Hong Kong's new giants

Chapter 570 [Morning Exercise]

In the morning, Lin Zuhui came to the LEIT Building refreshed.

Last year, the LEIT Group's net profit was as high as 20.2 billion, which shocked the entire industry.The reason for the skyrocketing performance is that polar fleece sweaters are selling well. From 1994 to 1995, LEIT Group manufactured 1250 million polar fleece sweaters and retailed 500 million polar fleece sweaters. This single product alone earned more than 6 million dollars. profits in Hong Kong dollars.

The president, Chen Shiwen, came to Lin Zuhui's office and handed over a plan, which was about the expansion plan of his multiple brands.

Lin Zuhui looked at it for a while, and then said: "The expansion plan is too aggressive. The company is now focusing on cash flow. This plan should be redesigned, especially the expansion of stores must be conservative."

Chen Shiwen was a little surprised. You must know that the boss has always liked to "forge ahead", but now he is becoming conservative when the brand is selling well.

"Okay, I'll formulate a new development strategy!" He still chooses to trust his boss. Although he, the president, holds great power in the LEIT Group and the boss seldom interferes, the big development strategy is still formulated by the boss.

Lin Zuhui nodded. The reason why he did this was because he considered the impact of the Asian financial crisis on the clothing industry, which was absolutely huge; therefore, he reduced the expansion speed of LEIT Group by half; and after one year, it will almost stop expanding and accumulate strength secretly. .

After the financial crisis, properties across Asia plummeted. With sufficient cash flow, LEIT Group can expand rapidly in Asia and buy a large number of stores.

As for the development in Europe and the United States, Lin Zuhui directly passed. The previous Uniqlo has not made a profit in the United States for 17 consecutive years, which is the best proof; even ZARA in Europe has fewer stores in North America, and its development is not as good as that of the local brand GAP.

Therefore, instead of this, the casual wear series should be deeply cultivated in the Asian market.

Originally, Hong Kong's entertainment culture in the 90s and [-]s was to beat other Asian countries, but with the birth of Hong Kong culture, the influence of Hong Kong entertainment has doubled.

Entertainment culture has also driven the Xiangjiang clothing brand, so in this regard, LEIT Group has an advantage over Uniqlo.Of course, the two sides are still competing for comprehensive strength, and that is the real key to determine the outcome.

External factors are secondary. When Uniqlo developed South Korea in the previous life, it was a little worried about anti-Japanese sentiment in South Korea. The result is the law of 'true fragrance'. Uniqlo has opened nearly 200 stores in South Korea. You must know that South Korea has only 5000 million people.

Hong Kong brands have almost no other external factors. In the eyes of people in Japan, South Korea, and Southeast Asia, Hong Kong is Hong Kong, and other factors will not be considered, at least in the next 30 years.Even, the Xiangjiang brand has a kind of superiority in it!

Based on these factors, before the outbreak of Lehman in 08, the LEIT Group was honestly focused on developing in Asia.After the outbreak of Lehman, you can buy stores and develop clothing brands at the same time, so at least you can make a steady profit.

Lin Zuhui suddenly had a flash of inspiration and thought of a good breakthrough.

"In this way, you can collect information about the Italian brand Fila. If possible, I plan to acquire it. Let's try to build a world-class sports brand."

Chen Shiwen immediately said: "Okay, I will organize a team to study the acquisition plan as soon as possible!" He will not be surprised by the boss's unconstrained ideas, this is his boss, and he is always in command.

Lin Zuhui nodded. In fact, he has always thought about sports brands. He invested 3.9% in Nike stock, and the current return rate is good.At the time of investment, it was only more than 20 billion, and now it is nearly 50 billion US dollars; if there is no accident, it is no problem to break through 200 billion US dollars before the Asian financial crisis.The Asian financial crisis has a great impact on Nike (Asia has contributed a lot), and it is estimated to fall by 30-40%, so we have to make a T.

He also wanted to invest in Anta, a local brand with a market capitalization of 5000 billion Hong Kong dollars in its previous life and a market share of 15% in the mainland, second only to Nike and Adidas.However, Anta is still doing OEM. Li Ning has already emerged, but it is clear that Anta has a better future.

However, there is no future in investing too much. It is better to invest in a sports brand by yourself.Maybe he can rely on the "knowledge of people" of the first basketball and football players, and then sign a long-term sponsorship contract in advance to break through in one fell swoop.

In terms of production quality, Nike and Adidas in the previous life were all produced in the mainland, and there is no problem with the quality.Of course, sports brands have to invest a lot of money in research and development of technology, and this is not a problem.

On the whole, there is still hope to become a big sports brand.

Sports brands are more promising than casual brands.

Thinking of this, Lin Zuhui decided to personally participate in the acquisition after the preparations for LEIT Group were completed.

Fila should not be worth much at present. In the previous life, it was only worth more than 2007 million US dollars when it was bought by Bangzi in 4.

Of course, the brand is made by making it. Buying Fila is only to increase its historical background and current achievements. How big it will be in the future requires energy and strength.

Tuesday, July 4.

The futures and options trading department of Barings Bank of Singapore is well-known in the world, but unfortunately it does not have a good reputation-one trader closed down the 1-year-old bank.

At this time, the department replaced a new investment manager, Pete, who is an elite talent from Hengjin Investment, and now joins Barings Bank and is in charge of the futures and options trading department of Singapore Barings Bank.

Lin Zuhui promised not to make large-scale layoffs, but he installed his own people in some key departments of Barings Bank.

Originally, Hengjin Investment has not made any major moves since investing 150 billion in US stocks in the fields of information technology, banking, and healthcare last year; therefore, some elites from Hengjin Investment have joined Barings Bank one after another.

Pete was sitting in the office, and when he received a call from Xiangjiang, he immediately got up and took action.

It turned out that the Nikkei index rebounded above 17000 points today, which immediately attracted the attention of Octopus Bank; now Peter is ordered to short-sell the Nikkei index with a daily fund of 1000 million US dollars until Xiangjiang calls to stop.

As for the funds, it will be paid by London.

Pete came to the trading room excitedly and said with a boost of morale: "Guys, it's time for a big job! The higher-ups require us to short-sell the Nikkei index immediately, with a daily capital of 1000 million U.S. dollars. Hurry up and cheer up!"

Several traders in the trading room immediately became excited like chicken blood.After all, it is also an annoying thing for anyone who does analysis and investigation every day without actual combat funds.

"Boss, is it an instruction from the stock god?" A trader said excitedly.

He was originally an employee of Barings Bank, but when the entire Barings Bank learned that it was the stock god who bought Barings Bank, instead of being frustrated, they were very welcome and happy.

Pete immediately said seriously: "Shut up! This is an order from the headquarters, start working!"

"Yes" Seeing that the boss is serious, the employees immediately put away their foolishness.

Pete is an old man in Hengjin Investment, how could he not know some rules.The same is true in Hengjin Investment. All instructions come from the mouth of the president, George. As for whether it has anything to do with the boss, the president will never disclose it. In short, it must be kept secret.

Pete has dealt with the boss several times, and he feels that the boss is very charismatic. In addition, the overall salary level of Hengjin Investment is high, so he admires the boss very much.

Hong Kong, Octopus Bank Building.

Lin Zuhui was in the office, still studying the trend of the Nikkei index.Although he has a general trend, the Nikkei futures index is 25 times leveraged after all, and if it fluctuates by 2% in a day, there is a danger of liquidation. In fact, the probability of a fluctuation of 2% in a day is very high.

But it doesn’t matter, for example, if you short-sell a day’s funds of 1000 million US dollars, even if it rises by 2%, it may not necessarily be a liquidation, because he did not short-sell on the same index.On the second day, short selling another 1000 million US dollars is equivalent to increasing the margin, and the safety factor is slightly higher.

Recently, the Nikkei rebounded slightly, and Lin Zuhui began to pay attention. He knew a key piece of information, that is, after the Kobe earthquake, the Nikkei fell by about 5000 points, and the Nikkei fell from 1 points in January to 19500 at the end of March. Point, only 3 points began to rebound.Obviously, this is a small fluctuation, and it will soon fall below 16500 points again.

And he also knew that the Nikkei should have started rising all the way to before the Asian financial crisis in mid-1995.You don't need to know the specific value, because you don't have to earn the last copper plate, so you don't have to do it in the first half of 1996.

In July 1997, the Nikkei could be sold short again, because the Asian financial crisis broke out.

Based on this information, Lin Zuhui felt that he was sure to make money without losing money.Of course, you can't invest 1 million US dollars at the beginning, and slowly bet more and more, which is obviously a loss.Therefore, the amount of each delivery month must be the same, so that even if you lose money for a month or two, you will only earn a little less profit.

Therefore, Lin Zuhui calculated on a one-time basis (delivery month), and each time invested 1 million US dollars.Moreover, 1000 million US dollars a day is operated in this way.

This time he asked Barings Bank to short-sell the May Nikkei futures index, which is how he did it.

After thinking about it for a while, Lin Zuhui has made up his mind on the investment plan, and first shorted the May Nikkei Futures Index for US$5 million.

If it does not fall below 15000 at the end of May, then continue to short the June futures.

Assuming that it falls below 15000 points in mid-June, Octopus Bank will join in and start buying Nikkei futures.

(End of this chapter)