Hong Kong's new giants

Chapter 527 [Creating Era Products]

Friday, April 11.

Today, the Hong Kong government launched the auction of the official land of the king of residential land on Longping Road, Beacon Hill, which is regarded as an indicator of confidence in the market outlook. This is a luxury residential land.

The land area is as high as 46.84 square feet, but the plot ratio is only 1.55 times, and only 72.6 square feet of residential real estate can be built. In addition, the environment here is beautiful, so the competition will be fierce.

As for why it is an indicator of confidence in the future market, the reason is actually very simple. Recently, Xiangjiang Real Estate has risen with the stock market; if this piece of land is auctioned at a high price, it means that real estate developers are optimistic about the city of Xiangjiang. It will continue to skyrocket in the future, and everyone will naturally enter the market .

Lin Zuhui personally came to the auction site for this auction, which immediately attracted the attention of many people; this time the New Era Group did not form a consortium, but bid alone, and Lin Zuhui's arrival put a lot of pressure on everyone.

Of course, who will win the game, and who will admit defeat!With real estate dividends rolling in and major real estate developers having abundant cash flow, New Era Group naturally does not have much advantage.

In the auction, there were almost ten consortiums, many of which were combined; for example, Lin Zuhui found that Sino Land once again played the role of "real estate big friend" and attracted Chinachem, Nanfeng, Huaxia Overseas, and Singapore Real Estate. Good guy, one-off A combination of five companies.

"Lin Sheng, I haven't seen you at the auction for a long time!" Huang Tingfang greeted him and said with a smile.

Lin Zuhui responded: "It's been a long time since I've been here, and the president of the company is doing it for me. Today's land king is related to the confidence of Xiangjiang's real estate, so I'm also curious about what everyone thinks, so I came to join in the fun. "

Everyone chatted one after another, the smell of gunpowder was not strong at all, but everyone understood that after the official auction, it was time for everyone to show their talents.

The land price of this land today is only 18 billion, but everyone has already made plans to exceed [-]%. After all, luxury houses are the houses that are most likely to increase in the past two years;

At this time, the average price of ordinary houses in Xiangjiang has exceeded 5000 Hong Kong dollars per square foot (about 5 yuan per square foot, which is in the 90s), while luxury houses have risen to more than 8000 yuan per square foot.

As the auction officially started, everyone sharpened their swords.

Lin Zuhui sat calmly in his seat, surrounded by senior staff, and did not bring the core executives.

From the very beginning of the auction, everyone bid enthusiastically. The length of time for bidding is really rare.

The price gradually climbed up, and when it reached 36 billion, there were still many consortiums bidding. This price has already exceeded double the reserve price, and the major real estate developers are fighting like chicken blood.

Lin Zuhui had already given up bidding. Starting from this month, Lin Zuhui asked Chen Bin to carefully auction off the official land. The price had to be adjusted, and the market was really crazy.

Of course, it doesn't mean that there is no profit after the photo is taken. Facts will prove that it is very profitable after the photo is taken.

But knowing that there will be an adjustment period from 1994 to 1995, why not buy at that time!

"39.4 billion" Huang Tingfang raised his placard again.

For a while, all major real estate developers were paying attention, and the Sun Hung Kai brothers, who were still competing with Sino Land, were stunned when they heard this.

Guo Bingxiang said with a smile: "Our brothers have to calculate our 'net worth'."

Everyone laughed, and the Guo brothers indeed started discussing in a low voice immediately.

The auctioneer deliberately slowed down, after all, the higher the bid, the higher his bonus.

In the end, the consortium headed by Sino Land won the land.And the price is staggering, the cost per square foot of the floor has exceeded 8000 yuan, and at the current price, it can only be said that it is not a loss or a profit.

But don't forget, this project takes time, even if it earns 10000%, it still needs to be launched at [-] yuan per square foot.

Therefore, in the eyes of many people, it is indeed risky for Sino Land to acquire land at this price.

However, from Lin Zuhui's point of view, Sino Land not only earns 1996%, but if they sold it in 6, it would not be a problem to earn 20%. In this way, the annual rate of return is still [-]%, which is quite a bargain.

What's more, many real estate developers know how to launch at the peak time. Sino will earn more if it launches from the end of 1996 to the first half of 1997.

With the confidence of Xiangjiang Real Estate booming, Lin Zuhui immediately began to make plans. He hoped that New Times Group would sell more houses than planned before May 1994.

In Lin Zuhui's memory, there is also the news of Lee Chaoren and Lee Shau Kee's "Ma'anshan" fight. The two men forcibly reduced the price of a house of more than 5000 square feet to more than 3900 yuan.

According to this kind of memory, Lin Zuhui felt that instead of selling at a nearly [-]% price reduction, it is better to sell more real estate now, so that there will be fewer real estate properties at reduced prices in the future, and some losses can be recovered.

And because of this awareness, many real estate projects have actually applied for pre-sale permits, and they can be sold only after Lin Zuhui gives an order.

At the same time, Lin Zuhui also asked several of his women to sell the ordinary houses in their hands in three months during this wave of rising prices.

There is also the office building of Wanhui Media, which has also begun to sell.

In short, in this wave of adjustments, you can still make a small profit.

Recently, Lin Zuhui was very happy, that is, Xiaomi Technology won the patent for the complete DVD player, so it joined the DVD Alliance to unify the development of DVD video disc standards.

This alliance is a total of eleven world-renowned companies. They all form the DVD alliance based on the higher multiple digital compression technology MPEG-2, and formulate DVD video disc standards.

In other words, in the future, all other companies that produce DVD players will need to pay patent fees to this alliance.

Xiaomi Technology can join this alliance, but it relies on the two patents that the other ten companies cannot avoid; the DVD player patent is only one of them, and the most important one is the MPEG-2 digital compression technology, which was acquired by Xiaomi Technology C-Cube company first developed.

Moreover, as early as the first half of this year, Xiaomi Technology released a sample of DVD player, which once again established an important position in the application field of laser digital video player.

Pengcheng.

Lin Zuhui was in a good mood listening to Zou Kaixuan's report in the office.

"You said that the current domestic VCD sales can reach 8 per month?" Lin Zuhui said in surprise.There are so many rich people, and it turns out that the reform is to 'let some people get rich first'.

"Well, our monthly sales are 5.5 units nationwide and 1.5 units overseas." Zou Kaixuan said confidently.

The market share is only [-]%. It seems that Japan and South Korea have already entered this field.However, this achievement is indeed very proud.

In her previous life, after Wan Yan made VCD known in China, South Korean and Japanese companies followed suit, with a share of as high as 90% at one point, but Wan Yan became a supporting role instead.It was not until the rise of domestic brands such as Aiduo, Shinco, and BBK that they drove Japanese and Korean companies out of this field in one fell swoop, leaving only a small share of market shares.

The successful elements of these domestic brands are: advertising bombing (CCTV is very powerful), price reduction and promotion (low cost of knock-offs).

Because of this, Xiaomi VCD has already been calculated from the very beginning. CCTV’s advertisements, coupled with Cheng Long’s influence, have made every household aware of Xiaomi VCD, which is a good job.

Lin Zuhui said: "The market is about to explode. Next year, 200 million units are just around the corner. Now there is only one engine missing."

Zou Kaixuan immediately said, "You mean a price cut?"

Lin Zuhui said with satisfaction: "That's right! Originally, our VCD could be sold for 5999 yuan, but I chose to price it at 4999 yuan, just to compete with the target Japanese and Korean companies. Now, we have sharply lowered the price at the end of the year, and we will definitely completely sell them. defeat."

Zou Kaixuan nodded and said: "That's right! We have an advantage in price. At present, Japan cannot produce movements, at least one year before mass production. And C-Cube is only supplying us, and it is the only two in the world. A company that produces decoding chips."

Lin Zuhui said: "Well, the price will be reduced to 4199 yuan, and the price will be reduced to 3999 yuan before the Spring Festival. It will catch Japanese and Korean companies by surprise."

"Ok!"

Lin Zuhui went on to say: "Overseas markets must also be strived for. Xiangjiang is well-developed and convenient for export. Our DVDs are still sold at low prices, but the quality is guaranteed."

Overseas, the cost is the biggest advantage of the Xiaomi DVD player.

"No problem, we will definitely sell our products overseas and become an internationally renowned brand."

Lin Zuhui calculated, assuming that there will be 150 million sales next year, and each unit earns 1000 yuan, it can earn 15 billion.This money will bring more development space for Xiaomi Technology.What's more, C-Cube will also bring a lot of profits to Xiaomi Technology.

It can be said that VCD and DVD are the hope for the rise of Xiaomi Technology.After all, in the mobile phone industry, there are some uncertainties. The technology content is too high, and it is no problem to develop it, but the battery life, signal quality, and portability, etc., are bothering the company.

Therefore, the mobile phone industry, lithium batteries, LCD screens, etc. are just investments, and the returns are full of uncertainties.

In order to ensure that Xiaomi Technology can have continuous research and development funds, Lin Zuhui has decided to list it in Xiangjiang at the end of 1996.Raise a large sum of money, and then use it all to research and develop the company.

Lin Zuhui asked with concern: "How are the sales of multi-function phones such as cordless phones, corded phones, and caller ID?"

Xiangjiang is an important area for the production of fixed telephones in the world. In 1982, the US government canceled the patent rights of the National Telephone and Telegraph Company and allowed private purchase of telephones.Prior to this, U.S. law stipulated that all users could only rent telephones from AT&T, and purchase was prohibited. In this way, 8000 million families, companies and private institutions in the United States immediately became potential buyers of telephones. The factory that originally produced electronic watches and radios was quickly converted to produce telephones, and quickly rushed to the US market. In the first quarter of 1983, the total export volume of telephones increased by 19 times compared with the same period last year.

There is nothing invincible in martial arts in the world, but speed cannot be broken.
The landline market in the mainland is huge, and Xiaomi Technology can quickly occupy the mainland market by virtue of its 'brand effect'.There is no need to worry about technology, and it is not high-tech.

Therefore, Zou Kaixuan said: "This summer, the HA007 corded phone and HW007 cordless phone were launched, and the sales volume ranked among the top three in one fell swoop."

Lin Zuhui is very satisfied with the achievements of Xiaomi Technology. Now the Guangdong Provincial Government regards Xiaomi Technology as its own son and provides great support. Investing in the mainland, the scientific research personnel and workers are almost from the mainland.

What's more, the invention of the VCD player has driven the progress of the entire China audio-visual field, and made China enter the ranks of the world's major powers in the application of laser digital video disc players.

With such emphasis, Lin Zuhui did not ask for benefits and care from the government. Zou Kaixuan has been dealing with the government all these years.

Because of this, Lin Zuhui never said that he was the boss of Xiaomi Technology in Xiangjiang, although some people knew about it, and some media asked him.He always avoids or only admits that he is an investor.

Then Lin Zuhui said: "How much revenue will Xiaobawang have this year?"

Zou Kaixuan said: "It is estimated to be more than 3 million, and the upward trend is very strong. By the way, Duan intends to change jobs. I didn't discuss the shares with them, but said it was a high salary."

This is normal. In his previous life, A Duan was able to start his own business because he got a lot of bonuses from Xiaobawang; but in this life, the game console and learning machine were not planned by him alone, but by Xiaomi Technology. Naturally, the Hua Group will not reward A Duan heavily.

And if you start a business, if you don’t have hundreds of thousands, how can you start it.In addition, Xiaomi Technology offered him an annual salary of 50 yuan, as well as bonuses, so it's no wonder he didn't choose.After all, Xiaomi Technology is now famous.

Lin Zuhui thought for a while and said, "If Xiaobawang can sell 5000 million yuan, you can sell it to Yihua Group."

Zou Kaixuan didn't give up either. It was originally a fake Famicom company, and Xiaomi Technology didn't dare to admit that it was its own shareholding.

When Xiaomi Technology announced that the price of VCD was reduced to 4199 yuan, Japanese and Korean companies exploded one after another!
They originally thought that relying on the advantages of Japanese and Korean companies to bring VCD products to China, they must win a big victory.But on the contrary, they soon discovered that the mainlanders had a deeper understanding of Xiaomi VCDs, because of the CCTV advertisement of "Kung Fu with a Big Nose", which was deeply rooted in the hearts of the people. (With the emergence of pirated discs, Cheng Long's influence in the mainland is huge, far higher than any star)
In terms of price, Japanese and Korean companies have no advantage, and their general price is more than 5000 yuan.

For a while, Xiaomi Technology had the momentum to dominate the VCD market in China.

With the price reduction of Xiaomi VCD, the purchasing power of the Chinese market has risen again, and VCD seems to usher in an explosion.

At the same time, Xiaomi Technology's VCDs and DVDs also began to open up markets in other real estate in Asia, and even exported to Europe and the United States.At this point, no domestic company has this advantage.

Xiaomi Technology is still Hong Kong-funded in essence, and it has far more advantages than domestic companies when it comes to exporting products.

If it can get a share of the overseas market, Xiaomi Technology will undoubtedly grow into a world-class enterprise.

The next "creating era" products of Xiaomi Technology will be U disk and MP3.Although they are all small products and don't make a lot of money, they have a huge influence on the brand.

And the patent fee of U disk can make Xiaomi Technology earn 100 billion.

Of course, Lin Zuhui doesn't understand technology, but isn't this thing just a concept, and it can be developed!Lin Zuhui thought so.

There is a flash memory chip, a motherboard chip, etc. Lin Zuhui thinks that it is not difficult to develop; but he plans to wait until 1995 to propose it, what if the technology does not reach it!
As for the MP3, Lin Zuhui only knew that it was a manager of Samsung in South Korea who had a whim on the plane.

From this point of view, if it is Lin Zuhui's whim, it will not be more difficult than developing it, right?

So many "Creating Times" electronic products were invented by Chinese people, but it is also a matter of glory for the country.It may not be impossible for Xiaomi Technology to be supported by the state in the future.

(End of this chapter)