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Chapter 1301 Extra Story ([-]): Big Head
No one knows how Mr. Zhang became the richest man in the city. Anyway, in this prefecture-level city with a population of 280 million, young people basically know Mr. Zhang’s existence. He owns the largest vegetable distribution center in the city. The shopping mall is his, plus a large building materials shopping mall.

Some people rumored that his father’s generation had carried guns, and some said that he found a godfather and became rich overnight, but one thing is certain, that is, Mr. Zhang was very rich in the 90s. For young people in this era For me, trying to figure out what happened in the 90s is tantamount to fantasy.

In recent years, Mr. Zhang seems not to be living so smoothly. The shopping mall was sold, and the building materials city was also sold. Some people said that his luck was over, while others said that a person like him should not be rich.

There are many people in this city who have a good relationship with Mr. Zhang. Their evaluation of Mr. Zhang is that this person is just lucky, and he is the kind that is so good.

Those who have a good relationship generally call him Lao Zhang, and those who have a particularly good relationship call him Datou.

Datou grew up from the vegetable market at that time, and saved some money in 2006, just in time for the renovation and upgrading of the old city center in the city center. The original hypermarket was to be demolished, hoping to build a modern supermarket.

Over the years that the vegetable market has been collecting rent, Datou is very fond of collecting rent. It is a huge profit without risk. In addition to the rapid economic development in these years, the original small vegetable market has expanded six or seven times. Not only It is the distribution center of melons, fruits and vegetables in this city, and it also radiates to several surrounding cities.

One of the big reasons why the vegetable market can grow so big is that the big head has a simple and honest personality, and he doesn't like to take advantage of others. After a long time, all kinds of vendors, big and small, gather here.

The supermarket in the city center is a big business. The big head inspected it back and forth several times. He was afraid that any relative of the leader would be interested. He also inquired a lot in private. .

This job is not a big job, the funds must be in place at one time, and the construction unit must be designated, and the regulations must not exceed five floors, and the basement is also manned.

To put it simply, the money for building a shopping mall should be paid at one time, and I don’t know if I can make money later, that is, the big head is simple and honest, I don’t understand those messy things, and I do it with a simple attitude, that is, I will work for me for a day For the work, I will give them a day's money.

If it were Lu Feng, he would never do it!

After the mall opened, it was full of tenants. Some people also told him that if the mall is divided into grids, as long as it is sold, it will not only return the cost, but also make a lot of money. The big head rejected this proposal because the business is not necessarily stable. If things go bad tomorrow, don't they lose money?

Adhering to this concept, the explosion of shopping malls has continued for more than ten years.

Around 2013, real estate continued to rise, and the building materials industry was also developing in a blowout style. Most of them participated in some dinners in the city. During the period, some people said that the local area was backward, and it was too much trouble to buy furniture and decoration materials. People in big cities can buy everything in one stop.

Some people suggested that the city government make a plan to gather building materials sellers together to form a centralized industry, while others suggested building a supermarket and letting all these small businesses move in.

These words made Datou's mind active. If the rent can be collected, then this matter can be done. After inspecting the whole city, he started to invest. After learning about it, he chose to join Red Star Macalline , officially opened in 2014.

It was also this year that Datou became the richest man in the city with a net worth of 30 billion, standing on the pinnacle of his life. Many people in the city persuaded him to become a real estate agent, and even several leading real estate companies in the country resigned as vice presidents. People at the general level have come to him.

It's a pity that Datou is too conservative, his conservativeness makes his son feel angry, and there is a kind of aggrieved feeling of being angry at him and admiring his good luck.

Datou has two children. The eldest son was born in 1993. He got married in the early spring of 93. He gave birth to a son in the winter solstice, so he named the eldest son Dongzhi.

Zhang Dongzhi is doing well in his studies, and his score in the college entrance examination has reached the first line. The big head thinks about going to a university in China. It is a mess when he goes out. There are not many people outside, but 2011 is the time when studying abroad is hot, and there are many families around him. Let the children go out.

In addition, this year Lu Feng came back to worship his ancestors during the Qingming Festival. Speaking of which, Duoduo was at Harvard, so the big head agreed with him to go out. He chose among many universities, and finally chose the University of Melbourne.

Zhang Dongzhi, who went abroad, sees a different world. Because of the circle, he is always globalized and has an international perspective. He used to think that his father’s business is big, but now he realizes that he is just a local rich man. The safest thing is to sit on the ground and collect rent.

During this period, Zhang Dongzhi met Lu Feng once, and Lu Feng encouraged him a few times, and wrapped him a red envelope of [-] US dollars for meeting.

In 2015, Zhang Dongzhi graduated with a bachelor’s degree. He didn’t plan to continue his graduate studies, but planned to go home and start a business. Before he came back, he had communicated with Datou on the phone. Zhang Dongzhi looked down on Datou’s business model. According to According to him, his father was doing business in the Qing Dynasty.

He also compared Datou and Lu Feng, who were also from the 90s, the gap between the two is really too big.

With such a belief and a sense of superiority, the first thing Zhang Dongzhi did when he returned to China was to empty out his family’s funds and go to the capital with 7000 million. He set his sights on the takeaway market. What's the matter, Baidu Waimai, the three parties are fighting hard, but there are still many niche software involved.

There are two ways to do a food delivery platform now, either attract more users and sell them to these three companies at a high price, or attract more investment to become the fourth company.

What Zhang Dongzhi wants to do is to become the fourth company. After half a year, the software will be launched and will be opened in several big cities. Various subsidies, rider recruitment, merchants will settle in, and there will be discounts in all aspects, plus advertising bombing and local promotion. By October alone, 7000 million has been burned almost.

He couldn't imagine how fierce the food delivery platform market is now. The fierce battle between big platforms and the daily capital consumption start at tens of millions.

Zhang Dongzhi felt that this would not last until the end of the year, so he first looked for investors and wanted to raise the first round of financing, and then called his father to ask him to raise some more funds. On the phone, Zhang Dongzhi talked about the current food delivery platform However, he is very sure that as long as he survives this period of time, the future will be very bright.

The big head has gone through these years, he is already 50 years old, but he still believes in the principle that where money comes from, it will disappear from there.

The big head doesn’t want to give this money, he doesn’t know much about burning money wars, financial leverage, Internet thinking, but the big head is afraid that his son will complain that he doesn’t support him, according to the big head’s words, he has too much money So much money is needed.

Because the business of the building materials mall was mediocre, and the annual rent collection was lower than expected, Datou sold the two-storey building materials mall, selling and borrowing, and got [-] million yuan, which was given to Zhang Dongzhi.

After getting the funds, Zhang Dongzhi made great strides. In the first half of 2016, he achieved outstanding results in many cities, and the number of users also exceeded 300 million. Because of his achievements, he entered the eyes of the top three companies and strangled him. It's officially started.

In 2016, the food delivery platform entered a stage of fierce competition. It is not uncommon to order a table of dishes for one yuan. In just one month, Zhang Dongzhi couldn't bear it anymore. He wanted to call his father, but he didn't know When will the money be burned?

If the three parties are red-hot, even if they fill in all of Datou's net worth, it may not be enough to fill in the gaps between his teeth. In a hurry, Zhang Dongzhi thought of Lu Feng.

Contacted Lu Feng through Datou, hoping to invest some money. Lu Feng agreed and sent a team to go there. After research, a report was produced. Lu Feng and Zhang Fengxia felt helpless after reading it. His customer acquisition cost It is too high, and the product is too single, and the user stays for too long. Apart from being cheap, there is no bright spot for users to stay.

This is not a platform at all, more like a place to gather wool.

In the end, Lu Feng invested 3000 million, and at the same time gave him a suggestion to sell the company as soon as possible, while there are still many active users.

During the Mid-Autumn Festival in 2016, Zhang Dongzhi couldn't resist anymore, and finally sold the company to Baidu Waimai for a price of [-] million yuan, with a net loss of more than [-] million yuan.

Zhang Dongzhi, who failed to start a business, was not reconciled. After only one year, he aimed at another Red Sea market, the webcast platform. This time, he did not take all the money from his family, but took 5000 million from his family and pulled 5000 million. Invest and start a live broadcast platform.

2017 was the time when the prices of major anchors were soaring. In order to quickly gain fame, many anchors were signed at high prices. The initial operation was not bad. As the funds bottomed out, it was necessary to introduce capital. Due to the weak profitability of the rewarding platform alone , After looking for a circle of investment, the other party is only willing to sign the bet.

They were required to go public within five years. If the listing was unsuccessful, all investment funds would be refunded and the interest on the funds would be compensated. Zhang Dongzhi had no choice but to sign it, and they thought it was not a big problem.

But just after he got an investment of [-] million yuan, the platform anchor gave him a late-night live broadcast, and he was interviewed for rectification on the same day.

After more than a year of fierce fighting, Zhang Dongzhi, who was originally full of confidence, no longer had much confidence. After the heat wave of the live broadcast ebbed, only a group of sober people remained on the scene.

Datou could feel that something was wrong with his son recently, so he asked his wife to make a phone call to inquire about it. When he learned that there was a debt problem of [-] million yuan, Datou sold all the shopping malls and building materials shopping malls in the city center.

After the funds arrived in the account, Datou rushed to the capital, had a good meal with his son, drank some wine, and took advantage of the alcohol, looked at his son and said, "Do you know why your dad can go all the way from the 90s to today?" Do you know how many people fell from the sky in the 1990 years from 30 to now?"

"Why have I been so stable? Because I have self-knowledge!"

"This card has [-] million. Don't mess around. I know that I am an ordinary person, and you are also an ordinary person. I am just lucky. It is a pity that in your era, there will be no such good luck. gone."

After finishing speaking, the big head put the bank card in front of him, and then went back to his home in the capital.

(End of this chapter)