Hong Kong's new giants

Chapter 374 [The Situation of the Household Office]

Monday.

Chen Bin came to Lin Zuhui's office and reported: "Boss, there are many 'land exchange rights and interests books' in the world that no one cares about. The value is about [-] million yuan. I have arranged to take them all."

Lin Zuhui was slightly distracted, Sun Hung Kai, Henderson, Cheung Kong, are these companies so slow in responding?

In fact, he didn't know that the masterminds of these companies were not time travelers. Even if they were buying the bottom, they would observe the situation before making a decision.For example, during the 'Iraq's invasion of Kuwait', oil began to skyrocket, which would be fatal to Hong Kong, a city that does not produce oil, and would lead to a serious economic downturn, and the real estate industry may plummet.Therefore, these people will still wait and see. If crude oil starts to fall, they will naturally react and immediately enter the market to buy real estate.

Unlike Lin Zuhui, in the first six months of the real estate peak, he asked the company to purchase a small amount of land (buying land); after the plunge, he immediately asked the company to purchase, implementing the strategy of "quick, hard and accurate".

It not only earns a lot of land price difference for the company, but also wins a lot of competition space for the company in the future.

Because of the emergence of New Era Group, a real estate company that values ​​land reserves, the land reserves of Sun Hung Kai, Henderson Land, and Cheung Kong may have decreased by more than 20% compared to their previous lives.Of course, they themselves don't think so, they just think that New Era Group is a strong competitor.

"Well, you should eat all of them! In this way, the company will allocate another 10 billion Hong Kong dollars to you, and you hurry up to buy in! Land, old real estate, land exchange rights, and farmland, we all want it. As long as there is an opportunity, we have to strengthen it." Land bank!"

"Okay, I will arrange the purchase as soon as possible and complete the land reserve!"

Agricultural land can be converted into residential land in the future, so it can also be reserved in large quantities.

The sooner you stock up, the more you will earn per square foot in the future!The sale of a square floor is also sold at the same price. Some real estate companies can make a profit of 1000 yuan per square foot, while others can only make a profit of 600 yuan. This is due to factors such as cost reduction and efficiency application.

After Chen Bin left, Lin Zuhui calculated the finances of the New Era Group, and immediately spent another 10 billion in cash flow, leaving only more than 30 billion in cash.

Recently, he also arranged to short sell crude oil futures, but they were all "small fights". Hengjin Investment contributed 39 million yuan, and New Times Group contributed [-] million yuan.At present, crude oil futures have risen to [-] US dollars per barrel, and there are not many empty orders to buy, so invest less.What's more, he has decided not to invest heavily in high-leverage financial products, but only to make small troubles.

The cash flow of the New Era Group of more than 30 billion is still very sufficient, and it is still withdrawing funds every month.

Therefore, Lin Zuhui decided to arrange for Chinese Real Estate to rebuild the original four buildings of Legu Real Estate. Two of them have already bought the building next door, which can rebuild a building with an area of ​​more than 30 square feet; Building, after reconstruction, it is estimated to have a floor area of ​​18 to 20 square feet.

But it is still very cost-effective. The original 6 buildings (two parallel buildings) had a floor area of ​​55 square feet, but now it has nearly doubled to more than 100 million square feet.

The reconstruction of the four buildings cost more than 15 billion conservatively, and the New Times Group still has no pressure.

Once it is completed, the rent of office buildings in Xiangjiang will increase by several percent, and the cost may be recovered soon.

After some arrangements, Lin Zuhui will go abroad for inspection starting tomorrow.

In the second half of October, Lin Zuhui set off from Xiangjiang to conduct inspections in Switzerland and New York respectively. He carefully inspected and instructed the second (Switzerland) and third (New York) headquarters of the family, and recruited senior staff again. Harvested more than 10 talents to join.

The preparations for the family office are perfect again, basically having all the functions of a family office, and it can officially start operations on New Year's Day next year.

During this period, the family office assisted in the liquidation of crude oil futures and Nikkei futures, and was ready to receive cash injections.

The 200 billion scale of funds is still very large in this era, and Lin Zuhui also made a reasonable distribution arrangement:

The New York headquarters is 100 billion. It is mainly responsible for investing in the entire American industry. Initial investment: UnitedHealth, Johnson & Johnson, Wal-Mart, Nestle, Procter & Gamble, Home Depot, Pfizer, Coca-Cola and other high-quality American stocks, and established a venture capital fund in Silicon Valley. There is also a 10 billion 'Free' investment funds in Hong Kong dollars (the investment department decides the direction by itself).

The Swiss headquarters is 50 billion, mainly investing in European industries. Initial investment: AstraZeneca, Shell, Rio Tinto, HSBC and other high-quality stocks in the London stock market.A free investment fund of 10 billion is also set up to invest in low- and medium-risk projects.

Heung Kong's headquarters is 50 billion, mainly investing in Asian industries, initial investment: blue chip stocks on the Hong Kong stock market, and subsequent property investment.

In fact, it is not the three headquarters in the true sense. Heung Kong is the real headquarters. Switzerland and New York can only be regarded as "accompanying capitals". All investment activities will be audited, legal, and accounted by Heung Kong headquarters to ensure the safety of funds.

As for the investment in high-quality stocks, they are all super long-term holdings (each holding no more than 2% of the shares, and carry out decentralized and offshore investment), enjoy regular dividends, and sell some high and low in the future'08 financial crisis' buy activity.

The time of 'Iraq's invasion of Kuwait' caused the U.S. economy to decline in the third quarter and the stock market fell, which is a good time to buy U.S. stocks.Therefore, investment in US and UK stocks began in November.

It was the end of October when I returned to Xiangjiang, and Lin Zuhui was in time to attend the 'Guo Desheng's funeral'.

Guo Desheng, the only self-made man among the four major families in Hong Kong, died of a heart attack in late October.At Guo Desheng's funeral, Li Chaoren, Lee Shau Kee, Zheng Yutong, Huo Yindong, Shao Liushu, Chartered Boat King and other business leaders helped him. These spirit helpers have already controlled half of Hong Kong's economic lifeline.

Of course, Lin Zuhui didn't join in. First, he didn't have much friendship with Guo Shi, and second, he was really young.

At the beginning of November, ATV's "Legend of the New White Snake" was officially launched, which aroused huge repercussions, no less than last year's "Bao Qingtian" broadcast scene. The ratings once reached 11 points, setting a new record again.

You know, this is not the era when TVB dominated the screen, when TVB monopolized the Hong Kong TV industry, and the highest episode was only 49 points.But now "Legend of the New White Snake" has tied this record, which is obviously very legendary.

Of course, ATV's ratings have surpassed TVB's now, ATV's is 6, TVB's is 4, which has changed the situation of Hongkong TV.

This year, ATV's net profit in the first ten months has reached 2.5 million yuan, which has amazed people in the industry.Of course, the main reason is that the copyrights are sold more. The income from the copyrights of "Millionaire" and "Bao Qingtian" is very considerable.

When Lin Zuhui walked into the ATV building, he felt that the people here were very busy, and he also felt that the place was relatively crowded.ATV has a total of 2800 employees and artists. Even though many departments have rented office buildings, the place is still very crowded.

As for ATV's Tseung Kwan O headquarters, it will not be partially completed until the end of 1993, and it may be completed in mid-1994.

When he came to his office, the assistant quickly made tea for him.

At this time, ATV has acquired DreamWorks, Debao Cinemas (a combination of leased theaters), and Debao Films, becoming a one-stop company in the communication industry.Xiangjiang does not have as many rules as Hollywood, even if Lin Zuhui arranged for the merger of ATV and Wanhui Media, he would not be blocked.

But there is one thing, the TV license cannot be under the name of a 'subsidiary', that is to say, ATV cannot become a subsidiary of other companies.Because of this, Lin Zuhui can't build a media giant like 'News Corporation'.

After a while, Lin Zuhui came to the meeting room under the reminder of his assistant.

More than 20 senior executives stood up and said hello.

After Lin Zuhui sat down, he motioned for everyone to sit down.

At the beginning of the meeting, Lin Zuhui said: "Report on the preparations of Asia Satellite TV!"

The office of Asia Satellite TV is not in the ATV building, but a leased building on Broadcasting Road. There are also subsidiaries such as YG Entertainment in that building.

Asia Satellite TV plays a vital role in Lin Zuhui's idea of ​​"prospering Hong Kong with Hong Kong culture". In addition to showing ATV dramas and DreamWorks movies, this TV station also has many self-produced programs, almost all of which are entertainment programs. Its purpose is to promote Hong Kong's entertainment industry.

Asia Satellite TV Director Shi Yaowei immediately reported: "All aspects are almost ready, and now we have entered the debugging stage. Next year's New Year's Day will definitely be able to broadcast perfectly!"

Lin Zuhui asked Zhou Liang Shuyi again: "How is the preparation of the Voice of Chinese going?"

"The preparations are almost ready. In Malay, Thailand, Singapore, Indonesia, Japan, etc., we have already prepared audition offices in cities where Chinese live in large numbers. As soon as January, we can officially conduct auditions in these places. select!"

Lin Zuhui nodded and said: "This time we have spent huge sums of money to organize "The Voice of Chinese". Do a good job of linkage between the two!"

To put it bluntly, during auditions in Southeast Asia and other places, Asia Satellite TV will also be promoted at the same time.

Asia Satellite TV adopts a free model, so it relies entirely on advertising fees for profit, but if it has tens of millions of viewers, the advertising fees it generates are also very high.

Selina Chow added: "We have also entrusted manufacturers to manufacture satellite receivers, and we will sell them. We are ready for this aspect!"

The influence of satellite TV is unquestionable. To be honest, Lin Zuhui is still thinking about the satellite TV in the hands of Li Chaoren, which has a total of six TV channels.

In another two years, Lin Zuhui will try to talk to him about the acquisition, so he won't have to betray Murdoch as a foreigner!
With the enhancement of ATV's production capacity, it is absolutely possible to develop a satellite TV network in the future. Its purpose is to serve the policy of "prospering Hong Kong with Hong Kong streaming culture".

During the meeting, Zhao Zhenqiang said: "Taiwan's TV station wants to use Qiu Guan to shoot a series, but it seems that they are still looking for Zhao Yazhi. I don't know what series to shoot!"

Lin Zuhui immediately said: "Go and fight for it, co-production or investment! As soon as this made the two of them popular, someone came to snatch them, and you have to participate in whatever you say!"

Zhao Zhenqiang nodded and said, "Well, I'll try it!"

In fact, both Zheng Shaoqiu and Zhao Yazhi didn't sign the "deed of sale" contract, it just stipulated that Zheng Shaoqiu could not film TVB TV series.Of course, Zheng Shaoqiu's schedule is arranged by ATV.

(End of this chapter)