Hong Kong's new giants

Chapter 155 [Opportunity to enter the comics industry]

Time flies, and it's hot and unbearable July.

At this time, Lin Zuhui and his company's securities investment have all been in place, waiting for the market to rise.

Lin Zuhui didn't care too much. After all, he was trading stocks following the market, not individual stocks.

In the morning, he came to the news building on King's Road - the headquarters of Wanhui Media.
Looking at the 10-story news building, Lin Zuhui decided to demolish it and rebuild it in the late 80s to build a 30-story first-class building.

After completion, you can get more than 30 square feet of office buildings; although the location is not particularly good, its future value will be more than 30 billion, which is already equivalent to the entire life of a media group in Xiangjiang. profit.

When you walk into the News Building, the first impression you get here is that it is flourishing and fast-paced. As an emerging media group, the entire company has a sense of urgency.In addition, they met an ambitious boss, so naturally they had to keep up with the hard work.

After sitting in the office for a while, Lin Zuhui came to the meeting room after being reminded by his assistant, and all the senior executives stood up to say hello.

Lin Zuhui sat down seriously, and then said: "Let's start the meeting! The responsible persons will report the situation first, and then talk about the next development."

According to the usual practice, Liang Guanhui, the editor-in-chief of "FHM" first endorsed: ""FHM" magazine has officially exceeded the 10 sales mark, and its sales volume ranks third among magazines in Hong Kong. Its pure magazine revenue and advertising revenue rank first in Hong Kong. The monthly net profit can reach 150 million. Regarding the plagiarism of "FHM" magazine that appeared in London, the two sides of the lawsuit settled last month. The London side acknowledged the fact that we own the copyright and obtained our authorization with a licensing fee of 50 pounds; and At the same time, the two sides maintain sharing on the content of the magazine.”

Hearing Lin Zuhui's blood boiled, although 50 pounds is not a lot, but at least he won the lawsuit and won honor for the Chinese.

In fact, he already knew that this might be the result, because Xiangjiang's "Fan Gang" was carried out in accordance with the "Fm Gang" in the previous life, no matter in terms of name, sections, and magazine style.

In this world, even if London's "FHM" wants to change its name, it will still infringe copyrights. At least when it becomes famous in the future, it will be said to be plagiarized - the section, the style, and so on.

And the "FHM" magazine in London has begun to sell well in the local area. In order not to affect the development and prevent public opinion of 'plagiarism' in the market, they can only accept Xiangjiang's appeal.

In this way, the benefits of overseas licensing in the future will all belong to Xiangjiang "Family"; moreover, Xiangjiang "Family" can also share content in London (share with each other).

If possible, I would still buy it, Lin Zuhui thought in his heart.

"Okay, the people in your editorial department need to communicate with the world more, and you can't let the London side surpass us in terms of content quality!"

"Yes, boss!"

The potential of the magazine "FHM" is far greater than that of "GOOD", Lin Zuhui is very fancy;

So he has been asking the people in the editorial department to learn more from overseas best-selling magazines, so that they will never be left behind.

Next, Xu Shenglin, the editor-in-chief of "GOOD" magazine, made a report: "The sales volume of "GOOD" magazine is 8.8 copies, and the growth of GOOD cards is weak. Currently, it maintains a monthly sales volume of 450 million copies. The monthly profit of the magazine itself and its advertisements is 95 yuan. The monthly profit of GOO card is 150 million, and the total monthly net profit is 245 million. At present, GOOD card has entered a bottleneck, and the sales volume is difficult to increase, and there may even be a possibility of decline; the main reason is that the enthusiasm of the students is fading.”

This flowering season is indeed short, but Lin Zuhui had expected it!If he really wanted to keep making money like that, Ni Zhen in his previous life would not have sold it in advance.

"Let's shift the focus to the magazine itself. The enthusiasm for GOOD cards will fade, but the magazine will not!"

"Okay, boss!"

Chen Cheng, the editor-in-chief of "Daily Daily", said next: "The sales volume of "Daily Daily" has stabilized now. In terms of profit of about 21.5 copies, as we have been strengthening the team of key reporters, the profit has further shrunk. Less than 150 million."

Lin Zuhui waved his hand and said: "For the time being, we will not consider profit. We must ensure the advantage in sales! It is right to strengthen the company's foundation. We not only need to find talents to join, but also to retain talents and give employees a sense of belonging. You should think about this carefully."

The potential of the media industry in Xiangjiang is not small. In the mid-90s, Ma Chengkun's family was listed on the Hong Kong rich list with a family property of more than 20 billion, which is enough to illustrate the problem.Of course, the assets of this family do not depend entirely on the media industry.

But no matter what, "Daily Daily" managed to temporarily rank as the number one newspaper in Hong Kong's sales volume, and it had to be maintained no matter what.After all, the sales of "Oriental Daily" have risen again, reaching 19 sales.

The competition between the two has reached a fever pitch, and the next step is to compete for real strength.The fight between the two caused a lot of damage. The sales volume of "Sing Pao", "New Pao", "Sing Tao Daily", and "Ming Pao" generally dropped by [-] to [-], and some tabloids have already started to go bankrupt.

"Yes, we understand the boss's intention!" General Manager Long Jingchang stood up and said.

He is the executor of the company, and if Lin Zuhui's intentions are not understood, it will be a devastating consequence.The boss doesn't care about how much money "Daily Daily" can make, but whether its sales volume is the first in Xiangjiang, whether it surpasses the "Oriental Daily" of the Ma family.

Next, the editor-in-chiefs of "Capital" and "Fresh Weekly" made reports one after another, and the situation was very good, with certain growth.

In the end, Lin Zuhui concluded that Wanhui Media's monthly net profit can reach more than 600 million, and it has officially become the third largest media group in Hong Kong.And in terms of profitability, it is not much different from Ming Pao Group and Sing Tao Group.

After the meeting, Long Jingchang came to Lin Zuhui's office.

"Boss, Yulang Group will go public this month!" During the chat, Long Jingchang told Lin Zuhui a piece of news.

Lin Zuhui smiled and said, "Why, do you still want to publish comics?"

Long Jingchang smiled wryly and said: "I'm afraid it's not that easy to do. Yulang Group publishes 14 kinds of comic books and a weekly magazine of "Yulang TV". They are all leading the comics market. Their monthly profit is probably 400 million. level."

Xiangjiang is such a small place, but the cake in the comic market is so big, Lin Zuhui instantly aroused his interest.

He thought about it, wondering what opportunities he could take advantage of.

"Ma Rongcheng? "Fengyun"?"

Lin Zuhui suddenly had an idea. As far as he knew, the value of the entire "Fengyun" series including peripherals was more than 20 billion, which can be described as a good IP.

"In this way, it is not impossible for us to enter the comics industry, and maybe we can get a share. I remember that there is a young man named Ma Rongcheng in Yulang Group, who is a talent in comics. If you find a chance to get in touch, we can cooperate with him to publish comics. We have the big head, and he has the small head."

Long Jingchang reminded: "Boss, the chief editor of Yulang Group has a very high salary. I'm afraid they all have an annual salary of nearly one million. This Ma Rongcheng may not be willing to resign!"

Indeed, the Yulang Group adopts a dividend system, and there are 20 chief writers with an annual salary of nearly one million.Moreover, many of the main writers are Huang Yulang's apprentices, and it is really difficult for ordinary people to pry the corners.

Lin Zuhui said: "I have read Ma Rongcheng's comic "Chinese Heroes", and I think he has great potential. In this way, I also received a comic outline before; you tell him that we will cooperate with him to publish comics. He holds 7% of the shares, and he holds 3% of the shares, and we guarantee that his annual income will not be lower than that of Yulang Group."

This kind of cooperation is equivalent to Golden Harvest's satellite company model, Wanhui Media and Ma Rongcheng's cooperative publishing house, which specializes in publishing the "Fengyun" series.

The reason why Lin Zuhui is willing to give up so much profit is very simple. He has not read the comics of "Fengyun", but only watched the series and movies; the materials provided are limited, and in the end it all depends on Ma Rongcheng's talent.

In the comics industry, the requirements for the main writer are really too high, the artist must be a great painter, and he must have a powerful and unconstrained idea.

So in order to bind this kind of talent, it is better to bind them together.

And the copyright of "Fengyun" is in the hands of Wanhui Media, and there is no worry that Ma Rongcheng will start anew.

New World Properties.

Liang Zhenxun came to Lin Zuhui's office and reported to him about Cathay Real Estate.

Cathay Real Estate is a real estate company listed in 1973. The current chairman of the board of directors is Deng Binghui, with an asset value of 6 million, liabilities of nearly 4 million, and a market value of 1.2 million; this company has a wide range of businesses, which is the root cause of the company's poor profitability; After losing the money, I have to make up for the holes in other businesses.

After listening to the report, Lin Zuhui already knew in his heart that the company's asset restructuring is expected.

Think about it, no matter how clever the asset restructuring method is, at least the company must have a solid foundation. After all, it is impossible to change assets out of nothing.

In view of this situation of Cathay Real Estate, asset restructuring can be roughly divided into: cash injection to obtain half of the equity, release of restructuring plan, sale of unprofitable business, repayment of debts of some creditors, rights issue and issuance of convertible creditor's rights, repurchase Introduce new high-quality assets.

With the market performing well and the new major shareholder having a good reputation, it's easy for the company to shine.

After listening to the report, Lin Zuhui said: "That's right, I'm going to take it! After asset restructuring, it will become the flagship listed company of our hotel business in the future."

Liang Zhenxun said: "It is expected that 1 million in cash will be needed to win Cathay Real Estate, but New Era Real Estate has returned more than [-] million in funds for the residential project in Pok Fu Lam. There is no problem in terms of funds!"

Lin Zuhui tapped on the table, considering the issue of capital allocation. The total selling price of the property in Pok Fu Lam is about 3.5 million, and the estimated net profit is 1.2 million (the project has a two-year construction period).Not all of the returned funds can be used, and the bank loan (construction fee) needs to be repaid.

In fact, buying Cathay Real Estate with 1 million cash now will make New Era Real Estate very passive.

"Don't worry! Let's put aside the matter of Cathay Property first. Let's buy the September futures contract with 1 million funds first, and then we can make a fortune in the stock market!"

Liang Zhenxun has long been used to his boss' tightrope investment strategy, so he said, "Okay, I'll prepare now!"

Lin Zuhui nodded. After Liang Zhenxun left, he leaned on the seat, feeling a little helpless.

In his previous life, Liu Luanxiong engaged in "robbery" in the securities market, and made a profit of nearly one billion within two years.

He disdains such behavior, but wants the company to develop at a high speed, so he can only make risky investments;

Fortunately, whether it is from the memory of the previous life or the analysis of this life, the Hong Kong stock market is about to usher in a period of 14 months of skyrocketing.He will allow New Era Real Estate to earn more in futures contracts, so that there will be less pressure on subsequent development.

Currently, Lin Zuhui's real estate department and media department are recuperating, preparing for the expansion at the end of the year.

After all, if you want to expand, you have to have money, and where the money comes from, rights issue financing is the biggest channel.

The best condition for raising funds through rights issue is, of course, that the market environment is good and the stock market is booming.

For more than half a year, the Hang Seng Index has been hovering between 1700 and 1800 points, which is obviously not suitable for raising funds through rights issues; Lin Zuhui knows that the Hang Seng Index will skyrocket from 1800 to 2500 points in the second half of this year.

In the general environment of the second half of the year, it is suitable for rights issue to raise funds.

in the afternoon.

Located in the southwest of Hong Kong, Lantau Island is the largest island in Hong Kong with an area of ​​147 square kilometers, nearly twice the area of ​​Hong Kong Island, the second largest island in Hong Kong.

Due to the inconvenient transportation and the distance from the urban area of ​​Hong Kong, Lantau Island has left a lot of land undeveloped and sparsely populated.

Lin Zuhui brought people to Discovery Bay in the northeast of Lantau, which is across the sea from the future Disneyland. However, it will take 20 years for Disney to settle on Lantau Island. The development of Discovery Bay will not enjoy the benefits it brings.

However, when the plan for the new airport was released in 1989, with the construction of the subsea tunnel and cross-sea bridge, the development of Discovery Bay was very profitable.

At this time, Discovery Bay has only been developed to the third phase. Based on the area of ​​Discovery Bay, Lin Zuhui estimates that the development is less than one-fifth, and there is still a lot of profit to be made.

According to his vision, the entire Discovery Bay can provide a residential community for more than 2 people, and its future profits may reach tens of billions.There is also a large-scale comprehensive urban body, which includes hotels, office buildings, shopping malls, and clubs, which can bring long-term profits to Xiangjiang Industrial.

Therefore, Lin Zuhui already planned in his mind to buy shares in Xiangjiang Industrial after the August 15th disaster. He must hold at least [-]% of the shares, so that he can share its future profits.

After the inspection, Heung Kong Xingye, New World, and New Times formally signed a contract to jointly develop the third phase of Discovery Bay; due to the difficulty and high cost of development, the construction period of the entire project is three and a half years, with an estimated investment of 5 million yuan ( Most choose loans).

After the contract was signed, everyone chatted in the conference room.

Cha Jimin, the chairman of Heung Kong Industrial, said proudly: "Zu Hui, what do you think of the prospect of our Discovery Bay?"

Lin Zuhui already praised this geomantic treasure in his heart. The Discovery Bay project started construction in March 1979, covering a total area of ​​3 million square meters. The first batch of houses entered the market in 649; Discovery Bay is still developing phase No.1980, which is the private luxury residential area with the longest construction period and the largest area in Hong Kong.The unique development model and construction laid the foundation for the construction concepts of luxury houses of many real estate companies, including mainland enterprises, and even the project name later became the target of many residential projects to imitate.

The profit of this project can be said to be infinitely possible, which further strengthened Lin Zuhui's idea of ​​buying shares.

At this time, there are still three years away from the new airport plan, and even if the new airport plan comes out, the Cha family will not have Lin Zuhui to understand the value of it, so if after the August [-]th disaster, he proposes to invest in Xiangjiang Xingye, the degree of difficulty will not be high .

After all, Cha Jimin also knows that the development of the entire Discovery Bay cannot be completed without the Cha family alone.

"It's a treasure land of geomantic omen. If the plan is long and the investment is generous, it will become an independent urban system in the future, and the value it will generate is also very considerable!" Lin Zuhui praised.

When Zha Jimin heard this, he was immediately elated. He picked up a geomantic land with tens of millions of dollars back then. This is another achievement for him outside of the textile industry.

At this time, Zheng Yutong was thoughtful. In fact, he only thinks that this project is only good for long-term benefits;

At that time, Hopewell Real Estate and Cheung Kong Industrial Co., Ltd. proposed that private capital should undertake the new airport plan, but it was rejected by the Hong Kong government.

In addition, in the past few years, Swire Pacific has been obstructing the birth of the new airport plan, so he is not overly optimistic about Discovery Bay.

On the contrary, Lin Zuhui, who just joined the group, greatly praised this project, which inevitably touched Zheng Yutong a little bit.

However, Zheng Yutong did not expect to be able to invest in Xiangjiang Xingye (decided by Zheng Jiachun in his previous life), because among the four major families, Zheng Yutong is the only one who never buys companies and rarely raises funds through rights issues. Even loans are kept within a very safe indicator .

For the real development of New World, the New World Center and the Convention and Exhibition Center have made absolute contributions. These two projects are too big.

　Chapter 161 Looks like it can't be unsealed!

　　It's just a separate storyline, and it was blocked because it involved many people's garages, and it didn't affect the follow-up reading experience.

　　Chapter 162 has been unsealed, please subscribe again!

　　Because the book has too many chapters updated every day (10 chapters in 52 days, 22 words), the average subscription rate has risen slowly, and now it is only 2850 average subscriptions, which is still one step away from a high-quality book.

　　However, the recommendation on next Thursday is sure to be a high-quality product, so I will try not to follow up the follow-up!
　　


(End of this chapter)