China Entertainment's turbulent era

Chapter 290 Cold War! "The Voice" is getting more and more popular! "Chinese Paladin III" is coming soon!
"The Voice of China hits the screen!"

"The Voice of China has become a dark horse in ratings!"

"The ratings are exploding! How should companies invest in advertising?"

During the heated discussion among netizens, many media also joined in, and the reports they produced were more professional.

At least they have access to the data.

From the current point of view, this variety show directly dominates the list.

Not to mention the number one audience rating in the same period, even for the whole year, it is currently the number one.

Of course, this whole year will eliminate the CCTV Spring Festival Gala, after all, that is incomparable.

And such excellent results, of course, also produced a lot of chain reactions.

The first is the issue of advertising.

Anyone can see that now as long as a show becomes popular, it will have an economic effect.

The most direct economic effect is advertising.

This can really directly bring benefits, and if an advertisement is well placed, it is very likely that a manufacturer can be directly promoted.

Of course, for now, advertising is only a small part of the overall marketing.

Even Ogilvy & Mather, the world's largest advertising company, is undergoing constant transformation.

That is, what has the advertising agency transformed into?
consulting firm.

Business consulting is a dog-headed strategist, or simply expressing ideas, or it is a little bit more detailed, a little bit taller, Carnegie's set of business advice.

It should be said that this transformation is still very interesting. It has made more complex changes in the original relatively simple model that the product can be sold well with good advertising.

But sometimes, the ad is the most important part.

There is a very well-known advertiser in our country. Of course, he doesn't call himself that.

His famous quote is:

If you don't have a good idea, go to hell...Ye Maozhong.

And Qijia is also famous for its advertisements, such as many well-known cases, Chunlan air conditioner at the beginning, and then real kung fu, melatonin, etc.

There are indeed many ideas.

However, in the final analysis, there is still a key problem.

Let more audiences receive the manufacturer's information.

After all, Shen Fang is not an advertising person, nor is he a planner or consultant.

But this time, in an extremely rude way, he allowed the producers who voted for "The Voice" to directly meet a huge audience!
That is to say, what bells and whistles, what consulting, what planning.

Shen Fang got through directly!
The manufacturer who previously pitched in the "The Voice" advertisement was scolded for being taken advantage of one second before the broadcast.

One second after the broadcast started, the class was praised as a business genius!

Life is so joyful and sad, open and close, it's really... so cool!

Of course, the advertiser was very happy with this result, and the boss of the manufacturer was so happy that his nose was bubbling.

But it had a big impact, and for some, it was huge.

Among these people was Hua Yi.

……

"Not good! Boss Zhang said that he would consider cooperating with Shen Fang."

"What? They stopped voting?"

"No, there will still be cooperation, but..."

"Needless to say! Fuck!"

Originally, I still thought that my Wang family brothers had the advantage, but now they are like ants on a hot pot.

They are really in a hurry.

Shen Fang's performance was too good, the ratings, the reach rate of the advertisement.

It’s just that!

Moreover, there is also Hua Shao's fast-talking broadcast.

It sounds like you can't understand, but in fact there are subtitles below.

These are money.

And these are Huayi's original basic industries!

Huayi was not a film company at all before, it was an advertising company.

The Wang brothers first designed a logo for Bank of China, and after they used this logo, they felt very good.

After that, the two brothers had a lot of business, and many big companies approached them, either designing logos or advertising.

That's how the two of them got together. The Bank of China's single business amounted to more than 100 million.

More than 100 million in those years, it was really more than 100 million.

Moreover, later on, didn't these two brothers engage in film and television.

In fact, this film and television was incidental, but it got better and better later on, which is not bad.

Then, the two of them found a new advertising model.

implant!

Ad placement is definitely not the first invention of the two of them, but they are definitely the most flamboyant in our country.

In fact, in the arena of advertising, even though the Wang family brothers are big men, they can't cover the sky with just one hand.

Just like that Ye Maozhong, his ideas are getting better and better one by one.

For example, a certain Sany who traded this year.

How does this thing work?
On the website of our highly professional excavator in China, a floating window and a knowledge question and answer are directly added.

That is, the excavator brand with the highest sales volume in my country.

Many people looked at this question first, and if they saw that it was made by a certain trinity, then there is a high probability that they will answer a certain trinity.

It's nice to get a small prize.

But those who know the truth must understand that the largest sales volume of excavators in our country is still foreign brands.

So, a certain trinity should probably be in second place, right?
So, is this answer right?
wrong!
The answer is wrong.

So, it's not the second, it's not the first, is it the third?

wrong!
This is also wrong?
That wouldn't really be number one, would it?
In fact, the answer is sixth, but there is only one chance to answer the question, and those who choose the second or third are all wrong, and the impression in people's mind is that it is the first.

This is not false advertising, and they did not say that they are number one.

But in this way, it created the illusion that a certain Sany is the number one, and it really increased the sales of a certain Sany.

This case is very awesome, and it contains a variety of skills.

But it is similar to the Wang family brothers, that is, advertising requires certain skills and tricks.

They play a lot of implants in the movie, even if they are scolded, they can play the same.

And, it works great.

Now, Shen Fang is too aggressive and direct!

This guy doesn't have any skills, it's all because of the excellence of the show.

Just do it like this, the result?
Manufacturers and advertisers, what you see is the result!

Naturally, I went to discuss cooperation with Shen Fang.

Although there is a TV station in the middle, it doesn't matter, as long as we can negotiate a cooperation, it's good.

So, this really hurt the Wang family brothers.

Originally, he thought he was the one with the upper hand, but looking at it now, it turned out that Shen Fang had the upper hand.

It was really unexpected.

How to do?
The two brothers of the Wang family were about to go crazy, so they directly ordered that Shen Fang should be suppressed by any means!

Chen Guofu and others also began to think of various ways.

Suddenly, the war between the two sides escalated!

……

"Although Yao Bei did not choose Shen Fang, but since Shen Fang has agreed to write a song for her, then Shen Fang should be more magnanimous."

"That's right! Sister Yao Bei'er is so good, Shen Fang should write a song for her!"

"What's the matter with you? Why do you ask people to put Shen Fang like this?"

Interesting, the controversy over Shen Fang's mentor on the Internet has almost passed, and now someone has started a new round of topics.

And this topic... is there some moral kidnapping?

According to the rules, or generally speaking, although Shen Fang made such a promise to write a song for Yao Bei, didn't they choose him in the end?
But someone came out to lead this direction.

Why?

Many people would never have imagined that this is a method of Huayi.

To put it simply, it's moral kidnapping, but what's deeper is... all variety shows have scripts. Since Yao Bei didn't choose Shen Fang, that means Shen Fang didn't write songs for others.

It must be so.

It must be very hard for Shen Fang to kidnap him like this now.

But this is the end?
of course not!

"The stories of the students of "The Voice" are all fake!"

"The Voice" is actually a script!"

"The Voice has serious internal disagreements!"

Good guy, all kinds of rumors are coming.

It's so hot on the internet.

But are these helpful?
The second episode of "The Voice" aired normally, and the ratings hit a new high!

Moreover, in this episode, there was a formidable student. He looked thin, but he could soar high notes very well.

It was really deafening.

It was really shocking.

Moreover, he chose Shen Fang as his mentor.

It's a bit amazing, Shen Fang's mentor's name is becoming more and more real now.

So, even if Shen Fang is so black on the Internet, is it useless?
What's interesting is that at the end of the show, Shen Fang also sent a message on the certified scarf.

"Actually, I'm writing a song recently, and I hope sister Yao Beier can sing it."

what is this?
What's happening here?
Daode was kidnapped for a long time before, and many people bluntly said that Shen Fang would not write songs for Yao Beina.

What now?
Moreover, this directly broke a very critical thing.

script!

Most of the variety shows have scripts, although there are also many variety shows, there will be cases where the host is blackfaced.

For example, a certain Super Girl on Mango Channel and a certain Fast Boy.

You all know that an accident really happened, and you can't make it up even if you want to.

Fortunately, mango has thick blood.

But in fact, everyone understands that there should be a script.

Isn't the Internet using this to attack Shen Fang?
What now?
Shen Fang kept his word, he wrote a song when he said he would write a song!

This shows what?
No script?
Although it doesn't necessarily prove that there is no script at all, but the variety show has already recorded several episodes before, right?

Can it be changed?
In short, this is definitely a kind of 'black' on the Internet.

Interestingly, Yao Beina also responded immediately.

"That's great."

You see, how good it is!

All of a sudden, "The Voice" seemed to become even more popular.

However, the voices of many attacks on the Internet did not stop, but increased their horsepower.

Many viewers don't know that on the bright side, everyone watches variety shows and listens to songs, and then eats melons, enjoying themselves and being very comfortable.

But secretly, this is Shen Fang and Hua Yi fighting to the death!
Both sides can say yes, you punch me and kick me.

It can't be seen on the surface, but it's very exciting to make moves and receive moves.

Now "The Voice" has become popular, but many viewers have noticed that Shen Fang has another TV series coming.

The pre-determined "Chinese Paladin III" will be broadcast soon!
　Updated today, really updated four chapters, added more, please support, thank you very much!
　　
　
(End of this chapter)