Hong Kong's new giants

Chapter 619 [Classic]

Tuesday, July 1.

New Era Group, Chairman's Office.

Sitting on the sofa, Chen Bin, the president, reported earnestly: "Not to mention the 10% drop in Heung Kong's properties, the important thing is that the market is very panicked. In addition, at the beginning of the month, Sun Hung Kai announced that it would suspend the construction of [-] sites, and Heung Kong's financial market was attacked by international speculators. , the real estate industry is mourning, and major real estate developers are also very pessimistic about Xiangjiang Real Estate. This time, everyone may bid at a very low price for the Ma’anshan hotel lot.”

He analyzed these in the hope that the boss would give a reasonable price so as not to overbid and make the peers laugh.My own boss can make money, but spending money is also a bit extravagant.

The 'Ma'anshan Hotel Lot', as Chen Bin calls it, covers an area of ​​8.6 square feet. It was originally planned to be launched in March last year, but the plan was postponed because the City Planning Commission had to deal with objections to building a hotel on the lot.

And this month, the real estate market is in a downturn. In order to avoid affecting the market sentiment, the Hong Kong government has turned to a low-key bidding method for sale.

Lin Zuhui thought about this piece of land in his heart. Hotels are not allowed to be built, but 60.28 square feet of residential buildings can be built.Properties in the same location should only cost 5000-6000 yuan per square foot at present, but at this price, no real estate developer dares to guarantee the sale, because now there is no market for the price, and it is difficult to sell the house.In the future, it will be reduced by another [-]%, and everyone believes it.

So obviously, everyone will enter the bid at a low price, and the idea of ​​picking up the miss is all.

The bidding is still very challenging. If the bid is too high, people will laugh, and if the bid is too low, they will worry about missing the opportunity.

Although it is only a small piece of land, Lin Zuhui speculates that if the property plummets again, major real estate developers may ask to freeze the "official land auction", so picking up missing land is not an easy task.

It is very simple to find missing properties. There are still many properties for sale in the market, but the key is that no one dares to buy them.

"What price do you think is right?" Lin Zuhui asked.He suddenly felt that he was not as good as these majors in this respect.

Chen Bin thought for a while and said, "How about we try to offer a low price, how about 1.5 million Hong Kong dollars?"

Lin Zuhui was taken aback, and said, "250 yuan per square floor land price?"

The construction cost of building a square foot floor is between 1400 and 2000 yuan. If only the floor price of 250 yuan is added, the total cost will be about 2000 Hong Kong dollars per square foot.

Chen Bin nodded, and said: "Raising the price now will definitely not be conducive to our bottom-hunting real estate; in addition, the major real estate developers are obviously bearish on Xiangjiang Real Estate, and will bid at a low price! Even if we lose this land, At least it's better than raising it."

This price was quite different from Lin Zuhui's bid, but he felt that what Chen Bin said was reasonable, and it was a good choice for New Era Group not to win the bid for this piece of land.Once the bid is won at a high price, it will not only make people laugh, but also have to be held in their hands.

"Okay, just do what you say!" Lin Zuhui said decisively.

He has given up on this piece of land in his heart, but he has no regrets, after all, it has to plunge once, which is the best bargain in real estate.

Soon, the tender was ready and sent to the Hong Kong government by senior staff.

Xiangjiang Real Estate is so corrupt, I believe that Mr. Dong's '85000 plan' has actually been shelved, otherwise it would make the real estate worse.

After Chen Bin left, Lin Zuhui looked at the stocks on the computer. Today, it really is a technical rebound, and it has risen to 10900 points. It seems that it is safe to go up to 11000 points.

As the saying goes, "Xiaoyangchun", Xiangjiang stock market may usher in a wave of rising in February and March, and it is very possible to break through 13000 points this time.

Next, Yuan Tianfan came to Lin Zuhui's office again.

"Boss" Yuan Tianfan sat on the sofa respectfully, looking at his boss.

At this time, he had a doubt in his mind, that is, whether the boss had expected Peregrine to be acquired by Barings Bank five years ago.

The reason is that when I joined the New Era Group, the boss once said, "Liang Botao, who is the boss, may not be richer in the future than you, who will be an executive for me."

Assuming that Peregrine goes bankrupt this time, Liang Potao really has 'nothing' and becomes a wage earner. (Nowadays it is not bankruptcy acquisition, but direct capital injection; bankruptcy acquisition may be cheaper, but there are too many uncertainties; moreover, business will also be lost, so Barings directly chooses 50:50 capital injection)

At that time, he did have a thought in his heart that he was the boss of Liang Potao and Du Huilian during the time of Huo Duoli; later he became the chairman of the Stock Exchange, and the two became the bosses of listed companies.He has a higher status, but after he left the chairman of the stock exchange, he immediately became a wage earner. This is obviously a bit of a gap in his heart, especially seeing Liang Botao and Du Huilian become billionaires and bosses of listed companies.

Later, the boss treated the couple very well, and he gradually extinguished the idea of ​​being the boss.Today, he already has a net worth of over [-] million, and he has become accustomed to the position of an executive of a large company.

Lin Zuhui nodded, and then said directly: "I want to buy San Miguel Beer, you can do it!"

Yuan Tianfan immediately said: "Okay, I will prepare the materials first, and then I will give you a plan!"

Lin Zuhui said: "I have a general understanding. San Miguel Beer, which is listed in Xiangjiang, belongs to the Philippine San Miguel Group, and its parent company holds 56% of the shares."

Yuan Tianfan was taken aback, and immediately said: "The boss wants to buy directly from San Miguel Group? I'm afraid it will be difficult. After all, there is San Miguel Beer first, and then San Miguel Group; and now San Miguel Group is a large consortium in the Philippines, involving various aspects. Even if there is a financial crisis in Southeast Asia, they probably won’t sell San Miguel.”

Lin Zuhui said: "If you don't sell it, grab it!"

Yuan Tianfan choked, the boss said there was a big problem, how to grab it?
Others are local snakes in the Philippines. Although San Miguel is listed in Heung Kong, others hold more than 50% of the shares, so there is no chance at all.

However, Lin Zuhui soon added: "As far as I know, the San Miguel Group is involved in open and secret struggles between two families, the founder family 'Soriano family', and the local political powerhouse 'Xu Huange family'; so, you Arrange to absorb the stocks of the Philippine San Miguel Group, our stocks are the bargaining chips at critical moments!"

It's almost a clear robbery, but this is a normal business behavior - an exchange of conditions.

Yuan Tianfan was a little surprised, because the founder's family of San Miguel Group should still be in power at present. According to the boss's guess, it is that Xu Huan's family wants to retake San Miguel Group (with the support of the President of the Philippines, they used the support of the founder's two families to Contradictions, in 1980~1986 he was in power at the San Miguel Group, and later returned to the Soriano family because he had to flee abroad), and the boss in Xiangjiang could guess that the two sides were going to confront each other, so I have to admire the boss's foresight.

In fact, Lin Zuhui didn't know it, but he seemed to remember that San Miguel Group was in the hands of the Chinese, and now it was in the hands of a European colonial family. Obviously there would be a big war.What is the best time, of course, is the Asian financial crisis.

But in any case, the San Miguel Group of later generations is the largest consortium in the Philippines, and now it absorbs the shares of its parent company, making sure that it will not lose money.

"Okay, I will arrange for the company to start secretly buying shares of San Miguel."

"Well, for the San Miguel listed companies in Xiangjiang, don't absorb them for the time being, they are not stable yet! Moreover, absorbing shares will only scare the snake, and it will not be able to influence the result."

Yuan Tianfan nodded and said, "Okay, I understand!"

The biggest advantage of working with the boss is to know the direction of real estate and the stock market, he thought so.In the first half of last year, he asked his wife to sell the property, and his wife was a little reluctant. Now his wife is amazed every day, thanks to the early sale.

After Yuan Tianfan left, Lin Zuhui smiled.

In fact, New Times Group has dealt with San Miguel before. In 1994, San Miguel sold the land of its Sham Tseng Hai Brewery to New Times Group at a price of 35 billion, and San Miguel’s factory has moved to Yuen Long Industry village.

San Miguel used to be one of the three major beer groups in Asia, but in the 50s and 10s, it acquired the only beer factory in Xiangjiang, and then began to gain a foothold in Asia; in recent years, San Miguel has gone downhill, and its share in Asia has gradually decreased , the market value is currently only about [-] billion.

Lin Zuhui’s acquisition of San Miguel was just to enter the beer industry; after the acquisition, he first restructured San Miguel and tried to make a good marketing effort to return to the top of the Asian brand; business.

With San Miguel as a listed company, New Era Group can also participate in the merger of Budweiser and InBev, the world's largest beer in the future, hold its stock and wait for the appreciation. This is the best shortcut to make a fortune properly.

The next day, the Hong Kong government announced that New Era Group had won the bid for the Ma On Shan hotel site at a price of HK$1.5 million.

The price of 1.5 million Hong Kong dollars is a "classic" in the auction history of Hong Kong real estate.

The land price is equivalent to 1700 yuan per square foot, and the land price per square foot is 250 yuan, which is very unbelievable.

For example, the Dapu lot (10 square feet of land) was auctioned in late October last year. The New Times Group won it at a floor price equivalent to 98 yuan.Because it is a high-end residential project and the land area is huge, Lin Zuhui really wanted to photograph it.

"Boss, what do you think the second price is? Which real estate company is it?" Chen Bin said with a smile.He actually won the bid, which made him very happy, after all, it was a real scam.

Lin Zuhui said directly: "Is it Chang Shi's offer?"

Chen Bin didn't dare to hold back, and said directly: "Yes, their offer is only 1.28 million!"

Lin Zuhui was a little surprised, it seems that the major real estate developers are afraid to take the land!

"Winning the bid with such a low price this time will definitely affect the bidding for another piece of land!"

Chen Bin nodded and said: "The land on Canton Road can build 1100 residential units, covering an area of ​​11.1 square feet. In addition, it is in Kowloon, and major real estate developers will still bid seriously. Some surveyors estimated that, The land price per square foot can reach 4000 yuan, which is worth 40 billion Hong Kong dollars."

Lin Zuhui said: "Another 28% reduction, it will be [-] billion!"

Chen Bin said: "Maybe everyone thinks this way. This land is very important. How about we bid for 30.8 billion?"

It is impossible to be a classic every time, so don’t think about such a good thing. With a price tag of 30.8 billion, the total floor price per square foot is 3000 yuan, and the total floor cost per square foot is 5000 yuan.

The house started to be sold three years later. At that time, Xiangjiang Real Estate was still worth six or seven thousand.Of course, the major real estate developers will cover it up, and naturally sell it at a higher price.

"Okay, do as you say!"

Lin Zuhui finally accepted Chen Bin's opinion, because he was no longer good at bidding.And Chen Bin made a great contribution this time, which is just in full swing.

In fact, he doesn't participate in these small things now, but he happened to be in Xiangjiang, and Chen Bin came to chat with him, and it was a special period.

If the real estate market is normal, the land auctions are all done by Chen Bin and the others, and there is no need to ask Lin Zuhui for instructions on how much to bid.

In any case, the Hong Kong real estate market has sent a message: the property market, which has fallen by more than 3%, may fall by [-]%.

就相当于10000元每平方尺的物业（1997年上半年），如今跌至6000~7000元，马上又要跌至4000~5000元。

Miserable, really miserable!

Those investors who borrowed money to speculate in real estate have already started queuing up on the rooftop.It is said that during this period of time in South Korea, a large number of people lined up to jump off the Han River Bridge every day.

(End of this chapter)