Huayu started from the fairy sword

Chapter 237 The rise of internal entertainment, the first Pepsi superstar!

The next day, in the morning.

Cao Jun woke up from his sleep, sat on the bed, stretched, but he was not in the room, and found Zeng Li's figure.

After washing up, Cao Jun came down from upstairs and saw that Zeng Li had already put on his sportswear and was stretching his legs on the yoga mat in the living room.

Compared with Zeng Li, who was alive and well, Cao Jun felt that his whole body was sore and he hadn't fully recovered.

It can be seen from this that in this world, there are only exhausted cattle and no plowed land.

Seeing Cao Jun coming down the stairs, Zeng Li said softly, "Are you hungry? What do you want to eat? I'll cook for you."

Cao Jun thought for a while and said, "Let's boil lean meat with noodles. There is lean meat in the refrigerator, and put some green vegetables."

Zeng Li nodded: "Okay, I'll cook now."

Although Zeng Li is usually a vegetarian and hates meat, her resistance to pork is not so great and she can barely accept it.

Seeing Zeng Li busy in the kitchen, Cao Jun felt that the scene was very warm, so he sat on the sofa and quietly lit a cigarette.

However, because of work, Cao Jun and Zeng Li couldn't stay together all day long, and only occasionally had time to enjoy this warm and peaceful world of two at home.

July 12, afternoon.

Beijing.

Cao Jun reached a cooperation with Pepsi-Cola with an endorsement fee of 3 million for 3000 years, an average of 1000 million per year, and became Pepsi's first mainland spokesperson.

In late February, Cao Xuan and Shi Dakun, President of PepsiCo Asia, attended the signing ceremony.

Under the spotlight of the media reporters, Cao Jun shook hands with the smiling Shi Dakun and said in unison: "Happy cooperation!"

That night, the picture of Cao Jun holding Pepsi in his left hand and showing his thumb in his right hand made headlines in many newspapers.

This also means that for the next three years, Cao Jun will drink this Fat House Happy Water in public.

It is worth mentioning that Cao Jun seldom drinks beverages in private, and almost always drinks tea, and he and Zeng Li, Sun Li and others are tea friends.

Therefore, even if Cao Jun has signed a contract with Pepsi, he will not often drink Pepsi, and at most he will just pretend.

In other words, since the 80s, Pepsi entered the Asian market, and the first spokesperson invited was Leslie Cheung.

When Tan and Zhang fought for hegemony, they were brilliant and dazzling. The reason why Pepsi chose to cooperate with Leslie Cheung was naturally the huge influence of the latter's super idol!
At the same time, it also proves that the Xiangjiang entertainment circle in this period was extremely strong in the entire Asian field!

The cooperation between the two parties lasted for five years, starting in 1988 and ending in 1992.

Entering the 90s, the Xiangjiang entertainment circle entered the era of the "Four Heavenly Kings".

Andy Lau was in the limelight and became the second Chinese superstar that Pepsi cooperated with.

From 1993 to 1996, the two parties cooperated for a total of four years.

Since 997, Pepsi has cooperated with another king, Aaron Kwok.

In 1999, he cooperated with Huang Fei, the queen of music.

At the same time, Huang Fei is also its first female singer spokesperson in Asia.

Over the past ten years, PepsiCo has developed rapidly in the Asian sales market and achieved amazing sales performance.

Therefore, after entering the millennium, PepsiCo launched the endorsement strategy of high-density cooperation with Chinese superstars.

In just a few years, Kelly Chen, Edison Chen, Sammi Cheng, Jay Chou, and idol group F4 have all joined the ranks of Pepsi superstars.

From the above list of Pepsi superstars, we can see that initially Pepsi cooperated with Asian spokespersons, and was more inclined to choose popular idols from the Chinese music scene.

Of course, among the many stars mentioned above, many of them have developed in the three fields of film, television and song.

However, based on the background of the times, it is not difficult to see that when Pepsi invited them to be spokespersons, it happened to be their most glorious period in the music world.

After 2005, with the rise of mainland idol stars such as Cao Jun and Wang Xiaoming, this situation was gradually broken, and Pepsi opened the era of cooperation with film and television superstars.

This also proves in disguise that the Chinese music scene has shown signs of decline around 05.

The era when Jay Chou, Cao Jun, Wang Leehom and others are fighting for the top is the last glory of the Chinese music scene...

It is also against this background that Gu Tianle, Cao Jun, Xie Tingfeng, Luo Zhixiang and other film and television stars have become new Pepsi spokespersons!
Looking back over the past two decades, the list of Pepsi-Cola’s spokespersons in China clearly conveys a truth: the center of the Chinese entertainment circle has shifted twice.

Before the millennium, the holy land of the Chinese entertainment industry was always in Xiangjiang.

At that time, Hong Kong entertainment was so powerful that it could almost run rampant throughout Asia.

The older generation of Xiangjiang superstars, such as Leslie Cheung, Andy Lau, Liming, etc. have super popularity in Japan, Korea, Singapore, Malaysia, Thailand and other countries, and are more popular than the local stars in these countries. In the past few years, there has been a trend of Harmony, Japan, Korea and South Korea in the Mainland.

The millennium is a dividing line.

Since then, Hong Kong entertainment has declined day by day, while Taiwan entertainment has become stronger and stronger.

Taiwan's entertainment circle not only produced musical geniuses such as Jay Chou and Wang Lihong, but also the birthplace of idol dramas.

Over the past few years, all kinds of idol dramas have emerged one after another. If you want to trace the source, you must count it on Taiwan Entertainment.

Yan Chengxu, Ming Dao and others are the representatives of Taiwanese idol dramas.

Since then, idol dramas have become popular in the Mainland.

And this time, since Cao Jun became the spokesperson of Pepsi, it announced the second shift of the center of the Chinese entertainment industry.

The Taiwanese idol drama that has been popular in the mainland for many years has finally come to an end. Under the leadership of Cao Jun, Wang Xiaoming and others, the mainland entertainment circle has gradually begun to grow stronger!
After signing the contract with Pepsi, Cao Jun spent a day cooperating with Pepsi to take various photos for brand promotion. In addition, he also had to cooperate with the shooting of two commercials in the follow-up.

One is his solo commercial, and the other is a joint commercial between Cao Jun and Jay Chou, the first collaboration between the two popular fried chickens.

You know, before this, Cao Jun and Jay Chou, the two king-level singers, were almost in the situation of "the king does not see the king", and they almost never worked together, but Pepsi gave too much.

There is also an advertisement, Pepsi plans to let Cao Jun, the king of the mainland, and Cheng Huilin, the queen of Xiangjiang, shoot an advertisement together, mainly for promotion in the Cantonese region.

I have to say that Pepsi's arrangement was completely beyond Cao Jun's expectations...

After the day's filming, Cao Jun also accepted the reporter's interview.

When asked by a reporter how he felt about becoming the first Pepsi spokesperson in the mainland, Cao Jun also said frankly: "I am very happy, this shows that our mainland artists have begun to rise and are beginning to be favored by brands."

"I hope that in the future, more mainland artists will join our Pepsi family."

Reporter: "Cao Jun, hello, are you looking forward to your first collaboration with Jay Chou?"

Cao Jun said: "Of course I look forward to it. Jie Lun is an excellent musician. I like her music very much, especially his Hua Guofeng works. They are very impressive and are the pride of us Hua people."

Reporter: "You and Kelly have worked together before, how is your relationship with her?"

Cao Jun thought for a while and replied with a smile: "Miss Kelly is a singer I like very much. We are also very good friends in private. I hope we can cooperate in advertising together to create different sparks."

ps. Thanks to Lanlan Frozen Bird, Love to Visit Brothels, and Qianying Suchuan for their support, and thank you to everyone who subscribed and voted. Thank you, and I wish you all a happy life!

(End of this chapter)