Hong Kong's new giants

Friday, April 2.

In the morning, Lin Zuhui held a real estate meeting and planned to formulate some strategies.

For real estate, Lin Zuhui has learned a lot these years, no less than the heads of several large real estate companies.He regards the New Times Group as a building factory, and the factory holidays, except for the Spring Festival, will not stop working all year round.Only continuous production, continuous sales, continuous reinvestment, reproduction, and resale.In short, cheap and good quality, the goods are like rotation.

However, this established purpose has been implemented all the time, and there are also priorities and priorities.

That is to say, there are many processes from buying "raw materials", to designing and building "finished products", and then selling or renting them out.Which process should be accelerated at which time and which stage should be completed slowly is the highest control skill.It all depends on whether the chief rudder's mind is shrewd and his tactics are flexible.

In this regard, real estate developers in Hong Kong cannot compare with Lin Zuhui.

For example: before the plunge in June last year, New Era Group sold a large number of off-plan houses and off-plan properties, withdrawing a large amount of funds; at the same time, the number of construction sites in the first five months was also greatly reduced.After the sharp drop, New Times Group immediately and gradually increased the number of sites started, laying the foundation for this year's supply.

However, no matter whether it is reducing/increasing the number of construction sites and the number of real estate sales, the New Era Group has kept a steady stream and has not stopped.

Lin Zuhui said: "Next, our goal is to rank among the top three real estate companies in terms of the number of residential units provided each year. As far as the current situation is concerned, we should be able to restore the level before the real estate crash in April and May. Of course , After this plunge, we don’t need to consider the real estate situation for at least seven years.”

Seven years later, the New Era Group has actually become a huge consortium with a very strong ability to resist risks, and it will not be damaged much in the financial crisis at all.Of course, since Lin Zuhui knew about the Asian financial crisis, New Era Group would not only be able to get through it safely, but also make a lot of money.

Everyone's faces were happy, the boss's meaning was very clear, and Xiangjiang Real Estate would usher in a wave of seven-year growth.As the second largest land bank in Hong Kong, New Times Group, which continues to purchase land reserves continuously, is very beneficial.

Although the New Times Group can only be said to be in the top three in terms of real estate development, whether it is Sun Hung Kai or Cheung Kong, they are nothing compared to the "rent-collecting properties" of the New Times Group.

Therefore, in terms of comprehensive real estate strength, New Era Group ranks No. [-] in Hong Kong!

This step was achieved, of course, by the boss' means, that is, using loans to purchase rental properties on a large scale, and then using financial means to repay.Financial means include: rights issue fundraising, foreign exchange speculation, stock speculation, index futures speculation, gold speculation, etc. It can be said that the boss created this giant with one hand.

Chen Bin said energetically: "Our performance this year will make investors' eyes shine! The only shortcoming is that the rental properties are still sluggish."

Lin Zuhui said: "There is no need to worry about this. The sluggishness is only compared to the peak in 1988, and now it is only down to the level of 1987. We bought it cheaply. At least the net profit of Chinese real estate is still very rich, and the expenditure on construction costs and interest , mostly rely on this rental income!"

He is more optimistic, and all his subordinates are naturally optimistic.

Lin Zuhui knows that in the "Iraq Invasion of Kuwait" in August and the "Gulf War" in February next year, in the two crises, Heung Kong Properties was "should have fallen but not fallen", which was better than the "8 stock market disaster" (down 2~ 10%).

That is to say, in the following year, the level of Heung Kong Properties will actually be comparable to the peak in the first half of 1989!

However, there are not many speculators!

After that, it will skyrocket, skyrocket.
目前，香江本岛的住宅均价在1600~1700元（暴跌前1800~1900元），九龙的住宅均价在1500~1600元，新界的住宅均价在1300~1500元，单位为每平方尺。

Lin Zuhui added: "Anyway, Xiangjiang Real Estate is mainly in the 'just-needed' market now. Director Chen, your sales department must work hard, put more thought into packaging, and strive to outperform other companies!"

Chen Xiaofen quickly stated: "Boss, don't worry, I will definitely lead the sales department to create a good result for the company!"

The New Era Group has a regular manager meeting every month. At the meeting, managers like Chen Xiaofen are most afraid of hearing Lin Zuhui mentioning which real estate developer in the market has a faster construction efficiency than the New Era Group.

It just so happened that Lin Zuhui knew all these materials well. Until now, no one knew why Lin Zuhui was so powerful. He fully knew the strengths and weaknesses of all his opponents in business, and he was especially aware of the completion speed of the large buildings in the city.

Lin Zuhui also made adjustments to the distribution of the roles of the group company. He clearly changed the New Times Group into a "foreign firm" type of operation. In addition to being a holding company, he also allocated the rental property to Huaren Real Estate, so that there is a stable annual income. recurring income.

After some arrangements, Lin Zuhui announced the end of the meeting!

The next day, Saturday.

Entertainment Building on Queen's Road, Central, officially opened.

The entertainment building started construction in August 1987, with a total construction period of 8 months.

The rent of this building was not greatly affected by the sharp drop in real estate in June last year, all because Lin Zuhui asked Huaren Real Estate to start renting in February 1989 (it is reasonable to rent one year in advance).

By the time of last year's plunge, the building was more than 1% full of tenants.After the sharp drop, Chinese Land stopped leasing, but started leasing again at the end of last year, and the price dropped slightly by [-]%.

The rent of the entire entertainment building is currently 1.35 million a year, and the net profit can be more than 9500 million yuan.The cost of the building is 8.8 million, including the 4 million paid by China Entertainment to buy the old building.

Entertainment Building is a well-known building in Hong Kong, and its location is also excellent. It is not far from Landmark Plaza, adjacent to China Construction Building, Zhonghui Building, and China Building. It is the best area in Central District.Otherwise, the previous life would not have sold it for a high price of 1996 billion in 36.

The lower floors of the building are fashion shops, western restaurants and Chinese restaurants, and the upper floors are office buildings.

The lively ceremony was held, and the tenant Poon Dickson was invited to cut the ribbon with Lin Zuhui, and everyone beamed to announce the opening of the entertainment show.

Looking at the entertainment building, although it is not as good as the fairy tale world in your mind, it will not let you down.While the neoclassical style of the entertainment line may be inspired by the Italian Renaissance, it looks like a "new Disney" style instead.It may not sound like much, but the effect is not bad.The whole building is full of childishness, but it can meet the requirements of the Hong Kong business community for the style and etiquette of office buildings.

Lin Zuhui is very satisfied with the design of this building!
Walking into the shopping mall on the ground floor of the Entertainment Building with everyone, the merchants are already receiving customers. Today is the opening, and with the advance publicity, many people have come to the shopping mall of the Entertainment Building.

In the past two years, Xiangjiang's economy has been somewhat affected. After all, the tourism industry is sluggish, and the retail industry has naturally decreased.

Pointing to Pan Dickson's shop, Lin Zuhui said with a smile: "Business is booming, Brother Pan!"

Dickson Poon's Dickson Creation has a profit of 3 million yuan a year, which shows that he is doing very well in brand-name retailing.

"Business is booming! Your crocodile shirts and IT fashion are also doing very well!" Dickson Poon responded.

"Business is good, business is good! Difficulties are short-lived, and Xiangjiang's economy will be good in the long run!"

"With a tycoon like you speaking, I have more confidence!"

"Ha ha"

After the two separated, Lin Zuhui, Gao Yi and others continued to visit. Since the first floor of the Entertainment Building is only 5800 square feet, there are six floors of retail shops, six floors of western restaurants, Chinese restaurants, and tea houses. It is an office building.

In other words, the area of ​​this shopping mall is less than 8 square feet, so it can only be regarded as a small shopping mall.

The Amusement Building is a century-old building (rebuilt four times and originated in 1846). There was an endless stream of people shopping that morning. From this point of view, it will become an important shopping and leisure place in Central.

Seeing the building he built, Lin Zuhui was very happy!

Said to Gao Yi beside him: "This year's Entertainment Building, next year's Carnival Center, next year's Central Plaza and Wanguotong Center, the buildings of our Chinese real estate are like dumplings. Moreover, we all only Rent or sell, who dares to compare Xiangjiang with this strength!"

Confidence is revealed in the words.

Gao Yi said with a smile: "Cheung Kong, Sun Hung Kai, and Hengjin don't pay attention to rental properties, because the return on capital is too slow, which will affect the company's income; New World Development attaches importance to rental properties and hotels, but they have lost land. Reserves, if you enter the 90s, you will suffer big losses, profits will fall, and your competitiveness will be insufficient. This is the principle of the "dilemma since ancient times". Use your own funds to subsidize the company for development (rights issue to raise funds), so it develops rapidly, and others cannot learn from it!"

The analysis is very thorough. After following Lin Zuhui for too long, these high-level executives have learned a lot from Lin Zuhui!Because Gao Yi is the general manager of Huaren Real Estate, he also knew about the two financial investments this time.

Since this Monday, the bubble in Japan has been completely burst, the dollar/yen point has risen, and gold has fallen. Gao Yi knows that the boss is going to make a lot of money for the company again.

Perhaps the debt of 140 billion is a huge number in the eyes of others, but in the heart of the boss, he may have already planned it.

After everyone visited, they chose a Chinese restaurant for dinner. Today is Saturday, and Lin Zuhui took the lead to let everyone have a drink.The accompanying staff were all senior staff from China Real Estate. During the meeting, Lin Zuhui talked freely about work, but it was relatively relaxed.

Sunday, Deep Water Bay Yacht Club.

Li Jiaxin took Lin Zuhui's arm, and the two walked towards each other.

"Hey, didn't you see Mr. Xu!" Lin Zuhui joked.

The lady said angrily: "I said, you are always worrying about what I do with him. Don't tell me we must get boyfriend and girlfriend when we get along as friends?"

Li Jiaxin immediately choked: "You two are not in a relationship, of course you have to avoid suspicion!"

The lady replied: "Who said that? Why do you want to avoid suspicion? Haven't you made any male friends?"

The two women are interesting, it seems that there is God's will in the dark, and there is hostility!

Li Jiaxin said as a matter of course: "I don't have any male friends. I followed him very early, and he wouldn't let me make male friends!"

The young lady stared at Lin Zuhui immediately, as if she was saying, you man is so stingy!
Lin Zuhui said with a little embarrassment: "The relationship between men and women is complicated! You and I are friends because we are in the same circle, and we usually have our own friends!"

The lady said angrily: "Think about it! I thought you invited me to play golf alone today!" In her opinion, Lin Zuhui was too hardworking, but apart from a little conflict at the beginning, the two became good friends later on.Of course, it's just because of being in a circle.

"Let's go, get on the yacht!" Lin Zuhui generously invited.

In this way, the three boarded Lin Zuhui's yacht, intending to sail from Deep Water Bay to Clear Water Bay, Kowloon.

On the way, the three of them came to the deck!

Li Jiaxin stretched her waist and exercised her muscles and bones, in fact, she fully showed her figure.I saw that she was wearing black leggings today, outlining her perfect figure, which made Lin Zuhui feel that she can be very tempting without showing.

"Do you have something to do with me?" The young lady said while exercising her muscles and bones, which is also quite good.

"Yes, Jiaxin can't stay at home, so I'll introduce you to her. Occasionally, you will take her to some women's activities for me!"

Once a woman has no career, it is always a troublesome thing. Li Jiaxin is young, so she can't really be "locked in Tongque Palace" by him.In addition, this woman wants to be a 'famous lady', so let the lady take her.

Miss looked at Li Jiaxin who didn't deal with her very much, frowned and said: "With your status in Xiangjiang, Jiaxin can also receive an invitation to the governor's wife's banquet. Why are you still looking for me?"

Li Jiaxin wanted to speak, but Lin Zuhui immediately said first: "Actually, I don't really like to participate in social events, and besides, I'm too busy! Just ask if you want to help?"

"Help, you've already said that, can I not help! However, Jiaxin will have to call me sister from now on."

Li Jiaxin hesitated for a while, and finally called out honestly: "Sister!"

The young lady immediately let out a happy 'hey', as if she was very proud!

Lin Zuhui smiled and took Li Jiaxin's hand to comfort her.

The ladies of Xiangjiang, or the current ladies of Xiangjiang, are not the ladies of later generations or the kind of ladies of the mainland.

In Hong Kong, female celebrities and socialites are two different kinds of people.There are at least 3 conditions to be a celebrity:
First of all, you must have a family relationship with a wealthy family;

Secondly, you must be able to show your face frequently and have the same exposure rate as a star;
Again, it must be beautiful and fashionable.

The young lady is a typical female star from a famous family background!
Of course, Lin Zuhui didn't want Li Jiaxin to increase her exposure. To be a real celebrity is to let her increase some connections.

So he said: "It's not that I invite her to all parties, but I just take her to some parties occasionally."

The lady interrupted: "I understand, you are a stingy man, and you actually don't want Jiaxin to be exposed too much. To put it bluntly, you just want me to take her to some high-class women's parties, right?"

Lin Zuhui smiled and said: "That's what it means, be more formal, don't take her too much, anyway, you are my friend, and Jiaxin is also your friend!"

"Got it! I don't know how a stingy and playful man like you can make a woman follow you willingly!" The young lady complained softly.

Lin Zuhui said proudly: "In the future, I will let Jiaxin tell you that with her beauty, she is more than enough to be elected Miss Hong Kong. All her arguments are very convincing!"

"Tch, I don't necessarily like to hear it!"

The three of them came to Qingshuiwan and had fun in the morning, and had a good time together; they had dinner together at noon before they separated.