examiner in charge of Rousseau?" Mark Parker asked with interest.

"It is indeed a coincidence, but 'she' is not 'he', her name is Yang Bing." Pete said: "The whole incident will be more complicated. According to WDA regulations, there must be three inspectors on the scene at the same time. The bottles are stored separately, and the bottles are theoretically impossible to open, but that's okay, a few Russians I know have a way..."

"Peter, I don't want to know what you said." Mark Parker stopped Pete from continuing, "I only know that the headquarters will specially approve a fund for brand promotion, and the amount needs to be... 50 US dollars? "

"It could take a million dollars," Pete said.

"That's not expensive." Mark Parker muttered, "But it's also equal to my annual salary."

……

10 month 5 day.

Before the Asian Games, WDA conducted a "flying inspection" on Rousseau, and it was reported that Rousseau's urine test was positive.

This news was released by WDA, and once it was published in the media, it immediately caused an uproar in the world's public opinion.

……

2010 10 Month 12 Day.

The opening ceremony of the 16th Asian Games was held at the Olympic Sports Center in Nanyue Province.

The Olympic Sports Center covers an area of ​​more than 100 million square meters, of which the Olympic Stadium covers an area of ​​14.56 meters and can accommodate 80000 spectators. It is a world-class sports venue.

At the opening ceremony, the high-profile track and field athlete Rousseau due to the doping incident did not appear on the performance list.

The official statement from the General Administration is that Rousseau is preparing for the Asian Games and does not want to disturb his sports status, but combined with the previous doping rumors, it is a bit unreasonable to make people think.

On October 10, after Rousseau's positive urine test was announced on the WDA website, the entire mainland sports and media circles experienced a storm of ups and downs.

It is no exaggeration to say that Rousseau, who has been famous since 2005, has experienced brilliant achievements in the previous World Championships, Asian Games, and 2010 Olympic Games in 08. In the eyes of mainland sports fans, he is a god.

As soon as the WDA news came out, everyone's reaction was that it was impossible.

It's even a little ridiculous.

Because in so many world-class competitions, Rousseau does not use doping. Should he use it before the low-level track and field competitions of the Asian Games?

With Rousseau's current results, even if he's 'walking' on the track and field track, he's sure to win, okay?

Rousseau used doping for the Asian Games, ridiculous!

But there was another wave of voices.

These sounds are relatively small, but not negligible.

They believe that since the WDA started anti-doping, countless track and field athletes have fallen, but there are no innocent people caught by the WDA.

Carl Lewis, the god of American track and field, is known as the greatest athlete in the history of track and field. Has he ever eaten doping?
Montgomery, the owner of the human [-]-meter start record so far, has he taken stimulants?

Counting down, Canadian legendary flying man Ben Johnson, British star Linford Christie and Dewan Chambers and other track and field athletes.

The most recently investigated and dealt with is the American trapezeman Gatlin, who was also arrested.

Although this kind of voice will be scolded to pieces, but what they describe is indeed the truth. As long as the WDA makes a move and announces it, it is likely to be an established fact, and Rousseau did not appear in the opening ceremony of the Southern Guangdong Asian Games. It is even more evidence of this rumor.

So the more time dragged on, the more terrified mainland sports fans felt. This is unreasonable. How could Lu Shen use doping for an Asian Games? , using a stimulant, it's a bit more reasonable... This is impossible!
In the past, WDA did not check it out so many times!

　One more~
　　
　
(End of this chapter)