Huayu started from the fairy sword

Chapter 88 The first endorsement: Hong Xing Erke! to be No. 1!

It is worth mentioning that the Taiwan Provincial Golden Melody Awards are the largest and most influential music awards in the Chinese music scene.

It has been held since 1990, and each award ceremony is held before May and June each year.

Basically every singer nominated for the Taiwan Golden Melody Award will go to participate, because many singers believe that the Taiwan Provincial Golden Melody Award is the most authoritative award in the Chinese music scene.

Even Zhang Xueyou, who is known as the "God of Songs" and has no time to participate in the Spring Festival Gala, will also find time to attend the Taiwan Golden Melody Awards ceremony when he learns that he has won the Golden Melody Award for Best Male Singer.

This time, with the album "Fairy Tale", Cao Jun was shortlisted for the Golden Melody Award for Best Video Tape, Best Mandarin Singing Newcomer Award, and Best Mandarin Pop Music Singing Album Award, a total of 3 awards.

Under normal circumstances, singers in the Chinese music scene will generally choose to attend after receiving three nominations for the Golden Melody Awards.

However, Cao Jun always felt that his chances of winning the prize were not high, so he would probably run with him when he went, and the round-trip fee didn't matter, the main reason was that he didn't want to waste a lot of time in order to win the prize.

Song Ke didn't force it, but said to him: "Okay, since you don't want to participate, the company can send a representative there."

Cao Jun asked: "Don't be so troublesome, right? I don't know if I can win the prize yet."

Song Ke replied: "No trouble, there is someone in the company who wants to travel to Taiwan Province, and try his luck by the way, see if he can get you a prize back."

Cao Jun nodded: "That's a good thing, if you don't get the award, it's a trip, it's not a loss."

June 5, evening.

Deng Xiaojian, who was far away in the capital, called and asked, "Xiao Cao, have you considered Hong Xing Erke's endorsement? Do you want to accept it?"

It is worth mentioning that in the past six months, there are not 100 brands that have approached Cao Jun for advertising, but 50.

There are big and small brands, but Cao Jun has always been very cautious, and has not frantically accepted endorsements in order to make money. So far, Cao Jun has not even signed a single endorsement.

And Hong Xing Erke is one of the brands that threw an olive branch, and Cao Jun has a very good impression of the brand Hong Xing Erke.

Because in the previous life, Cao Jun and the majority of netizens have witnessed the patriotic performance of Hong Xingerke, a domestic brand.

Therefore, Cao Jun did not choose to reject the Hongxing Erke brand, and asked Deng Xiaojian to send someone to inspect the Hongxing Erke headquarters.

"Xiao Cao, during this period of time, I also sent someone to inspect their headquarters according to your instructions. The quality must be fine."

Even Cao Jun himself, the clothes and shoes he wears recently are Hong Xing Erke, his socks and underwear are all Hong Xing Erke, the feeling is not bad, much better than imagined.

The key point is that in Cao Jun’s memory, Hong Xingerke is a patriotic company, not the kind of company that only knows how to make money and cut leeks. This is what Cao Jun appreciates more.

In fact, Naike and Adidas also approached Cao Jun before, wanting Cao Jun to be their spokesperson for Huaguoru, but Cao Jun especially disliked these two foreign companies, because the Xingjiang cotton issue was particularly disgusting.

Before seeing the world, Cao Jun always believed that science has no national boundaries, scientists have national boundaries, art has no national boundaries, and artists have national boundaries.

But in fact, Cao Jun gradually began to discover that not only scientists and artists have national boundaries, but science and art also have national boundaries.

As a patriotic entertainer, Cao Jun is still very principled when it comes to issues of right and wrong. He would not cooperate with such a double-faced company out of emotion and reason.

After some deliberation, Cao Jun said solemnly: "Brother Jian, I have decided to cooperate with Hong Xing Erke."

Deng Xiaojian nodded reassuringly: "Okay, I'll just wait for your words."

Immediately afterwards, Cao Jun and Ning Hao asked for a two-week vacation and set off for the Shanghai stock market.

March 6th, late.

When Cao Jun came to the Shanghai stock market, he was warmly received by Wu Rongzhao, the president of Hongxing Erke.

Wu Rongzhao stretched out his hand and greeted Cao Jun: "Mr. Cao, nice to meet you."

Cao Jun also smiled and shook hands with Wu Rongzhao: "Hello, Mr. Wu!"

In the process of eating and communicating with Wu Rongzhao, Cao Jun's impression of Wu Rongzhao is a very elegant entrepreneur and a Confucian businessman.

In Cao Jun's view, Wu Rongzhao is not only young and promising, but also has a good conversation and temperament.

It is worth mentioning that as early as 2001, Hongxing Erke found its first spokesperson, Chen Xiaochun, who attracted a large number of fans with the "Young and Dangerous" series.

Chen Xiaochun helped Red Star Erke to open up the youth market to a certain extent, and the brand was also labeled as a trend.

From 2002 to 2004, the turnover of Red Star Erke increased from 1.88 million yuan to 4.3 million yuan.

Although the turnover has increased, compared with other brands, the growth rate of Redstar Erke's turnover is a little slower.

As for Hong Xingerke's first spokesperson, Chen Xiaochun, the popularity of these two years has also been declining all the way, far from being as prosperous as it was in the 90s.

Therefore, seeing that Chen Xiaochun was not as good as each year, Wu Rongzhao, the president of Red Star Erke, quickly contacted Deng Xiaojian and wanted to discuss cooperation with Cao Jun.

The reason why Wu Rongzhao invited Cao Jun to serve as Hong Xing Erke's spokesperson was mainly to build momentum for Hong Xing Erke's preparation for listing in Singapore, and wanted to become the first clothing brand in the industry to be listed overseas.

July 6, afternoon.

Cao Jun reached a cooperation agreement with Hong Xing Erke in the Shanghai stock market with an endorsement fee of 3 million for 1800 years, an average of 600 million per year.

The reason why Cao Jun only signed a contract with Hong Xing Erke for 3 years and did not sign a 5-year or even 10-year long-term contract is because there was no agreement on the matter of equity.

Although Cao Jun has also considered investing in Hong Xing Erke and establishing a long-term cooperative strategic relationship with Hong Xing Erke, in Wu Rongzhao's view, Cao Jun is just a potential popular star and does not have enough strength and reputation.

Just like the first spokesperson Chen Xiaochun, when he was popular, he was indeed popular, but it was only a blink of an eye if he was not popular.

Obviously, Wu Rongzhao didn't think that Cao Jun could continue to be popular.

At the signing conference, Cao Jun also accepted interviews from many media reporters.

As before, when facing media reporters, Cao Jun tried his best to be polite and respectful, and never played big names.

Fenghuang.com reporter: "Hi Cao Jun, I'm Xiaoding, a reporter from Fenghuang.com, and we want to know why you choose to cooperate with Hong Xing Erke among so many brands?"

Cao Jun thought for a while and said: "I chose to cooperate with Hongxing Erke. I have considered many aspects. First of all, the quality of Hongxing Erke's products is very good, and the price is also very reasonable. There is not much brand premium, which is suitable for us. some consumers."

Netease Entertainment reporter: "Hi Cao Jun, I'm Miao Ting, a reporter from Sina Entertainment. Many of your fans have left messages asking us to ask you about the new album. Do you plan to release a new album this year?"

Cao Jun replied with a smile: "I definitely have plans. The main reason is that I have been filming recently and don't have much time. I will fight for it and try to release a new album this year."

Sohu Entertainment reporter: "Hi Cao Jun, many fans have left messages asking if you have any ideas about holding a concert?"

Cao Jun said frankly: "I haven't considered the concert for the time being. This needs to be arranged by the company and sponsors. My own idea is that I can hold a solo concert in the next two years."

ps. Thanks to the three book friends Feiluoye, Yangfanqisail 888, and Xiaobai for their support, and thank you to every friend who voted and left a message, thank you everyone.

(End of this chapter)