Hong Kong's new giants

Chapter 45 [Competitors]

Monday, May 1.

The fifth issue of "Men's Wear" magazine has been released, and the sales volume is also stable at more than [-] copies, and there is an upward trend.Based on this situation, Lin Zuhui decided to start preparing for the youth magazine "GOOD".

Calling several managements to the meeting room, Lin Zuhui said: "I plan to create another magazine. From now on, other departments except the editorial department will start to expand the scale."

Everyone was shocked, this "FHM" magazine has only been released for exactly one month, and other magazines will be released, the rhythm is too fast!

Liang Guanhui persuaded: "Boss, do you want to wait any longer! The company's funds can't keep up, wait for "FHM" magazine to become more stable, and then use funds to create new magazines."

To start a new magazine, you must recruit a new editor-in-chief, not only that, but also a large team; if the magazine's performance is not good, it will definitely affect the dividends of the "FHM" magazine team, after all, it has doubled the number of people.

This is what no one wants to see!
Lin Zuhui also knows this situation, of course he can understand everyone's thoughts, everyone will consider for their own interests.

So, he said, "Don't worry, everyone! The company will not be responsible for the preparation fee of the new magazine, and the revenue and profits of the two magazines will be settled separately. Of course, you still belong to Wanhui Publishing House."

Lin Zuhui promised everyone that he would share [-]% of the annual profit as dividends, instead of real shares in the company, so everyone could feel at ease in this way.

As for "GOOD" becoming an instant hit in the future, its sales can not only catch up with "Family Gang", but also because of the big sales of celebrity cards, the profit will exceed that of "Family Gang", then these people should regret it!

Everyone has no doubts. The boss still has money to invest, which is another matter. They are not qualified to manage so much; as for the recruitment, it is just a way to reserve talents.If the boss really wants to use the company's money to start a new magazine, everyone has no right to stop it.

No one asked about the direction of the new magazine, after all, this is the boss's secret.

"Men's Clothes" suddenly emerged, and with the sales volume of more than [-] copies per issue, it became the best-selling weekly magazines in Hong Kong, which shocked the entire industry for a while.

At the same time, Zheng Jinghan, the business development director of Sing Tao Newspaper, resigned to start a business, and obtained the authorization from the American "Playboy", and the news that he wanted to run a high-end men's magazine also spread like wildfire.

The news was released by "Sing Tao Daily" itself, and it seems to be waving the flag for Zheng Jinghan.

Lin Zuhui didn't expect Zheng Jinghan to react so quickly, and immediately felt a great pressure; Zheng Jinghan was a publishing tycoon in his previous life, backed by the Sing Tao Group, and had better conditions than Lin Zuhui in all aspects.

Now the magazine he runs is the same type of magazine, one can imagine how fierce the competition is!

Of course, "Men Gang" is not without advantages:

First, it can start for at least two months and occupy the market;
Second, many concepts have already been used by FHM. If the Chinese version of Playboy plagiarizes, it will definitely affect its reputation. If it does not plagiarize, it will be difficult to develop a high-quality men's magazine.

Therefore, in terms of odds, "Fm Gang" is still slightly higher.

There is a case in my previous life: In 1990, "Next Magazine", which cost 4500 million Hong Kong dollars, came out, and immediately caused a sensation in Hong Kong with the high cost of starting the publication. It cost tens of millions of dollars at every turn, announcing that the era of copycat media industry has become history.And "Next Magazine" is a comprehensive magazine with rich pictures and texts, readers can obtain information and entertain themselves.Coupled with the relentless publicity of the journal, the circulation has been rising steadily, and it has broken through the 2400 mark in two years, with a net profit of [-] million Hong Kong dollars a year.

Ma Fenkun, the owner of Oriental Press Group, was delighted to see Liexin, and wanted to take a share of "Next Magazine". In 1992, Oriental Newspaper launched "East Weekly". In terms of layout, subject matter, etc., it gives people the impression that they have learned a lot from "Next Magazine".

In the end, "Next Magazine" broke through 20 copies, "East Weekly" only cost 15, and "Next Magazine" was even better.Of course, both of them are not good things, one was later detained, and the other is the White Horse Family; these two weekly magazines are also not good things, they belong to gossip magazines and are deeply hated by the celebrity circle.

Although "Men's Clothes" and "GOOD" both have news from the entertainment industry, they are definitely moderate in nature. They learn from "Ming Pao Weekly"; even, the main content is not entertainment gossip, and the content of gossip is only a small part.

For Zheng Jinghan's "despicable behavior", Lin Zuhui can't just let it go if he wants to use his powerful resources to suppress "FHM" magazine only one month after its release.

After all, anyone with a discerning eye can see that Zheng Jinghan is jealous of the achievements of "FHM" and immediately wants to join this field; but his popularity is too ugly, at least it will take a few months to talk about it.

Of course, everyone is in a normal business competition, so Lin Zuhui naturally wouldn't make a risky move.But he has a way to take Zheng Jinghan, the media tycoon in his previous life, out of the pot.

It's very simple. In his previous life, in addition to publishing the Chinese version of "Playboy" in 1986, Zheng Jinghan also published "Capital" magazine in 1987. This magazine is authorized by the American version of "Forbes".

Therefore, after his "GOOD" magazine is released and becomes a success, Lin Zuhui will draw his salary from the bottom of the pot and ask someone to go to the United States to obtain the authorization of "Forbes" to run a financial magazine, robbing him of the opportunity.

As for Zheng Jinghan's weekly gossip package, Lin Zuhui said that he is not interested, and he will definitely not be a gossip media.He himself is the biggest gossip, and he has a lot of actresses and girlfriends. He doesn't want to be scolded as 'only state officials are allowed to set fires, but ordinary people are not allowed to light lamps'.

On the other side, Zheng Jinghan sat proudly in his office. He investigated and found that the boss of "FHM" magazine was a young man of about 20 years old. He had no experience in the publishing industry before, and suddenly felt contemptuous.

He believes that his Chinese version of "Playboy" will soon beat "Fm Gang" and occupy the high-end Hong Kong men's magazine.

While he was thinking, a man came to his office.

"Boss, I found some news about the boss of FHM Magazine!"

Zheng Jinghan said: "Tell me!"

This subordinate was sent out by himself to inquire about Lin Zuhui's affairs, so that he can formulate countermeasures.He thought, since he was only a 20-year-old boy and was born in poverty, would he be
"We found out that the owner of "FHM" is Lin Zuhui, a mainlander who immigrated to Hong Kong in 1979. His father seems to be a real estate agent, and he dropped out of high school before even graduating from high school. So, this kind of person runs a high-grade men's magazine , is simply a disgrace.”

Zheng Jinghan heard the words, thought for a while and said: "A Bao, have you been with me for several years?"

"It's been two years. If the boss hadn't promoted me, I wouldn't be where I am today!"

"Okay, then you can report these things in the newspaper in your own name, and get rid of the black material about the guy from "FHM" who just immigrated from the mainland and has low education, and then make a good comment (slander)."

"no problem!"

"Remember not to comment on "Sing Tao Daily", go to "Oriental Daily" and "Daily Daily", they like these news."

"Okay, boss, don't worry."

After Abao left, Zheng Jinghan showed a cruel smile. For a new immigrant with no background, how could he give up this method of suppressing others?

Although it won't bring a devastating blow to "Fm Gang", at least it will affect it a bit. What kind of shit 'publishing genius', he also deserves it!
(End of this chapter)