Hong Kong's new giants

Chapter 260 [Cut Fat Li Lao · [-]]

Another week in the blink of an eye.

Monday.

In the conference room of LEIT Group, Lin Zuhui is listening to the reports of the heads of various brands.

Chen Shiwen, president of the crocodile shirt brand: "Currently, the performance of crocodile shirts in Japan has increased by 50% compared with a year ago. We opened the first franchise store in Guangzhou this year. A clothing brand that has entered the mainland, the number of crocodile shirt stores in Hong Kong has also increased to 40, and its performance has increased by 20% compared with a year ago. We are confident that this year we will achieve a turnover of 15 billion and a net profit of more than 1.5 million."

Crocodile is a mid-to-high-end clothing brand of the LEIT Group. Before Lin Zuhui acquired it, its annual sales were around 10 billion yuan, with an annual profit of 1.1 million yuan, and its net profit rate was generally in the range of 10% to 15%.

With the support of Lin Zuhui's strong capital, it is normal for the performance of crocodile shirts to grow.

Lin Zuhui nodded, and said: "Japan and Southeast Asia are still our key development areas, and the mainland can only be said to be planning for the future."

Chen Shiwen nodded and said, "Okay, I got it!"

The management team of the crocodile shirt brand is even better than before. Huang Qisong, the original general manager, has become Chen Shiwen's deputy, which is very cooperative; after all, Chen Shiwen's career is higher than his; Small, I still have a great chance to be promoted.

Next, the presidents of each brand reported, Roger from Jeanswest, Li Zhenglin from IT Fashion, Huang Weichang from Lukfook Jewelery, Lu Aijia from Ouchi Secret Agent, and Chen Xing from the production department of LEIT, reported the good news to Lin Zuhui one by one.

And Lin Zuhui's personal secretary, Zou Kaixuan, has officially taken office. No matter which company holds a meeting, he always sits behind Lin Zuhui.

After the meeting, Roger came to Lin Zuhui's office and reported separately: "Boss, some tabloids have recently published negative news about us. I suspect that someone deliberately discredited us." After speaking, he handed over the materials he had prepared.

Zou Kaixuan took the materials and put them in front of Lin Zuhui. He was very capable and suited his appetite!In the eyes of outsiders, she is just a secretary, she will not overdo it in the slightest, and even her expression is serious.

He picked up the information and looked it up, and soon found that it was exactly the same as Xing Liyuan's routine at the beginning, and it seemed that the competitors were doing things.The content is nothing more than discrediting that Jeanswest is a product made in the mainland with cut corners, and the slogan of "value for money" is actually a gimmick
"If someone deliberately slandered, who do you think it might be?" Lin Zuhui asked calmly.

"Fat Li is the biggest suspect! Recently, Giordano has also started to do a lot of advertising, promotional activities, etc. They may sense the crisis, so they started to play cards out of routine. However, in response to these rumors, I have sent to those tabloids signed a lawyer's letter, and made a positive publicity in the newspaper." Roger said seriously.

Lin Zuhui nodded, it's all trivial matters, the competitors are doing something tricky!

If someone else resorted to this method, Lin Zuhui would not interfere, just leave it to his subordinates to deal with it; but this fat Li guy is someone he doesn't like, and since he has the ability to mess with him, he will naturally enjoy it.

Lin Zuhui said with a smile: "No one can play with me before when playing with public opinion. Fat Li has found the wrong person this time! How about this, remember the 'cutting labels' thing I told you last time?"

Roger immediately understood, and said, "Understood, the boss meant to plan a Giordano 'cutting the label' as a response!"

Lin Zuhui nodded, and said: "This matter should be planned in a more interesting way, so that the citizens can treat it as a joke and something interesting, instead of thinking that someone is slandering Giordano."

"Okay, I know!"

"Remember not to reveal your identity! This kind of thing is just for fun, there is no need to take it seriously. In the end, the fat man is scared, so we have to continue to open stores and suppress Giordano."

"Well, we have already found the facade on Xingdao, not far from Giordano!"

Lin Zuhui nodded. It has been many years since Giordano went to Xingdao to open a store, and JeansWest may not be able to compare.Moreover, Giordano's overall performance is two or three times that of Jeanswest.

Fei Li is now eager to intervene and compete maliciously. Obviously, he sees the prospect of Jeanswest and intends to suppress it in advance.

After Roger left, Lin Zuhui said to Zou Kaixuan who was not far away: "Come here!"

Zou Kaixuan stepped on high heels, wearing black stockings on his legs, and came to Lin Zuhui in professional attire, exuding a refined feeling all over his body.

Lin Zuhui sized it up, and felt that this woman was not bad, with good abilities, and her appearance could only be described as average; but after she became his personal secretary, she would involve many of his secrets, so Lin Zuhui would sacrifice his appearance for the sake of safety, and occasionally It's okay to take some comfort.Besides, rich people don't always look for beautiful ones. D God Si Tai can dance and get selected. The Facebook boss finds an 'ugly' wife. The important thing is to have a good impression.

Zou Kaixuan didn't care that Lin Zuhui was sizing him up, and his expression was still normal.

"All the senior executives in my company know each other, and have you recorded their contact information?"

"Well, I remember it all!"

Lin Zuhui nodded and withdrew his aggressive gaze. Some things need an opportunity to happen.

"Now you need to prepare for my wedding and serve me 24 hours a day. Is there any problem?"

"No, if you have any orders, you can order them at any time!"

Lin Zuhui nodded in satisfaction. This woman is very smart and knows that she needs to follow Lin Zuhui closely in order to have a future.

Two days later, Fat Li was blown away by a piece of news in "Daily Daily", which publicly published a student of Hong Kong Chinese University who cut off the trademark of a certain brand (it can be seen from the photo that it is the Giordano brand) and put it in campus; the curiosity of the students was immediately ushered in. Under the pressure of everyone, the student said embarrassedly that the grade of a certain brand was a bit low, and he did so because he did not want to be discriminated against.

The fat guy was furious, knowing that Jeanswest was paying him back!
In fact, at the beginning, he had thought that Jeanswest would fight back, but he naively thought that his opponent could not take advantage of Giordano.Unexpectedly, such a 'big' piece of news was made.

He urgently called a high-level executive and said: "Hurry up and send a lawyer's letter to Tiantian Daily, and then send someone from Hong Kong Chinese University to inquire whether this news is fabricated. It is best to find the person involved and ask him to tell who It is the main messenger!"

The executive said: "Boss, since others dare to report like this, it is probably true. But I guess, they must have bribed a few students."

In fact, when Roger did this, he had already thought of a way out, because the student from the Chinese University was his relative.And cutting labels is not illegal, so this matter can only be left alone.

Later, even because Giordano's people sent someone to threaten the student, the police station made trouble for the first time, and almost got a lawsuit!This is a later story, so I won't show it for the time being.

The media war between Jeanswest and Giordano is actually very cryptic. Jeanswest directly uses social "real cases" to slander Giordano, and Giordano just buys advertisements in tabloids.

The media war between the two sides did not attract the attention of market participants.

On the contrary, it is the offline competition, and the two parties are obviously heating up. Some market participants describe the local casual fashion brand of Hong Kong as "three parts of the world", which can prove the strong rise of Jeanswest.

(End of this chapter)