Hong Kong's new giants

Chapter 141 Chapter 146~147 [Real estate media two-line battle] (800 monthly ticket plus more! Ask for a monthly ticket!)
On Saturday, the Sha Tin racecourse was crowded with people, holding a betting ticket in their hands, looking excitedly at the track.

Most of the people in Xiangjiang are from Guangdong Province. People from Guangdong Province are notoriously good at gambling. Lin Zuhui, who has lived a new life, naturally does not like gambling. After all, some things are regarded as gambling by others, such as foreign exchange, oil, gold, stocks, etc. , In Lin Zuhui's view, it is a sure thing.

But today Lin Zuhui also has a betting ticket in his hand, and he bought it purely for the sake of showing off!
"Ah Hui, my 'Blue Diamond' horse has already won two championships! Don't worry, it has the highest hopes today and will definitely come out on top!" Zheng Yutong beside Lin Zuhui looked like a "smiling Buddha" ', with a broad expression, said with a smile.

"Then congratulations to Uncle Tong's BMW for winning the 'Triple Crown'!" Lin Zuhui said with a smile.

Zheng Yutong is fun and has many hobbies, playing golf, hoeing the earth (card games), and watching horse racing.

It goes without saying that he and Li Chaoren often play together in Deep Water Bay;

Hoe the Earth is a card game in Guangdong Province. In his previous life, Zheng Yutong even organized a "big D meeting". The well-known ones were Zheng Yutong, Liu Luanxiong, and Yang Shoucheng. Later, he joined the rich mainlanders Xu Jiayin and Zhang Songnian;

As for horse racing, Zheng Yutong is a well-known horse owner in Xiangjiang. In order to raise horses, Zheng Yutong, a jewelry tycoon, specially opened up a piece of land in his manor as a stable, and raised seven or eight racehorses in one go.The names of these horses are very interesting. They are called "Lucky Diamond", "Yellow Diamond", "Diamond God", "Green Diamond", "Red Diamond", "Diamond King", "Diamond Treasure", "Diamond King". Treasure" and so on.Love diamonds and be so generous at the same time, only Zheng Yutong can do it.

Seeing that it hadn't started yet, Zheng Yutong took the initiative to say: "You've made a lot of noise recently, you're a new media tycoon, it's resounding! By the way, you're still a new real estate tycoon!" After finishing speaking, he showed an expression of appreciation.

He loves to support his juniors, and if he meets such a junior with strong abilities, plus they are all from Shunde, he will naturally feel very close.

"Uncle Tong was joking, the acquisition case of [-]-[-] million yuan is nothing more than that, you guys can see it! You are also the seventh chaebol in Xiangjiang, and I am still far behind you!"

Speaking of this, Zheng Yutong smiled and said with a joke: "You, you have leaked my family's wealth by making this ranking of the top ten consortiums of Laoshizi."

"Haha, Uncle Tong, I don't bear the charge of you! I don't do it, and the "Letter" does it every year; besides, let's count the market value of the listed companies controlled by the Xiangjiang family, don't be nervous!"

"You boy!"

Zheng Yutong patted Lin Zuhui on the shoulder to show his closeness, he didn't really care about such small things.

"Capital" magazine recently released a ranking of the "Top [-] Hong Kong Consortiums", which only counts the market value of listed companies controlled by the family, excluding public listed companies such as HSBC.

No.1: Li Ka-shing family (343 billion)
No.2: Keswick family (212 billion)
No.3: Bao Yugang family (196 billion)
No.4: Kadoorie Family (187 billion)
No.5: Swire family (134 billion)
No.6: Guo Desheng family (102 billion)
No.7: Zheng Yutong Family (83 billion)
No.8: Lee Shau Kee family (81 billion)
No.9: Chen Zengxi Family (40 billion)
No.10: Run Run Shaw Family (33 billion)
Because it only counts the market value of listed companies controlled by the family, it does not represent personal wealth.

For example, Zheng Yutong's family's 83 billion is actually New World's market value of 83 billion, because Zheng Yutong's only listed company is this one, and Chow Tai Fook has not yet been listed.

If the top [-] family listed companies are counted, Lin Zuhui can suddenly be ranked.

His New Era Real Estate has a market value of 21 billion, and Wanhui Media has a market value of 5.6 million, for a total of 26.6 billion.

However, Lin Zuhui's personal assets are pitifully low. He can't afford 1000 million in cash all over his body, and his asset value is even less than 3000 million. Of course, his personal market value in foreign exchange must be excluded, after all. There are already more than [-] million on it.

"Ah Hui, your New Era Real Estate and my New World Real Estate both have the word 'new', and their meanings are quite similar. We are really destined!" Zheng Yutong said during the chat.

At this time, the members of the Jockey Club were also very surprised to see that Zheng Yutong valued his little brother from his hometown so much.Although Lin Zuhui's performance is outstanding, it is not enough for these veteran rich men to value him so much. It can be seen that Lin Zuhui is really good at 'finding backers'.

Lin Zuhui said with a smile: "There are still people who misunderstand that New Times Real Estate is an associate company or subsidiary of New World Real Estate. Let me see, Uncle Tong, you should just invest in it!"

He climbed up the pole and pulled Zheng Yutong into his gang.As long as this big guy joins the group, Lin Zuhui can be said to be backed by the mountain.

In his previous life, Li Chaoren became a shareholder of Huazhi and bought 6% of its shares, which also made Liu's personal connections a step further.Da Liu's success is not only due to Zheng Yutong, but also his fellow villager Li Chaoren.

Of course, these are just icing on the cake, what really depends on it is one's own ability.

To put it bluntly, it is a win-win situation to attract these people to buy shares. What they value is the rate of return, and what Lin Zuhui values ​​is the network.

"Your suggestion is good. Let's find a place to talk about it later!" Zheng Yutong said.

In fact, the market value of real estate in the new era is already quite high, and there is a lot of water; when he invests at this time, it depends on what he thinks.

And Lin Zuhui only intends to issue 3000 million new shares in a private placement, and Zheng Yutong to join in, accounting for about 5% of the total share capital (total share capital of 6.06 million shares).

Currently, the stock price of New Era Real Estate is 3.5 yuan, which is already falsely high.

Among all the real estate companies, only the market value of New Era Real Estate is much higher than the net assets (the net assets are about 16 billion, and the market value is 21 billion).

Even for large real estate companies such as New World and Henderson, their market value is lower than their net assets.

This is related to the pursuit of Lin Zuhui by stockholders. After all, the price of this stock has increased by more than 10 times in a year.

Zheng Yutong will definitely have some concerns, but as long as Lin Zuhui hints that New Era Real Estate has earned more than [-] million yuan in foreign exchange, he will most likely invest.

But Lin Zuhui doesn't necessarily care about 1 million yuan, and neither does Zheng Yutong. What they both care about is getting in the relationship.

Of course, with this 2.5 million yuan, the cash flow of New Era Real Estate has already reached [-] million yuan, and the acquisition of Huazhi is no longer a big problem.As for foreign exchange investment, you can cash out slowly.

"Triple Crown, I won!" Zheng Yutong stood up happily, and couldn't help calling out the title of 'Blue Diamond' awarded by Lin Zuhui.

"Ah Hui, how is it? How much did you buy?" Turning around, Zheng Yutong asked happily.

"1 yuan"

"You kid, you are so stingy, you should earn less!"

Lin Zuhui smiled and didn't care, he didn't like this kind of unknown gambling, it was just for playing with others.

Next, members of the Jockey Club wanted to congratulate Zheng Yutong one after another. Everyone's status is not low, and Zheng Yutong quickly thanked each other.

Of course, these members of the Jockey Club also greeted Lin Zuhui one after another. They would not take a peek at Lin Zuhui. When the younger generation saw it, he was a new rich man in Xiangjiang.

A new week begins.

Lin Zuhui received visiting Zheng Yutong in the office of New Era.

"Uncle Tong, I'll get someone to bring you the report!" Lin Zuhui said while sitting on the sofa in the office with Zheng Yutong.

"No, just tell me. I didn't bring any helper with me this time. Investing in New Era Real Estate is also my personal investment. There is no need to look at those data. You tell me the general situation of New Era Real Estate. Voted." Zheng Yutong sipped his tea and said with a smile.

In fact, after he told his son Zheng Jiachun about this matter, his son persuaded him to invest carefully.It's not that there are any risks in investing in New Era Real Estate, but that the stock price of New Era Real Estate is too much higher than the net asset value, so it is not suitable for investment.

Zheng Yutong naturally did not deny his son's opinion, because he thought it was reasonable; but the reason why he agreed to invest was because he had a long-term optimistic view, which was equivalent to investing in Lin Zuhui himself.

Lin Zuhui nodded and reported the situation of New Era Real Estate. The chairman of a real estate company must know how to promote his company.

When Xiangjiang's real estate companies have developed to a certain extent, they even need to travel to countries such as Britain, the United States, and Japan to conduct promotional tours and issue convertible bonds to attract foreign funds.Don’t think it’s not available now, but with the advent of the 90s, when real estate projects are getting bigger and bigger, the degree to which a company is favored by investors will stand out because it can raise huge amounts of money to develop the company.

Some real estate companies with bad reputation will be gradually eliminated; while large real estate companies will become more and more monopolized.

Even when Li Chaoren invested in Oriental Plaza in the Mainland in his previous life, he still had to bring together a few allies, so doing business is all about cooperation.

"The situation is like this. We are currently consolidating capital and cultivating capital. If there are any bright spots, our company is estimated to make more than [-] million profits this year from investing in foreign exchange." Lin Zuhui introduced.

After hearing this, Zheng Yutong said: "Instead, I value your strategy of 'consolidating the foundation and cultivating the yuan'. As for the investment in foreign exchange, although it is very profitable, it is very risky after all. Of course, you are good at financial capital operations. It is indeed an advantage. In short, I voted!"

Without any hesitation, Zheng Yutong decided to invest in New Era Real Estate, as if going through the motions.

Lin Zuhui nodded and said, "We plan to issue 3100 million new shares privately and raise 3.3 million from you at a price of 1.02 yuan."

"No problem, make an appointment and we will formally sign the contract."

"Then thank you Uncle Tong!"

"Thank you, I am very optimistic about the investment here."

The two chatted for a while before Zheng Yutong left Lin Zuhui's office.

Sitting in his seat, Lin Zuhui couldn't help thinking that Sha Dantong would never have thought that he had just invested in New Era Real Estate, and that New Era Real Estate would acquire an old Chinese company.

It is beneficial to both parties, and Zheng Yutong's investment shares have increased in value;

From the outsiders' point of view, Lin Zuhui has recruited a big boss this time to acquire Huazhi, which is full of prestige.

In the morning, Liang Botao also came to Lin Zuhui's office and told him an amazing news.

"Lin Sheng, there have been reports in the market that the descendants of the Feng family and the Li family are at odds. At the China Entertainment Annual Shareholders' Meeting, Feng Bingfen also served as the company's chairman, while Li Fushu only remained as the director!" Liang Botao said excitedly.

He was not excited about the size of the acquisition, but rather excited that Lin Zuhui could really be like a leopard hunting, waiting for an opportunity; and this opportunity, he has not been so optimistic about it.

He was too ashamed to see this look!

Lin Zuhui also pretended to be happy and said: "There must be a big problem! The Feng and Li families have an unwritten rule, that is, one company will be the chairman of the board of directors of China Real Estate, and the other will be the chairman of the board of directors of China Entertainment."

Liang Botao nodded and said, "That's right. It's obviously unusual for Feng Bingfen to serve as the chairman of the two boards of directors at the same time. In connection with the rumors in the market, now it's time to watch the shareholder's anniversary celebration of Huaren Property on March 3st." It’s the meeting. If civil strife breaks out at that time, we will buy up the shares of Chinese Real Estate on a large scale, and then lobby people on one side to sell their own shares, and then we will accomplish great things!”

Lin Zuhui smiled and said nothing, Liang Botao had no idea that the civil strife was first caused by the Li family.

Because Li Fuzhao (the founder of the Chinese Exchange) has long been dissatisfied with being excluded from the board of directors of the Bank of East Asia, and was dissatisfied with Li Fushu (Li Guobao's father); Shares, sold to company doctor 'Walley'.After that, it was Feng Bingfen and Wei Li who worked together to drive the Li family out of the board of directors of Huaren Real Estate.

This Wei Li is amazing. In the 60s, he worked as an executive in a British-funded company. The most famous thing is that he was invited by HSBC in 1975 to serve as the chairman of the board of directors of Hutchison Matheson Co., Ltd., a mess. The foreign firm came back to life.He also organized the merger of Hutchison Matheson and Whampoa Dock, with a strong record.

Without Wei Li, Li Chaoren might not be able to take over the mess so quickly and develop Hutchison Whampoa into a big company.

"Wait for the Huaren Property Shareholders' Meeting, everything will come to light naturally, we just need to wait now!" Lin Zuhui said confidently.

"En! By the way, do you still need a loan for acquisition?"

"No need for now, we already have enough cash in our company's account."

"it is good"

The core executives of "Daily Daily" gathered together to make final preparations for the upgraded version of "Daily Daily".

Longjing Changhui reported: "The uniform price of newspapers on the market is 2.5 yuan, the general agent earns 0.3 yuan, and the retailer earns 1 yuan. Our printing cost for a newspaper is 1.5 yuan, and the actual total cost is 3 yuan (news Editing, editing, etc.).

So our strategy is: sell to the general agent with a symbolic meaning of 0.1 yuan, and agree that the general agent earns 0.5 yuan, and the retailer earns 1.9 yuan.As a result, the retailer's profit per copy of "Daily Daily" is twice that of other newspapers.

And our printing cost loss is 1.4 yuan. Based on the monthly sales volume of 800 million, we only need to lose about 1100 million.If advertising revenue is not included, we actually need to lose 2400 million (actually there is advertising revenue). "

Such a serious loss in one month, fortunately, it is impossible for Lin Zuhui to fight a protracted war.Because of the operation method of "Daily Daily", it will soon be besieged by peers in the newspaper industry.

Lin Zuhui nodded and said: "The issue will be issued in this way, and we will add more prizes. At present, on the day we upgrade the "Daily Daily", the newspapers may not advertise on the front page, but give out prizes Among them, "Oriental Daily" is the same as us, giving away 500 million prizes to readers. Our prize plan remains unchanged, but after the distribution is over, we will add another 300 million prizes."

Now that the big money is gone, I don't care about the small money anymore!
At present, "Daily Daily" has spent 2000 million yuan in advertising costs, 1800 million yuan in labor costs (wage increase, high salary poaching), 500 million yuan in prizes, and an estimated 5000 million yuan in upgrade funds. It has already spent 4300 million yuan, leaving only 700 million yuan. Ten thousand.

Now, with an additional prize of 300 million yuan, plus a loss of 1000 million yuan in printing costs, it will exceed the budget by nearly 600 million yuan.

In other words, "Daily Daily" has spent more than three years of profits (more than the previous three years) to fight this battle.

Of course, it is not without results. At present, the sales volume of "Daily Daily" has reached more than 17.If it successfully reaches 20 this time, the annual profit of Tiantian Daily is expected to be 4000 million.

Not only has he gained benefits, but more importantly, he has also harmed the interests of his opponents, which is quite cost-effective.

"Okay! Let's take action, success or failure depends on one action, if you don't succeed, you will be benevolent! Come on!"

"come on!"

Everyone was full of excitement and started to perform their duties. The employee didn't want to work with an ambitious boss so that he could get promoted.

When Lin Zuhui returned to his office, he immediately felt very motivated.

March 3th is the day when "Daily Daily" is upgraded;

March 3st is the day of the shareholders meeting of Huaren Properties.

He is like fighting on two fronts, and he is doing earth-shattering events.

Tuesday, July 3.

New Era Real Estate issued an announcement: private placement of 3100 million new shares at 3.3 yuan per share, and the target of the additional issuance is Mr. Zheng Yutong.

For a while, it still caused a storm in the industry.After all, this approach is equivalent to Zheng Yutong's platform for Lin Zuhui.

Strictly speaking, New Era Real Estate is a real estate developer, and its properties are not very good. In terms of real estate advantages, that is, the land reserve is relatively outstanding among the medium-sized real estate developers.

Zheng Yutong has his own listed company, New World Real Estate, and is willing to invest in New Era Real Estate, which shows that he is really optimistic about his little brother in his hometown.

Lin Zuhui checked the property allocation of New Era Real Estate in the office. The value of the real estate under construction is 5.5 million, the value of rent-collecting properties is 6 million, the value of land, old buildings, and land exchange books in the New Territories is 8 million, the foreign exchange market value is 1.9 million, and the cash is 2.6 million. [-] million;
The asset value is 24 billion, the debt is 8 million, and the net assets are 16 billion.

The total share capital is 6.36 million shares, the stock price is 3.3, and the market value is 20.9 billion.

It is a feature of New Era Real Estate that the market value is higher than the net assets, but it is obviously unreasonable to be higher than 5 million. In addition to Lin Zuhui's personal charm and celebrity effect, there is also a part of the reason: shareholders know that New Era Real Estate is in foreign exchange. Profitable.

Although I don't know how much profit, but how much is good news hanging.

With a market value of 20.9 billion, it is already ranked 18th in the market value of Xiangjiang Real Estate, and belongs to the king of medium-sized real estate developers.

And once the acquisition of Huazhi is over, I am afraid that the market value will have to rise a little bit.

Before October 1987, New Era Real Estate strived to enter the top 10 real estate companies.Although it is only in the top 10, after all, don't forget that New Era Real Estate also has Huazhi and China Entertainment.

He wants to form a consortium system, the parent company holds the subsidiary company, and the subsidiary company controls the Sun company; the advantage of this is that if the rights issue can choose the Sun company or the subsidiary company to raise funds, Lin Zuhui does not need to qualify.

　2.2 words have been updated today, and ten chapters are updated normally!
　　Known as the 'temporary little eagle'!
　　
　
(End of this chapter)