Three Kingdoms: Cao Cao and Liu Bei help me to ascend the throne

Chapter 63 It's all about superiority and vanity!

At night, on one side of the imperial palace, an unextinguished oil lamp was flickering, and the emperor Liu Hong's frowning expression was reflected in the dim shadow of the lamp.

He was restless in his sleep, apparently daydreaming and night dreaming.

Wang Meiren was sleeping next to him. Suddenly, Liu Hong woke up from the dream, and subconsciously grabbed something with both hands, "Horse, horse...donkey! Donkey! Stock up on horses! Stock up on donkeys!"

Beauty Wang woke up: "Your Majesty, Your Majesty...what's wrong with you?"

——"Come on, send a message to Jian Shuo, let him come to see me immediately!"

After a while...

Liu Hong calmed down a little, leaning on the bed alone, Jian Shuo walked in with his head down.

Liu Hong immediately asked: "The official title of '騄吉炒成' has been established for a month, and Yuer must have made a lot of money by hoarding it?"

Hearing this sentence, Jian Shuo knew that the reason why His Majesty woke up from the dream was still thinking about the emperor's eldest son hoarding horses.

Immediately replied: "Your Majesty, the eldest son of the emperor didn't make any money! On the contrary, he 'lost' a lot!"

Well…

Hearing this, Liu Hong raised his head, with suspicion in his eyes. "The price of horses has never fallen back, and the price of donkeys has not yet risen. Yu'er stocked up early, so how could he not make a lot of money? How could he lose money?"

Don't look at Liu Hong as an emperor, but in fact, he is far more interested in doing business than being an emperor.

The harem opens a commercial street, and he acts as a rent collector. These... are just a small test of skill.

Therefore, he has always been concerned and curious about Yu'er's horse farming and horse selling.

"Your Majesty..." Jian Shuo reported truthfully. "The eldest son of the emperor ordered the Zhen family to buy the 23 good horses hoarded by the Yuan family at a price of [-] yuan a horse."

"Which Yuan family?"

"The Yuan family in Runan is the Taifu Yuan Kui, the home of Sikong Yuan Feng!"

"The Yuan family in Runan also has a hoard of horses!" Hearing the names of Yuan Kai and Yuan Feng, and hearing that the Yuan family also hoarded horses, it was obvious that Liu Hong's eyes were a little cold, and even showed a little bit of murderous aura that was not easy to detect!
But soon, Liu Hong's expression returned to calm.

"That Yu'er can't pay!"

His tone is firm. "Yu'er still has nearly [-] horses in his hands. He accepted the [-] horses from the Yuan family, perhaps in order to monopolize all the horses in the market, so that he has the right to say the price of good horses!"

"Your Majesty's lesson..." Jian Shuo followed Liu Hong's words and continued, "If it's according to what Your Majesty said, the business of hoarding horses by the eldest son of the emperor is guaranteed to make a profit, but why..."

At the end of the sentence, Jian Shuo seemed to be choked up in his throat, and he hesitated to speak.

"Why? Say!"

"Wuji Zhen's family built a horse farm on the outskirts of Luoyang, and specially sold good horses, but... but... the price that Zhen's put out was a good horse, 2 million!" What happened.

He also heard the report from the Xiyuan Army just yesterday.

At first he didn't believe it at all, a horse sold for 2 million?Which fool would buy it?

For this reason, Jian Shuo made a special trip to go there in person, but he saw with his own eyes that indeed...a horse is worth 2 million dollars.

This is simply outrageous, off the mark!

"A good horse! 2 million?" Liu Hong was also horrified, his eyebrows subconsciously frowned, and he just murmured. "2 million? 2 million?"

Suddenly, he asked: "Can it be sold?"

"Not at all!" Jian Shuo replied, "The outskirts of Luoyang were sold for ten days, but...but not a single good horse was sold. I dare to suspect that the eldest son of the emperor is still on his way back. This price may...maybe not. It's not the idea of ​​the eldest son of the emperor, but... it's the price set by the Wuji Zhen family without authorization!"

Ah…

As soon as these words came out, Liu Hong sneered, "The Zhen family? Without Yu'er's instruction, they wouldn't dare!"

"Then..." Jian Shuo still wanted to speak.

But Liu Hong waved his hand to indicate that he didn't need to say anything. Liu Hong got up slowly, and walked around the bedroom in his nightgown, as if thinking about it. He wrote "2 million! One horse! "These five words.

Immediately looked at it for a long time.

In the end, he looked at the words and sighed: "I still can't understand Yu'er!"

Jian Shuo hurriedly cupped his hands, "Why don't your majesty go to the racecourse outside Luoyang and have a look?"

Liu Hong smiled slightly, what Jian Shuo said was exactly what he wanted.

——"You make arrangements, and we will leave at dawn!"

- "Here!"

Hearing this, Jian Shuo hastily withdrew from here and hurriedly arranged for Captain Xiyuan to escort him along the way.

at this time.

Wang Meiren was holding a bowl of tea, Hou was outside the door, and whispered in her mouth.

"His Majesty!"

"Come in!" Liu Hong beckoned to her, his eyes resting on her beautiful face like a fairy in the valley, he took the tea from Wang Meiren, he seemed to be in a good mood, and he did not forget to praise her. "Last night, you performed very well! I like it very much!"

After finishing his sentence, Liu Hong stretched out his hands and ordered, "Change clothes for me!"

"Yes!" Wang Meiren glanced at the sky outside, it was still dark and it was not yet dawn!

I couldn't help but whisper in my heart, what's the matter?In such a hurry?
How did she know...

In the eyes of this big man, the gentleness of last night is gone!

Today, Yu'er's "Business Book", the 2 million good horse, its mysterious veil should also be lifted, right?

Yu'er, what the hell are you up to?
...

...

Yanzhou, Chenliu County, Suanzao County.

Zhang Yulan was changing clothes for her husband Liu Yu, she couldn't help but said: "We will arrive in Luoyang in a few days, it's rare that my husband can hold his breath like this."

"How to say?" Liu Yu asked back.

"I received information from the ghost soldiers today that the Zhen family is selling horses in the outskirts of Luoyang. According to my husband's 2 million horses, they haven't sold a single horse for ten days!"

Zhang Yulan's big eyes blinked again and again, echoing the appearance of her three thousand blue silks that were as black as ink falling down like a waterfall, making her look extraordinarily beautiful.

She wasn't finished yet. "Husband still doesn't plan to lower the price?"

"Why do you want to lower the price?" Liu Yu still replied jokingly.

"Then... no one bought it!" Zhang Yulan bit her lip, "There are more than [-] horses, and every day's money consumption will be an extremely terrifying account! Husband is too calm!"

"Ha ha…"

Hearing this, Liu Yu smiled, with a hint of meaning in the smile.

"Sister Yulan? Do you know what a nobleman is?"

"Ah...nobility?"

Seeing Zhang Yulan's surprised face, Liu Yu simply explained: "The so-called nobles mean that the more expensive they are, the more they will buy them! The more expensive they are, the more they will buy them. If they are not expensive, they will not buy them!"

Liu Yu didn't describe it too delicately.

Because this involves a very bullshit economic phenomenon in later generations.

To know…

In Liu Yu's memory, the year he traveled here coincided with two major events, one was an epidemic and the other was a war. The consumption and economy of the whole world were greatly affected, but "luxury goods" "The industry has sprung up suddenly, growing against the trend!

At the same time as the price increase of 5.00% to 20.00% across the board...

The sales of mainland luxury goods increased by nearly [-]% year-on-year.

Hermès in a city of David in the Central Plains opened its doors, with a sales volume of 1.2 million on that day. Just like this... it still endured a huge flood that has not happened once in a century!

What is it that gives them the confidence to raise prices against the trend?
What made them achieve soaring revenue?

Even, why are the limited editions of these luxury "bags" more popular, and the more they have to be distributed, the less they can't be grabbed?

The underlying logic contained in this is exactly the same as that after the official title of "Zhi Ji Stable Cheng" was established, the big man's horses skyrocketed!

What is an aristocrat?

That is to see many people wailing that they cannot afford it. Instead of being angry in their hearts, they are also happy that they have stronger consumption power than most people.

——Sense of superiority!Spontaneously!

You know, what luxury goods sell is never a bag, but a sense of superiority!
But for ordinary working people, a limited edition bag of 3 million is still 300,000, even if it is reduced to [-], they will not buy it!

Just like this horse, whether it costs 2 million or 200,000, even if it costs [-], ordinary people cannot afford it!

But the wealthy nobles in the Han Dynasty were different!

First, they have enough land, big enough power and money transactions, and deep enough farmers to squeeze out. Money is just a number to them!
Second, others have "limited editions", but they don't, so their sense of superiority is gone. They are all rich and famous, who is poorer than the other?Who should be inferior to whom?

Based on this...

Others have ten horses, but mine has only eight, so where is my family's sense of superiority?
My family is full of dwarves!
Where did they buy the horse?

It's identity!It's status!It is the sense of superiority and vanity that is subtle but deeply embedded in their inner world of experience!

...

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(End of this chapter)