Hong Kong's new giants

Chapter 711 [It's the season of first love again]

Seoul.

Thomas, the president of Fila, came to the headquarters of Fila Korea and met with Yin Yingzhi, the president of Fila Korea.

It has been almost a year since Barings acquired Fila, but the South Korean business is still in the hands of the Korean management headed by Yoon Young-ji. Fila Korea is somewhat like a franchise, and is a separately listed company in South Korea.

The shareholding structure of Korea Fila is probably about 30% held by the Korean management headed by Yoon Young-ji, 28% by Fila (Global), and the remaining 42% is held by the public.

The 28% stake held by Fila (Global) was actually bought by the Italian Fila family alone, and it cost a total of 7000 million US dollars.

Of course, this is very worthwhile. South Korea’s Fila has increased its performance by 30% every year. At present, its annual sales in South Korea are just over US$2 million; the most important thing is its growth rate, which is really surprising. I believe that within two years, The Korean market will have a market share similar to that of the US and Europe.

Yin Yingzhi must be responsible for the smooth development of Korea Fila, so Lin Zuhui also hopes that Thomas can come up with a perfect solution to solve this problem.

Yin Yingzhi invited Thomas and his team to the conference room. He also knew that the other party was not kind.Fila's owner is Barings Bank, and the owner of Barings Bank is the world's richest man. Obviously, they will not allow South Korea's Fila to leave the group.

However, he must fight for it. Fila Korea is the painstaking effort of him and his colleagues. With the current decline in the European and American markets, the Korean market can still maintain an annual growth rate of 30%.

Then, why let Fila headquarters interfere!
The only regret is that after Fila was acquired by Barings Bank, it quickly acquired the shares of Korean Fila from the Italian Fila family, and did not give Yin Yingzhi and others a chance.

Of course, Yin Yingzhi and others will not be able to spend that much money for a while.

"President Yin, I think you should know the purpose of our visit this time! Since Fila Group was acquired by Barings Bank, it has formulated many new strategies, and has begun to sign a large number of celebrity endorsements, as well as global development. Based on this, we I don’t want Fila Korea to be independent of the brand, so I want to merge Fila Korea.”

He didn't say to take back Fila, after all, he tore off the mask directly.

Of course, Thomas is also full of confidence, because the Fila Group holds 28% of the shares of Fila Korea, and the boss also purchased about 4.8% of the shares in the Korean secondary market through other channels.

Due to the regulations of the Korean stock market, more than 5% must be filed and announced, so Lin Zuhui did not dare to buy more.After all, once you hold more than 5% and do not file for the record, you will be deemed illegal by the Korean Securities Regulatory Commission and will directly order you to give up the acquisition.Even if you have already won, once the law is involved, the South Korean government can let you sell your shares.

At this point, even when LVMH acquired Prada in its previous life, it was the same.

Yin Yingzhi said directly: "Impossible! The European and American business has started to decline since its peak in September [-]th, while the Korean business is booming and it is an independent listing. We can only accept the payment of a 'franchise fee' to the headquarters."

It was no surprise that Thomas immediately rejected Yin Yingzhi. He began to take a roundabout tactic and talked about the changes in Fila's headquarters.

"Fila has now repositioned its style and implemented it into specific operations. Simply put, it is "trend" and "fashion"-the two trump cards flowing in the brand's genes, and it is constantly exploring new possibilities for its development. "

Yin Yingzhi nodded and said, "You guys have made a good decision!"

On this point, he agrees very much, and South Korea Fila also does the same.

Thomas continued: "We will position FILA as an innovative sports and leisure brand that is fashion-first and inspired by sports, aiming at young people aged 18-34 in urban life, and entering the fashion and trend circles. At the same time, we will also In terms of professional sports technology, we have worked hard, we have acquired Tianzu technology, signed NBA players, and will also sign football players in the later stage.”

Yin Yingzhi frowned and said, "Does fashion come first or sports come first? Will your positioning be inaccurate?"

Thomas smiled and said: "No! The market is fashion-oriented and sports-inspired. But it does not prevent us from launching professional-level sports shoes, relying on sports stars to create professional-level sports shoes, and then radiating fame to sports series clothing. .”

To put it simply, when you walk into Fila's store, you will see fashion-oriented sportswear, but on the shoe rack, there are also basketball shoes and football shoes endorsed by sports stars.

Yin Yingzhi asked again: "However, as far as I know, the NBA player you signed is a rookie, and he is also a star with a poor draft pick. The highest talent is the No. [-] pick."

Thomas didn't know how to answer, so he could only say: "This is just a tentative move, and the two players are international players, so they have certain advantages. In short, we will sign more stars next." Slandered: "The boss seems to like to interfere in the matter of signing a star."

Yin Yingzhi said: "Although there have been many new changes in the headquarters, it is impossible for us to agree to the merger!"

Thomas said: "But if we sign a large number of stars, wouldn't Korean Fila enjoy the fame for nothing?"

Yin Yingzhi replied: "Considering the increase in endorsement fees, we can only accept an increase in franchise fees."

Speaking of this, the atmosphere became a little tense.

Thomas is also polite first, and then soldiers. He first speaks out the changes in the group, and then directly fires the guns.

So, at this time, he said: "Since this is the case, Fila Group can only take back the management rights in South Korea in the stock market. As far as we know, President Yin, you do not have the financial strength to reject our acquisition."

Yin Yingzhi and other management were shocked. Thomas was right. If the Fila Group made a hostile takeover, they would need to raise at least hundreds of millions of dollars to resist.

This is a very unlikely amount!
Seeing everyone's expressions, Thomas immediately felt complacent, and further said: "If we buy from the secondary market, we will soon be able to hold 51% of the shares. This is a war you can't win. At the same time, South Korea's Fila It’s Fila too, so we’re not worried about getting into an argument because we own the naming rights.”

Although it is a hostile takeover, Fila Korea is essentially a subsidiary of the Fila Group, so there is really no need to worry about the influence of public opinion.

Yin Yingzhi said angrily: "But you have forgotten that Korean Fila is today thanks to our group of Koreans. Otherwise, why would the business in Europe and the United States not work, and the business of Korean Fila would grow."

Thomas spread his hands and said: "What you said is my predecessor's fault, he is an idiot, let Fila enter the field of luxury goods and investment, and did not concentrate on the development of Fila itself. Now, we are confident to be the third in the world sports brand, so we have to take back Korean Fila.”

The subject changed, and Thomas added: "However, our boss admires President Yin very much, and he hopes that I can find a complete solution to resolve the differences. Therefore, we can also accept the joint privatization of Fila Korea. We hold at least 60% of the shares, and the privatization After that, Fila Korea will still be handed over to you for management, but the group headquarters has certain management and supervision rights."

Although the Korean market currently accounts for about 25%, Lin Zuhui himself believes that it will become a small market in the future.

The reason why Lin Zuhui didn't want to hostile takeover was because he wanted Yin Yingzhi to return to his heart slowly and buy a talent; at the same time, he didn't want to make the Korean market too volatile.

LVMH Group will spend huge sums of money to buy the brand for the owner (designer) of a brand, and Lin Zuhui will naturally not do otherwise.Of course, Yin Yingzhi is not a designer, but a management talent, who may become a director of the group or something, which is of certain benefit to Fila.

Yin Yingzhi and others looked at each other, and finally he said: "Since you are here to propose privatization, then we will hold a board meeting and give you an answer!"

Thomas pressed on step by step and said: "That's good, but we don't want to waste too long time. If there is no result in three days, we can only open the acquisition. At that time, President Yin should understand that it will be detrimental to both parties. Therefore, cooperation is the best It’s a good choice, and with the privatization of Korea Fila, we can offer a good price.”

Yin Yingzhi nodded and said, "No problem, we will give an answer as soon as possible!"

The situation was pressing, he had to cooperate.

He was reluctant to give up Fila Korea, so naturally he didn't want to die. After all, once the other party hostilely bought Fila, he could only hand over his shares and get out.

On the other side, Lin Zuhui also came to Seoul by private plane, and he went directly to Song Huiqiao's villa.

"Oppa"

As soon as they met, Song Huiqiao, who was wearing a dress, pounced on her, quite like a bird.

Lin Zuhui couldn't help but sigh, no wonder the chaebols in South Korea made so many mistakes, the main reason is that Korean women are relatively 'weak', which will make men feel in control of them, and the sins in their hearts will be released.

Lin Zuhui put his arms around Ms. Qiao's soft and waxy waist, looked at Ms. Qiao's expression of admiration as she raised her head, and couldn't help but lament her temperament and appearance. The older she is, the more girls like her!

Qiaomei's eyes sparkled with expectation, she blinked her long eyelashes, and her sexy lips made people want to move.

Naturally, Lin Zuhui would not disappoint the girl's expectations, so he imprinted it fiercely.

After letting go, Miss Qiao said with a tone of 'asking for credit': "Ouba, I invited Yizhen to come to the villa for dinner tonight!"

Lin Zuhui's eyes lit up, and the image of Son Yejin appeared in his mind, which was really provocative. He thought Son Yejin had the top face and figure in Korea.

"Ouba, I'm still in your arms, how can I miss others!" Qiao Mei said coquettishly.

Lin Zuhui came back to his senses, wrapped Song Huiqiao around his waist, and walked into the villa.

This villa is the secret garden of the two of them. Although it was given under the name of Song Huiqiao, Song Huiqiao usually doesn't live here, and only occasionally comes here for vacation, and Lin Zuhui's people usually manage it.

The reason for this is that he didn't want Song Huiqiao to be exposed to live in a mansion, and he would be troubled by that time.

When the two came to the villa, Song Huiqiao teased Lin Zuhui's chest, and his eyes were full of spring.

"Ouba, are you angry? There should be 2 hours before Yezhen arrives, do you want to go first?" Song Huiqiao pursed her lips lightly and said in a provocative tone.

Lin Zuhui put her down and said, "What do you think, little fairy!"

Song Huiqiao understood in seconds, and squatted down slowly.

In the evening, Son Ye-jin came to the villa of Song Hye-kyo, a senior and good friend whom she just met.

At the door, she couldn't help being surprised, because she knew that Song Huiqiao was just a Korean female artist who had debuted for a few years, but she could actually live in the luxury villa area of ​​Jiangnan District and own a beautiful villa.

"Oh my God, is Hye Kyo O'Neil the second generation of the chaebol?" Son Yejin thought about it, slandering her heart.

She pressed the doorbell tremblingly, and soon she saw Son Yezhen coming out with a man, and suddenly understood, this sister has a very rich boyfriend, she is really lucky!
"Oni" Son Yejin greeted respectfully.

Song Huiqiao smiled and said, "Yizhen, this is my brother Song Zuhui!"

Sun Yizhen was taken aback, he didn't expect Lin Zuhui to be Song Huiqiao's elder brother, he thought he was her boyfriend.

Lin Zuhui stretched out his hand and said, "Miss Yizhen, it's nice to meet you!"

This is Lin Zuhui's little trick. If he is introduced as Song Huiqiao's boyfriend, it will undoubtedly be very difficult to date Sun Yezhen.

Lin Zuhui is really confident in his charm and appearance, and his eyes can even seduce people, but in any case, if he can easily win the heart, he must be simple.

After being coaxed into bed, it's not too late for a showdown. At that time, a woman may not be willing to leave when she sees her own money and superpowers.

"Zuhui Oppa, nice to meet you!"

In this way, the three of them walked into the villa together, and Lin Zuhui took the initiative to show Sun Yizhen around the villa.

During the dinner, Son Yejin was a little shy, because she really wanted to understand that Hye Kyo Omni seemed to be introducing her to her brother.In other words, Zuhui Ouba may become her boyfriend, which makes Son Yejin both happy and nervous.

At this time, Lin Zuhui turned into an upstart in the Korean financial industry, flirting with Son Yejin.

In the Internet age, not everyone knows the richest man in the world. Even in the Internet age, if the world's richest man walks in front of you, you may not necessarily know him. After all, there is a certain difference between the screen and reality.

After dinner, Lin Zuhui offered to take Sun Yizhen home.

As a result, the two came to the Han River and walked along the river.

Lin Zuhui reached out and took Son Yezhen's little hand, but was not rejected.

At this time, Sun Yezhen was very nervous. Through understanding, Lin Zuhui was a very rich man with a villa and a driver, and even met the chaebol of the Hyundai Group. For a little girl, this is undoubtedly a high branch .

"Yejin, I actually noticed you last year. That should be your debut movie. So, I'm sorry, but I intentionally approached and got to know you."

"Ouba, it's okay, I'm glad to meet you too!"

"Really, can you be my girlfriend?"

Lin Zuhui said something rascal, he was clearly holding the girl's hand, but he asked such a question.

"Ouba, is it going to develop too fast? We don't know each other very well yet!" Son Ye-jin also said something stupid, she was held by others, and said that she developed too fast and didn't understand each other.

Of course Lin Zuhui would not point it out, he was obviously pretending to be confused, but Son Yejin was really confused, she was completely confused by the pie falling from the sky.

"Yizhen, do you believe in love at first sight? The first time I saw you on the screen, I was attracted to you. So, it's not that we developed too fast, but we got to know each other too late." Lin Zuhui coaxed the little girl up.

Sun Yizhen was quickly coaxed into a dizzy state by him, but Lin Zuhui was not in a hurry and just held hands.

During the period, Son Yejin said: "Ouba, why do those people always follow us, are they bad guys?"

Lin Zuhui deliberately looked at the bodyguard behind him, and then said, "It seems so, why don't we run away!"

"what!"

"Run!"

Lin Zuhui pulled Son Yejin and started running!
"Ouba, I can't run anymore!"

"Quick, I'll carry you!"

"Ouba, let's call the police!"

"do not want!"

Just like that, Lin Zuhui started running with Son Yezhen on his back, and then walked slowly.

"Ouba, how about I call?"

"No! Yizhen, they are actually my bodyguards!"

"Ah, Oppa!"

Sun Yezhen protested loudly, beating his shoulder with a small fist.

Lin Zuhui doesn't care about it. He carries Son Yejin on his back and walks along the Han River without worrying that someone will know him. As for Son Yejin, he is just a young actor now, so it's not a big problem.

In the end, Sun Yezhen leaned against Lin Zuhui's back, and the two of them looked like scenes in Korean dramas.

"Ouba, are you tired?"

"Not tired, Yizhen is so light, I don't need much strength."

"Ouba, why do you still have bodyguards?"

"Make a lot of money and worry about your own safety!"

"A lot of money?"

"Well, it's trillions of won!"

"Ah, Oppa, you are amazing, you are not 30 years old, are you? You can be that powerful, not like me"

In this way, the two ended their first date, and when they were about to part, Lin Zuhui kissed Son Yezhen.

"Ouba, we are developing so fast, next time you are not allowed to be too active!" Son Yejin said shyly while reminiscing about her first kiss.

Lin Zuhui hooked Sun Yizhen's chin and said, "Yes, my Yizhen!" After speaking, he kissed her again.

"Woooo Oppa"

Son Yejin finally left as if running away, and after walking a certain distance, she still didn't forget to turn her head and wave her hand.Seeing Lin Zuhui getting off the car handsomely and staring at her, Son Yejin waved her fist happily, then walked up to the apartment in a bouncing manner.

Lin Zuhui sighed: "First love, what a beauty!"

When the personal female bodyguard and male bodyguard heard this, they almost broke their feet. They followed Lin Zuhui, knowing that the boss never lacks young girls. It seems that the boss has many first loves.

Lin Zuhui smiled and returned to the car.

For him, first love is not a person, but a feeling, probably the feeling of being young.

Especially when getting along with Sun Yezhen today, she didn't know Lin Zuhui, and the two really fell in love for the first time.

(End of this chapter)