Hong Kong's new giants

Chapter 206 [Staring at Dasheng Real Estate]

A week later.

In the morning, Ma Qingwei was shocked when he heard the news from the media.

New Times Real Estate's real estate in Tsuen Wan will sell 300 residential units tomorrow, with a unit price of only 850 yuan.Not only that, New Era Real Estate has already built a model house, and promised the public that it will set up shuttle buses on several routes in Kowloon District to pick up and drop off the citizens who come to inspect the house for free, and provide free breakfast and lunch to the citizens who inspect the house.

In addition, New Era Real Estate launched a promotional activity. Citizens who buy a residential unit can draw a lottery, and they can win multiple first prizes. The prize is 16 taels of gold.

"This is aimed at our big production!" Ma Qingwei paced in the office while thinking about countermeasures.

The two real estates are separated by only one road. If the real estate of New Era Real Estate is on sale tomorrow, it will definitely affect the sales of Dasheng Real Estate.

The important thing is that this real estate is very important to Dasheng Real Estate. After all, there are 3 residential units worth nearly [-] million; this already accounts for almost one-third of Dasheng Real Estate's annual supply. If it gets cold, it will inevitably affect the reputation of Dasheng Real Estate.

"Time is running out, this Lin Zuhui is too insidious!"

The model house of Dasheng Real Estate has not been repaired yet, and the advertising plan is too late to make, and there is no time to prepare at all.

"Hey, I lost again!"

Ma Qingwei had to admit that Dasheng Real Estate was careless this time.In fact, from the very beginning, Dasheng Real Estate was focusing on the real estate of New Era Real Estate, but when the price of 900 yuan was reported inside New Era Real Estate, and when the sale started in mid-August, Ma Qingwei and Dasheng Real Estate were lax.

So much so that others completed the model house in just one week, and they still got the news from the media.

On the same day, New Era Real Estate bought a lot of advertisements in the newspapers, making a big move, with the intention of selling all 300 houses in one day.

The next day.

Lin Zuhui personally went to the scene to supervise the battle, and he did not plan to leave Dasheng Real Estate a way; unless the real estate in Tsuen Wan, New Times Real Estate was all sold out; then how much Dasheng Real Estate sold had nothing to do with him.

"Director Chen, tell those staff members that no matter whether they buy a house intentionally or not, they must not make others feel burdened. As long as they come to our real estate, we will cover breakfast and Chinese food. We can afford it!"

Chen Xiaofen quickly said: "Boss, don't worry, I told you again and again yesterday, I promise that that kind of situation will not happen today!"

Lin Zuhui looked at 'Hong Xiaolian' from New Era Real Estate with satisfaction, and said, "Okay then, go to work!"

"Um"

At this time, Lin Zuhui came to the road with his bodyguards, and looked at the Dasheng Real Estate real estate opposite, but there was no response, and he immediately showed a dismissive smile.

If I were Ma Qingwei, I would never let it go like this. When I learned about my competitor's news on the same day, I would put up promotional banners outside the real estate on the same day; let the competitor's advertisements be done by myself.

Some people stood at some bus stops in Kowloon. When the bus arrived, they had no intention of getting on the bus; but when they saw the minibus with the advertisement of New Era Real Estate, they immediately walked up with a smile on their faces.

After getting in the car, everyone couldn't help discussing.

"I heard that the price of this real estate is reduced by 50 yuan per square foot. This suite is based on 600 square feet, but it can save a full 3 yuan!"

"It's more than that. If you hear that there are 30 first prizes, one in ten, you will get 16 taels of gold, which is equivalent to saving more than 4 yuan."

"Really, good guy, it's almost [-]% off!"

Soon, there were discussions in the bus one after another, but no one noticed that there was a woman who was very enthusiastic and got a piece of discussion with everyone.

Only the bus driver seemed to know something inside, and couldn't help but hold back his laughter.

It turns out that on every bus hired by New Era Real Estate today, there is a mole disguised as a staff member of New Era Real Estate.Tirelessly introduced to the people who inspected the house in the car, and bewitched people's hearts.

When the bus arrived at the scene, the staff invited these people to have breakfast. They were not overly enthusiastic, but they were polite and thoughtful, and would not make people feel burdened.

The next step is to visit the model houses and read the property brochures. If they intend to buy a house, today will be their most exciting day.

The unit price of 850 yuan per square foot is still very attractive to New Era Real Estate's long-established reputation of "high-quality housing" and the current housing prices in Tsuen Wan.

What's more, Xiangjiang people like to gamble, and many people are very enthusiastic about drawing gold, after all, the odds are still [-] in [-].

New Era's gimmicks have drawn the attention of the real estate industry. They are worried that New Era Real Estate will be a "bad market", but they actually found that the price reduction of New Era Real Estate is less than 5%, which is within a reasonable range.

But the results achieved were so good that there was an endless stream of people signing contracts that day.

On Monday morning, Chen Xiaofen came to Lin Zuhui's office with a smile.

Chen Xiaofen is only 36 years old this year, and she is still a woman. There is no need to question her ability to squeeze into the troika of New Era Real Estate.It can be said that Lin Zuhui currently has two subordinates, whom he values ​​most, one is Chen Xiaofen, and the other is Zou Kaixuan.

And Zou Kaixuan can only be said to be the glory of her previous life. Whether she can grow up or not is still unknown.

On the contrary, Chen Xiaofen has outstanding abilities and a dignified and graceful appearance, which is very suitable for the facade of a real estate executive in the new era.It's not that Lin Zuhui likes looks, but that Chen Xiaofen's appearance can give her enough self-confidence and make her work more smoothly. After all, she is in sales, and a good appearance can give people a sense of intimacy.

"Boss, the [-] residential units in Tsuen Wan were all sold out yesterday morning. I didn't call you because you were on vacation!"

Lin Zuhui smiled and said: "I probably guessed it yesterday. We sold 300% on Saturday. Thinking about it, it should be cleared in half a day on Sunday. You have recently been eyeing the real estate of Dasheng Real Estate. If they sell it in August, We might as well release the remaining [-] residential units directly. It’s not that there is any conflict between us, but I originally planned to sell all this real estate within three months. If Dasheng Real Estate is sold out With [-] houses, we are afraid that it will be difficult to sell them in the future!"

Chen Xiaofen has already obtained Lin Zuhui's will, that is, in the last three months, he will start to withdraw a large amount of funds as much as possible. If there are real estate properties that can be sold off-plan, they must be sold quickly, and the price will be reduced by 5%~8%.

This made some senior executives somewhat suspicious. Is the boss worried about the debt problem, or is he worried about changes in the real estate?
"Okay, if they go on sale in August, I'll have a plan to release the remaining three hundred units in time."

Lin Zuhui thought for a while, and then said, "Why don't you let the news out, saying that we will sell the rest of the house in mid-August, and see how Dasheng Real Estate responds!"

He'd better let Dasheng Real Estate retreat in the face of difficulties, postpone the sales period until after the stock market crash, and then secretly deal with Ma Qingwei again.

Of course, attacking Ma Qingwei was just incidental. Lin Zuhui's real intention was to sell the real estate in Tsuen Wan; if the real estate of Dasheng Real Estate was allowed to grab the market, then the real estate in the same location would be affected in New Era.

"Okay! I will mobilize the entire sales department and advertising department to quickly sell the salable properties of New Era Real Estate."

Lin Zuhui added: "Remember what I said, we can reduce the price by 5% to 8%, and carry out some activities! The news revealed to the outside world is that our company is eager to repay the debt, so we are eager to withdraw funds."

"Well, I see!"

After Chen Xiaofen left, Lin Zuhui leaned back on the chair and began to think.

A price reduction of 5% to 8% is a reasonable promotion, which does not violate market laws, nor is it in a bad market.

You must know that Li Chaoren in his previous life sold the real estate originally priced at 4400 yuan per square foot at 3275 yuan per square foot. His purpose was to confront Li Shauji, and he was very angry at the time.The fight between the two big bosses has hurt other real estate developers, and naturally they have also suffered some criticism.

Of course, the current market is at its peak, and whoever dares to drop by more than 20% may offend the entire real estate industry.

But on the other side.

Ma Qingwei of Dasheng Real Estate decided to sell his real estate in September because he didn't want to lower the price, but wanted to increase the price to sell it.Anyway, in Ma Qingwei's mind, even if it dragged on until New Era Real Estate sold out the site, Dasheng Real Estate would still be able to release it.

Real estate is at its peak, only fools play with you to cut prices!

Moreover, if you want to play, Dasheng Real Estate has to drop too much to have an advantage, so it is better not to play.

What he didn't know was that it was he who had this thought in mind that forced Dasheng Real Estate to suffer a lot of losses.

(End of this chapter)