Hong Kong's new giants

Chapter 431 [New Year Zheng (Gift) Gift]

January 1992, 1, New Year's Day.

Finally ushered in 1992, and Lin Zuhui also moved into No. 75 Deep Water Bay, which is considered to be the top luxury house in Xiangjiang.The sum of the villas on Nanwan Road is naturally regarded as a top-end property, but if calculated separately, it is still not enough.

On this day, Lin Zuhui led Wang Lingyin and his two sons to officially move in with the ceremony of housewarming.

As for other members of her family, they will come later, but they are half host and half guests; if Lin Zuhui is at home for two days on weekends, he will invite everyone to come to the party, and they can also stay in the villa.

For the rest of the time, everyone is still in their respective villas, enjoying their own space.

After 10 o'clock in the morning, Villa No. 75, Deep Water Bay, became lively all of a sudden. There were only 12 children, so one can imagine how noisy it was.Of course, no matter how many things Lin Zuhui has to do, he will occasionally play with the children for a while.

But in fact, he did spend very little time with the children.

In this case, he knew in his previous life that He Sheng's children also faced this problem.

But it doesn't matter, these children will definitely be more filial than children in 99% of families when they grow up, because their fathers are very rich.As for success, I believe it is 90% more likely than children from ordinary families, who have received elite education since childhood.

Played with the children for a while, and it happened to be lunch time. Adults and children shared a table. This is Lin Zuhui's family rule established in the last year.

As for eating without chatting, that's impossible. Lin Zuhui didn't spend much time with everyone, so it would be a waste of time not to chat while eating.

Guan Jiahui couldn't wait to share: "I recently bought a beautiful shop in Causeway Bay, guess how much it is?"

Lin Zuhui smiled and asked, "Where is it?"

Guan Jiahui didn't know what was going on, her heart was beating too fast, but she still said honestly: "On Percival Street, the area is only 600 square feet!"

Lin Zuhui immediately pretended to be excited and said: "The premium is 2%, how about transferring it to me?"

Percival Street is also one of the streets with the most expensive rents in Causeway Bay. It is closely connected to Russell Street. This year (1992) the store can increase by at least 1993%, and next year ([-]) due to the opening of Times Square, Russell Street and the surrounding stage , The store has to rise by more than [-]%.

According to a piece of news that Lin Zuhui saw in his previous life, at the beginning of 1994, the monthly rent of a store in Causeway Bay was as high as 3400 yuan per square foot, which means that the monthly rent of a 1000-square-foot store (111 square meters) could reach 340 million. , the annual rent is 4000 million.At the same time, a buyer bid 19 yuan per square foot for a store in Xiangjiang Building, but the owner was reluctant to sell it.

During the same period, the rent of shops in Xiangjiang has ranked first among 12 major cities in the world!

But now, first, because the re-opening has not yet started (related to the number of tourists in Xiangjiang), and second, Times Square has not yet opened (to drive the development of the retail industry in the entire area); therefore, from Lin Zuhui's perspective, Guan Jiahui has bought a treasure, It may triple within two years.

Guan Jiahui suddenly had to say willingly: "Oh, then I will transfer the ownership to you tomorrow! I bought it for 6.5 per square foot, and the total price is 3950 million."

The girls laughed again. This man likes this woman, but he also likes to tease Guan Jiahui the most.

Guan Jiahui saw everyone making fun of them, and Lin Zuhui's face seemed to be making fun of him, and she immediately understood that this man with so many properties, how could he value his own shop.However, she felt that she could not take the initiative to say no to selling, she had to appear generous.

Lin Zuhui saw that the joke was almost over, so he said: "The purchase is very good, the shops in Causeway Bay must not be missed, and the price will rise sharply soon. Keep it, I'm just kidding you!"

Only then did Guan Jiahui look at Lin Zuhui in a charming manner, and said with a smile: "I am sincere, I will give it to you if you like it!"

Lin Zuhui smiled and said nothing. Under Lin Zuhui's guidance, these women sold half of the middle and low-end residential units last year, and then switched to buying luxury residential units, shops, and office buildings.

Of course, they now have their own investment companies, and they also have investment staff from family offices as advisors.Therefore, Lin Zuhui only needs to determine the general direction.

In addition, the four daughters who immigrated to the Americas also purchased a total of 5 points of Oracle, consuming 3.5 million Hong Kong dollars.

After a brief chat about investment, all the girls talked about their own children. Lin Zuhui has four children in kindergarten. Some are naughty, some are quiet, but they are all smarter. It seems that genes are really important.

I stayed with my family in the villa for a day. In the evening, Lin Zuhui invited everyone to watch "Blue Life and Death" together. When he saw that the little boy's naughty dropped the birth tags of the two girls on the ground, and the nurse randomly dropped the two birth tags. Hanging back, all the girls became dissatisfied.

"This is a TV series! You all live in a VIP delivery room with private nurses throughout the whole process. This kind of situation may happen there." Lin Zuhui said with a smile.

This bloody scene has just begun!
On the first day of the new year, Zheng Yutong came to Lin Zuhui's office.

Lin Zuhui greeted him with a smile and sat down on the sofa, and the two made tea and chatted.

In Heung Kong, the competition between New Times Group and New World Development belongs to the smaller giants, because New World Development's development real estate is not very important, and they pay more attention to hotels and rental properties.

Moreover, what Zheng Yutong dislikes the most is the top price. He usually does not bid high prices at auctions, and likes to cooperate with those social groups to develop properties.In addition, if the bidding for any industry is fierce, Zheng Yutong will even voluntarily give up the bidding, and he will not even be interested in participating.

Once the real estate prices fell, other real estate developers would lower their prices to promote sales, but only New World insisted on selling them at market prices.Zheng Yutong's reason is that it is not a bad market.

This is just a matter of personality!

Lin Zuhui smiled and said, "Uncle Tong is planning to sell the property again, right?"

After Zheng Yutong re-emerged, he sold 12 billion properties last year, which shows his determination to reduce debt.

And Lin Zuhui only bought 3.55 million properties. In July last year, Zheng Yutong sold the shop in Meixiang Shopping Center, involving 1.15 million Hong Kong dollars in cash;

In October last year, Zheng Yutong sold all the parking spaces (parking spaces) and some properties in Mei Foo, a high-end residential area, and obtained 8.35 million Hong Kong dollars in cash.

Lin Zuhui doesn't need to invest in high-end residential units anymore, but the women have needs. However, at that time, everyone's funds have not been cashed out from ordinary housing funds, so they did not participate.

Zheng Yutong showed a smile of Maitreya Buddha, and said: "You have analyzed me clearly. Yes, I plan to sell a total of 5 floors of the luxury residential building in the Convention and Exhibition Center. Are you interested?"

He knew Lin Zuhui well. He knew that Lin Zuhui personally would not invest in residential units, but this boy has a group of women, so he naturally needs them.

Lin Zuhui said with a smile: "Of course I'm interested, I bought them all! But I told Uncle Tong that if you sell them later, the price may be even higher!"

He didn't need to hide it, so he kindly reminded Zheng Yutong.

The convention and exhibition center is equivalent to five buildings, one is the convention and exhibition center (large base or podium), two hotel buildings, one office building, and one luxury residential building with self-service management of the hotel.

As for the name of the official luxury residential building, Huijingge has a total of 37 floors, a total of 630 residential units, and a floor area of ​​72 square feet.

Zheng Yutong responded indifferently: "I also know that the house will continue to rise, but it can't keep going up. I have been reluctant to sell it. In this way, the debt of New World Development will be reduced! So, I will sell it to you. A total of 85 residential units, the price is 4.35 million Hong Kong dollars. This is the information, you can see for yourself!"

Very refreshing!Looking at it like this, it will still be on sale this year!
Lin Zuhui picked up the information and looked at it briefly. There are 85 residential units with a total of 9.35 square feet, and a total unit price of 4650 yuan per square foot.

It is quite cost-effective. It is estimated that in two years, it will be no problem to increase to about 1 per square foot.

The most important thing is that the building adopts hotel self-service management, which is convenient for foreign resident Hong Kong businessmen to live with their families. It is very popular with high-income white-collar workers in Hong Kong, so it can be used for long-term rent collection.

"Well, I want it all! I'll ask them to register and pay later! Don't say I bought it, just treat it as an investor!"

Zheng Yutong laughed loudly, and said: "In terms of romance, Ah Shen is not half as good as you!"

Lin Zuhui expressed his acquiescence!
After Zheng Yutong left, Lin Zuhui smiled. Although he didn't like high-end houses and luxury houses, the girls needed them more.

And Lin Zuhui originally planned to sell part of the units of Diligende Pavilion [-] to the women.But now it seems that it is not necessary.

When Lin Zuhui invests in luxury residences, he directly joins hands with New Era Real Estate to obtain land from the Hong Kong government and then conduct joint development; after the construction is completed, all of them are used for rent.

Of course, he will not keep it in his hands all the time. For example, the second tower of Diligende will be sold at the end of 1996, and only three towers will be kept for sale in 2015.

Speaking of the luxury residential project in Mid-Levels, New Era Group has developed a Diligende Pavilion with three towers, 66 floors high and 158 residential units.There is no real sense of winning a piece of land for the development of a luxury house project in the middle of the mountain.

In the past two years, Sun Hung Kai has developed Dijing Garden and Xiaofeng Pavilion in Mid-Levels, but they can only be regarded as entry-level projects of luxury houses in Mid-Levels.At present, the land of luxury houses in Mid-Levels is relatively scarce, but there is still a large piece of land near Diligende Court, but it is not known when the Hong Kong government will auction it.

On the same day, Chinese Land made another move and bought the South China Morning Post building at a price of 4.2 million Hong Kong dollars.This is the second purchase of a property building in Quarry Bay since Chinese Land purchased Toppan Building at a price of 6.2 million last year.

For a time, people in the industry paid attention.

The purchase of a rental property building worth a little over 10 billion is an anti-market behavior, because the Hong Kong office market has not recovered since the real estate crash in 1989.

在1989年上半年，交易广场最高租金达到85元每平方尺每月的历史最高价；但是到了1992年1月，那里最高的最近也才60多元每平方尺（最高水平）。

Office buildings in Central are currently generally around 50-56 yuan per square foot, which is not as good as 60 yuan per square foot before the sharp drop; in Wanchai and Causeway Bay, they are generally around 40 yuan per square foot, which is about the same as before the sharp fall.

The overall level of Xiangjiang office buildings is around RMB 26-56 per square foot per month. The important thing is that the vacancy rate is very high, generally around 12%.

Secondly, the sudden intrusion of Chinese Land into Quarry Bay, the old nest of Swire Properties, also makes people feel something is wrong.

Quarry Bay is of special significance to the Swire Group. A century ago, Swire established the famous Swire Sugar Factory in the Far East at No. 28 Tangchang Street, Quarry Bay.

Moreover, in the 80s, the Swire Group had already actively acquired properties in Quarry Bay, which shows that it regarded this area as a 'private plot'.

Everyone speculated whether Lin Zuhui had his eye on Swire Group, after all, he was also a 'sniper' before.

However, the Swire Group is not so easy to deal with. The Swire Group's Shiyock family has always insisted on developing in Xiangjiang and Taiwan Island, which can be said to be the same as the Kadoorie family.But they are even more puzzled than the Kadoorie family, because Swire Properties is not listed. Although Swire Group is listed, the Schyock family holds a very large share, and it is impossible for people to take advantage of it.

In addition, Cathay Pacific would not have gone public and sold its shares to domestic investors if it hadn't considered the excesses of Jiuqi.

As long as the major shareholder holds 35% of the shares, it is equivalent to occupying a favorable position; if it holds more than 40% of the shares, it is almost difficult to be acquired by others, unless it has no strength at all; if it holds more than 45% of the shares, it is almost foolproof.

Swire Properties is a very conservative real estate company that currently does not have the strength to develop sites (no land), and mainly manages rental properties.Rent-collecting properties mainly include Admiralty Pacific Place (500 million square feet), Taikoo Shing Center (300 million square feet), luxury residential properties, and some rental properties in Quarry Bay. The current Wharf is even better.

Shi Yadi is currently the head of the Swire Group, and he is the son of Shiyock.

He recruited Jian Jifu, CEO of Swire Properties, and asked, "What do you think of Chinese Land's acquisition of two buildings in Quarry Bay?"

Jian Jifu thought seriously: "We already own three buildings in Quarry Bay, and there are still three buildings such as the Telecom Building in the hands of other people. , Causeway Bay to acquire building properties, and now they have come to Quarry Bay, and they have acquired two buildings in a row, which makes people suspicious.”

Shi Yadi said: "Some people say that every 10 years in Hong Kong, a prosperous land is born. More than a hundred years ago, the Western District area was extremely prosperous, and then Central, Wanchai, and Causeway Bay were booming one after another. So, does Chinese Real Estate think that Quarry Bay is the next What about a prosperous place?"

Jian Jifu nodded seriously, and said, "In that case, there is no malice, it's just a normal investment!"

Shi Yadi said: "The office property market is so bad, and he invested heavily in Quarry Bay. Does Lin Zuhui think that the office space will flourish again? Let's see the situation first!"

"Ok!"

At this time, the two of them have not yet realized that if the buildings here in Quarry Bay are unified and rebuilt, this place will really become a commercial center.Of course, once the office market becomes prosperous, Swire Group will naturally realize it.

No wonder the two had to discuss Lin Zuhui's intentions, because Lin Zuhui grew up through acquisitions all the way. It is not an exaggeration to say that he is the originator of Xiangjiang's "sniper", and Liu can only be regarded as a younger brother.

Of course, Lin Zuhui's attack was not to blackmail major shareholders, but to make a real acquisition.Liu's sniping was aimed at getting the major shareholders to obediently pay, and of course there were real acquisitions as well.

In this way, there are comments that divide Heung Kong’s acquisition experts into three categories:
The first category: Shanghai-style acquisition method, the representative figure charter king.There is no skill in the acquisition of the charter king, just to spend money and rely on strength.

The second category: the acquisition of Li Chaoren.It is also a 'good faith acquisition', and most of them are negotiated with them, but they will find the best time to negotiate.

The third category: the acquisition of Lin Zuhui.First, it secretly absorbed, and then suddenly launched an acquisition, which caught major shareholders by surprise.This acquisition method only emerged in the 80s, and Liu Luanxiong and others are regarded as branches.

(End of this chapter)