Huayu started from the fairy sword

Although "On the Journey: Lost in Thailand" has changed its release schedule, the announcement of the film has been intensively publicized as early as when "33 Days of Broken Love" was first released.

The movie promotion started from the first trailer, and it took an unusual path. The hilarious "shemale version" trailer and "elevator version" trailer gained a high degree of attention on the Internet.

From the reunion of Xu Zheng and Wang Baoqiang to the successive exposures of Huang Bo, Jiang Qinqin, Yang Mi, Song Yi, etc., from the ingenious "action version" to the joyful "viewing guide", from ticket sales to theaters, from The promotion and marketing of "Lost in Thailand" has been done step by step, rhythmic, strategic, and full of fun.

This also made the movie "Lost in Thailand" continue to heat up in the market and the Internet, and the swing index continued to rise.

In the next few days, the movie began to be screened in advance, and several shows in succession were fully sold out, with additional seats for each show, and the aisles and steps were full of people. Every show was full of laughter and joy.

According to the statistics of the data personnel, the frequency of hilarious laughter in each scene exceeded 1.5 times, and the ultra-high frequency of 190 times a minute reached [-] times at the premiere.

After multiple screenings, the audience received rave reviews, and Sina Weibo set up a discussion forum, with more than 40000 positive comments.

""Lost in Thailand" is really good to watch. I laughed once a minute, and I didn't even have the energy to laugh until the end," said reporter Huang Siwei.

Netizen Qiu Xiaoyu posted on Weibo: "It's so enjoyable, I'm going to take my family and friends to see it again when it's released, the more people, the more fun!"

Many viewers who have watched the screening have expressed that they will bring their family and friends to have fun again.

It is worth mentioning that in 2009, Cao Jun directed the movie "People on the Journey", which can be regarded as one of the most well-known and well-received domestic comedies in recent years. Its most successful point is that it mixed and matched Xu Zheng and Wang Baoqiang. A combination of sadness and love that is born with a sense of joy and love.

This time, the two "resurrected their old relationship" under the help of Cao Jun, and went on an embarrassing journey again, continuing to remind them sadly.

And the joining of Huang Bo makes this comedy combination stronger. The three top domestic comedians cooperate together, which makes people can't help feeling from 2 to infinity.

In an interview with reporters, Cao Jun summed up the characteristics of the three in the film: "Xu Zheng is an urban elite, Wang Baoqiang is a sunny 2B youth, and Huang Bo is a top-notch scumbag."

"The 囧 God combination is a very classic comedy formula: a smart guy, a fool and a crazy guy."

In order not to let the public misunderstand, Cao Jun also repeatedly emphasized that "People on Journey: Lost in Thailand" is not a sequel to "People on Journey", but an upgraded version.

The first big upgrade is the scene. 90% of the scenes in the movie take place in Thailand, and the whole process is filled with exotic customs, which is quite international.

In order to fully upgrade, Cao Jun invited a super team to help out. From the beginning of screenwriting, Cao Jun worked hard, and invited Shu Huan, the screenwriter of "I Love My Family" and "Fate Call Transfer" to participate in the creation.

In order to make the film more enjoyable, Cao Jun also invited two generals, Song Xiaofei, the photographer of "Bullfighting" and "Killing", and Hao Yi, the art director of "Sword of Sword" and "Painted Skin 1 and 2", to escort.

Because he is a musician himself, Cao Jun has extremely high requirements for music. In order to create a comedy atmosphere and super dynamic, three famous musicians, Howie B, Madonna's Queen's soundtrack, Deng Acura, producer of Faye Wong, and Zhao Yingjun, an electronic music expert, were used in succession.

After several screenings, the high-quality effects of the film have also been unanimously recognized by the audience. Many people praised it as "a comedy with Hollywood standards".

Cao Jun even shouted on Weibo: "I make a bold prediction. The movie "Lost in Thailand" written and directed by myself, Xu Zheng, Wang Baoqiang, and Huang Bo, three powerful actors, is very good. It may become the first Chinese movie with a box office of over 10 billion!"

As soon as Cao Jun's Weibo was posted, it immediately exploded on Weibo.

"The box office broke 10 billion? I don't think you are bold, but wishful thinking. You are crazy about money!"

"Brother Jun, you are too bold. Let's keep a low profile. You can easily attract sunspots like this!"

"Although I like Brother Jun very much, and I will go to the theater to support this movie, but Brother Jun, can we be a little restrained, and don't let Heizi get caught."

"What... what is Brother Jun thinking? It's a good thing to have confidence in your own film. The question is... is it so easy to get 10 billion at the box office?"

"I feel like Director Cao is going to slap me in the face this time!"

"Dream, it's just a vulgar comedy movie, how could it have a box office of 10 billion?"

"..."

Seeing that fans and netizens were not optimistic about the movie "People on the Journey: Lost in Thailand" can break through 10 billion box office, Cao Jun was not disappointed, but instead aroused his competitive spirit.

Cao Jun also went all out, and then posted another Weibo: "The box office of "People in Lost Journey: Thailand" will break 10 billion, I said it!"

After this Weibo post was posted, it became popular on Weibo almost instantly, and it also aroused scolding battles between Cao Fan and netizens.

"Confidence is a good thing, whimsical is your fault!"

"If the box office of the movie "Lost in Thailand" can exceed 10 billion, I will eat it online!"

"Okay, I'll pull it for you when the time comes!"

"I bet a pack of spicy sticks, "People on the Journey: Lost in Thailand" will never break 10 billion!"

"Brother Jun, stop talking, if you keep talking, the popularity of passers-by will be lost."

"Stop talking about Brother Jun, I beg you, I don't want you to be scolded by trolls."

"Avatar is such an awesome epic Hollywood blockbuster. Its box office in China is only 13 billion. You want to break 10 billion with a vulgar comedy. What the hell are you thinking?"

"..."

Although Cao Jun's speech on Weibo has aroused heated discussions and criticisms from netizens, but to a certain extent, it has achieved a great publicity effect for the movie "Lost in Thailand".

Many netizens want to see whether the movie "People on the Journey: Lost in Thailand" directed by Cao Jun can

As of the early morning of the 16th, the ferry index of the movie "Lost in Thailand" has reached nearly 30000 points, and the popularity of Weibo continues to be hot. top champion.

The Internet is hot, and Cao Jun's "33 Days of Broken Love" sold a box office of 4.3 million, and the number of films given by the theaters is also quite strong. Cao Jun's latest release "People Are Embarrassed in Thailand" full of confidence.

At midnight on the 16th, "Lost in Thailand" won the top spot with 15% of the filming in 38 key cities.

Zhou Qiong, Assistant Marketing Director of Shimao Cinemas, said that they would give 30%-40% of the filming ratio to "Lost in Thailand", while Chen Qingyi, manager of Shanghai Bona Silver Star Cinema, revealed that more than 50% of the filming ratio would be arranged. , and said: "When theaters arrange films for each film, the most important indicator is the attendance rate, and I am very optimistic about the attendance rate of this film."