Hong Kong's new giants

Chapter 494 [Cultural Invasion]

Tseung Kwan O, ATV Building.

In the spacious meeting room, Lin Zuhui is having a meeting with a group of mid-level and high-level executives of the ATV Group on 'Hong Kong Stream Culture'.Compared with Korea's "cultural country" in the previous life, Lin Zuhui is the chief designer of Hong Kong's "cultural port" in this life.

It is no less effective than Bangziguo's national power, or even better, because Lin Zuhui has huge resources and a comprehensive development plan; his personal power is stronger than the whole country of Bangziguo, because he can make the strength To get one, the most important thing is of course - he is stepping on the stick to support Hong Kong culture.

One kind of management reports to Lin Zuhui in turn, what achievements he has made, and what new plans he has. Lin Zuhui can quickly understand the progress of Hong Kong Liu culture and how to continue to develop.

Shi Nansheng reported on the export situation of "Hong Kong dramas": "Currently, the mainland has introduced 4 of our Hong Kong dramas. Taiwan has introduced 5. South Korea is negotiating with us, and also wants to introduce "Blue Life and Death", "Stairway to Heaven", "Talking about Yunxian".

Lin Zuhui immediately interrupted: "Where is the negotiation with South Korea stuck?"

Shi Nansheng replied: "They have some doubts about the price of 5000 US dollars per episode."

$5000 an episode is already ATV’s low-price export strategy. From the very beginning, Lin Zuhui let Hong Kong stream dramas be exported at a low price. A 20-episode Hong Kong stream drama is only 10 US dollars, which is not counted. expensive.After all, an episode of "Detective Conan" costs more than that.

Lin Zuhui said decisively: "Price should not be an obstacle for us to export Korean 'Hong Kong TV dramas'. We should try our best to occupy the cultural industry in Korea at a price they can afford. We can make the biggest concession."

Low-price marketing has left Bangziguo with nowhere to go.As for the imitation of Bangzi, or the formation of a systematic 'Korean wave', Lin Zuhui is not very worried;

First of all, in the previous life, it was the Asian financial crisis that prompted the "Boss Kim" of Bangziguo to formulate the general policy of "building the country with culture", and only then did the Korean wave culture become a system.

Secondly, ATV's "Hong Kong Stream Culture" system has taken shape. Strictly speaking, "Gang Stream Culture" is the pinnacle of its debut. There is no need for trial and error, but it starts with classic works, and then drives the follow-up of the entire industry chain; Once the best template has been established, the rest is for people to imitate and surpass.

In the end, ATV invests hundreds of millions of dollars in Hong Kong Stream culture every year, and more and more people are engaged in research and work in this area.

Shi Nansheng nodded and said, "Okay, I will reach an agreement with SBS TV station as soon as possible. It can be seen that they really want to buy our dramas."

Next, everyone reported their achievements.

For example, YG Entertainment, which has become more and more international, has already recruited European and American musicians to join in and jointly create "Hong Kong Music"; YG Entertainment has also organized many concerts in the mainland, sending Hong Kong stars to participate in cultural performances and Communication; HOT, a boy group under YG Entertainment, is currently developing full-time in Japan, released two albums, and achieved great results.
The results are gratifying, and Lin Zuhui happily said to Yu Xiaoming: "Hong Kong music should also have an exclusive pronoun. What do you think of using 'HK-POP'?"

It means hongkong-pop, hongkong is the English of Hong Kong, and pop is the English of popular music.

Everyone agrees!

Lin Zuhui said with satisfaction: "Well, from now on, singing and dancing music will be called HK-POP. It is a combination of Chinese, electronic music, DANCE-POP, and hip-hop music. I like HK-POP companies represented by YG Entertainment. Develop in the direction of better quality. For example, there are 600 million people in Hong Kong, so there should be more than 10 trainees or people who want to be trainees, and these 10 people will have 500 registered practice companies Among the 500 trainees, less than 50 debut each year. This is the culture of trainees. Everyone aspires to be a star, but they have to walk on a road where thousands of troops cross a single-plank bridge. Cruelty is inevitable, so that in the end Those who have been honed are the best idols."

Everyone was shocked, but soon realized that the boss meant to develop into a boutique idol.The first few combinations relied on innovation and being the first to eat crabs, so they were able to quickly open up the market. Of course, after their debut, these Hong Kong idols were still required by the company to train intensely, and there was almost no time to spend money. Management is very strict.

Yu Xiaoming immediately reacted, and said: "Okay, we YG Entertainment will definitely strengthen our own business capabilities and at the same time drive the entire HK-POP culture of Xiangjiang."

As Lin Zuhui's subordinates, they all understand that the boss has never kept secrets about the Hong Kong culture, and he has never had any dissatisfaction with those who dig YG Entertainment via TVB. Even the HK-POP group that debuted via TVB has won the championship in Music Bank .

After all, if we want to "prosper Hong Kong with Hong Kong culture", the whole industry needs to develop together. Hong Kong is a free port, and the Hong Kong government has no control over culture, and there are no professional government departments; this seems to have shortcomings, but it is actually worse. Well, the well-developed entertainment culture in Hong Kong in the 80s and [-]s is proof.

Lin Zuhui continued: "We have established the HK-POP culture, but we are still short of an HK-POP Golden Statue Award, what do you think?"

There is no reason for everyone not to agree with the boss, and they all expressed their opinions, such as what awards to present and what models, after all, everyone has a professional understanding of literature and art, so Lin Zuhui can listen to it.

After everyone finished speaking, Lin Zuhui said: "Well, this task will be handed over to Asia Satellite TV to plan. The awards program is called 'Mnet Asian Music Awards', or 'MAMA' for short, and it is held once a year. Our goal is to develop To become the biggest feast of Asian pop music, the deep-seated goal is to promote our HK-POP export. Since it is to promote our HK-POP, it is natural to first serve Japan, the mainland, Taiwan Island, Singapore, South Korea, Vietnam Cooperation between these places, cooperation in all aspects, long-term development, long-term consideration. In the initial stage, it will be held in Hong Kong, and others can be invited to participate, and after a certain amount of popularity has been accumulated, the award venue can be moved overseas to expand its influence.”

Everyone was fascinated and nodded frequently.

In fact, if ordinary people talk about these things, it is undoubtedly a bit idiotic.But who is Lin Zuhui? He is the "cultural godfather" of Xiangjiang, the emperor of the media and communication circles. The most important thing is that he is rich, powerful, and intelligent.

Therefore, for any plan he formulated, thousands of people will soon fight for it, and the investment funds will be huge.

The applause sounded, and everyone seemed to see a broad road of HK-POP culture.

Li Baoan, the God of Wealth of ATV Group, said: "At present, the company has sufficient funds. If it develops the HK-POP culture at a deeper level, it can mobilize hundreds of millions of funds at any time for initial investment."

ATV Group’s funds have three important channels: advertising fees, overseas copyright fees, works and peripherals. world-class enterprise. (PS: Asia Satellite TV is the first satellite TV in Asia. Satellite TV has not yet appeared in Japan and South Korea, but it will appear soon)

Yu Xiaoming, president of YG Entertainment, added: "When we are developing HK-POP culture, we are also developing peripheral products, such as cooperating with LEIT Group's Hong Kong fashion and beauty products, so as to improve the development of the entire industrial chain."

Although it didn't mention plastic surgery, YG Entertainment already has cooperation channels in this regard.The Hong Kong entertainment industry actually hates plastic surgery, but as long as you don't say it or admit it, it's fine.Moreover, YG Entertainment's revenue mainly comes from overseas.

Soon, everyone conducted a systematic discussion and formulated strategies for the HK-POP cultural industry chain, and achieved very significant results.

The meeting continues.

Lin Zuhui then turned to the field of Hong Kong drama series. He said: "The production department of the drama series can adopt the "PD" model in which the duties of the producer and the director are combined. The producer does not need to consider financial preparation and marketing, while the drama series needs to be based on TV station orders require tailor-made. In addition, Hong Kong Stream drama series can follow the production principle of "writing, filming, and broadcasting", and can write the plot direction according to the audience's response at any time."

After speaking, everyone began to think seriously.

Zhao Zhenqiang, program director, said: "In this case, the drama production department must have greater independence, but the TV station must also have a drama production department, which is almost a separate model for overseas production and broadcasting."

Lin Zuhui said: "It's impossible to talk about separation. The drama department of the TV station considers what kind of dramas are needed, and then places an order to the PD, who is responsible for the planning of the entire project. What we emphasize is the importance of the PD. Specifically, you try to Reform it!"

Zhao Zhenqiang nodded and said, "Okay, I understand what the boss means."

Lin Zuhui still said worriedly: "The same is true for variety show PDs, which adopt the model of combining the duties of producer and director. A good PD is like a signboard. Simply described, it is the Tsui Hark of the film industry, but we need a lot of Tsui Hark." .”

Everyone laughed, Shi Nansheng was slightly shy.

In fact, Tsui Hark's life has not been easy in the past year, and his studio has hit the streets with several martial arts movies.It has little to do with him, because Hong Kong martial arts films have entered a trough.In addition, Li Lianjie's contract with DreamWorks expired, and now he is co-founding a company with someone else.

The same is true for Zhou Xingchi, who is also the boss of the film company now.

Although DreamWorks has almost squeezed out the films of the two people's previous lives, the signs of the two are still there, so it is almost impossible for the film they shot to hit the market.In Xiangjiang, the importance of leading actors is too important, but the content is secondary.

At the end of the meeting, Lin Zuhui said: "The company will spend another [-] million Hong Kong dollars this year for the basic investment of 'Hong Kong Stream'. I will get him to approve it at the board of directors later. You are ready. Asian TV must do a good job of 'Cultural Establishment of Hong Kong'." ' leader."

"Okay, boss!" Everyone was shocked and said one after another.

In ATV, Lin Zuhui is the uncrowned king. Not to mention the basic investment of [-] million Hong Kong dollars, he is investing with debt, and the board of directors will not have too many voices of resistance.

As for investors who want to pay a large amount of dividends, it is impossible now, and the rise in stock prices is already the best return.

After the meeting, Lin Zuhui called Pan Cheng to his office.

"DreamWorks is now in name only!" Lin Zuhui said with a smile.

Pan Cheng said ashamedly: "I didn't manage it well. After Zhou Xingchi and Li Lianjie left, DreamWorks' film IP is almost over, and other films are not very up-to-date."

Lin Zuhui said: "Now it's the world of independent film companies, Golden Harvest is having a hard time, and DreamWorks is having a hard time."

Pan Cheng said: "Actually, independent film companies are not having a good time. Many independent film companies have a film box office hit the street, and even the company has closed down. Although our company's box office is not good, but the quality is good, and we control Cinema (lease and alliance), so the company can still make a good profit at present, but it is not as brilliant as in previous years.”

When DreamWorks was brilliant, Zhou Xingchi had to make five films, Li Lianjie three films, and Chow Yun-wah one a year. Among the top ten films in Hong Kong box office, more than five were works of DreamWorks.

The highest record is a yearly profit of [-] million!

Lin Zuhui nodded, thought for a while, and said, "I plan to let DreamWorks imitate Hollywood and make some big-budget movies. What do you think?"

Pan Cheng quickly said: "Boss, although Hong Kong's domestic box office last year was 11 billion and overseas box office was 16 billion, but compared to Hollywood's tens of billions or hundreds of billions, Hong Kong movies have begun to decline in Asia. It’s hard not to lose money if the investment costs a lot.”

From the statistical analysis, the overseas box office of Hong Kong movies still exceeds that of Hong Kong’s domestic box office. This also shows that Hong Kong movies have almost been a strong presence in Asia in recent decades, especially in Southeast Asia, where Hong Kong movies are rampant.

Lin Zuhui said with a smile: "I told you that it is a copycat. Naturally, I will not invest as much in Hollywood movies. I created DreamWorks alone, and I don't want it to fall. In addition, I assert that the decline of Hong Kong movies It’s getting bigger and bigger, and I’m afraid that in the future, half of the movies in Hong Kong will be from Hollywood, so we really need to make changes.”

Pan Cheng was taken aback, and soon turned into a surprise. Who is the boss? That is a legend. Maybe he really has a way to change the situation of Hong Kong movies. Of course, at present, it can only be regarded as a rainy day.

"What is the boss going to do?"

Lin Zuhui said seriously: "Only the two of us will always know about our conversation, otherwise I will trouble you."

Pan Cheng immediately said: "Boss, don't worry, I've been keeping my mouth shut."

Lin Zuhui nodded this time, he didn't want to become an all-rounder, that would be too outstanding.

"In this way, you let DreamWorks streamline its team, and then start to learn from Hollywood in the United States to set up a special effects company, and computer special effects must also be able to take charge. I'm talking about copycat Hollywood, which means that the investment is reasonable. It is best to work with a Hollywood special effects company. , and establish some connections. Invest tens of millions in this, and then we will shoot science fiction and suspense films, and I will give you the material later."

Pan Cheng nodded quickly and said, "Okay, I will reform DreamWorks immediately and cut off the original plan."

"That's right, there's no need to win by quantity. It's better to take the high-quality line. Even if you only have two movies a year, you can make less money!"

In the past few years, those people in Hong Kong who wanted to make a lot of money in movies lost their fortunes. For example, Zheng Zeshi, Liu Dehua, Luo Wei, Zhou Xingchi, etc., all started in 1993, and they didn’t have any underwear.

"Okay, I know!"

After Pan Cheng left, Lin Zuhui couldn't help but shook his head with a smile.In fact, he didn't intend to intervene in the decline of Hong Kong films, after all, this is the wave of the times.

But he suddenly thought, if the "five cents special effects" of later online movies were transferred to Xiangjiang at this time; coupled with the Hollywood plot in his mind, would it be able to have a good chemical reaction.

In the worst case, Hollywood can be disgusted and let them buy copyrights or copy Hong Kong movies.

Therefore, Lin Zuhui feels that if he shoots films with themes such as "Resident Evil", "Python", "Fast and Furious", maybe he can achieve good results.

Anyway, he's the boss, so it's okay to give it a try. These movies are themselves B-grade movies in the United States, and the cost of copying them will be very low.But Lin Zuhui felt that at least it was a little creative, which was better than the current Hong Kong films.

(End of this chapter)