Hong Kong's new giants

Chapter 135 Chapter 136~137 [The storm is coming] (please subscribe!)

On January 1, Wanhui Media officially announced that it would acquire 22% of the equity of "Daily Daily" and the entire equity of Tiantian Color Printing for RMB 7000 million; The Daily was updated.

The storm of public opinion is coming!

"Ming Pao": Lin Zuhui stole his teacher to learn the art of Jin Daxia, a famous teacher will produce a good apprentice? (Put gold on your face)

"Dongfang Daily": If money can be used to run a good newspaper, wouldn't it be a joke! (Just looking for trouble)
"Sing Pao": Since everyone is not optimistic, we second the proposal. (The sales volume of Dazhong Newspaper is second, higher than the sales volume of "Daily Daily", second only to "Oriental Daily")
"Sing Tao Daily": Wanhui Media invested heavily in creating a new "Daily Daily", and will announce the death penalty for literati running a newspaper? (For the sake of alienation, Jin Daxia is a literati.)
There are many unfavorable comments, but they don't know what they really think: all newspapers are ready to fight, and "Oriental Daily" is even more aggressive.

Lin Zuhui brought the three giants of Wanhui Media to Tiantian Daily. First, under the leadership of He Shizhu and his wife, he got acquainted with people from each department.

Then convened a meeting of the management in the conference room, Lin Zuhui first announced an appointment, that is, He Shizhu and his wife will still stay in the "Daily Daily" as the honorary president.

This was communicated by Lin Zuhui and He Shizhu in advance, mainly to stabilize the management of "Daily Daily".

He Shizhu nodded, and said to everyone: "I am very grateful to Chairman Lin for his trust in me. I will continue to use my spare energy to ensure that "Daily Daily" runs smoothly and achieves brilliance." The money has not been paid yet!

Everyone applauded and encouraged.

Then, Lin Zuhui announced: "Mr. Long Jingchang will be the new president of "Daily Daily". He used to be the general manager of "New Daily" and the president of "Children's Daily". Manager, I believe he can lead everyone to greatness."

Long Jingchang is an individual talent, and it happened that the general manager and the president picked it together. Of course, this was a temporary solution.

Long Jingchang hurriedly got up to deliver a speech, and received applause and encouragement from everyone.

The rest of the management team will not change for the time being, but as the head office, both Zhao Han and Liang Guanhui will exercise their responsibilities as directors and have the right to supervise and advise on the financial and other affairs of "Oriental Daily".

After the personnel arrangements are made, the meeting officially begins.

Lin Zuhui's passionate speech:

"This time, Wanhui Media will invest a huge amount of 5000 million in "Daily Daily". Two months later, the new "Daily Daily" will be launched. The purpose of this fund is: first, the salaries of the entire company will be increased by [-]%, Stabilize the company's existing performance."

As soon as the words fell, everyone applauded happily. The new boss is too proud.

Lin Zuhui enjoys such glory and everyone's trust, but he doesn't pay for it himself anyway, as he said, money can be found in the stock market.

"Second, high salary poaching, I want to make the company's overall strength to a higher level, everyone can refer to the strength of "Oriental Daily", we can strengthen the strength of those personnel."

Everyone nodded, they were nothing more than experienced backbone reporters and editors.

"Thirdly, build momentum. In the past two months, we will bombard with advertisements and tell all Hong Kong people that the new "Daily Daily" will come grandly in March."

This is the strategy of the later "Next Magazine" and "Apple Poison News" before the first issue, spending money on advertising and announcing the death penalty for literati running newspapers.

"Fourth, we have to make an oath to the advertisers: the sales target of the new "Daily Daily" in the first month is set at 20, and the advertising fee will be based on 20. If the sales volume is less than 18, the advertising fee will be halved ; If the sales volume is less than 15, the advertising fee will be waived.”

This is a VAM agreement, a big gimmick!

"Fifth, in order to achieve 20 sales, our "Daily Daily" can make a big price reduction gimmick. Although Xiangjiang implements a unified newspaper price (3 yuan), we can give the profit to the general agent and retailers, indirectly implement The price reduction can be tentatively set to 1 month."

With regard to Article 90, other newspapers will definitely be mobbed, but "Daily Daily" is not illegal, and this matter will not be resolved.In the previous life, in the [-]s, Xiangjiang Newspapers had two price reductions; one was "Apple Poison News", and the other was "Dongfang Daily" and "Cheng Bao". The entire industry was in turmoil, and many tabloids were brought down.

However, Lin Zuhui's strategy is even more clever. If the retail price does not decrease, he will give all the profits to the agents and retailers, and they will cover the "Daily Daily".

Those who make big things don't stick to the small details.

In his previous life, after Huang Yulang bought "Daily Daily", he didn't digest the result;

But Lin Zuhui was different, he had to eat one and digest the other to avoid indigestion.

Lin Zuhui's five panaceas shocked the middle and high-level people. The new boss's handwriting is unimaginable.

Long Jingchang took the lead in applauding, and the applause in the meeting room lasted for a long time, and everyone was full of energy.

After the meeting, Lin Zuhui encouraged Long Jingchang (the president) and Chen Cheng (the editor-in-chief of "Daily Daily") alone, telling them that they don't need to worry about the company's funds, and that 5000 million can be increased.

The two quickly assured that they would be worthy of Lin Zuhui's trust.

This made Lin Zuhui nodded. He didn't know how to improve the specific content of the newspaper, he only knew the layout of the general direction.

The reason why Lin Zuhui dared to say that funds are not a problem is because he feels that the yen has been appreciating wildly. Three days later this week, USD/JPY fell from 202.5 to 197. It seems that it may continue to fall.

Even if the money is not available for the time being, then Lin Zuhui doesn’t need to worry about using the money. Apart from the 6500 million accident of the rights issue, he has already contacted three banks to lend 6000 million to Wanhui Media. He used [-]% of the "Daily Daily" Half equity, as collateral.

And the 7000 million yuan for the acquisition of [-]% of the shares of "Daily Daily" can be paid in three months, which makes him more confident.

As for Weiss's equity, it doesn't matter whether they sell it now, or their equity will be diluted anyway.

The upgrade work of "Daily Daily" is quickly underway, and the personnel department is hiring excellent backbone reporters and editors with high salaries everywhere, and even the position of deputy editor-in-chief is quietly being searched;

As for the advertising war, it also quietly started, and many advertisements of "Daily Daily" appeared on TV, magazines, and newspapers.

升级版《天天日报》定在3月20日发行，并送出价值500万的奖品，包括6套住宅单元、10辆万事达汽车等各种礼物

For a while, it aroused huge repercussions in Xiangjiang, and even on the eve of the upgrade, the sales volume of "Daily Daily" had already soared.

Lin Zuhui's strategy has already succeeded by one-third, and he expected such an effect.

Friday, April 1.

On the eve of the opening of the IT fashion retail store, the three shareholders, Lin Zuhui, Poon Dickson and Kwan Jiahui, came to the third floor of Landmark Plaza to check the store's preparations.

Guan Jiahui is holding the "GOOD" and "FHM" magazines that were published today, on which IT fashion advertisements have been arranged, and the TV advertisements will also be broadcast in the evening.

As soon as Lin Zuhui entered the store, he felt that the environment was bright and the layout was tidy, and he had the desire to go shopping.

IT fashion has obtained the authorization of three European and American first-line brands, including Martin boots and Levi's jeans.

In fact, Martin boots and Levi's jeans were the main products in the early days of IT fashion, and all advertisements were made around these two brands.

"It's not easy. It took me more than two months, but I am satisfied in all aspects!" Lin Zuhui sighed.

As soon as the words fell, Pan Dickson and Guan Jiahui joined forces to refute.

"Brother, you haven't spent as much energy as I have! Ms. Guan, don't you think so?"

Lin Zuhui looked at Guan Jiahui, the warning in his eyes was clear at a glance.

"Almost, both of you are in big business, and I'm mainly busy with IT and fashion!" Guan Jiahui immediately changed her tune.

However, it seemed like he was asking for credit!
Pan Dickson suddenly said helplessly: "I forgot, you and I are a couple!"

"Haha, Brother Pan, don't worry, we all remember your contribution. Without your help, authorization, purchase, etc., it would have been so smooth." Lin Zuhui patted Pan Dickson on the shoulder.

Dickson Poon said with a smile: "It's not too bad, I'm not lazy as a shareholder! But this time I'm really optimistic about the classic combination of Martin boots and Levi's jeans you planned. It can be seen that you have a lot of ambition. The ad is huge!"

Several people were chatting while visiting, and the clerks inside were making final preparations. Because the four stores were opening one after another, the Landmark store will also second the clerks of the other three stores tomorrow to cope with the busy opening.

During the chat, Dickson Poon said: "Brother, you have made a lot of noise recently. The whole of Hong Kong is paying attention to your media empire!"

Guan Jiahui suddenly became curious. She has been busy with IT and fashion matters recently, and did not pay attention to what happened in the media industry.

"It's okay, I just bought a daily newspaper and plan to digest it properly, that's all!"

Dickson Poon smiled wryly and said, "If you can make the entire newspaper industry feel nervous for you, I'm afraid you are the No. The biggest news in the world, I am afraid it will also become the nightmare of all newspapers."

He has a good relationship with Lin Zuhui, and Pan Dickson admires Lin Zuhui's way of doing business, that is, he is good at playing with capital, good at big money, and has a very unique vision.

Lin Zuhui said modestly: "Brother Pan, when you opened Xiangjiang's famous brand for consumption, it was also a big advertisement. I just followed suit."

The two bragged about each other for a while, and finally felt bored, and brought the topic back to IT fashion.

"GOOD" magazine was released on Friday, and the students bought it one after another. This is their exclusive magazine.

After buying magazines today, everyone soon discovered that the situation was different.

"Wow, brother is really handsome in this outfit!"

“Dr Martens皮鞋、Levi's501牛仔裤，置地广场三楼I.T时装1月25日郑重开业、铜锣湾罗素街I.T时装1月26日郑重开业.”

"I also want to wear Dr Martens leather shoes and Levi's 501 jeans, and be a trendy fashionista!"

Soon, it caused a storm in the student circle.

"My God, Guan Meiren is so beautiful, she deserves to be the number one beauty in Xiangjiang!"

"Hey, girls can also match it like this, it looks really trendy!"

Jeans are enduring fashion, and Levi's itself is a leader in this industry, and is very popular in Europe and the United States.

In fact, relying on the media resources of Wanhui Publishing House, Lin Zuhui should have entered the fashion industry long ago. Magazines and fashion are simply brothers. For example, Playboy has Playboy clothing under Playboy, and selling magazines sells clothes to make money.

The next day, the IT fashion retail store (Landmark) officially opened. With the accumulation of a large number of advertisements, there was a wave of panic buying. Fortunately, Lin Zuhui had seen a lot of news about Chinese people queuing up to buy luxury goods in his previous life, so he made a plan early.

Organize the young people and students who come to line up outside the door, and keep a certain number of customers in the store.

It can also be called 'hunger marketing'. The young people queuing outside are more of an 'honor', and few leave.

Moreover, the staff will explain in the queue that IT Fashion will open four stores in a row within a week, and even if some impatient people leave first, they may keep their business.

As the boss, Guan Jiahui personally appeared on the scene that day, causing a sensation immediately.

"Sister Guan, you are so beautiful!"

"Sister Guan, can you sign for me!"

Under the arrangement of the staff, Guan Jiahui finally did not have any major troubles.Recalling that before the event, Zhang Guorong offered to come to the platform. After Guan Jiahui told Lin Zuhui, he refused without hesitation.

Although others are selling face, Lin Zuhui is more worried about causing accidents. When the happy event turns into a "funeral event", it will not be good.

As for Kwan Ka Wai, although she was dubbed the 'No. [-] Beauty in Hong Kong', after all, she doesn't have any works to speak for and has far fewer fans.

Monday, October 1.

In Wanhui Media's office, Lin Zuhui looked at the lame horse who came to visit, and was speechless.

It never occurred to him that the lame horse actually persuaded Wang Qilin to act as an intermediary and begged him for peace.

Wang Qilin has been in business for so many years and is the veteran of the Chaozhou Chamber of Commerce;
He knew that Wang Qilin's background was not simple, but he didn't expect it to be related.

"Zu Hui, I'm just taking Ma Sheng here, I won't ask about your affairs!"

Wang Qilin didn't fully act as a mediator. He didn't want to take care of this matter at first, but Ma Ting forced someone to persuade him. That person was the film tycoon Shao Laoliu who had guaranteed his father's escape back then. Wang Qilin had to sell face.

And in his heart, he didn't want Lin Zuhui to make that "Four Great Families: Dragon Brothers and Tiger Brothers"; it wasn't that there was any big trouble, but that it was unnecessary.

The lame horse had already put on a humble face at this time, and he did not have the arrogance of the Oriental Press at all. Because of the environment he has been in for a long time, he is very good at hiding his emotions.

"Lin Sheng, I know where our misunderstanding came from!"

Lin Zuhui pretended not to know, and said lightly: "I have any misunderstanding with you, it's just a normal business activity!"

The lame man paused, thinking that this young man was indeed not easy to mess with, he was born without fear.

"Yes, Wanhui Media is a normal commercial activity, I just hope that your movie will not be made!"

"What right do you have to interfere with us?"

The expression on Lame Ma's face was unpredictable, he really didn't expect Lin Zuhui to be so tough.

But after all, he had been a man with his tail between his legs for many years, and he said in a begging tone: "Lin Sheng, we messed up your affairs. Our Dongfang Newspaper has decided not to report your private affairs in the future. This is our sincerity." I just hope that your movie will not be filmed, and we are willing to double the compensation for the expenses incurred."

Lin Zuhui looked at the lame horse with great interest!
From Wang Qilin's and Lame Ma's eyes, Lin Zuhui already possessed the posture of a hero in his eyes and movements.

In a fit of anger, he can throw hundreds of millions, and in a fit of anger, the enemy will be beaten helplessly. Every move is full of courage, confidence, and bravery.

"I don't have to shoot the movie for now, you guys can take care of it yourself, don't keep accusing me of unwarranted crimes, the clay figurine is still angry!"

"Yes, yes, it's all the fault of that reporter. We plan to fire him. Our "Oriental Daily" will never edit Lin Sheng's private life again."

Both sides are just a short-term flameout, gossip can be written later, and movies can also be filmed later.

Of course, the so-called flameout is only a private matter, and the commercial activities of the company will be handled according to the affairs of the mall when the king of heaven comes.

The lame horse left Lin Zuhui's office with his handicapped legs.

Wang Qilin suddenly said, "Are you and Ling Yin dating?"

Lin Zuhui was taken aback, did Wang Lingyin leak it?

"Well, don't worry, Uncle Wang, I will marry Ling Yin when she is 20 years old!"

Wang Qilin nodded. He didn't mention Lin Zuhui's private life. Wealthy families don't pay attention to those trivial matters. As long as their daughter can accept Lin Zuhui's romance, and Lin Zuhui promises to marry his daughter, everything will be fine.

Otherwise, give up such a powerful ally, just for a daughter?
After all, he has three sons!

golden house.

Lin Zuhui and Jin Daxia each hold black and white chess pieces, fighting on a small chessboard.

Soon, Lin Zuhui dropped his sunspot and said with a smile: "Old Jin, I won!"

Jin Daxia put the white pieces in his hand into the small bowl, and said in a rather sad tone: "Yes, you won! Your chess style is sharp and decisive, just like your newspaper."

Even the "Ming Pao" has been nervous with the "Tian Tian Daily" recently, and Jin Daxia expressed his feelings.

A person who can go from not being able to play chess to winning his amateur six-dan in more than half a year, and he believes that Lin Zuhui will not learn it very deliberately, because others don't have the time.

genius!

Jin Yong can only comment in this way. He once tested Lin Zuhui's memory, and he was shocked at that time. He did not say that he has an unforgettable memory, but his memory is much better than that of ordinary people.

Lin Zuhui said with a smile: "If I don't run a newspaper like this, I can't break through in the Hong Kong newspaper industry where there are many newspapers. Besides, if I don't do this, someone will do it soon. This is the wave of the times. I am just a Just be a pioneer."

Jin Yong felt a slight retreat, nodded and said: "That's true! But this time it seems that you are very confident?"

He became curious!
Lin Zuhui said bluntly: "The rise of "Daily Daily" bears the brunt of the impact of the "Oriental Daily" and "Sing Pao". I expect their sales to decrease by 20%. The sales of "Sing Tao Daily" and "Xin Bao" will definitely be affected, probably at about [-]%. One will change, and "Tian Tian Daily" will become the newspaper with the highest sales in Hong Kong in two months, which is [-] million-plus sales."

"What a big breath!"

Jin Daxia's tone was serious, if it wasn't for the fact that he was facing a new friend, he might have lost his temper.

Lin Zuhui smiled and said nothing, Jin Daxia, you should retire early!

According to history, in 1989, Jin Daxia announced at the Ming Pao Group's 30-year tea party that he would retire.At that time, Lin Zuhui will win it immediately.

As for his opponent Yu Pinhai, Lin Zuhui intends to disclose his imprisonment in Canada before 1989, so as to tarnish his reputation. Potential opponents are also opponents.

"It's a good thing that you have confidence. It's a pity that outsiders think that you have learned a lot of experience in running a newspaper from me. In fact, I didn't teach you anything!" Jin Daxia exclaimed.

Lin Zuhui said at this time: "Because the newspapers we run are different. "Daily Daily" is a public newspaper, and "Ming Pao" mainly reads intellectuals."

Jin Daxia lamented: "Our Ming Pao Group also has a medium-sized public newspaper - "Ming Pao Evening Post". Unfortunately, it has been losing money for many years, and I want it to go out of business recently."

"Ming Pao Evening Post" was brilliant once, that was the era when Lin Xingzhi was the editor-in-chief. Later, Lin Xingzhi became self-reliant and took away a group of people to set up the "Eastern News" about finance and economics. So far, "Ming Pao Evening Post" has been in a slump, with long-term sales of about 1 copies , Loss for many years.

"Sooner or later, the business will be closed, so why bother to publish a newspaper for sentimental reasons! You are the boss of Ming Pao Group, so you naturally have to consider the company's profitability."

Jin Yong was shocked, and suddenly realized: "You are right, I am the boss of Ming Pao Group, and I am not in the same direction as everyone. Therefore, "Ming Pao Evening News" should stop publication."

"Daily Daily" advertised heavily, and also poached people with high salaries everywhere, and immediately made the Xiangjiang newspaper industry run wild, and everyone was in danger.

This is what Lin Zuhui wanted. This is a publicity gimmick. The obvious increase in sales of "Daily Daily" is the best proof.

Lin Zuhui called Chen Cheng, editor-in-chief of "Daily Daily", and said, "I see that our "Daily Daily" also has entertainment news, so I would like to make a small comment!"

Chen Cheng was flattered by his modest tone. Although this boss had never run a newspaper, what he did made the newspaper circles admire.

"Boss, tell me, I'll write it down!"

"Entertainment news, the important thing is to attract people's attention. For example, when a star fights, we can write 'flying 5 meters in the air'; for example, when a dark-skinned female star eats hot pot, we can write 'Black Pearl Monster Eater Attacks Hong Kong' '; to describe a person's plastic surgery is called "cutting the bone and returning the father", and picking boogers in the photo is called "mining". For example, when kissing, you will never use the simple word "kiss", but use "with sip" and "longevity sip" '. In short, literati, poets, picturesque and poetic, can be involved."

Chen Cheng was dumbfounded by the shock, this is simply better than "Ming Pao Weekly".

"Boss, I remember, you are really talented!"

"No, don't let people know that I brought it up, or I will trouble you! Also, don't be afraid of women changing clothes, and don't publish nude photos of women. Don't hurt actresses, or you, the editor-in-chief, may There's a hell of a prison."

"Okay, thank you boss for your advice!"

When something like Carina Lau really happened, it was usually because the editor-in-chief was in trouble, and it had nothing to do with Lin Zuhui.

Moreover, what really bothered people about Xiangjiang gossip news later on was the paparazzi formed first by Li Hanjian.

For general gossip news, most celebrities like to be exposed very much, and they even take the initiative to make friends with Yuji.

In the previous life, when the 48-hour silent movement broke out, many celebrities in the circle did not cooperate. They did not want to offend the reporters. Guo Tianwang was more famous.

And in this day and age, gossip reporters and celebrities are good friends, and even celebrities have to treat guests to dinner!

After Chen Cheng left, Lin Zuhui leaned on his leather seat and began to meditate.

This is the only thing he can do for Tiantian Daily, and he hopes to achieve great success.

"Daily Daily" is expected to spend Wanhui Media's 1.2 million funds. The Wei family has made it clear that they are not willing to sell the shares. In this way, the Wei family's 5000% stake was diluted by half, leaving only 25%.

The important thing is that the right to pay dividends is in the hands of Wanhui Media, and you can pay dividends whenever you want.

And Wanhui Media spent 1.2 million this time, which is also a big burden, because the company's debt has already reached 1.1 million (5000 million + 6000 million); if Lin Zuhui didn't have a big face, the bank would have sent people to guard it 24 hours a day.

幸好，美元/日元在10个交易日里，从203点下跌至193.5点；万辉传媒投资的5000万10倍做空，已经获利五成近2500万。

Lin Zuhui called Zhao Han, the director in charge of finance, to the office and said, "Recently, our stock price performance is mediocre!"

Zhao Han nodded and said, "The main problem is the company's high debt!"

"Well, you quietly release the news that we have made a profit by shorting the US dollar/yen, and stabilize the stock price!"

"Well, I'll do it now!"

Lin Zuhui's so-called poor performance is nothing more than a drop from a market value of 4.5 million to 4.3 million. In fact, this is just the impact of the market.But no matter what he said, he hopes that when the stock market takes off in the second half of the year, the market value of Wanhui Media can exceed 6 million, and then the rights issue will be able to raise funds in time.

He still wants to expand!
At this time, Huang Yulang of Yulang Group was regretting in the office. He always wanted to become a newspaper tycoon, and "Daily Daily" was his goal. Who knew that it was preempted by others, and it was still a company that could not be sold.

But he was in a hurry and had no choice. Yulang Group went public through normal listing methods, and it will be officially listed in the second half of the year.

"When Yulang Group goes public, we will buy, buy, buy!" Huang Yulang howled impatiently.

It was as if he had discovered a broad avenue, and then he was preempted by others. This kind of mood is really Huang Yulang's mood at this time.He can't wait to list Yulang Group immediately and realize his ambition.

Ke Yulang Group is a normal listing, which takes time and is expected to be officially listed in June.

Hurry up!
　7000 word chapter!
　　
　
(End of this chapter)