Hong Kong's new giants

Chapter 707 [Three Fires]

Time flies, and it is the end of June in a blink of an eye.

Lin Zuhui came to Fila's headquarters, he was ambitious for 'Fila', and he was bound to create a successful sports brand giant.However, he is also a little worried. In his previous life, he was very familiar with Fila, Nike, and Adidas. He knew that Fila (Huaxia) is Anta's high-end sports brand. The price is slightly more expensive than Nike, but it does sell well.

Lin Zuhui, who is familiar with these things, made Fila move closer to the fashionable and youthful positioning. I don't know if this layout will affect Fila's development of "professional" and "technical" at the same time.

The Fila in this life is quite a combination of Nike, Adidas, and Fila in the previous life. It is not focused.

At present, Fila has invested the most in advertising and marketing endorsements in tennis, but then it will increase basketball, football and other sports fields. After all, Lin Zuhui has inherent advantages.

"Boss, this is Wednesday's NBA Draft situation!"

In the office, Thomas handed over a document.

Lin Zuhui nodded, then took the materials, and said: "I read the draft and learned something about it. This time we signed NBA endorsement stars, and the overall direction is to sign 'international players'. Next, you need to make a note to sign the contract." athletes."

Thomas hurriedly prepared paper and pen, with a very respectful attitude.He could see that although the boss delegated power to him indefinitely, the boss himself was planning strategies behind the scenes. From 'coconut shoes' to the 'patent of Tianzu soles', this boss was very good at the overall layout, so he was very convinced.

Lin Zuhui was looking for NBA stars he was familiar with on the paper, and at the same time told them to sign. Yes, there are several signings, and of course they are all looking for a bargain.

The No. [-] pick in this year's draft is the well-known Parallel Import No. [-] pick—Quak Brown. This year, there are still many international players who will be famous in later generations to enter the NBA.

"The No. 3 pick in the first round-Paul Gasol (Spain)"

"No. 28 pick in the first round, -- Tony Parker (France)"

"2nd pick in the second round - Arenas (USA)"

"Just these three first, and try to sign a contract for more than seven years at a cheap price."

Thomas couldn't understand Lin Zuhui's thoughts at all, and asked in a daze, "Signed for more than seven years?"

Lin Zuhui said: "Not bad, long-term investment!"

Thomas was silent for a moment, and then said: "But if it's too cheap, they might not sign for that long."

Of course Lin Zuhui knew about this problem. When he said cheap, he didn't mean it was really cheap, but that the signing fee today was cheap enough for the three future worths.

Therefore, Lin Zuhui said: "The first task is to be able to sign for 7 years. To strengthen it, the purpose of signing is naturally to be signed. Of course, appropriate temptations can be given to let them sign the contract."

Thomas nodded and said, "If that's the case, there shouldn't be a problem! As far as their draft order is concerned, Nike and Adidas may not be willing to sign or give a suitable price, so as long as we Fila are a little more generous, they will still sign. 7 years."

Lin Zuhui nodded and said: "This Arenas, it is best to sign for eight years. His current player contract is only 2 years and 84 US dollars. Let me give you a reference. If he can sign an 8-year endorsement contract, the maximum can be given 800 million US dollars, you can also set up some awards, and Fila will also develop exclusive sneakers for him."

Arenas is one of the 'Adidas Five Tigers' and will sign an 8-year, $4000 million endorsement contract in two years; at this time, he is only a second-round pick with a salary of only 42 a year.

It was only at this time that Thomas understood what the boss meant by "cheap". He immediately said, "It's definitely not that much. It's just a second-round pick. Gasol is worth about the same amount. But don't worry, the boss. Definitely sign him."

"Well, in short, it is necessary to sign these three people. This was suggested by one of my consultants. He is very talented."

"Ok!"

Next, Lin Zuhui inquired about the progress of 'coconut shoes' and 'Tianzu sports shoes', which are expected to start selling in the second half of this year.

Now Fila, Thomas and other executives have been in office for more than half a year, and the downward trend of Fila has been stopped. Although there is no obvious increase, Lin Zuhui is also very satisfied.

He believes that with strategies such as exiting luxury positioning and making designs more fashionable and younger, Fila will gradually improve.

With the success of 'coconut shoes', Fila may soon be able to return to the top.

In the later stage, relying on the strength of R&D technology and the joining of a large number of "missing" sports stars, Fila may not be able to sit on an equal footing with Adidas.

Lin Zuhui came to New York Fuli Real Estate Investment Management Company, which is one of the 'big five' under New Era Commercial Management, a commercial real estate company that specializes in investing in US office buildings.The other five giants under New Era Commercial Management are: Huazhi Center, Central Plaza, Amazon Shopping Center, and Canary Wharf Group.

For example, Central Plaza Company does not only have Central Plaza as its brand, but a company specializing in investment and development of commercial retail real estate in Asia; while Amazon Shopping Center has only one brand, developing shopping malls in the United States, the United Kingdom, and even other European and American countries.

Huazhi Center is a company that manages office buildings in Asia; Canary Wharf Group is a company that manages office buildings in Europe.

Lin Zuhui's inspection of Futura Real Estate Investment Management Company at this time was not unexpected. As early as the end of 2000, he began to sell several older office buildings under his company on the grounds that the Internet bubble burst.

Through half a year of sales, 4 office buildings have been sold and a return of 15.5 billion US dollars has been obtained.Calculating the rate of return, it is still as high as more than 20%, after all, there is still rental income during the period.

"There is no need to sell office buildings for the time being. After all, the Internet bubble is over, and the price will not go down any further!" Lin Zuhui said to John, the CEO of Futura Real Estate.

He likes to use local executives and employees, but he will strengthen the connection between the local company and the headquarters, so the business situation has always been better.

John did not suspect him, and immediately said: "Okay, Futura Investment has 9 office buildings and other rental properties left, plus some properties held by joint ventures. All the information is here."

Lin Zuhui was very satisfied with John's behavior. Knowing that he was coming to the company, he prepared the materials in advance.

"it is good!"

In fact, since the second half of last year, the economies of Europe and the United States have also fallen into a bad situation. It is not unusual for Lin Zuhui to sell properties at this time; in addition, it is only reasonable to sell 4 old office buildings.

The reason why he thought of selling some Manhattan office buildings was naturally because he knew the huge impact of the September 911 incident. Not surprisingly, a drop of more than 25% is possible.

Therefore, he took the opportunity to clean up a batch of old office buildings (actually it does not affect, but the maintenance cost is slightly higher), and after the 911 incident, he repurchased new office buildings.

New Times Group holds a large number of properties around the world, which will never be emptied or sold in a big way.

Even before the subprime mortgage crisis in 07 and the Lehman incident in 08, New Era Commercial Management would not sell too many properties. In Europe and the United States, it should not exceed 35%.

After all, whether it was 911 or the Lehman incident, it took almost a year to adjust before returning to an upward trajectory.

New Era Group wants to be a big landlord who collects rent for a long time. Under the condition of ensuring that it does not have a lot of debts, after all, it is difficult to find suitable investment projects when the capital is large.

Li Chaoren's transfer of assets in the later period of the previous life actually made limited profits, mainly to ensure that the assets did not depreciate.

　A little Calvin today!
　　
　
(End of this chapter)