Actor: I picked up attributes on the set

Chapter 216 The God of Medicine is Released!

It has been ten days since "Havoc in Tianzhu" was released. It was just a relatively normal movie announcement before, and I didn't put a lot of energy into it.

It's not that Wang Baoqiang is unwilling, but that he doesn't have so much publicity and distribution fees.

But it's different now. The current box office of the movie "Havoc in Tianzhu" can not only guarantee that it will not lose money, but also make a fortune based on this momentum.

Since the film can make money, the management will not be stingy with these publicity and distribution fees, and directly allocated another 1000 million publicity and distribution fees to Wang Baoqiang. Before the end of November, they hurriedly promoted various operations for the film.

Don't look at the overwhelming publicity of the movies in the Spring Festival schedule, but the only one that is released in theaters is "Havoc in Tianzhu". If you wait another ten and a half months, the real protagonist of the Spring Festival schedule will come. At that time, no matter how much money was spent to promote the movie, there was no such effect.

For a while, as long as netizens surfed the Internet and wanted to know the gossip of the entertainment industry, they basically got news that a certain movie was about to be released during the Spring Festival.

And entertainment reports such as Wang Feng releasing a new album, which singer is about to hold a concert, etc., are like throwing a stone into the sea, and there will be no waves at all.

This is how it is these days. If there is no capital to fuel the flames, if you want to get the attention of netizens, unless you have a high traffic, you can only play the role of the background board in the entertainment industry.

However, Guangguang Media also knows in its heart that there are still two movies he invested in during the Spring Festival that have not been released. Since it is impossible to take care of the announcement and release of the three movies at the same time, it cannot focus all on "Havoc in Tianzhu", anyway. The popularity of "Havoc in Tianzhu" has stabilized on the Internet, as long as it can be maintained for a while.

As for the two films "A Good Show" and "I'm Not the God of Medicine", the promotional work is a little later than "Havoc in Tianzhu", which is not a big deal.

Like the movies of more than ten years ago, the means of publicity were just a little bit, either relying on hype for the starring role of the movie, or being more famous than the director of any movie, so Zhang Yimou, Feng Xiaogang, and Cheng Kai cut the box office of the movies of these big directors. No matter how it will not be too low, it has always been a box office guarantee.

But it's different now. Compared with the director, the box office appeal of the leading role is becoming more and more obvious.

This is also the reason why Enlight Media invested in Wang Baoqiang, Lin Yuan, and Huang Bo to make a movie, because they wanted to rely on the three people's first self-directed and self-acted movie as a gimmick to ensure the box office performance of the final movie.

However, for those leading actors who have neither big directors nor box office appeal, such unbeatable films are still more keen to hype before the release.

At the end of November, Lin Yuan released the first trailer of "I'm Not the God of Medicine".

All the movie posters were released before, and the audience couldn't analyze any useful information by relying on those few still images, which really whetted their appetites.

The first trailer was released, and it was the scene where Lin Yuan, Xu Zheng, and Pastor Yang from the church joined together to sell medicine.

But this is not a complete scene, and there are some other clips interspersed in the middle. After all, the trailer has to leave some suspense. Otherwise, the story is told in the trailer, and how can the audience pay for it.

On online video platforms such as Billy Billy, iQiyi, and Youku, many netizens have seen the latest trailer.

In the church, Xu Zheng said earnestly to Pastor Yang, "Didn't God say that saving a life is better than building a seven-level pagoda!"

Immediately after the screen turned, Xu Zheng and Lin Yuan in the camera began to sell medicines everywhere, but everyone had the same attitude towards them and avoided them.

When the screen returned to the church, Lin Yuan corrected Xu Zheng's slip of the tongue with a smile: "That's what the Buddha said."

In the next second, another earth-shaking change took place in the trailer. Those patients took money and rushed to buy the medicines in the hands of Lin Yuan and Xu Zheng. Stacks of banknotes were placed on the table, which was full of shock.

In the camera, Xu Zheng continued to persuade Pastor Yang: "Didn't God say it again, you are not as good as hell, who will go to hell?"

"This is also what the Buddha said." Lin Yuan corrected again.

Xu Zheng turned his head and said impatiently, "Can you shut your mouth!"

After a funny clip, there were various scattered movie clips flashing back, and finally it was frozen in the picture of Xu Zheng intoxicated by Qian Hai.

That concludes the trailer!
The one-minute-long trailer, at least from the tone of the movie, should be a comedy.

In addition, this film is starring Lin Yuan and Xu Zheng. The achievements of these two in comedy films are obvious to all. I believe the cooperation between the two should not be far behind.

"Well, let me say that the movie "The God of Medicine" will be a comedy!"

"At that time, I saw it when I saw the poster, but there are still people who don't believe it."

"Damn, if you look at it this way, it seems that this year's Spring Festival movies are all comedies."

"The four movies that Lin Yuan starred in during the Spring Festival this year are all comedies, won't he be gone forever on the road of comedies?"

"Hahahaha, four comedy films are released in the same schedule, so whoever has the lowest box office will be embarrassing at that time."

"I don't know if it's embarrassing or not. I just know that Lin Yuan seems to be in trouble. All four starring movies will be released during the Spring Festival. Will he be busy then?"

"Judging from the current trailer, "Tang Detective 2" should rank first, "Kung Fu Yoga" second, "A Good Show" third, and "The God of Medicine" can only be ranked last, but It is not ruled out that the movie "The God of Medicine" has a hidden hand."

"Hidden one hand? The Spring Festival is coming, can it still hide its movie box office?"

"Whatever, it's not February yet. I can't wait. When the time comes, I'll watch four movies a day. I'm excited just thinking about it."

Just after the trailer of "I'm Not the God of Medicine" was released, netizens started talking about it.

As the first day of the Lunar New Year approaches, the capitalists behind these films are gearing up, and their publicity is getting bigger and bigger.

For a movie like "The God of Medicine", the production cost was 5000 million yuan, and the publicity and distribution costs were [-] million yuan, which accounted for a quarter of it!

After all, this year's Spring Festival schedule is hailed by the media as the most competitive year in Chinese film history.

Almost all of the six movies that are hotly discussed on the topic are released within two days of the first day of the Lunar New Year. The competition is much fiercer than ever before. If the movie "Mermaid" is released this year, the I am afraid that it will be difficult to reach the previous record of 30 billion.

The fact that the 5000 million publicity fee was true made Lin Yuan a little bit at a loss as to what to do.

Enlight Media and Xitian Media are responsible for the promotion of various online and online media channels, while Lin Yuan leads the main creative team of the film crew to prepare for the offline roadshow, working both ways.

When many filmmakers in the industry are busy.

The time has also entered December, the last month of this year.

The film market has also entered the busiest time of the year. It's not that there are any blockbusters released, but that the main events of the Spring Festival schedule have already been prepared, and the audience is also looking forward to it.

The pre-heating of movies during the Spring Festival is also one of the scenes that netizens love to see, and the topic of discussion is even as hot as when these Spring Festival movies are released.

At the same time as December comes, most of the movies released in October and November have also drawn the curtain of ending.

Released on November 11, "Thor 3" ended perfectly with a box office of 3 million. It became the most explosive film at the word-of-mouth box office this year and received countless praises.

After two weeks of screenings on November 11, "Justice League" also won a box office of 17 million. When it is released, it may be difficult to break through the box office of 6 million. "Trouble in Tianzhu" also won a box office of 7 million in two weeks. With the collapse of word of mouth, the follow-up results should not rise much.

At the same time as these movies ended.

"Youth" directed by Feng Xiaogang was released in December ahead of schedule, replacing the three hit movies released in November, and became the top movie box office in December.

It has to be said that Director Feng's move is very effective. A few days before the release, he invited some media, film critics and specific audiences to the film's premiere.

Originally, there were no competitive movies in December, and with the red envelope given away by Director Feng, even if the media, film critics, or specific audiences had any bad comments after the movie premiere, they could just read it in their pockets. The red envelopes in the box will make the voice on the Internet much smaller.

As soon as word of mouth fermented, the box office of the movie "Youth" was quickly lifted by the audience to the top of the December box office list.

After the box office results of Director Feng's new work came out, Guangguang Media began to feel a little restless.

The reason is simple. The movies "Tang Detective 2", "Kung Fu Yoga", "A Good Show" and "Monster Hunt 2" are all real comedies. Among them, "Tang Detective 2" and "Monster Hunt 2" "Record [-]" is still guaranteed by the word-of-mouth of the previous work.

These movies are released on the first day of the Lunar New Year, and there is no problem at all. After all, the Spring Festival, the main focus is on family-friendly movies.

But what about the movie "I'm Not the God of Medicine"?

The audience watched the trailer and thought this movie was a trailer, but don't they inside Enlight Media know what kind of movie "The God of Medicine" is?

comedy?

Are there any comedies that can make people feel depressed and tearful?

Don't expect the audience to take the whole family to watch a family movie happily on the first day of the new year, but they come out crying after watching it, and the fun will be too big.

The success of the movie "Youth" now shows that movies during the Spring Festival do not have to wait until the first day of the new year to be released, and they can also have a good box office.

Therefore, a week after "Youth" was released, the president of Enlight Media, Wang Changtian, thought about it and called Lin Yuan, planning to discuss with Lin Yuan tactfully about releasing the movie "The God of Medicine" ahead of schedule.

"Lin Yuan, I watched the movie "The God of Medicine" you made, and it is undoubtedly a good movie."

Before Lin Yuan could say anything polite, Wang Changtian continued to add: "However, the movie is too real and depressing. I'm afraid it's not suitable for release on New Year's Day."

As the president of Enlight Media, Wang Changtian may not know as much about movies as Lin Yuan, but in terms of movie marketing, he is far behind Lin Yuan who doesn't know how far away.

For him, it is a good thing that the movie "The God of Medicine" can achieve this kind of effect, at least it can guarantee the movie's reputation, and when they run Guangguang Media well, the box office will not be too bad.

Anyway, the Spring Festival file can accommodate several blockbuster movies at the same time. Even if there is pressure from movies such as "Tang Detective 2" and "Kung Fu Yoga" on the first day of the new year, it will not be too miserable no matter what.

He has already watched "I'm Not the God of Medicine". It's really exciting, and the plot is also touching. If Wang Changtian is to evaluate it, as far as the film itself is concerned, the influence and box office of Huang Bo and Lin Yuan are excluded. In terms of appeal, in terms of the plots of the two films, "I'm Not the God of Medicine" will definitely not lose to "A Good Show".

However, that sentence is still too depressing, depressing from beginning to end.

Other realistic-themed movies can also make the audience laugh by creating various jokes, but "I'm Not the God of Medicine" doesn't seem to have it.

On the festive day of the Spring Festival, it may be difficult to compete with "A Good Show".

Even if "The God of Medicine" is released early, the box office is not as explosive as the movie released on the first day of the new year, but as long as it does not lose money, it can almost guarantee a box office of one billion, which meets Wang Changtian's expectations, because in this case, Lin Yuan can also be regarded as a hit. After gaining fame, the time for him to make a difference is when he will make a difference in the next co-movie.

"Mr. Wang, do you mean to let the movie "The God of Medicine" be released earlier?" Lin Yuan immediately understood what Wang Changtian meant.

Wang Changtian on the other end of the phone nodded, and explained in a calm tone: "That's right, there are no movies released during the New Year's Day, and the movie "The God of Medicine" can definitely dominate the movie market in January like "Fang Hua" .”

"This..." Lin Yuan was in a bit of a dilemma. He didn't think there was any problem with the movie being released on New Year's Day, but he was afraid that after his movie was released, other Spring Festival movies would be withdrawn one after another.

"I'm Not the God of Medicine" is definitely not a qualified New Year's movie, but it is definitely a touching movie!

I don't know how long it has been since such a movie appeared in the domestic movie market.

He can't guarantee how high the box office of this movie is, but what he can guarantee is that once the audience has watched the movie "The God of Medicine", and then go to other movies of the same period, they will inevitably feel a little tasteless.

Seeing that Lin Yuan hesitated, Wang Changtian thought it was Lin Yuan who was worried about the movie box office.

So he patted Lin Yuan's chest and promised: "Don't worry, Guangguang Media will cooperate with you to promote the movie "The God of Medicine" in the past half a month, and ensure that there will be no problems in the movie's publicity."

Seeing that the investor Wang Changtian, the president of Guangguang Media, said so, Lin Yuan would be embarrassed to refuse, so he agreed.

After hanging up the phone with Wang Changtian, Lin Yuan told Xu Zheng, Ning Hao and others that the movie was scheduled to be released on New Year's Day.

With the release of the movie "I'm Not the God of Medicine" on New Year's Day, the first shot in the Spring Festival schedule, I'm afraid this year's movie market is not destined to be dull!

(End of this chapter)