Hong Kong's new giants

Chapter 751 [Four Aces]

3月1日，新时代集团发布年度财报：2004年全年盈利805亿港币（103亿美金），总派息涉及资金315亿港币。

The public opinion was shaken, and the citizens of Xiangjiang were encouraged (it indicates a strong economy).

Of course, New Times Group has not been the most profitable company in Hong Kong in recent years, but HSBC is. In 2003, HSBC's annual profit was as high as 128 billion US dollars.

The rapid growth of HSBC's profits is because it has no major shareholders, and it can conduct unscrupulous mergers and acquisitions without considering the dilution of shares; after successively annexing many overseas banks, including large US banks, its profits naturally grew extremely fast.

In 2004, New Era Group's profit increased by nearly 40%, which was driven by shipping and real estate. In particular, all the new ships ordered were delivered and put into use.

With the continuous skyrocketing of shipping and real estate, the profits of New Era Group will continue to skyrocket; and from 2007 to 2008, Lin Zuhui believed that the profits would be higher than HSBC because of the sale of assets.

New Era Group headquarters.

"Boss, after the dividend payment, the cash flow on the account is estimated to be 1700 billion Hong Kong dollars." Liang Zhenxun made a financial report to Lin Zuhui.

Lin Zuhui asked: "In terms of group expenditure last year, which areas were more prominent?"

Liang Zhenxun, as the chief financial steward, is very familiar with the financial situation of even the subsidiaries, so he immediately said in a logical way:
"Futura Group (Amazon Shopping Center, European and American commercial buildings) still maintained a huge investment last year, with an investment of about 55 billion U.S. dollars, but they used loans for investment. At present, Futura Group's total liabilities have reached 180 billion U.S. dollars. Almost all of them are medium-term loans of two or three years; of course, Futura Group’s total assets have reached more than 700 billion U.S. dollars. This year, Futura Group expects to invest no more than 40 billion U.S. dollars in new projects.”

Lin Zuhui nodded and said, "At the end of the year, Futura Group stopped investing in new projects. You have to remind them."

In fact, after the September 911 incident broke out, Lin Zuhui immediately held a meeting with the senior management of Fuli Group, and implemented a four-year ladder investment of about 200 billion US dollars. Of course, this stage is downward investment, which means reducing the investment scale year by year.

Because of this, in 2002, it purchased a large number of European and American office buildings and shops (including the packaged acquisition of commercial real estate companies), as well as many shopping centers.

"No problem, I will communicate with them."

As the chief financial officer, Liang Zhenxun will not interfere with the operation of the subsidiary company, but if your financial investment is blocked, there is no problem at all.Of course, he represented Lin Zuhui's will.

At the end of this year (2005), commercial real estate in Europe and the United States will end investment in new projects; at the beginning of 2007, more than [-]% of the scale can be sold in stages.

Then, Liang Zhenxun reported again: "The mainland real estate has increased investment last year. The beverage and food industry has acquired more projects last year."

Every case of small and medium-sized acquisitions is in Liang Zhenxun's mind, such as the acquisition of a local beer brand in the Mainland, such as the acquisition of a European food brand, such as the acquisition of a retail business in Southeast Asia, and so on.

So it seems that Lin Zuhui did not personally participate in the acquisition, but in fact, the New Times Group is still undergoing many mergers and acquisitions, and the scale has been expanding.Take the field of beverage and food as an example, it has now become a huge group, and its business has begun to spread all over the world.

The net assets of New Era Group are estimated to be in the range of nearly 1.5 to 2 trillion Hong Kong dollars.

After Liang Zhenxun left, Lu Xiangdong, who came back from the mainland, happened to come in to report on his work.

"Boss, there are 245 plots of land in the 23th neighborhood of WF Xincun Street in Pudong, the magic city. The project covers an area of ​​6.1 square meters and a construction area of ​​15.35 square meters. The bidders include Hong Kong capital such as Cheung Kong Industrial and Sun Hung Kai." New Times Group (Huaxia) President Lu Xiangdonghui reported.

In recent years, New Times Group (Huaxia) has worked hard in the Mainland and has undertaken many large projects, including the completion of ten "Central Plazas" across the country and the subsequent "Central Plazas", as well as large-scale projects such as the Shanghai World Global Center.

The value of New Era Group's real estate and hotel properties in the mainland is about 2000 billion RMB, and it is the largest foreign real estate investor.

Lin Zuhui looked at the map and said, "If the development period of this luxury house is about 10 years, the average price is 8 to 10 RMB. Therefore, the land cost per square meter of construction is 2 to 2.5 RMB. That is to say, the total price is between 30 and 38 billion RMB, which is acceptable. Let’s try to take it!”

Lu Xiangdong nodded and said, "I think so too. The real estate prospects of many cities in the mainland are not inferior to Xiangjiang, but the market in the mainland is bigger."

Lin Zuhui emphasized: "Of course the cities with the most potential are Shanghai, Beijing, Yangcheng, Pengcheng, Suzhou, Hangzhou, Shudu, Shancheng, and Wuhan. These cities have always been our focus for development."

As an inland traveler, he is naturally very aware of the well-developed cities.

"Well, I remember!" Lu Xiangdong said confidently.Because the boss had told him this before.

'The most authoritative Forbes 2005 Global Billionaires List is released'

"Lin Zuhui continues to be the richest man in the world, with a net worth of 820 billion U.S. dollars"

"8 Li Chaoren = 1 Lin's richest man"

As the news fermented, Lin Zuhui was once again in the vortex of public opinion.

No way, he is too rich, even if he hides most of it, he still surpasses Bill Gates by 350 billion US dollars.

Moreover, the market value of New Era Group is already seriously lower than the asset value, and is currently only in the early 9000 billion;
But Lin Zuhui also has other large enterprises: Media Group with a market value of 2600 billion, LEIT Group with a market value of 400 billion, and Octopus Bank with a market value of 500 billion.

Not counting Xiaomi Technology (offshore company holding shares), the total market value of listed companies controlled by Lin Zuhui is as high as 1.3 trillion Hong Kong dollars (accounting for 17% of the total market value. With mainland companies listed in Hong Kong, the total market value of Lin Zuhui's control is naturally will be lower and lower).

In fact, Lin Zuhui really wanted the market value of New Times Group to be lower, but affected by the outbreak of shipping and real estate, New Times Group directly outperformed the market last year.

This is not the end, if nothing unexpected, Bill Gates' assets will not increase in recent years, because Microsoft's market value will only fall, not rise.

However, Lin Zuhui's assets will increase crazily, because shipping and real estate are the hottest industries from 2005 to 2008, especially shipping.

It should come as no surprise that he is probably worth more than $1200 billion.

It's like a walking treasury. Fortunately, the environment in Xiangjiang is very good. If it were in the United States, Lin Zuhui might have turned over his assets to the FBI.

As for Lin Zuhui's safety, he was not too worried about it, because even if something happened to him, it would not be the American's turn to inherit it, and naturally others would not bother.

Moreover, Lin Wenjie is already a freshman, and Wang Lingyin has already established prestige and status in New Era Group, so Lin Zuhui doesn't consider those.

After being selected by Forbes, the 'Lin Zuhui Family Foundation' announced a donation of 10 billion Hong Kong dollars to 'Hong Kong University' and 'Hong Kong University of Science and Technology', totaling a huge donation of 20 billion Hong Kong dollars.Donated funds are used as special funds for departments related to electronics and computer engineering.

For a time, public opinion was mixed.

"Mr. Lin made a generous donation!"

"More than 160 billion Hong Kong dollars in dividends and 20 billion in donations are not much!"

"You earn 20 a year, have you donated 2?"

Lin Zuhui's current word-of-mouth in Xiangjiang is still considered good, at least [-]% praise; compared with other rich people's [-]-[-], or even lower, it is already very good.

The reason is very simple, Lin Zuhui's contribution to overseas industries is very large, and he has developed "technology and culture" for Xiangjiang.

"Lin Sheng still likes to donate to education. Most of the donations in the mainland are in the field of education, while Hong Kong's donations are concentrated in electronics, computer, and cultural-related majors in several universities."

"Isn't that right, who called him a 'technology tycoon' and a 'cultural tycoon' of Xiangjiang. Without talents to work for him, wouldn't it be impossible for him to develop?"

"Why don't you say that Lin Sheng's company provides good jobs for students majoring in Xiangjiang?"

Lin Zuhui's annual donations in recent years have been more than 20 billion Hong Kong dollars. Starting this year, he raised the standard again - more than 30 billion Hong Kong dollars.However, he has always adhered to the principle of "rescue the emergency, not the poor", and donate only to education and sudden natural disasters; of course, it is not that he does not donate to sports, medical and other fields, but he donates less.

Beijing.

Lin Zuhui came to Fila Huaxia headquarters, and Thomas also came here.

"Boss, will the sponsorship bid of 15 billion RMB be too high?" Thomas said in surprise.

Lin Zuhui shook his head, and said: "It's not high at all, just compete according to this price, we must become a sponsor of the 08 Olympics. You know, in order to get this sponsorship, I personally stingy with the donations in the Olympics."

Only then did Thomas understand the key point. Fila essentially had only one investor, and that was BOSS's funds.And BOSS is the richest Chinese man, so it may be normal to donate to the Olympics, but the boss converts the donation to Fila, which can bring about an effect.

In fact, what he doesn't know is that Lin Zuhui's so-called "stinginess" is also the largest donation from the Chinese, but it's just not that exaggerated.

He just likes to sponsor sports, not donate to sports. He owns two sports brands - Xtep and Fila, and he has sponsored many domestic sports.

"Okay, I see!" Thomas said seriously.

Lin Zuhui continued: "Olympic sponsorship is the Olympic sponsorship, as well as the sponsorship of various sports teams. We can't save it, so as not to be overshadowed by Nike and Adidas. Of course, in order to avoid too much expenditure, you can focus on sponsoring the basketball team and diving team."

Thomas nodded and said, "Okay, I see!"

At this time, Fila has surpassed Reebok and become the third sports brand in the world.

The development of Fila in the past five years has been selected as a textbook case by the world's business circles. From a brand worth only 5 million US dollars, it is now worth more than 40 billion US dollars.

Many experts have analyzed the development of Fila and found that there are many reasons for its success and growth, but three are more important:

First, the success of a single product drives the success of the entire brand.After the birth of coconut shoes, they quickly became popular all over the world and became "net red shoes". The birth of coconut shoes also symbolizes that Fila's style has changed from the dull classics of the past to become fashionable and youthful.

Second, the effect of celebrity endorsement. Fila’s spokespersons in tennis, NBA, and football shocked the entire industry; in the NBA, Fila signed Wade, Arenas, Stoudemire, etc. with the most cost-effective money "Five Tigers of Fila" and Dayao; in the tennis world, Fila has consolidated its position; in the football world, Fila has signed potential superstars such as Ronaldo and Messi.

Third, investment in technology.The purchase of Tianzu and the formation of a strong technical research and development team have made Fila a leader in high-end sports brands in one fell swoop.

Of course, Fila is only ranked third, with an annual turnover of 2004 billion US dollars in 44, which is still far behind Adidas and Nike.

Two days later.

People from the Beijing Olympic Committee announced: "Fila has become a sponsor of the Olympic Games, and the winning bid is 15 billion RMB."

Suddenly, the executives of Adidas and Nike were shocked.

Nike is actually okay, they are not sincere enough, but Adidas was shocked because they quoted 13 billion RMB.

Adi, who thought he was determined to win, did not expect to lose the sponsorship just like that.

You must know that this sponsorship does not allow similar companies to appear, and there are almost 30 brands.

Hong Kong, LEIT Building.

Lin Zuhui summoned Thomas, the president of Fila, in his office.

"In the future, the mainland will be a very important market for Fila, second only to the joint market of Europe and the United States, so you need to pay attention to the layout."

"Boss is right. Nike and Adidas are deeply rooted in Europe and the United States. On the contrary, everyone in the mainland is at the same starting line. With the development of the mainland economy, the demand for sports brands with strong technology and brand is getting higher and higher."

The two exchanged experiences, and Thomas also admired Lin Zuhui's ability very much. You must know that his boss is very talented in the design of sports shoes, and provided Fila with many ideas, the biggest being the coconut shoes.

Little did he know that after wearing sneakers for so many years, Lin Zuhui was more or less capable.

Finally, Lin Zuhui asked a question: "Fila is currently under the banner of Barings Bank, and Barings is an investment bank. Naturally, it will list Fila or sell it. My idea is to incorporate Fila into my LEIT Group, of course, the management of Fila still has relatively independent management rights."

At this time, the brand value of Fila is already worth 40 billion US dollars, while the market value of LEIT Group is only 460 billion Hong Kong dollars (which is greatly underestimated), which is really suitable for merger.

Thomas suddenly pondered. He is a professional manager, and he has to consider the interests of himself and the team—bonuses and status.

"Is the boss still planning to go public with Fila?"

"Of course it won't go public. The LEIT Group is not short of money! You can get cash as well as the stock of the new company through the options of your management."

Thomas immediately said: "If Fila is merged into LEIT Group, will Xtep be included under Fila's banner?"

Lin Zuhui nodded and said: "Naturally, the two brands will merge again and continue to develop using synergies. Naturally, the entire management will have to change a little bit. You will continue to be the president, and Li Zhenlong, the president of Xtep, will be the Greater China region of Fila and Xtep. President."

Xtep will definitely not be able to go out of the Greater China region, and Li Zhenlong is in charge of the Greater China region, which is equivalent to managing Fila's business in the Greater China region.

To be honest, Lin Zuhui has a good idea of ​​Fila's development in the mainland, especially in terms of product positioning.

In this way, it is equivalent to the Fila business in the Greater China region and South Korea, all of which are led by elites.

Thomas quickly said: "Okay, I support the decision of BOSS."

"Well, let's sit down and discuss together another day, and then proceed with the merger process."

"Yes, boss"

In fact, in Lin Zuhui's view, maintaining Fila's performance in Greater China and South Korea is the most important thing.

As for the European and American markets, although important, it is difficult for Fila under the strong pressure from Nike and Adidas.

Of course, with the star effect and good technical research and development, Fila is at least firmly ranked third in the world's sports brand, and there is no problem.

In this way, the "four trump cards" in Lin Zuhui's hands have been completed - New Times Group, Media Group, Octopus Financial Group, and LEIT Group.

The future of every trump card is the 'trillion club'.

The LEIT Group is not weak at all: the clothing sector is equivalent to a Fast Retailing group, and the manufacturing industry must be added; the sports series is equivalent to Anta + Fila, and there are also industries such as jewelry, makeup, and beauty products. It's a trillion club.

There is no problem for the media group to step into the 'trillion club', and the 'game industry', one of the eight diamonds in the 'four major businesses', will already be worth more than 5000 billion in the future.

Octopus Financial Group seems to be close. In fact, because many assets are not listed, such as Barings Bank, it will still have a trillion-dollar scale in the future.

Of course, Lin Zuhui is talking about trillions of assets, and the market value will definitely not reach it.

(End of this chapter)