Hong Kong's new giants

Chapter 82 [Development plan for the second half of the year]

Chapter 82 [Development plan for the second half of the year]

Monday, May 6.

When Lin Zuhui walked into the New Era Real Estate Company, the staff all looked at him with admiration.This time New Era Real Estate acquired Amergo, although it was defeated, it would be more beneficial for the development of New Era Real Estate to make a profit out of the game; the important thing is that a non-recurring profit of 2300 million yuan is what most small real estate companies have in a year. Impossible.

And their boss, it is said that it only took three weeks to help the company make such a large sum of money.

Lin Zuhui sat in the office and asked his assistant to call Liang Zhenxun to the office.

After a while, Liang Zhenxun came to his office.

"boss!"

"Well, sit down!"

Liang Zhenxun sat on the sofa respectfully. In this battle, Lin Zuhui has established his position in his heart. This boss is very powerful and has a vision, and his timing is even better.

How does the boss know that Liu Luanxiong is going to return to Amerigo?If there is no competition from Liu Luanxiong, the company can even succeed in the acquisition, but it will be a burden for Amygo.After all, the company's energies are all spent on real estate now.

Liang Zhenxun is in charge of the company's finances, securities, and property purchases, and he is Lin Zuhui's deputy; while Gao Yi is in charge of rent-collecting properties, and Chen Bin is in charge of property development; the three of them are like the troika of New Era Real Estate, and Lin Zuhui is the one holding the whip.

"How's the deal with Hang Lung Properties?"

"It has been negotiated, they are eager to get back the funds, we only need to pay a 10% down payment, and the transaction can be completed this week."

"Okay, make an appointment for me to sign the contract!"

In 1981, Hang Lung Properties invested in the property rights of the nine stations of the island’s subway line. Unexpectedly, when the property rights of the second station, Admiralty Station, were developed, the real estate plummeted. At that time, Hang Lung lost money because the bank did not grant loans. A reservation fee of 4 million Hong Kong dollars was paid.The loss is far more than this, and there are also issues such as the company's reputation and confidence.

Therefore, the old Chen Zengxi was scared out of his wits. Although he and the subway company reached a new agreement on the development rights of residential properties above several stations last year, he hurriedly started to sell them as unplanned properties. Hang Lung was in a hurry. Return of funds.

The residential properties on these Hang Lung stations total more than 9000 residential units, comparable to two large housing estates; they have been selling off-the-plan properties since October last year (1984), and are expected to be sold in two and a half years The sale is completed in a flower way; the current price is only 10 to 500 yuan per square foot, which is extremely cheap.

Since Hang Lung wanted to sell uncompleted properties, of course it was most convenient to cooperate with real estate companies and real estate speculators to sell a large number of properties at once.

Therefore, New Era Real Estate has already negotiated with Hang Lung to purchase more than 10 residential units in its four buildings with a down payment of 500%, while New Era Real Estate only needs to pay about 2500 million in unplanned fees.

Lin Zuhui calculated an account, and in about two and a half years, the housing price in Xiangjiang will double; the annual increase is more than 3%, while the bank loan is now only 12%. It seems that a house only earns more than 20% a year profits; but don't forget that the down payment of New Era Real Estate is only 10%.They could buy 10 houses for the price of one house.

Therefore, the profit for one year should be more than 2 times. This is the normal way to open an unplanned property. With an investment of 2500 million, the annual profit alone is 60 million or even more.

Because of this "cowardly" strategy, Hang Lung lost more than profit from selling properties; Hang Lung is very wary of the real estate cycle, and its land reserves are also maintained at a very low level. The new world and so on are far away.

Even, Hang Lung sold half of the interests in some potential large-scale properties to Henderson Land Development, and the other party planned development and sales agency, which also weakened Hang Lung's profits.

Of course, Hang Lung’s behavior is not incomprehensible. After all, Great Eagle Real Estate of the same size almost went bankrupt, and Hang Lung Real Estate also encountered difficulties in operating. The land in Xiangjiang is too much affected by the mainland. If you don’t pay attention, many real estate developers will go bankrupt. .

After talking about the off-plan property, Lin Zuhui said again: "Make arrangements, we will pay off all property payments this week and complete the transaction!"

"Okay, I'll arrange it right away!"

After Liang Zhenxun left, Lin Zuhui stretched himself. This week, he was destined to sign the contract softly.

New Era Real Estate has been looking for land and properties since mid-May. Up to now, it has already set a booking fee for land and properties worth 1.1 million Hong Kong dollars, just in time to spend the 1.15 million in fundraising and bank loans.

The 2300 million earned this time also bought off-plan properties worth 2.5 million.

The number of real estate projects under development by the company has reached six, which can be described as fully fired.

The only impact is that bank loans have reached 1.5 million!
But this is not a problem. The property assets of New Era Real Estate have reached 3.5 million yuan, and the debt ratio is less than [-]%.

Next, Lin Zuhui will certainly not be satisfied with the status quo, it is not his style to play steadily!

First of all, the Hang Seng Index has started to rebound, and it is expected that there will be a small climax in August, so he thinks that at that time, there will be another rights issue to raise funds, and the funds obtained will be used to purchase land and properties;
Secondly, it is expected that starting from July, Xiangjiang's real estate will usher in a big rise, and the half-year increase is expected to reach more than [-]%; in August, he will revaluate the company's assets, boost the stock price, and provide better financing for the rights issue. conditions of.

In the end, he will still continue to persuade various banks to lend to New Era Real Estate, even if it is 12% of the debt, he is still happy; the current bank interest rate is 1986% (it will be lowered in [-]), which is very friendly to real estate companies .

After roughly formulating the development strategy for the second half of the new era real estate, Lin Zuhui smiled. According to this development speed, the 90s new era real estate will be among the top ten chaebols.Of course, next year's China Entertainment and Huazhi must be won to be eligible to say that.

If one company raises funds through rights issues, then three companies will raise funds quickly through rights issues!
In the afternoon, Lin Zuhui took time to visit Wanhui Publishing House.

In the office, the former secretary Cai Ning went to the 'DreamWorks' film company, which is more or less different.

Liang Guanhui, editor-in-chief of "FHM" magazine, and Xu Shenglin, editor-in-chief of "GOOD" magazine, came to Lin Zuhui's office together; the editor-in-chief of Xiangjiang magazine also works as the president, and the two are equivalent to Lin Zuhui's direct subordinates. Reporting.

Liang Guanhui first said enviously: "The sales of GOOD cards are booming, and our team is crazy with envy."

Xu Shenglin said proudly: "The monthly sales of GOOD cards are expected to reach 200 million, and the net profit is about 60; and this figure is still increasing. The boss's trick is more profitable than running a magazine!"

The monthly net profit of "GOOD" magazine is only 700,000. In terms of profit growth rate, it is indeed not as fast as GOOD card.

"Although the GOOD card will usher in a peak, once the students have collected all of them, they will definitely fall. Magazines are different, belonging to a level of steady growth. Of course, magazines and cards are complementary to each other. Running a good magazine requires GOOD cards. sell better."

Xu Shenglin nodded seriously, the boss is also beating himself.

Next, the two parties reported the estimated profit level for this month, which surprised Lin Zuhui.

"FHM" magazine is 100 million, "GOOD" magazine is 130 million (including celebrity cards), and the profit in June is expected to reach 230 million.

Lin Zuhui calculated an account, this year he can get 1800 million income from Wanhui Publishing House.If the movie "The True Colors of Heroes" allows him to earn another 1000 million, he won't need to worry about the personal loan of 30 million owed to Wang Qilin, Fang Jin, and the bank.

At this time, he has a cash flow of 600 million yuan and has invested more than 500 million yuan in Nengda Technology stocks.

Now he is barely a rich man!
By the way, with this achievement, Lin Zuhui plans to let New Times Real Estate raise his salary. The chairman's fee is at least 10 a month, and the publishing house also receives a monthly salary of 2; Although the salary of 12 yuan cannot satisfy his consumption, it can relieve his expenses at least.

"In the second half of the year, "FHM" will strengthen its international content and continue to improve the taste of men; "GOOD" magazine will continue to work hard in three aspects. It is the strengthening of news broadcasting in the entertainment industry."

"Okay, boss!"

After the two editor-in-chiefs reported their work, Lin Zuhui talked with the leaders of various departments one by one, and even chatted with the staff for a while before ending the work of the publishing house.

(End of this chapter)

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