Hong Kong's new giants

Chapter 27 [Help Girl] (Ask for a monthly ticket!)

On Monday morning, Lin Zuhui came to Wanhui Publishing House.

The job fair at the weekend was a success, and he personally interviewed nine editors under the age of 40, including editor-in-chief Liang Guanhui.As for the people in other departments, they were all interviewed by Fang Jin.

The company has a total of four departments: editorial department, distribution department, advertising department, and finance department. Unlike newspapers, there are news departments, communications departments, and printing departments.

The printing of magazines is outsourced. The editorial department is also the news department, and the advertising department is also the communication department. In short, it is just a magazine, and the editorial department is the absolute core.

"Hi boss!"

"Morning boss!"

A group of new employees greeted one after another, and everyone's demeanor was relatively positive.

"Welcome everyone to Wanhui Publishing House. Let's sign the contract first. If there is anything you don't understand, just ask questions!" Lin Zuhui signaled his secretary Cai Ning to send everyone the contract.

Sign together, the salaries of employees in a department are the same!

The difference is the year-end dividend, that is, 2% of the profit is divided according to credit.

[-]% of the equity is not given to them directly, but an incentive equity with only dividends will be given to them according to their ability and contribution one year later.

Everyone has no opinion. Although the salary offered is not very high, it is also the average level of the industry; what everyone cares about is the annual [-]% profit dividend, which is worth a good gamble.Besides, if you are not happy with your job, just resign.

After a busy morning, Lin Zuhui summoned nine editors to the meeting room when it was almost time for lunch.

Cai Ning passed on the magazine plan of "Fm Gang" to everyone.

"Look! This magazine has high requirements for editors, I hope you can really do it."

The nine curiously picked up the plan and started to read it, surprise expressions began to appear on their faces.

After a long time, the editor-in-chief Liang Guanhui exclaimed: "This is a magazine with a blank market. It allows men to understand men better and women to understand men better. The positioning is also very clear. Men between the ages of 20 and 50 who have received high education and have a certain economic foundation .”

Lin Zuhui smiled and said: "That's why more than 50 editors applied for the job that day. I chose you because I believe that your thinking is more suitable for FHM, and 'humor and creativity' are our soul. We don't want to learn Those magazines that are read by men are actually selling advertisements. We want to create a magazine that really belongs to "FHM".

Those who don’t dare to wear what they really want to wear—comfortable undershirts and vests, they must wear some famous brand tops, they want to drink because they are afraid of getting dirty, and they have to show off their cultural level to every girl, or show off the famous brand in their hands when they have nothing to do Watch... Can readers be happy with this method?
Therefore, I have one more request for your editorial department——Han Le Gang! "

"FHM" is not only the reason why it is famous for its cover, but also the content that is deeply loved by men.Of course, the higher the sales volume of a magazine, the more profitable it is.

For example, in the previous life, "Men's Gang" in Taiwan was the best among nerds, and the sales volume was very good, but it was not liked by advertisers, so the advertising fee was naturally not high.To put it bluntly, it is to let the elites and white-collar workers of the society be the readers, so that they will be really liked by advertisers.

And these editors can fall into Lin Zuhui's eyes because they have a kind of temperament-free and easy, which is in line with the positioning of "Men's Wear".

The nine editors all laughed, the boss's idea is really good!

The preparation of the magazine was handed over to the people below, and Lin Zuhui didn't intend to do it all, because he was not a professional at all.However, he contracted the cover character and star journey of the first issue, and let the editorial department create the rest of the content according to his own outline!

What kind of styling and clothing should be arranged for Guan Jiahui?
The cover of "FHM" in the UK has a tradition of "exposing the hemisphere", but it is obviously not suitable for Chinese culture; "FHM" in the Mainland is a bit conservative. After all, Xiangjiang is a place where Chinese and Western cultures exchange, can we be bolder? Woolen cloth?

He wasn't afraid that Guan Jiahui wouldn't shoot, the money was in his own hands, and he would agree if he made a slight threat.

Besides, I don't really run a pornographic magazine, so I definitely won't expose it, it's just sexy.

Wet hair + white shirt + shorts or skirt?

Lin Zuhui felt it immediately!
Black silk + white shirt + wet body, do you want to take a set of yourself as a souvenir?
Do you shoot it yourself, or have someone else do it?

If you personally participated in the shooting, would you like to learn about photography? After all, you are just learning from Mr. Chen.

Lin Zuhui grabbed the phone on his desk and dialed a number.

"Carey, help me buy the shares of Paramount. Yes, buy all 100 million in batches, but don't speculate on the stock price."

After hanging up the phone with the securities broker, Lin Zuhui turned his chair, thinking how much money he could make from this transaction.

If Wang Qilin is willing to withdraw 100 million commissions in advance, he will have almost 250 million funds to buy Paramount shares, accounting for about 6% of the total share capital.Based on the cost price of 0.45 Hong Kong dollars, if the sale starts at 3 Hong Kong dollars, it is estimated that 1600 million can be obtained.

As expected, hope!

"dong dong"

"Come in"

The editor-in-chief Liang Guanhui came in. After explaining the contents of the magazine, Lin Zuhui was not without management, but put forward his own ideas from time to time. Of course, this idea is the experience of his previous life.

"Boss, how about the layout?"

Lin Zuhui picked up the information on the table and said with a smile: "This taste column, change the name to 'Fetish', motorcycles, red wine, watches, models, military weapons... We can use these as themes."

Liang Guanhui whispered: "Fetish! Fetish!"

"Boss, isn't this a bit weird?"

"No wonder, it's just to attract attention!"

Liang Guanhui nodded, and wrote down the information in his hand with a pen!
"Also, the woman on the cover of each issue of ours is called 'Girl Girls'. Have you seen the movie 007? Cover girls only, you can also find women like amateurs and stunners, we come to talk, interview, and take photos with them. Men are not only interested in celebrities, they are also interested in those dicks!"

Liang Guanhui praised: "The boss's idea is very creative, we are all astonished!"

Lin Zuhui waved his hand and said: "I'm just talking on paper, you can figure it out, I prefer you to say to me boldly: Boss, your idea is not as good as mine. In short, everyone can try to do it, but there must be progress. Thinking must not be confined within the box.”

Liang Guanhui couldn't help admiring Lin Zuhui's heart. I heard that the owner of the publishing house invested a million dollars, and also paid [-]% of the equity, but the boss didn't seem to be under any pressure at all, and he didn't rush everyone.

If Lin Zuhui knew Liang Guanhui's thoughts, he would definitely think that was the case. He really doesn't care much about this magazine now.

The previous idea was to use the magazine to obtain funds and fame and break into the upper class of Xiangjiang;

Now, he has a better channel, which is the Great Wisdom Investment Consulting Company.

After the success of Paramount this time, it is certain that both Fang Jin and him will become well-known figures in Xiangjiang.

Because the techniques of the two are so classic and so smart, they will definitely be picked up and commented by many people. It is hard not to be famous!
　thank!
　　1500 Rewards for 'Bing Xin Yi Chu'

　　100 rewards for 'Long Night Rain'

　　100 awards for 'Su Liangfu'

　　
　
(End of this chapter)