Hong Kong's new giants

Chapter 199 [China's LVMH]

Tsuen Wan, crocodile shirt factory.

Recently, Lin Zuhui put one-third of his energy on crocodile shirts, and humbly asked various questions from the management and technical staff of crocodile shirts, hoping to become familiar with the field of ready-made garments as soon as possible.

Holding a finished 'crocodile shirt' in his hand, Lin Zuhui felt the pride from the bottom of his heart; and he suddenly felt that in the design of the crocodile shirt, he seemed to recall many classic styles from his previous life, maybe he could still participate in the Design styles, of course, are just for reference, he is not a designer.

"Manager Chen, why does our 'crocodile shirt' get good reviews from the outside world, can you give me a detailed introduction?" Lin Zuhui asked Chen Xing, the production manager who accompanied him to visit.

When Chen Xing heard this, he said proudly, "Boss! During the production process of our crocodile shirts, we are very strict in every process. Our workers are all skilled workers with high quality. This is one of them; in addition The selection of materials for our crocodile shirts is also very important. Crocodile shirts have always used high-end imported fabrics from Europe, America and Japan. Washing strength and color fastness have reached high standards to ensure high-quality products and make customers feel value for money.”

Hearing this, Lin Zuhui nodded his head, as expected, he was very particular. Success was not accidental, but the result of long-term persistence.

At this time, Lin Zuhui has already determined the direction of "crocodile shirt" in the second half of the year, that is, to enter the mainland market and expand the Japanese market; for this reason, he plans to start investing 10 billion in crocodile shirt in September to complete the goal.

Why is it starting in September, because it is a question of funds!

In September, he planned to raise a wave of crocodile shirt rights issue (2 million to 3 million), and immediately launched the "billion investment" plan.As for the follow-up development funds, of course, after Lin Zuhui personally repaid the 13 billion for the purchase of crocodile shirts, the crocodile shirt company took out loans to settle the remaining development funds.

"Manager Chen, European and American famous brands have delivered their orders to us for production, which shows our recognition. I hope you will continue to work hard to attract more orders from European and American famous brands. I will give you an account here, and we will go to the mainland in the second half of the year. Expand business, and invest in factories in the mainland soon. Therefore, I need you to train more middle and low-level managers and elite technicians. We will have a meeting to discuss it later, and I hope you will come up with a plan at the meeting."

The exquisite production technology of crocodile shirts has also attracted many European and American famous brands to deliver their orders for production, and the products are exported to Europe, America, Japan, Southeast Asia and other countries.This is enough to make Lin Zuhui proud, this is his own brand.

When Chen Xing heard this, he quickly vowed that he would definitely complete the boss's task.In the whole company, no one dared to take a peek at this young boss. Although he is a novice in the field of ready-made garments, he is definitely a formidable figure.

Moreover, they, the management team, found that the new boss's memory and learning ability were particularly excellent, reaching an unbelievable level.No wonder others have achieved such great commercial success at such a young age.

Next, Lin Zuhui went deep into each production department to visit and learn. He also specially prepared pens and notebooks, just like when he was a student.

A week later, Lin Zuhui held a meeting with senior management in the conference room of Crocodile Headquarters.

Lin Zuhui said directly: "Recently, I have learned a little about the Crocodile Shirt Company, so I plan to make a plan first and tell you about it!"

So fast?
This is the first thought of all the high-level executives. The boss only took the crocodile shirt for 15 days, but the actual work for the crocodile shirt was only four or five days.

Huang Qisong hurriedly said, "Boss, tell me!"

Regardless of the boss's suggestion, as the general manager, he still has to be the first to stand up and express his opinion, otherwise the new boss will be the first to attack himself in the future.

Lin Zuhui nodded and said seriously: "Currently there is a shortage of clothing in the Mainland. I plan to let the 'Crocodile Shirt' go on tour in the Mainland and sell clothing in the second half of the year. In particular, we must actively participate in some exhibitions in the Mainland. It is a measure this year. Next year we will open the 'special store' into Guangdong, so that compatriots can fully experience the 'crocodile shirt' service."

"Crocodile shirt" service: For example, any customer will enjoy a natural reception in the store, and the waiter will not cause you a sense of oppression when buying, but when you need him, you will find that he is by your side ;For another example, in the "crocodile shirt" store, you will not only be asked to look at the samples, but not to flip through the neatly stacked goods on the shelves at will; also, the shopping guides in the "crocodile shirt" specialty store have very little recommendation language , but the language of "body service" will serve you well.

This kind of service is very necessary and popular in the Mainland.Because the re-opening has just started, some people who enter the store are worried that the price is too high. They feel sad when they see the high price, and feel embarrassed if they don’t sell it. There will be many customers with this mentality.

If the service is not done well, over time, customers will be intimidated, and some potential customers will be abandoned instead.

All the high-level executives agreed with the new boss's strategy very much, and attached their own suggestions.

Huang Qisong said: "We have prepared a team in charge of the mainland business, so that it can be organized more effectively!"

Lin Zuhui nodded and said: "Okay, come up with a complete plan, how to tour and sell in the early stage!"

Before there is a specialty store, it must be sold only through agents, and crocodile shirts are not yet well-known in the mainland, and they need to slowly increase their popularity.

The group discussed intensely, and Lin Zuhui also initially established a kind of prestige.

As for his 'billion plan', it won't come out until September.

On Friday night, Lin Zuhui invited Qiu Shuzhen to dinner.

During the meal, Lin Zuhui changed his mind: "Shuzhen, I'd better enroll you in the 'Business Administration Course' first. I plan to make the underwear brand 'Da Nei Secret Detective' into a big brand and a big investment, so I plan to make it myself in the second half of the year." .However, I will give you shares and let you join this company."

The last time Lin Zuhui thought of the underwear brand "Big Secret Detective", he immediately asked someone to check it. The "Victoria's Secret" catwalk show has not yet appeared, which immediately made him think that he could hold a "Big Secret" catwalk show, so that the future Victoria's Secret will become an imported product. .

Moreover, he also plans to integrate the family-owned clothing industry when the time is right, and establish a giant group that spans clothing/leather goods branding and manufacturing, clothing/underwear OEM, clothing retail, jewelry/watches, wine/spirits, etc. the whole field.

Of course, although these women's brands are included in the group, some of the shares are still given to them.

Especially in the field of clothing/underwear OEM, it can fully rely on the strength of crocodile shirts in the production field to further expand its business.

Virginie of Hong Youyi, a businessman from Hong Kong in her previous life, only made underwear for Victoria's Secret, Uniqlo, Nike, Adidas, Lululemon, and Under Armor, and the annual output value reached 50 billion.

Therefore, the downstream chain of clothing is also very profitable.Especially relying on the cheap labor in the Mainland, and in the future relying on the cheap labor in Southeast Asia, it is enough to make a lot of money.

As soon as Qiu Shuzhen heard it, she immediately said: "I'll listen to your arrangement! I've been so worried recently that I won't be able to do well. After all, I have no experience at all, so you can rush the ducks to the shelves!" After finishing speaking, the woman acted like a baby and gave Lin Zuhui feed food.

Lin Zuhui nodded and said: "Well, I'm sorry, I didn't consider your ability to accept! It's okay, we can get used to it slowly, I will hire world-class management talents and designers, and register with colleagues in the UK and Hong Kong first' Ouchi spy 'underwear brand, and then carry out development. You, first join this company, when the time is ripe, and then serve as an executive, step by step into the business field."

Anyway, arrange these women to do things, otherwise it will be easy to cause trouble!
"Well, I'm very obedient!" Qiu Shuzhen said happily.

Lin Zuhui scratched her nose and said with a smile: "Just be obedient, I have everything!"

His real estate business is already very stable, and he will soon have more energy to do other things. Unlike before, he seldom thinks about cross-bank development.Now that the four major families have already completed comprehensive operations, Lin Zuhui must develop across industries if he wants to catch up with them.

Therefore, he has determined to build a Chinese LVMH group.

Anyone who is familiar with business knows that the boss of the French LVMH Group relies on acquisitions to build a giant, and Lin Zuhui also likes to use acquisitions to develop the company.More leverage and stock market fundraising are used for the acquisition money, which can minimize Lin Zuhui's personal investment.

In addition to acquisitions, he can also choose to invest in clothing brands he is familiar with, imitating Uniqlo's fast-selling brands.

Of course, the acquisition of well-known brands in Europe and the United States can increase the group's influence; and the funds for the acquisition can be leveraged buyouts, and they can raise funds through rights issues when the stock market is hot.

In this way, Lin Zuhui does not need to invest too much cash to build an Eastern LVMH Group, or the future Ruyi Group in the Mainland.And this kind of labor-intensive enterprise can provide great influence to the Lin family, and many famous brands can also provide influence to the family.

(End of this chapter)