Hong Kong's new giants

Chapter 492 [Sounding East and West]

Lin Zuhui did not intend to personally intervene in the follow-up matters of the acquisition of Chateau Latour, so before returning to Hong Kong, he summoned Chen Shiwen, Ian, Joseph, three senior executives of the LEIT Group, and Lin Zuhui's personal consultant - the investment department of the family office Head Bruce et al.

In the meeting room, Lin Zuhui said calmly: "I expected that the acquisition of Chateau Latour would not go well, so I was originally a drunkard who didn't care about wine, and my fundamental goal was to be a classified chateau in Bordeaux."

A few foreigners seem to be a little confused. They don't understand the thirty-six strategies of the Chinese ancestors-striking from east to west.

Only Chen Shiwen's eyes lit up, and he said: "The boss means that if we pretend to buy Chateau Latour, the French will definitely make a fuss, but we have the initiative after all. When the time is right, we will take the second place and buy a winery. First-class winery, the French think it is slightly acceptable.”

Hearing this explanation, the foreign executive finally understood, and immediately showed an expression of admiration.

Although a preliminary agreement has been reached for this transaction, it is bound to fall into controversy just like the acquisition of Liguan Winery by Japan’s Suntory back then; the only advantage is that the United Leon Group is a British capital, and they only want to sell it at a high price now. , don't care too much who you sell to.

Lin Zuhui nodded and said, "That's right, the real goal of the LEIT Group this time is: Luchen Family Manor, a second-class estate that can be traced back more than 300 years ago."

Chanel, sorry!

In the previous life, in 1994, the Wertheimer family, the owners of the fashion giant Chanel Group, acquired the second-class winery, the Rouchen family estate; and they could have owned Chateau Latour, but when they were hesitating, they were bought by Gucci. (Gucci) owner outright acquisition.

In the past few years, the economies of Europe and the United States have been weak. In addition, dozens of red wine estates are listed for sale in the Bordeaux area every year, so these classified estates are not immune.

Ian, the vice president of LEIT Group, said at this time with a strong promise: "Boss can rest assured, in this way, we will be able to complete the acquisition."

Lin Zuhui also felt admiration for himself when he saw that everyone showed the expression that they were determined to win.

However, he still said cautiously: "This acquisition of a Bordeaux listed winery does not necessarily have to be a listed winery, but it must be a listed winery. You must act quickly, after all, we are currently taking the initiative. As for the details of the acquisition , I will not participate in order to avoid too much influence.”

Everyone nodded. The boss's meaning was very clear, that is, he personally didn't want to get involved, and only wanted to use Harvey Department Store in the UK to buy it.This is similar to the business style of the Chinese, who don't like to be too ostentatious.

Lin Zuhui then made arrangements: "When you make the acquisition, in order to reduce controversy, you can advertise more in the media. Explain that the acquisition of 'Harvey Department Store' will benefit the development of red wine in the entire Bordeaux region, and tell them that the market in the Far East is huge. At the same time, it means that we will still hand over the management to the descendants of the Siegel family, and continue to inject funds to upgrade and transform the winery."

Ian echoed: "Boss is right. Bordeaux wineries are currently facing difficulties and really need to open up new markets. And LEIT Group has a strong strength in Asia, so the acquisition of Bordeaux classified winery is a win-win thing. .”

Harvey Department Store is backed by Huazi. This will not be a secret, and it can only deceive ordinary people who don't know.

Therefore, with a multi-pronged approach, the LEIT Group will definitely be able to obtain a listed winery, and then use this winery as its flagship to acquire wine estates in New Zealand, Australia, and the United States to build its own red wine business.

"Okay, I'll leave the rest to you, I should go back to Hong Kong!" Lin Zuhui finally said.

"Don't worry about the BOSS" everyone swore a guarantee.

In their view, the current LEIT Group is robbing. The French did not agree with their acquisition of the classified winery, so they directly bought Chateau Latour.

At the London airport, Monica was held in Lin Zuhui's arms, and she showed a reluctant expression.

"Honey, do we need to meet in two months?" Monica said looking at Lin Zuhui.

Lin Zuhui smiled, this time the two of them stayed for seven days and seven nights, and did I five times, the total time was more than 6 hours, and their relationship became much stronger.

"If the relationship lasts for a long time, how can it be day and night. Miss Monica, you are only 28 years old, and you have 50 years left in your life. If you get together with me for one month a year, we will have nearly 1 years Together. So, do you feel that time is short?"

He started the bluffing tactics. There was too much water in it, and he would be an old woman in the future. There are still so many misses there, Lin Zuhui should change to a young girl.

After all, Monica is a woman. After a while, she said, "I'll wait for your news! When I go back, I will study hard to enrich my life; I will also work hard to make the clothing brand bigger as soon as possible." In the end, she He touched his belly again and said, "According to what you said, I will definitely get pregnant this time, and I will give you a healthy child!"

If it was the previous life, Lin Zuhui would be very moved, but in this life, he is destined to be a prodigal son in love.

Don't show mercy!
"Very well, I will reward you well."

There is no woman who does not love money, and European and American societies are even more money-worshiping societies. There is no need to question this.

Sure enough, Monica gave Lin Zuhui a French romance.

When Lin Zuhui returned to Hong Kong, there was already a lot of noise in France.

French media have reported that United Lyon Group intends to sell Chateau Latour to Harvey Department Store, the three major boutique department stores in the UK, at a price of US$1.4 million.

Importantly, Harvey Department Store has been acquired by the Chinese-funded LEIT Group.

For a time, the LEIT Group became famous and was dubbed "Asia's LVMH Group" by the media.It is conceivable that the LEIT Group made a world-class advertisement in vain this time.

The problem now is that if this deal is concluded, France will completely lose Château Latour, one of the five first-growth estates, so French public opinion is indeed fierce.

However, United Leon Group and Harvey Department Store are not vegetarians either, saying that this transaction is fully in line with international law and French law.

After all, French law does not stipulate that Bordeaux wineries cannot be sold to foreigners, and there are even precedents for selling to Japanese.

In this way, a three-party struggle was formed, and the other party was not the French government, but French public opinion.

After all, it is impossible for the government to directly stop it, otherwise the French will become an unruly force in the future.

The senior management of the LEIT Group, represented by Ian, was doing public relations activities in France while secretly negotiating with the owner of the Luchen family manor.

As a second-class estate of Zhuang Luchen family, the price is naturally not that expensive, it only needs about 7000-8000 million US dollars (depending on the amount of wine stored), and the price is very high.

Ian and the others also kept Lin Zuhui's words in mind that the Luchen Family Manor is not necessarily the target, but all the classified manors can be the target.

LEIT Group only needs one Bordeaux classified winery, even if it is a fifth-level chateau, it can be considered to complete the goal.

Of course, the best result is the Luchen Family Manor, after all, Chateau Latour is used as a bargaining chip.

In the acquisition of the Bordeaux Class Cru winery, Lin Zuhui finally planned to let the LEIT Group fully contribute, which was nothing more than a matter of leverage.After all, if he invests as a family, he still feels a little high-profile.

(End of this chapter)