Hong Kong's new giants

late April.

San Miguel Philippines, the parent company of Hong Kong San Miguel, announced that it will transfer 62% of its shares in Hong Kong San Miguel to Hengchang Beverage and Food Group, a subsidiary of New Times Group, at a price of HK$4.5 million. '.

As soon as this news was announced, it did not attract much attention. After all, it was time for New Era Group to expand, and the acquisition news had never stopped. The acquisition of 4.5 million yuan is really too small, and the acquisition of tens of billions of yuan is the norm for New Era Group.

Monday, May 5.

Office of New Era Group.

Lin Zuhui got up and sent Cai Qiwen to the door of the office, Cai Qiwen hurriedly told Lin Zuhui to stay.

It was Cai Qiwen, an executive of San Miguel Group, who came to Xiangjiang to sign the contract with Hengchang Beverage and Food Group. After the two parties signed the contract, Lin Zuhui received Cai Qiwen in the office.

The two chatted very happily, and it can be regarded as a friendship. If they cooperate in the future, they also have a foundation.

After Cai Qiwen left, Lin Zuhui summoned Luo Wenxiang, president of Hengchang Beverage and Food Group.

"The acquisition of Xiangjiang San Miguel is only the first step for us to enter the beer industry. Next, you have two tasks: first, to promote the San Miguel brand, especially in the mainland market; second, to acquire a mainland beer brand, Enrich our product offering."

Luo Wenxiang nodded and said, "Okay, I will definitely rectify and develop the beer business!"

Lin Zuhui thought for a while and put forward his own suggestion: "San Miguel Beer has been unable to open the market in the mainland because of insufficient marketing. You can send a team to the mainland to 'eavesdrop' on the ideas of young people. Can you design some Cartoon images or using Internet terms, through the young people's market, sell well!"

Now is the Internet age, and domestic chat rooms have also become popular.

Luo Wenxiang said in admiration: "The boss's idea is very good. We must formulate a good marketing method to open up San Miguel's market in the mainland."

Lin Zuhui said with satisfaction: "We have been in the mainland market for so many years, and we are already familiar with it. I believe you can do it."

"Yes, boss!"

Hengchang Beverage and Food Group can be called a master in the marketing field, and its brands have obvious advantages in this area, so it is not a problem for a small beer brand to start again.

After Luo Wenxiang left, Lin Zuhui began to think about other things.

When the time came to May, the Xiangjiang property market showed a wave of decline.

Sun Hung Kai's "Hills Peak Garden" and Cheung Kong's "Yingcui Peninsula", these two real estate projects have brought Heung Kong Properties into a low ebb. Shocking price '4280 yuan per square foot was launched, and the two properties were launched at a price that was 4147% lower than the market price, resulting in a sensational effect.

Major real estate developers have cut prices and sold them, making the overall real estate situation even worse, which has dropped by 50-60% compared to the peak period last year.

Of course, selling real estate at reduced prices has indeed increased the volume of property transactions, but the total transaction price will definitely fall; and in the long run, the disadvantages will outweigh the benefits. For example, the government has no land income, investors who hold properties are complaining, and social unrest Uneasiness, more and more unemployed, etc. After all, the real estate industry is the pillar industry of Xiangjiang. A hard landing will cause huge social turmoil.

The overall economy of Hong Kong is also deteriorating day by day. In the first quarter, the GDP recorded a negative growth of 2.3%.

In view of the sharp fluctuations in the economic environment inside and outside Hong Kong, the Hong Kong government has introduced a series of rescue measures for the property market and the shortage of funds in Hong Kong: such as flexible handling of the annual housing target of 85000 units, such as canceling some of the previous measures to "strike the property market", simplifying Purchase residential property mortgage plans so that banks know exactly how much liquidity they can get to draw up loan plans. The purpose of these measures is to avoid a 'hard landing' in the property market.

In the financial market, since the Hang Seng Index climbed to 13500 points at the end of March, it has continued to fall, and now only 11020 points remain.

What's worse is that international speculators have come to Xiangjiang to attack the financial market again, causing panic in the market for a while.

Under the turbulent environment, investors who were originally confident also became unconfident and even panicked.

So this wave of decline is a real decline!
There may be no technical rebound, unless external intervention, such as the Hong Kong government promulgates a series of measures to stimulate the economy, or directly enter the market.

Lin Zuhui has ordered the investment department of the family office to buy Heung Kong blue-chip stocks with a daily fund of 9500 billion to 10 billion when the Hang Seng Index hits 15 points; The true strength of the family office.

Although he did not directly rescue the market, he has already done enough for Xiangjiang Financial:
First of all, if it were not for the support of several listed companies under him, the Hang Seng Index would have fallen below 9500 points;

Secondly, his family office still has more than 500 billion Hong Kong dollars in funds. Even if it buys 10 billion to 15 billion a day, it can be regarded as supporting the market.

So on the whole, Xiangjiang's financial market is in a much better situation than in the previous life.

"dong dong"

"Come in"

The person who came in was Xue Renze, the president of New Era Business Management. The original Gao Yi had retired, and the young Xue Renze took over.The so-called young is actually 40 years old, and the resume is also very profound.

"Boss, I will report to you about the acquisition of Huaren Real Estate!"

Lin Zuhui nodded. Starting from May, Chinese Real Estate under New Era Commercial Management began to acquire some rent-collecting properties. This was a matter appointed by Lin Zuhui.As for the specific acquisition, it is up to the executives to decide, otherwise Lin Zuhui will be busy.

Xue Renze said: "I just bought Tsim Sha Tsui Baoli Commercial Building owned by Xie Ruilin at a price of 1.5 million Hong Kong dollars. This building was bought by Xie Ruilin at a price of 5 million Hong Kong dollars at the peak of real estate."

Lin Zuhui was taken aback for a moment, and couldn't help but said, "Did it fall so much?"

Xue Renze nodded and said: "Yes, many companies in the current market are on the verge of bankruptcy. They urgently need to cash out their properties to avoid bankruptcy. For example, this Xie Ruilin (listed company) entered the property market with 20 billion Hong Kong dollars at the peak of real estate , It is said that the current loss is more than 13 billion. Because many of them are loans, and the financial crisis has also affected the jewelry industry, the situation is very critical. In order to avoid bankruptcy, Xie Ruilin can cash out a little bit, and they are still planning to dump low High-priced diamond jewelry, so as to return more funds.”

Lin Zuhui couldn't help showing a smile, and said, "It's a bargain for us!"

Xue Renze has also been with Lin Zuhui for seven or eight years. Naturally, he admires and trusts the boss's bottom-hunting behavior. The boss thinks this is a low point or a low point; of course, the premise is that the company has sufficient cash flow.

The most important thing in Heung Kong Hong Kong is 'lack of money'. Banks lack money and dare not lend, companies lack money and rush to sell properties to save themselves, citizens lack money to repay loans, or the house will be cut off. In short, everyone is short of money, who has cash Flow is king.

Xue Renze continued: "Boss, as far as I know, Hysan Real Estate has also encountered a lot of trouble, and the entertainment building is expected to be brought back at a low price!"

Lin Zuhui said: "If you came to buy something, wouldn't you be slaughtered?"

Xue Renze said confidently: "The money is in our hands, how could it be slaughtered! We sold it to them for 39.6 billion, and we hope to buy it back for 20 billion."

Some buildings have fallen by 7%. The entertainment industry is a high-quality building, so it will definitely not fall by that much.

Lin Zuhui thought for a while and said, "You can get it back under 22 billion, you can try it!"

He also remembered that in his previous life, Liu Luanxiong sold the Entertainment Building to Hysan for 36 billion Hong Kong dollars. As a result, Hysan sold it to Si Tai for 2005 billion Hong Kong dollars around 27, and lost 9 million Hong Kong dollars in [-].

Last year, he took advantage of Hysan's idea of ​​entering Central, deliberately let the real estate agents cheat them, and sold it to them at a sky-high price of 39.6 billion.

The reason why it is more expensive than the previous life is that there is a time difference of several months, and the other is that the area and quality of the reconstruction have come and gone, so the price of the previous life will definitely not be referred to.

Xue Renze said confidently: "Okay!"

Lin Zuhui also said: "Those buildings sold by us have the possibility of getting them back. Let's try them all. But the price has been discounted by at least 40%. The economy and real estate will not be able to recover for a while, so it's okay to buy the bottom slowly. "

"No problem, I'll pay more attention!"

After Xue Renze left, Lin Zuhui showed a smile. The company still had more than 350 billion Hong Kong dollars in its account. Although it spent a lot of money, New Times Group can still make a profit of about 200 billion this year, a drop of about 30%, which is within a reasonable range.The main reason is that the income from Europe, America and the mainland has already accounted for about 40% of the normal profit.

Hysan Group.

When they heard that Chinese Land Group intends to redeem the entertainment building, the entire Hysan executives showed strange expressions on their faces, and looked at Li Dingchang with dissatisfaction.

At the beginning, it was Li Dingchang's idea to decide to enter Central, but in the end he bought the Entertainment Building at a high price.

"Not for sale! The New Times Group set us up, and now they want to redeem the entertainment building at a low price. It's a good idea!" Li Dingchang said with hatred, his teeth itching.

Of course, he also regrets what he did to offend the New Times Group back then. Whenever he looked at the Jialan Building in Causeway Bay, he couldn't help but feel heartbroken.A high-quality building of 60 square feet stands in the heart of the Ricci family's stronghold.

Director Li Yunlian immediately said: "Now is not the time to think about these things. Many properties outside have fallen by 20%. The offer of [-] billion Hong Kong dollars by Chinese Land is already very tempting. The most important thing is that Hysan Group's financial It’s no longer optimistic.”

Her words attracted everyone's approval. At this time, international speculators are still attacking Xiangjiang's finances. The entire Xiangjiang is filled with fear, and they are not optimistic about the economic prospects.

A director said: "The company needs cash to cope with the long-term impact of the financial crisis. The entertainment building does not belong to us. Although it will be laughed at if it is sold at a low price, compared with those companies that have gone bankrupt, Hysan is already a Alright."

Those who advocate selling have an absolute advantage.

In fact, even Li Dingchang wanted to sell the entertainment building to cash out the funds to stabilize the company.However, he felt that New Era Group was suspected of engaging in Hysan 'intentionally'.

When asking the price at the beginning, it was very strong; but now when it is bargaining, it is very strong.

It makes people very unbalanced, and even makes people suspect that Lin Zuhui deliberately calculated him. After all, everyone in Hong Kong knows that Lin Zuhui predicted the financial crisis, so he shipped the goods in time and became the biggest winner.Even Li Chaoren, a veteran in the mall, is said to have lost nearly [-] billion (investment in financial products) this time.

"Director Li Yunlian, go and negotiate with them and try to get a higher price!"

"Try your best, money is the most important thing now, and goods are in a hurry to sell."

Everyone sighed. There is nothing wrong with what they said. There are many people who sell properties at half price.

Chinese Land and Hysan Land quickly reached a sale and purchase agreement: Hysan Land sold the Entertainment Building to Chinese Land at a price of HK$20.8 billion.

For a while, it became a "classic battle" for Chinese home buyers - a huge profit of 18.8 billion Hong Kong dollars between selling and buying; and Hysan Land also became a joke in the eyes of the public, because in a year and a half, because of a The building lost 18.8 billion Hong Kong dollars.

Of course, many people have noticed that the New Times Group is already hunting down the bottom line. Everyone has speculated that, from Lin Zuhui's perspective, could it be that Xiangjiang property has fallen to the bottom?

Some courageous people with a lot of spare money in their hands are thinking about whether to buy the bottom.

However, more people probably dare to think about it, after all, is this really the bottom line?How long will this trough last?

All kinds of doubts are enough to make most people daunted.

What's more, international speculators were still attacking Xiangjiang Finance, and the stock market began to fall all the way, causing panic throughout Xiangjiang.

New Era Group.

Chief Financial Officer Liang Zhenxun came to Lin Zuhui's office.

"Boss, if you allocate 200 billion Hong Kong dollars to acquire potential rental properties in Xiangjiang; plus the budget of Times Shipping this year, the large expenditures of Langting Hotel Group and Amazon Shopping Center. I estimate that the cash flow of New Times Group will be in the By the end of the year, there will be less than 100 billion left.”

The boss makes a lot of money, but spends even more, Liang Zhenxun thought so.

偿还债务150亿、金丝雀码头集团135亿、收购航运公司和码头150亿、订造/购买船只150亿（分批支付）、抄底收租物业200亿，大笔开支就有如此多，其它开支就不说了。

The company still has two major projects under construction: the International Financial Center and the Cyberport. The important thing is that other real estate companies are selling real estate at a reduced price, but the New Times Group directly froze the real estate and began to cover it (the annual sales were 6000) Residential and above, this year's target is only 3000).

Lin Zuhui said with satisfaction: "The flowers will be perfect at the end of the year, and I'm still worried that the flowers won't go out!"

Liang Zhenxun immediately reacted and said, "What does the boss mean, are you going to sell some overseas stocks?"

Lin Zuhui nodded and said, "Citigroup and Traveler merged in April, how is the stock going up?"

Liang Zhenxun said: "Very good, the market value of our Citi stock has exceeded 25 billion US dollars!"

Lin Zuhui said with satisfaction: "At the end of the year, this stock can be gradually sold; in addition, the few banking stocks in the UK can also be sold at the end of the year. These stocks alone can cash out more than 400 billion Hong Kong dollars. Next year we will It’s still possible to buy aggressively.”

He calculated that between December 1998.12 and March 2000.3, about 1500 billion in cash could be cashed out, including all overseas securities investments.

Coupled with the sale of the 2G telecommunications business in Europe next year, it can theoretically obtain 800 billion Hong Kong dollars.

However, Orange Company is a 2G business. If it is sold, the funds can be used to invest in 3G licenses and continue to enter the telecommunications industry.

"Okay, I know!"

Liang Zhenxun left the office confidently. Recently, the group had a lot of expenses, so he just came to remind the boss.