If you want to know where the milk goes, you can't find the answer in the market.

Albert came to the wrong place.

Albert, who was slapped in the face, was not angry, but turned back to the carriage.

He rushed to the nearest ranch.

On the way, Albert completed the acquisition of the ranch.

Today's company has become a behemoth, and a little money leaked from the fingers is enough to buy many people's lives.

As the CEO of the company, he has the power to do these things. This is also the method Luden taught him, learning to use the company's resources to achieve his goals.

Because it can create more wealth for the company.

At the ranch, Albert received the warmest hospitality,
The original ranch owner, standing on the muddy road, greeted Albert,
"Mr. Albert, why do you come here in person? If you want to know anything, I can report to you at the Fog City!"

Albert ignored the other party's hospitality, but went straight to the point, asking his own questions,

"Why is there no milk supply in the city?"

The ranch owner was in trouble, he hesitated,

"This, this."

Considering the identity of the other party and the fact that he has become an employee of the company, the owner of the ranch decided to tell the truth,
"The price of milk is too low, we don't have much money."

Selling for less than cost plus shipping?

Albert can accept this reason, he continued to ask,
"Then why not raise the price?"

The pricing of a commodity should be the cost plus reasonable benefits.

Since selling milk doesn’t make money, wouldn’t it be good to raise the price?
The rancher answered truthfully,
"There are too many milk suppliers in the market. If we raise the price, if others don't mention it, no one will buy our milk."

There is too much milk, so the selling price of milk is very low.

The price of milk is so low that ranchers are reluctant to ship their milk to cities
Albert was silent for a moment, and asked a question again,
"Have you considered reducing the cost of milk?"

"Considered."

The ranch owner nodded without any concealment,
"In the same ranch, we have lower feeding costs."

Albert asked,
"What about the shipping costs?"

This is the closest pasture to Wudu. Except for the cows in Wudu, the freight here should be the lowest.

If they can't survive, other pastures will suffer even more.

"A horse-drawn carriage back and forth, in addition to the transportation cost, there is also the loss of wooden barrels and manpower"

The ranch owner shook his head bitterly, and said helplessly,

"Even if we only sell the price of the freight, we can't make a profit. Besides, we can't make a penny from the busy schedule. Why do we do this business?"

Albert is still trying to solve this problem.

He proposed a new idea, what Mr. Luden had done before - monopolizing the entire industry, controlling pricing power, and then raising the price.

"Why don't you jointly raise the price?"

It was really embarrassing for him to let a ranch monopolize the milk supply.

However, all ranchers get together to drive up the price of milk. Not only will they do this kind of thing, but they are willing to do it! …

"This...some bad-hearted guy, tried to do this."

The rancher rubbed his hands, shrugged his shoulders, and said with a smile,

"After the price increase, the sales of milk are very poor. Moreover, there will be some dishonest guys who will sell at a lower price after the price increase."

The price of milk is decided by the owner of the ranch, and the money in the pockets of the poor has the final say.

Albert fell into silence again, and this time the silence was longer than all the previous silences combined.

He has realized one very important thing:

Although Albert is smarter than the average person,
However, there are smart people in any industry.

The ranch owners, in the milk industry, have tried their best to make money, and the methods they have come up with are only a lot more than Albert's!
They have thought of everything Albert can think of now, and tried to do it.

In other words, Albert may be smarter than one rancher, but he's still no match for the brains of dozens of ranchers.

Facing this almost unsolvable question, Albert began to reflect on himself. What advantages does he have?
He is a scientist and has a research institute. Under his leadership, he can overcome many problems and difficulties.

What can you do to your advantage in this matter?
Albert remembered that he had studied how to keep food longer and lower storage costs.

What about milk?
Would it be helpful to extend the shelf life of milk, reduce the storage cost of milk, and level the unit price of milk?

Albert spoke again and expressed his thoughts.

"Keep the milk longer?"

The ranch owner shrugged and said in a somewhat uncertain tone,
"Maybe it will be useful. This thing can't be stored for a long time. We have tried every method."

Albert said lightly,

"We haven't tried it yet."

In this matter, Albert has more say than the ranch owner.

He wrote a note casually, handed it to the assistant on the carriage, and asked him to return to Wudu and go to the laboratory to set up a project.

They have to find a way to make the shelf life of milk longer.

That way, maybe it can help a little bit.

After doing this, Albert continued to ask, "Is all the milk not being supplied to Fog?"

"No, of course not."

The rancher explained,
"There are some high-quality customers. How can I say that the quality of milk they buy is better and the price they pay is more expensive. We are still supplying them, and we have even increased the supply during this period of time. Otherwise, we The ranch has long been unable to support it.”

In the upper class of Wudu, there has recently been a trend called - milk bath.

Wash the skin with milk, so that the skin will have a milky fragrance and make the skin better, which is very popular among ladies.

They also have very high requirements for the quality of milk, and ordinary milk cannot enter their eyes.

The poor people in the market cannot buy milk, which does not affect the people of the upper class to bathe in milk.

If it was a few years ago, Albert would be so angry that he could not speak when he heard such things.

Today's Albert, after hearing this, has no waves in his eyes and is very calm.

He wasn't numb, just used to it.

Albert asked the last question,
"Where does the rest of the milk go?"

The ranch owner breathed a sigh of relief and wiped the sweat off his forehead.

He was afraid that Mr. Albert would ask some tricky questions again, which would make him unable to resist and offend the big man.

This question is easy to answer.

After the ranch owner took Albert to the ranch, there was a creek there.

Here, Albert saw a milky white stream.

The milk that was about to spoil was poured out and flowed down the stream.

I don't know where it will go.

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