Hong Kong's new giants

Chapter 481 [Marching into Canada]

No. [-] Central Avenue, Hengchang Holdings.

Lin Zuhui is having a meeting with a group of high-level executives, and those who can participate in this meeting are all senior executives at the president level. 'Hengchang Holdings' is equivalent to the comprehensive business group of New Times Group's 'non-real estate business', including: telecommunications, ports, shipping, retail, medicine, beverage and food, trade (auto sales, grain and oil sales), real estate and other businesses. A giant group.

All the presidents reported last year's performance one after another, and it was a bumper year.

Chen Musheng, president of Times Retail, reported: "Last year we added 5 more Yonghui supermarkets, increasing the number of supermarket stores to 68; adding 12 'Xiesto' convenience stores, and now a total of 150 stores; the retail business broke through 2 for the first time. The net profit of 7 million yuan has created history. While we are expanding, Watsons (including ParknShop) and Dairy Milk International (Wellcome Supermarket and 11-5000 convenience stores) are all showing signs of fatigue. The number of stores is not increasing but decreasing. This is due to us. The strategy is successful. Our supermarket only needs to radiate [-] people to make a profit. The countryside surrounds the city. When we were developing in the center of Hong Kong and Kowloon, we still did not give up the development of new towns and rural areas. My fresh supermarket is still profitable. biggest driver of growth."

Listening to Chen Musheng's report, Lin Zuhui lamented the importance of looking beyond the times.The success of Yonghui Supermarket is somewhat similar to that of Wal-Mart Supermarket, and it has surpassed Wal-Mart's management and strategy.

Thinking of this, Lin Zuhui couldn't help but have a flash of inspiration. Since Times Retail is so good, why not pull it out and try it.

Lin Zuhui immediately said:
"The retail department will go to Canada to investigate, try to acquire a chain store with 100 stores, and then enter the Canadian retail field."

"If the acquisition is successful, we need to pay attention to a few points: First, we can't close the business, because this will lose old customers. While the store is open, it has gradually changed its color scheme, decoration, and trademark, and gradually changed its name and surname to Yonghui Superstores. "

"Second, humility. Retain all employees in the Canadian store, including management, and give them a raise."

"Third, continue our strategy: encircle the cities from the countryside, pay attention to the proportion of fresh food, sell at a low price, do not open hypermarkets, build a mature supply chain, and attach importance to self-owned products."

"Fourth, pay attention to the needs of the Chinese, and add some products that we Chinese are familiar with and demand."

Chen Musheng memorized while listening, for fear of missing a word.

The same is true for Yuan Tianfan. Although he is the president, the boss's generosity is very important to the company. He is more concerned with implementing the boss's general policy and coordinating the management of all subsidiaries.

Why did Lin Zuhui choose Canada?

Because there are many Chinese in Canada, there are about 80 at present.

In fact, Canadian retail companies have ruined Tesco and Carrefour, and so far Wal-Mart has not entered.

Chen Musheng put down his pen and said: "Okay, I will arrange to inspect the market as soon as possible!"

Lin Zuhui nodded. Under the joint attack of Wellcome and ParknShop, Yonghui Superstores can survive and have an upward momentum. This enterprise has undoubtedly passed the test of the market, and its comprehensive strength does not need to be questioned.

Entering Canada is currently the best way to expand!

Du Huilun, president of Hengchang Food and Beverage, said: "At present, our Jinmailang instant noodles and Wanglaoji have opened up the market. Wanglaoji's sales are still concentrated in Guangdong Province, Hong Kong, Macao and Taiwan, and Singapore Laotan pickled vegetable instant noodles are concentrated in the southwest region. Its finances are sufficient to support the expansion requirements of Jinmailang and Wanglaoji.”

Lin Zuhui nodded. Hengchang Beverages and Foods divided the mainland into eight regions. In the future, it is necessary to establish multiple production bases.

"The Red Bull brand from Thailand, I am more optimistic about introducing it to the mainland. I heard that the owner of Red Bull, Xu Shubiao, has hit a wall in the mainland and has not obtained a production and sales license. President Du, you go and invite him to Xiangjiang to discuss cooperation."

Du Huilun replied: "Okay, I will arrange it as soon as possible."

Xu Shubiao couldn’t get permission because he didn’t understand mainland policies. In this era, the mainland has just developed its market. Facing the surge of foreign capital, the mainland can only use joint ventures to restrain foreign capital, otherwise the mainland market will be completely occupied by foreign capital; after all, the mainland It has neither financial strength nor rich market experience in management, and foreign capital has played there.

So Xu Shubiao wants to get Red Bull's permission just by donating a few million in his hometown of Hainan, which is simply a fantasy.

Even if Lin Zuhui came to operate it, it is impossible to get permission for you directly, after all, the formula of this thing is 'poison'.Of course, if Lin Zuhui finds Huaxia Food Industry Corporation and gives him [-]% of the shares as a basis for cooperation; coupled with his contacts and a modification of the formula, it is very likely that he will get permission.

At the beginning of the new year, Lin Zuhui also plans to let Hengchang Beverage and Food Company establish a sub-brand - Nongfu Spring, which will set up bottled mineral water and fruit juice series; Research and development of 'ice green tea'.

So this year is a year of great development for Hengchang Beverage and Food Company.

After the meeting, Lin Zuhui and Yuan Tianfan came to the office.

Lin Zuhui asked: "How is the progress in Singapore?"

Yuan Tianfan is still very busy, mainly because Hengchang Holdings is too complicated. Even if he is the president, there are presidents of various subsidiaries under him, and it is inevitable that he has a lot of work, especially Hengchang, which is in the development stage.

"The 20 million funds from the sale of Prime Insurance have almost bought blue-chip stocks and the stocks of the Yang Xiecheng Group. Haiyu's market value has risen by more than [-]% compared with when we bought it, and market investors have responded well. After all, there is a boss like you Gold lettering."

Lin Zuhui nodded, there is no need to question and be modest, it is the truth.The titles of the richest man in the Chinese people and the god of stocks are no longer useful, so what reputation is still useful.

"How do you plan to inject capital into Singapore Central Plaza?" Lin Zuhui asked.

Yuan Tianfan said: "In the first half of the year, we plan to exchange the Group's Singapore Central Plaza by issuing warrants. The Group's total investment in Central Plaza is 16 billion Hong Kong dollars, including debts, with a value of 20 billion capital injections. We have received warrants. , Fundraising can start in the second half of the year.”

Warrants are definitely cost-effective. As long as Haiyu’s stock grows, the group will still make profits from warrants; warrants are a kind of warrant that can be exchanged for principal shares. If the agreed price is exceeded, then the price difference must be made up; but the agreed price must be higher than the current stock price, so this is to encourage major shareholders to develop the company well, you can also make profits, and the shares of shareholders can also appreciate.

Lin Zuhui said: "The plan is feasible! The market conditions are good, coupled with our promotion, the market value of 40 billion Hong Kong dollars in the second half of the year is not impossible. At that time, it will not be called "whaling Yang Xiecheng, but eating him."

Although Yeoh Hiep Seng Group has rich assets, its stock price is seriously lower than its net assets. The reason is that the company's profitability is not good, the controlling family has continued civil strife, and Yang Zhiyao's investment failure, etc.

Therefore, the current market value is only 2.6 million U.S. dollars, which is only 20 billion Hong Kong dollars.You know, the value of its factory buildings in Xiangjiang is more than 20 billion.

Then, Yuan Tianfan said: "I have arranged for the directors over there to keep an eye on Yang Xiecheng. If there is any trouble, we can jump out of the water and make a formal acquisition."

"Okay, I think so too! If they develop high-end residences on the Bukit Road site, it can be regarded as a step in our plan for the Singapore residential market."

"Um"

(End of this chapter)