Hong Kong's new giants

Chapter 257 [Fast and accurate]

Huazhi Center Building A, 48th floor.

Every time he sits in the office of New Times Group, Lin Zuhui feels a sense of steadfastness, probably he is a real estate developer!
Although he is working hard to diversify, he has always focused on real estate and never dared to relax.

At present, the industries of the Lin family can be divided into five fields:
Real Estate (Department of New Era Group)
Investment (Hengjin Investment)
Manufacturing (LEIT Group)

Media (Wanhui Media)
Spread (ATV/DreamWorks)
In fact, the core of the Lin family should be two industries: real estate and investment.

Investment should not be underestimated, it is the only channel for him to surpass Li Chaoren.Just imagine, if he buys two or three points of the US stocks he is familiar with, and then waits for appreciation and dividends, wouldn't he win Li Chaoren lying down.

Of course, the premise of all this is that he has the cash cow of real estate.Although the cow is not yet an adult, it will be able to produce milk continuously in the 90s.

This month, Hengjin Investment invested 300 million US dollars (2400 million Hong Kong dollars) in Starbucks in the United States and obtained a 10% stake.

Of course, Lin Zuhui believes that when Starbucks goes public a few years later, the 10% stake will have already been diluted to less than 5%.However, Lin Zuhui will always pay attention and always control the shares at 3%~4%.When the time is right, the holdings will be dispersed, offshored, and held for a long time.

There will be many investments like this in the next few years.

But at present, he is short of money, and there is only one small goal left on him.

After the stock market crash, he had a record cash flow of 80 billion, and now there is only one small goal left, which can be said to be a waste of money.

30亿投资在日本证券业、20亿用于回购/收购旗下公司股份、17亿购买了地利根德阁、3亿用于北美投资、7亿用于香江证券业投资。

Needless to say, the scattered ones, he spent a lot and made some money!
"dong dong"

There was a knock on the door, and Lin Zuhui stopped thinking.

"Come in"

Led by his assistant, Liang Zhenxun walked into Lin Zuhui's office.He looked at the boss in front of the office window, looking into the distance, thinking that the boss must be very proud of this investment!

Huazhi Center has a wide field of vision and almost no obstructions.

To the east is the Admiralty Garden;
To the south is Queensway and Hong Kong Park;
To the west is Cotton Tree Road, not far from Chater Garden and Bank of China Building;
To the north is the Far East Financial Center.

Because the buildings are far apart, the view is invincible and you can see Victoria Harbour.

The important thing is that Huazhi Center belongs to one of the five representative buildings of Xiangjiang in the 80s.

Lin Zuhui turned his head, walked towards the seat, and said, "Sit first!"

Since July, the New Era Group has been developing steadily and has not made any major moves yet.

At this time, the debt in the new era is as high as 55 billion, and the annual interest alone needs 5 million ([-]% on average, [-]% now).

Of course, the assets of New Era Group (only the parent company) are also very rich at this time:
Possess a land reserve worth 100 billion (land appreciation), an area of ​​about 820 million square feet of residential land/land exchange rights, and 50 square feet of agricultural land;

Owns real estate worth 30 billion yuan (including part of the rights and interests in Diligende Pavilion), and only counts those that have started construction;

Own a rental property worth 10 billion;

Own equity worth 55 billion;

Owns remaining assets (construction group/retail/cash flow) worth 15 billion.

The total value is nearly 210 billion, the net assets are 155 billion, and the market value is 139 billion.

Due to the appreciation of real estate, the market value can no longer keep up with the net assets!
Lin Zuhui plans to formally revaluate his assets after October and make an announcement to the public.

The purpose is simple, he needs a higher market value in order to raise funds through rights issues and issue convertible bonds.

Lin Zuhui asked: "How much liquidity is in the company's account?"

Liang Zhenxun immediately said: "A total of 2.1 million! Our monthly real estate net profit is more than 1 million yuan. According to the current real estate growth rate, the net profit of the development of real estate this year can reach more than 12 billion."

Lin Zuhui calculated that by using only the net profits of real estate, he can reduce his debt holdings to about 45 billion this year.

Equivalently, the net profit of New Era Group this year is more than 13 billion!
However, he is still not satisfied, because he will continue to borrow money.

Therefore, he said: "The company has prepared 3 million yuan of funds and is ready to invest in futures contracts! When to buy, wait for my notice!"

Liang Zhenxun has long been accustomed to the boss's "fast, ruthless, accurate" investment method, so he immediately said: "No problem, I will arrange the funds as soon as possible!"

"Don't worry! I'm waiting for the market to adjust, and it may take a month to use it! Even if the opportunity comes, we need to buy in batches."

"Okay, I know!"

After Liang Zhenxun left, Lin Zuhui calculated in his notebook.

Assuming that the Hang Seng Index fell to 2500 points at the end of August or early September, he would start buying December futures contracts; with 12 million funds, he could buy almost 3 contracts.

This investment will not affect the market. Now the daily trading volume is [-] to [-], and Lin Zuhui usually buys in batches, with a maximum of seven to eight hundred a day.

Of course, although buying in batches, the market still knows that there are big buyers entering the market.However, this wave of gains can be considered a general trend (real estate and economic growth), and Heung Kong has no capital to sell short.

New Era Group invests in futures contracts, and Chinese Land invests in blue-chip stocks, a two-pronged approach.

I didn't expect to make much, but at least it was a profit of more than [-] million.

A conference room at Giordano's headquarters.

Fat Li was listening to his subordinates' report sadly. With the strong rise of Jeanswest, Giordano's performance in Hong Kong began to stagnate.

"Have you guys looked for the reason why our local performance in Xiangjiang has stagnated? If not, I'll replace it with someone else?" Fat Li said in a gaffe.

All the high-level executives were afraid to speak. Last year, Fat Li changed [-]% of the company's management at one time; while others were watching the joke, Giordano turned around unexpectedly.Of course, the new team at the time was them.

It turned out that in 1987, Giordano's sales growth slowed down, and the company's profit also declined.Fat Li realized that the idea of ​​such an expensive retail chain would not work, so he organized a new management team and changed the company's strategy: Giordano originally only sold men's casual clothing (mid-to-high end), but after observation and research, Its stores were heavily visited by women; so the new team repositioned the company, which began selling unisex casual clothing for both men and women, and repositioned it as a mid-range, discounted unisex casual clothing business.Giordano's new goal is not to maximize profits, but to maximize sales and sell value for money.

A management said: "Boss, Jeanswest's advertisement is very good! As you know, their boss owns magazines, newspapers, TV stations, film companies, and many celebrities endorse them."

Fat Li immediately said, "Don't we have one?"

"It's not that we don't have it, but we have advantages without him! For example, if we want to advertise in "FHM" and "GOOD", they tell us that the schedule is full, and the advertising effect of these two magazines is the highest. Good; for example, the ratings of the two programs of ATV are very good this time, and Jeanswest’s advertisements appeared in their advertisement time, which played a very good marketing effect. They will accept advertisements from competing brands. Therefore, in terms of advertising resources, it’s not that we don’t do enough, but that JeansWest has done too much! Even their spokespersons are the most popular artists.”

Fat Li fell silent for a moment, this is the advantage of others, he really can't compare!
However, he quickly added: "For this reason, our performance will become like this?"

Another executive said: "Boss! I have summed up the advantages of Jeanswest: they pursue the comfort of the fabric first, and the style second; they also follow the mid-range 'value for money' policy; third, in the In terms of service, they have also achieved the ultimate, and their clerk service is very good."

Fat Li interrupted: "Isn't that how we are? This is how we formulated the policy last year. Could it be that we will lose to a new brand?"

The executive said: "They are better than us in terms of quality, style, and price. I suspect that they are selling at extremely low profits! As for the service of the shop assistants, their management system is indeed worth learning. I have already found out some The door is open."

Fat Li finally asked the most important question: "They set up Jeanswest stores and they always open near us. I suspect they are targeting us on purpose. You should make a good summary and investigation, and you must not let the performance stop. I want to rise, rise !"

Finally, it's almost time to roar!

A group of senior executives quickly said: "Yes!"

But here, Lin Zuhui took Roger and quietly came to Jeanswest (Russell Street, Causeway Bay) for investigation.

The feeling of walking into the store, Lin Zuhui seems to feel like: I was shopping at Uniqlo in my previous life, the overall layout, clothing placement, shopping basket, service of the clerk (I don’t take the initiative to ask you, but I feel high-quality service), the efficiency of the clerk , the quality of clothes
And Jeanswest's employee training is a big investment for the brand, and each employee needs to train more than 200 hours a year; to do so is equivalent to paying each employee's salary for one month in vain (does not directly generate economic benefits); Not only that, the salary of Jeanswest employees is higher than the market level, especially higher than that of Giordano.

Yes, when the brand was first established, Lin Zuhui had the intention of targeting Giordano.

In his mind, he wanted Fat Li to sell Giordano in 1990 (it was boycotted by the mainland), but he could not sell it for 16 billion, and he wanted Giordano to depreciate.

This is both patriotic and against competitors!

Therefore, under the eyes of Lin Zuhui's future generations, Jeanswest took just over six months to gain a firm foothold in Xiangjiang and opened 8 large stores in a row.

Uniqlo's business philosophy is still very dominant in this era.

Of course, with the high-quality production system of the original crocodile shirts, there is also a certain relationship.Coupled with the small profit policy implemented by Lin Zuhui, it is difficult to think of success!

Lin Zuhui picked up a T-shirt, first tried the feel, and then checked the price of 78 yuan.

"During the development of Jeanswest, we will definitely encounter many problems! You can see that our price is very close to the people and the quality is good, but there may still be a lot of situations, that is, some customers will buy it back and cut off the trademark."

Roger was taken aback, and responded, "I haven't thought about this question seriously?"

Lin Zuhui said with a smile: "Maybe there is no such situation, I just remind you to find more feedback from customers!"

"Okay, boss!"

Then Lin Zuhui said: "Overseas markets should develop simultaneously, let's start with Singapore!"

Roger nodded and said, "Well, overseas expansion is already in our plan for the second half of the year!"

In fact, Lin Zuhui still has a lot of tricks, such as setting up a special studio to study product planning, development, and sales, so as to achieve low-cost operation of store operations; such as the skills of overseas store location selection.

But it needs to be done step by step. At present, their competitor is Giordano, and they must be defeated first.

The profit of LEIT Group in 1988 would exceed 200 million yuan, which encouraged Lin Zuhui. He felt that the prospect of this company was still very good, so he began to make suggestions.

He called Guan Jiahui to his office, intending to teach him the opportunity face to face.

As soon as the woman came to Lin Zuhui's office, she first visited around, and then came to Lin Zuhui's office, leaned against the desk, and crossed her arms.

"Is there anyone who reports work like this?" Lin Zuhui said with a smile.

Guan Jiahui said proudly: "My subordinate is different from them. I can report work in the office or on the bed. Don't you think so?" Eyes fixed on Lin Zuhui's discharge.

Facing the beautiful woman who is close at hand, Lin Zuhui couldn't help stretching his big hands on Guan Jiahui's black silk beautiful legs. This scene has appeared many times in Korean dramas in his previous life. Men always like to put their hands through the middle of a pair of sexy thighs first. , and then you know
Lin Zuhui stopped in time. Seeing that Guan Jiahui's eyes were watery, he felt that he could no longer tease her.

"How is Oshili brand doing?"

ochirly is a sub-brand of IT fashion retail, the theme is to bring European fashion to Asia, and it is a women's clothing brand.

Seeing Lin Zuhui withdrawing his hand, Guan Jiahui immediately felt a sense of loss, and stood up straight while leaning against the desk, planning to tidy up her skirt.As a result, as soon as he stood up, his legs felt weak, and he sat in Lin Zuhui's arms.

With soft fragrance in his arms, Lin Zuhui put his arms around one of his favorite women, and said with a smile: "It's getting more and more memorable, more and more watery!"

Guan Jiahui lay powerlessly in Lin Zuhui's arms, held by her man.

"It's all your fault, you are responsible!"

Lin Zuhui was speechless, ignored her, and continued to ask: "I'm asking you something, I just asked you to come to the office today!"

Only then did Guan Jiahui get the positive results, and said: "The sales of the two stores are very good. It should have achieved initial success!"

Lin Zuhui nodded. LEIT Group is a large clothing group, and it has inherent advantages in being a brand; Lin Zuhui is the king of media in Hong Kong, and has acquired advantages in brand marketing; therefore, it is still easy to be a women's clothing brand.

Of course, the later growth height is unknown!
Lin Zuhui said: "You can invite a popular female star, hire her as a design director, and then find celebrities in the clothing industry to assist her, play celebrity gimmicks, and create a brand. The cooperation model adopts a profit-sharing model, which is equivalent to kidnapping a female star. , let her make money for you."

Guan Jiahui was confused: "A female star can design?"

Lin Zuhui knocked her on the head and said: "First of all, this is a gimmick; secondly, celebrities can wear clothes, so there must be a basis for design; finally, plus celebrities and famous designers in the fashion industry to assist her, I am afraid that the design will not be good enough." Fashionable clothes?"

Guan Jiahui nodded immediately and said, "I understand what you mean. What we are after is fashion and trends. Female celebrities happen to represent that, so we can do a good job in marketing in this regard!"

Lin Zuhui nodded, and said: "Just bring it up, President Zhao will naturally support you, and the credit will be yours at that time!"

Guan Jiahui was immediately elated, this man gave him credit for coming.

In fact, the founder of IT is Guan Jiahui, and her influence in IT is naturally higher than that of the president, although she is now the vice president.It is equivalent to continue to exert strength for the company after being acquired.

At present, IT Group has many stores in Macau and Singapore, and its development scale is already very large, with an annual profit scale of more than 3000 million.

Guan Jiahui suddenly asked: "Have you been selected?"

Lin Zuhui nodded generously and said, "How is Maggie Cheung?"

It's not the type this man likes, Guan Jiahui's first reaction is.

"No problem, I feel fine!"

In fact, Guan Jiahui already knows more about the clothing industry than Lin Zuhui. Lin Zuhui has always focused on the general direction in the LEIT Group. On the contrary, Guan Jiahui has worked hard since the beginning of the IT Group, and he can be regarded as a celebrity in the clothing industry.

It seems that this woman also had a clothing brand in her previous life!

(End of this chapter)